PODCAST · business
Lion's Share Marketing Podcast
by Fidelitas Development
Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
Episodes
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Starting A Candy Company From Scratch - EP 127
Starting A Candy Company From Scratch In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler…
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Q4 Marketing Deep Dive - EP 126
Q4 Marketing Deep Dive In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams, and Jon shares why he’s not worried that…
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Explosive Retention Marketing Strategies - EP 125
Explosive Retention Marketing Strategies In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands…
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Taking A Beverage Brand From 0 To 1 - EP 124
In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition's massive benefits to creatives and forecast what the coming years will hold for Figma. Then Tyler introduces this episode’s guest,...
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Strategies for Post-Pandemic Performance Marketing
Strategies for Post-Pandemic Performance Marketing In Episode 123 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s launch of Performance Max (PMax), which will go into effect this September. They explain how PMax rolls multiple Google apps into one platform, allowing…
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Marketing Agency Red Flags with John Doherty - EP 122
Marketing Agency Red Flags with John Doherty In Episode 122 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential pros and cons of the types of ads Disney will…
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Strengthening Community & Fan Loyalty Through TBL
Strengthening Community & Fan Loyalty Through TBL with David Magley In Episode 121 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Fidelitas’ purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul, from a new website to the team colors and fan…
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Maintaining Effective Operations with Joshua Johnston - EP 120
Maintaining Effective Operations with Joshua Johnston Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image. Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to…
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A/B Testing: The Value of Split Testing Your Landing Pages - EP 119
A/B Testing: The Value of Split Testing Your Landing Pages In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP of Sales & Marketing of Unstack, which helps...
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Tune into your Turbulence with Monique Maley, President of Articulate Persuasion - EP 118
Tune into your Turbulence with Monique Maley, President of Articulate Persuasion In Episode 118 of the Lion’s Share Marketing Podcast, Tyler and Jon break down NBC’s new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits of doubling down on connected TV opportunities and…
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Optimizing The Customer Experience - EP 117
Optimizing The Customer Experience with ProximoCX's Michael McMillan In Episode 117 of the Lion’s Share Marketing Podcast, Tyler and Jon introduce and discuss Google’s new three-strike ad policy and its potential effects on the marketing space. In addition, they talk about the possible…
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Adaptive Marketing: Tourism Post Pandemic - EP 116
Adaptive Marketing: Tourism Post Pandemic In Episode 116 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes that marketing teams will adopt as email privacy...
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Utilizing Underrated Marketing Channels - EP 115
Utilizing Underrated Marketing Channels w/ Rand Fishkin In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and founder of SparkToro, which streamlines user insights for...
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Consumer Marketing Tips in the Cannabis Industry - EP 114
Consumer Marketing Tips in the Cannabis Industry - EP 114 In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a membership-based platform that curates articles from…
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The Rise of PürInstinct with Dominique Soucy - EP 113
The Rise of PürInstinct with Dominique Soucy In Episode 113 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Amazon has surpassed 10% of the US digital ad space market share. The pair examine the importance of paid Amazon search-marketing for eCommerce companies in their...
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Lucrative eCommerce Ventures with Ben Knegendorf
Lucrative eCommerce Ventures with Ben Knegendorf In Episode 112 of the Lion’s Share Marketing Podcast, Tyler and Jon break down brands diving into the new world of Non-Fungible Tokens (NFTs). NFTs are tokens that represent a unique digital item, purchased with cryptocurrency. The new popularity…
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Evolving Into A Global Brand with Shiri Hellmann - EP 111
Evolving Into A Global Brand with Shiri Hellmann In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the…
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Bridging the Gap Between Native Mobile Apps and The Web - EP 110
Bridging the Gap Between Native Mobile Apps and The Web In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track…
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Revolutionizing Brand Growth with AI Technology from Vizit - EP 109
Revolutionizing Brand Growth with AI Technology from Vizit In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’ Wayne’s World commercial, the two discussed…
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Amazon Business Strategy Insights with Isaac Kuhlman - EP 108
Amazon Business Strategy Insights with Isaac Kuhlman - EP 108 In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood didn't have a bad crisis communications plan, it...
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Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107
Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107 In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would require Google to pay publications. The search…
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Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment - EP 106
Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment In Episode 106 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the start to 2021 and the recent decision from social media channels to ban Donald Trump from their platforms. They delve further into the rights...
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EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco
EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those...
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EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett
EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce and changing consumer behaviors. Tyler and Jon…
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EP 103: Last Mile Fulfillment Strategies with Brittain Ladd
EP 103: Last Mile Fulfillment Strategies with Brittain Ladd In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung Smart TV in Europe. They go on to explain that...
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EP 102: How the Pandemic Is Influencing the Podcast Industry
EP 102: How the Pandemic Is Influencing the Podcast Industry In Episode 102 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new customer relation management startup called Kustomer. The two explain that this investment centralizes customer interactions across Facebook's...
