PODCAST · business
Live to Create with Gordon Ly
by gordon ly
The Live to Create podcast is for creatives who want to learn more about business and go full-time doing what they love. Whether you're a photographer, filmmaker or other service-based entrepreneur, this podcast will teach you how to scale a profitable business.This podcast is hosted by Gordon Ly, creative entrepreneur, photographer and videographer. He has scaled his company, LYVISUALS, to six-figures within his first 2 years of starting business in 2017.Gordon now educates and gives back as much value as he can to help other creatives make their passion their paycheck.
Episodes
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Retainer Clients - The Key to STABILITY and SCALING
In this episode, we’re tackling one of the biggest game-changers for freelancers and creative business owners: retainer clients. If you’re stuck hustling for low-budget, one-off projects with no stability, this episode is for you. Learn why retainer clients are the foundation of a profitable,...
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Idle Hands: How Laziness Holds You Back from Your Potential
In this episode, we’re diving deep into the concept of “idle hands” and exploring what happens when we let laziness, distractions, and unproductive habits take over. We trace the origins of “Idle hands are the devil’s workshop” and how this proverb resonates deeply with men, fathers, and business...
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Stop Making Excuses and Start Taking Action
In this episode, we’re getting real about what’s holding you back from success. If you’re tired of losing, fed up with debt, and done feeling like a bad business owner while others seem to be thriving, this episode is for you. No rainbows, no sunshine—just honest talk about what it takes to get...
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The Evolution of Video Marketing: Then and Now w/ John Goldbranson
In this episode of Live to Create, I sit down with my good friend and business partner, John Goldbranson, to dive deep into how video marketing has evolved over the past year. We explore the shift from polished, high-production ads to a more authentic, relatable form of storytelling that…
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Taking Care of Your Health & Building a Strong Support System
Welcome back to Live to Create! In Episode 2, I’m diving into two crucial topics for every entrepreneur and creative: the importance of prioritizing your health and the power of having a strong support system. As business owners, we often get caught up in the grind, but what happens when you get...
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The Highs, Lows, and Real Rewards of Being Your Own Boss
In this episode of Live to Create, Gordon returns solo after a 3-year hiatus to dive deep into the unfiltered realities of entrepreneurship. The podcast is back, and this time, it's all about sharing consistent long-form value. Gordon opens up about the hidden challenges of being a business…
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How To Get More REFERRALS
Let's Connect! Instagram (@gordonly): https://www.instagram.com/gordonly Resources: Check out my FREE 10 Steps to $10k Guide Join my Facebook Group for photographers, filmmakers, and other creative entrepreneurs looking to learn how to scale their business, HERE.
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Why I Started My Creative Studio
Let's Connect! Instagram (@gordonly): https://www.instagram.com/gordonly Resources: Check out my FREE 10 Steps to $10k Guide Join my Facebook Group for photographers, filmmakers, and other creative entrepreneurs looking to learn how to scale their business, HERE.
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The Importance of Building A Team
Let's Connect! Instagram (@gordonly): https://www.instagram.com/gordonly Connect with Scotty: https://www.instagram.com/scottyscheller Resources: Check out my FREE 10 Steps to $10k Guide Join my Facebook Group for photographers, filmmakers, and other creative entrepreneurs looking to learn how to...
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What Is My Motivation? (Goal Setting, Life Update & more!)
Let's Connect! Instagram (@gordonly): https://www.instagram.com/gordonly Resources: Check out my FREE 10 Steps to $10k Guide Join my Facebook Group for photographers, filmmakers, and other creative entrepreneurs looking to learn how to scale their business, HERE.
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How to SELL more CONFIDENTLY
Let's Connect! Instagram (@gordonly): https://www.instagram.com/gordonly Resources: Want my 70+ Email Template Guide? Grab it HERE Check out my FREE 10 Steps to $10k Guide Join my Facebook Group for photographers, filmmakers, and other creative entrepreneurs looking to learn how to scale their...
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Get Comfortable With Being Uncomfortable | Million Dollar Mindset w/ Tommy Patterson
In this fire episode, I interview Tommy Patterson, the founder of WKND Digital. He has an 8 figure digital agency and creative studio based in Sacramento. Tommy dives into the mindset of what it takes to get to his goal of scaling to a half-billion-dollar agency. DAMN! These are priceless tips…
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5 Tips to Handle Stress as a Creative Entrepreneur
Let's Connect! Instagram (@gordonly): https://www.instagram.com/gordonly Resources: Want my 70+ Email Template Guide? Grab it HERE Check out my FREE 10 Steps to $10k Guide Join my Facebook Group for photographers, filmmakers, and other creative entrepreneurs looking to learn how to scale their...
