PODCAST · business
Louder Builder
by Louder Builder
Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.
Episodes
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Ep 33 - How Much Should A Builder Spend On Marketing
Most builders know they need to invest in marketing, but how much is enough to actually make a difference? Spending too little can be just as costly as spending too much, especially when you're trying to stand out and bring in new clients. Here's a practical way to calculate your marketing budget...
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Episode 32 - Your-Online Visibility Machine
Builders can’t get found online these days just by relying on one channel like your website. Online visibility is built using five channels: your website, Google Ads, social media, video, and Google Business Profile, each contributing their unique superpower but working together as a team.
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Ep. 31 -Your Google Business Profile
Did you know that 68% of Google searches never make it to your website? As search and AI continue to evolve, your Google Business Profile has become the central tool keeping you visible to your future customers. But most builders neglect or ignore it completely. That’s no longer an option.
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Ep. 30 - Content Marketing
You've been dismissing "content marketing" as a buzzword, but it's really the oldest sales instinct there is: earn trust by being helpful before you ever ask for the business. It matters more now than ever. Make your prospect the hero of every story you tell, follow the simple GUIDE framework…
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Ep. 29 - Email vs. Direct Mail
Email and direct mail remain two of the most underutilized yet effective outreach tools for builders looking to bring in new project opportunities rather than waiting for inbound leads. In an industry where most builders still aren't doing this well, that alone can be the difference that wins you...
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Ep. 28 - The Drip Campaign
A drip campaign is about building a steady, consistent presence in front of your ideal clients over time so that when the moment is finally right, your name is the only one that comes to mind. The builders who stick with it long after everyone else gives up are the ones who ultimately win the...
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Ep. 27 - Backlinks For Builders
Inbound linking may be the secret behind why some websites show up on page one of Google and yours doesn't.
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Ep. 26 - Social Media for Builders
Billions of people are on social media every single day, and your next client is almost certainly one of them. Love it or hate it, knowing how to work the six major platforms is how the smartest builders are finding new clients, attracting great talent, and staying ahead of competitors.
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Ep. 25 - Why Every Builder Needs a Video Library
Develop a video library of your projects in process to win over prospective clients and stand apart from the crowd
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Ep. 24 - Most Builders Make Lousy Fishermen
While a handful of builders understand they must invest real time, capital, and commitment to attract leads in a pay to play market, most don’t have the patience or resolve required to see meaningful results.
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Ep. 23 - Hypertargeting: Stop Chasing the Swarm
Builders who narrow their focus and speak directly to a small defined audience will stand out, build trust faster, and win better work.
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Ep. 22 - communicating-foresight
In a year defined by uncertainty, builders who clearly communicate forethought, preparedness, and steady leadership will rise above the noise. This episode explores why calm, forward looking communication, not reactive marketing, will be the competitive advantage that helps building companies…
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Ep. 21 - SEM: You Can't Win Work if You Can't Be Found.
The building industry still runs on relationships and reputation, but more and more, those conversations start online. The handshake still closes the deal, but Google makes the introduction.
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Ep. 20 - Winner Websites
If your website isn’t working as hard as you are, it’s time to modernize it. The builders who adapt first will win the next wave of work.
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Ep. 19 - SEO is dead. Long Live GEO
Stop playing the old SEO game and start mastering what’s next: GEO, or Generative Engine Optimization. Modern search engines and AI now reward websites that are clear, useful, and authentic. Builders who create helpful websites will stay ahead of the competition.
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Ep. 18 - The Visual Tools to Get You More Work
In the building industry, where trust is essential and competition is fierce, branded assets are one of the simplest ways to show clients you’re serious. Build them with intention, stay consistent, and let them reinforce the pride you take in your craft. Because in the end, your reputation is…
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Ep. 17 - The Best AI Agent Tools for Builders
There are a variety of AI-powered applications that can help builders attract and win more new business opportunities. But which ones are the right fit for you? Rusty talks with AI consultant Lex Nepumuceno about how AI is changing marketing strategies, and practical steps to start using agents…
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Ep. 16 - Your Logo: Your Visual Handshake
Your logo is your first impression, your badge of credibility, and the visual handshake that builds trust before you ever speak to a prospect. Learn what makes a logo stand out, the mistakes that instantly sink your credibility, and how to create a mark that works everywhere, from your trucks and...