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EP 101: Homerun eCommerce Strategies with Dugout Mugs
EP 101: Homerun eCommerce Strategies with Dugout Mugs In Episode 101 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss shoppable commerce and the influence that in-app purchases have on gaining customers. They explain how the ads that include in-app purchases have the unique ability to...
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EP 100: 10 Insightful Tips from Top Marketing Leaders
EP 100: 10 Insightful Tips from Top Marketing Leaders In episode 100 of the Lion’s Share Marketing Podcast, Tyler looks back on some of our favorite guests that have come on the show. Some of the most important key takeaways offer critical insights and strategies for marketing leaders and remain...
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EP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth
EP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth In Episode 99 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the removal of Facebook’s 20% text limits on ad images. They explain that the more text that’s displayed on an ad, the fewer people Facebook…
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EP 98: Video Marketing Tips and Tricks with Daniel Glickman
EP 98: Video Marketing Tips and Tricks with Daniel Glickman In Episode 98 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new ad limit that Facebook is set to impose in February. As Facebook continues to revamp their ad platform, businesses will be sorted into various groups...
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EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen
EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with…
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EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens
EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool…
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EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens
EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool…
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EP 95: Marketing a Telehealth Brand During a Pandemic
EP 95: Marketing a Telehealth Brand During a Pandemic In Episode 95 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Microsoft is continuing to pursue the purchase of TikTok. Due to security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance,...
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EP 94: The BigCommerce IPO and other eCommerce Trends
EP 94: The BigCommerce IPO and other eCommerce Trends In Episode 94 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Disney’s Hulu is launching a self-service platform that will make it easier for smaller advertisers to buy ads on its platform. The program is in beta currently and...
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EP 93: Navigating the New Normal in eCommerce Marketing
EP 93: Navigating the New Normal in eCommerce Marketing In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's ongoing data privacy issues and Tyler advises that...
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EP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed
EP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was the first to sign on for the pilot run. Jon and...
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EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz
EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz In Episode 91 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss brands pulling their advertising on Facebook behind the “Stop Hate for Profit” campaign. They believe that some, if not most of these brands are trying...
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EP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer
EP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer In Episode 90 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new partnership between Walmart and Shopify and its importance to eCommerce merchants. They both believe that this diversification presents opportunities…
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EP 89: Customer Experience and Growth Marketing Lessons
EP 89: Customer Experience and Growth Marketing Lessons In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the same top of funnel ads again and again...
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EP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends
EP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due to the amount of data they already possess....
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EP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash
EP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash In Episode 87, Tyler and Jon bring us a double feature for in the news, starting with Facebooks acquisition of Giphy. Tyler and Jon dive into the relevance of utilizing gifs in an online marketing setting while reminding…
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EP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson
EP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson In Episode 86, Tyler and Jon dive into Shopify's new app: Shop. Tyler goes deeper into the potential battle with Amazon that Shopify is setting into motion with their new app by providing services that will impact a...
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EP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel!
EP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel! In Episode 85, Tyler and Jon discuss Google making product listings available for free to merchants. Jon goes on to explain how Google wants to make more items noticeable to the public as a response to the current climate…
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EP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall
EP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall In Episode 84, Tyler and Jon begin with an interesting bit of news out of Amazon. They continue to explain how Amazon's strategy of trying to reduce sales to deal with high demand is hurting third party sellers. They go on…
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EP 83: Marketing Lessons from Lessonly’s Kyle Lacy
EP 83: Marketing Lessons from Lessonly’s Kyle Lacy In Episode 83, Tyler and Jon get into some non-Corona Virus news for a change; discussing Google's removal of cookies and the effects it will have on collecting information. They make a good case for how businesses with a loyalty marketing…
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EP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha
EP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha In Episode 82 Tyler and Jon start us off with some insightful conversation on the new platform Quibi and its unique style of streaming content. They dive into the consumer-friendly nature of a mobile-based,...
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EP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman
EP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive deeper into the benefits the program offers in...
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EP 80: The Ultimate Paid Digital Media Roundtable
EP 80: The Ultimate Paid Digital Media Roundtable In Episode 80 of the Lion's Share Marketing Podcast, Tyler and Jon continue their discussion of how the Corona Virus is affecting businesses everywhere. Specifically, they discuss how direct to consumer brands are scaling back their budgets amidst...
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EP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade
EP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade In Episode 79 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the inescapable news of Coronavirus and all of the implications that it has had and will continue to have on businesses across the world. They both...
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ABOUT THIS SHOW
Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
HOSTED BY
Fidelitas Development
CATEGORIES
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Frequently Asked Questions
How many episodes does Lion's Share Marketing Podcast have?
Lion's Share Marketing Podcast currently has 128 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Lion's Share Marketing Podcast about?
Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
How often does Lion's Share Marketing Podcast release new episodes?
Lion's Share Marketing Podcast publishes regularly with 128 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Lion's Share Marketing Podcast?
You can listen to Lion's Share Marketing Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Lion's Share Marketing Podcast?
Lion's Share Marketing Podcast is created and hosted by Fidelitas Development.
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