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Scaling a 7-figure Creative Studio w/ Kirk Hensler (@haleproductions)
In this episode, I interview Kirk Hensler, the founder of Hale Production Studios, based in San Diego. Kirk runs a seven-figure creative studio specializing in photography, video production, and marketing content for 50-100 million dollar health + wellness brands. This episode is SUPER valuable…
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From Battling Cancer to Starting a Video Agency w/ Jason Anthony (@im_jasonanthony)
In this episode, I interview Jason Anthony - a 2x cancer survivor, photographer, and filmmaker based in Orange County, California. All creatives have their highs and lows when starting a business. Jason goes through his rollercoaster ride he had the last few years and gives us a behind the scenes...
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The Journey of a Freelance Filmmaker with Peter Fowler (@endurefilms)
In this episode, I interview Peter Fowler - a freelance filmmaker based in Beaverton, Oregon. We dive into how he started out in the filmmaking industry, the struggles he faced, and where he is now after six years. Connect with Peter: Instagram (@endurefilms)…
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How to Sell Your Services on Instagram
Want to learn how to sell your services on Instagram? In this episode, I share with you tips to create content to attract your dream clients. Let's Connect! Instagram (@gordonly): https://www.instagram.com/gordonly Resources: Want my 70+ Email Template Guide? Grab it HERE Check out my FREE 10…
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Creating Spec Work to Land Big Budget Clients w/ Ben Hess
In this episode, I interview Ben Hess - a talented DP and cinematographer based in Los Angeles. We dive into how he transitioned from a wedding videographer to working with big-budget commercial clients. Connect with Ben: Instagram (@benhessfilms): https://www.instagram.com/benhessfilms/…
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Setting Client Boundaries
Summary: Does it grind your gears when clients want an 'easy' revision or just want to add on something 'extra'? Time is money. In this podcast episode, I'll teach you guys how to nurture your client relationships and set your boundaries. Resources: Want my 70+ Email Template Guide? Grab it HERE...
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How Do I Do My Taxes? Quickbooks vs. CPA
Key Takeaways: [1:24] Make tax season easier for you and your business by doing this [1:56] The documents you need to open a business bank account [2:30] Know the difference between a personal expense vs. business expense [3:19] What I used to file taxes when I just started out in my business...
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What Video Services Are In DEMAND Right Now? (COVID-19)
Key Takeaways: [3:49] How to find industries that are still spending money and are willing to hire [4:27] How to tell if these companies are worth working with [6:18] 5 different services you can offer to attract high-end, paying clients [6:24] Offer a health protocol and guidelines video [7:47]...
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How To Always CRUSH IT In Your Creative Business
Key Takeaways: [4:04] The importance of loving your craft [5:55] Find your ideal niche [10:16] What we strive for as creatives [12:40] How you can level up in all aspects of your life Summary: In this episode, I share some tips on how you can always crush it in your creative business and land…
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Importance of RETAINER CLIENTS with Edward Lee
Key Takeaways: [11:00] The struggles experienced in the first year of business [15:43] Advice on how to fight shiny object syndrome [19:13] Why you don’t need the fancy gear to do what we do [20:17] When to upgrade your gear [24:55] What to include in a retainer package for clients [27:47]…
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End the Cycle of Being OVERWORKED and UNDERPAID
Key Takeaways: [2:14] It’s OK to work for free in the beginning [6:18] Set boundaries and expectations with your client right from the beginning [8:26] Have a contract for every client you work with [9:59] Raising your prices could be the solution [13:58] The importance of setting personal and...
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How I Grew My Business to SIX FIGURES In Less Than 2 Years
Key Takeaways: [1:05] My background [7:30] Make sure your business brand is on point [10:07] The power of networking as an entrepreneur [12:35] Promise and over-deliver for the best results [14:17] Structure your workflow and why you should invest in yourself [16:20] Your confidence will grow...
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ABOUT THIS SHOW
The Live to Create podcast is for creatives who want to learn more about business and go full-time doing what they love. Whether you're a photographer, filmmaker or other service-based entrepreneur, this podcast will teach you how to scale a profitable business.This podcast is hosted by Gordon Ly, creative entrepreneur, photographer and videographer. He has scaled his company, LYVISUALS, to six-figures within his first 2 years of starting business in 2017.Gordon now educates and gives back as much value as he can to help other creatives make their passion their paycheck.
HOSTED BY
gordon ly
CATEGORIES
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