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Ep. 15 - Brand-Level-Differentiation
Brand level differentiation helps a builder stand out in a sea of sameness. Own what makes you different, communicate it clearly, and don’t rely on AI to do all the talking to attract and win more business opportunities
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Ep. 14 - The Five Stages of Business Development for Builders
With competition tighter than ever and everyone sounding the same, being different at each of the five phases of business development is your edge. Understanding your prospects’ motivations and delivering proper tactics at each stage will help you to stop blending in, win better work, grow your...
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Ep. 13 - Talk like a Pro, Not Like a Robot
In a world where everyone’s suddenly using AI to churn out content, using messaging that makes you sound human, credible, and consistent could be your competitive advantage. Stop sounding like everyone else and start communicating like the expert you actually are.
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Ep. 12 - How Builders can Use AI to Grow and Thrive
Join host Rusty George and special guest Lex Nepomuceno, founder/CEO of Incumbent.com and AI guru, as they demystify the rapidly evolving world of Artificial Intelligence tools, exploring how builders can leverage them beyond simple tasks to uncover opportunities, attract talent, and drive…
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Ep. 11 - Unique Value Proposition
Developing and leading with a Unique Value Proposition (UVP) makes a building company like yours different and valuable in an increasingly aggressive competitive marketplace. If you're tired of being the best-kept secret, this episode is for you.
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Ep. 10 - Follow the Gum (Why the Future of Your Business May Not Look Like Its Past)
The smartest way to grow in uncertain times isn’t to double down on what you’ve always done—but to recognize when the market is shifting, let go of legacy habits, and reposition your business around emerging trends with greater potential. Because sometimes, the best biz dev tactic is the courage…
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Ep. 09 - Putting the power of company values to work
Here's why defining and operating to your values could be your biggest competitive advantage. People want to buy from people. They want to work with a company who displays a strong set of values that aligns with their own. If you were to dig out that word salad you jotted down long ago and…
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Ep. 08 - The Power of Specialization to Increase Business Opportunities
Rusty George discusses the power of niching in the building industry, explaining why specializing in a specific area can give your business a competitive edge. While the idea of narrowing your focus may seem daunting, niching allows you to become an expert in your field, build a stronger...
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Ep. 07 - Story Before Style
Tell, don't sell. By leading with story before style, your business development materials and strategies become more impactful, memorable, and distinct, capturing the attention of your prospects in a crowded marketplace.
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Ep. 06 - Developing a Brand Promise Will Keep You Focused Despite Challenging Times
By developing, communicating and sticking to a brand promise, building companies can stay grounded and focused through the ups and the downs of any challenging times they experience.
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Ep. 05 - How to Create a Meaningful Vision and Why Builders Need to
In an industry where they are surrounded by vision on a daily basis, building companies like construction GC's or subs, materials suppliers or fabricators, even architects rarely incorporate it into their own business strategy. Here are a few reasons and ideas to establish a meaningful vision in...
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Ep. 04 - Developing a Strong Position for Construction Companies
To win their business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition, demonstrates your tangible value, and connects with your audiences beyond a superficial level. This is called…
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Ep. 03 - Using Best Trends And Practices
If you find yourself stumped on how to build a better logo, website or marketing campaign for your building-services business, there's no shame in drawing inspiration from the world around you. This is called "best trends and practices". It's what all the agencies do, hear about why you should too.
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Ep. 02 - Get A Bead On Your Competition
Most builders don't see the value in keeping track of their competitors. But in order to develop a better brand or smarter business development strategy, you have to establish a competitive advantage. Here are a few ideas on how you can nail down who you are going up against in order to find yours.
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Ep. 01 - Effective Marketing Starts With Knowing Your Audiences
Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the…
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Ep. 0 - Intro To Louder Builder
Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry. If you are the owner, marketing manager of CMO of a construction company, engineering firm, subcontractor or materials supplier, we give actionable advice and insights to help you enhance...
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ABOUT THIS SHOW
Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.
HOSTED BY
Louder Builder
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Frequently Asked Questions
How many episodes does Louder Builder have?
Louder Builder currently has 34 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Louder Builder about?
Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.
How often does Louder Builder release new episodes?
Louder Builder has 34 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Louder Builder?
You can listen to Louder Builder on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Louder Builder?
Louder Builder is created and hosted by Louder Builder.
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