PODCAST · business
Love At First Search (formerly Social Slowdown)
by Meg Casebolt
Love at First Search is a podcast about expert authority, discoverability, and the future of search.Hosted by Meg Casebolt, it explores how experts become easier to recognize, understand, recommend, and find across search engines, AI tools, websites, podcasts, and other public platforms.Episodes dig into authority architecture, expertise legibility, positioning, narrative differentiation, semantic territory, omnichannel distribution, and the changing mechanics of search—without reducing the work to keywords, content volume, or platform hacks.This is the audio layer of a larger body of work from Love at First Search: the same core ideas may also appear in video, written articles, LinkedIn posts, frameworks, and case studies, each adapted to the format rather than simply duplicated.If your expertise is strong but your public signals are scattered, vague, outdated, or hard for humans and machines to connect, this show is about making that expertise clearer, sharper, and easier to trus
Episodes
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AI Knows You. Why Isn't It Recommending You?
AI can know exactly who you are and still never recommend you. That’s the distinction Meg Casebolt explores in this episode of Love At First Search: the difference between being recognized by AI systems and being selected as a strong fit for a specific problem. Recognition answers questions like:...
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AI Discoverability for Experts: What Modern Search Rewards in 2026
Search isn’t dead, but Google isn't the only tool that peoplea re using anymore And the path between someone asking a question and finding the right expert has changed. For years, search worked through a fairly simple model: someone typed a query into Google, Google ranked a list of webpages, and...
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Love At First Search Is Back: Authority, AI Discoverability, and the Future of Search
After nearly three years of podcast silence, I’m reviving this feed — but not to pick up exactly where Social Slowdown left off. Search has changed. My work has changed with it. And the questions I’m most interested in now are less about ranking for keywords and more about how experts become…
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Choose a Business Model That Is Set Up to Pay Your Bills With Jessica Abel
Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and...
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Why a Traffic-Based Business Model May Not Be Right for You With Jessica Lackey
By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that...
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Bring More Feminine Energy Into Your Business With Marissa Lawton
Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses. As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes...
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The Challenges and Advantages of Entrepreneurship with Diann Wingert
In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD. Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy…
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All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 2)
This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205 We also talk about…
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All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 1)
Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is...
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Planning Your Marketing Strategy With Michelle Mazur
This episode is all about planning your marketing strategy as an entrepreneur. Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about: The importance of collaboration for your marketing strategy How you can do less, but BETTER and more...
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Social Media, Content Creation, and Figuring Out What Makes You Happy in Your Business With Jen Liddy
In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business. We also discuss: When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for you...
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SNEAK PEEK: Social Slowdown Book Introduction
Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health. So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction. If you want to read the whole book, you can get it…
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Behind the Scenes of the Social Slowdown Book: Publishing and Pre-order Issues
Ohhhh gosh y'all... You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues. Well, I'm here to be fully transparent about what went awry. If you're...
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Hiring Lacy Boggs to Help Me Write My First Book
I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process. We also talk about: Book launch strategy How it felt to work with a ghost writer The difference between a ghost writer and a co-author The book...
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Social Slowdown Book: Coming July 27th, 2023!
Did you hear?! The Social Slowdown book is coming out on July 27th, 2023! If you didn't already know, I wrote a book, taking all of the best bits and pieces from this podcast and putting them together into an easily digestible format. In this episode, I explain WHY I wrote this book and what you...
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Changemaking, Self-Publishing, and Intentional Growth With Erika Tebbens
Erika Tebbens is a Growth Strategist for visionary entrepreneurs, leaders, and changemakers who are looking to make their mark doing things differently –– and leave a legacy of positive impact. She provides growth consulting and training through her company, Erika Tebbens Consulting; her podcast:...
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Ep. 59: Switching to a 9-Grid Instagram Strategy with Jordan Gill
"So I went to my team and was like, 'We are gonna only have 9 posts on our Instagram and we're gonna archive everything else" - Jordan Gill After taking a look at her social media analytics, Jordan Gill (of Systems Saved Me) decided to ditch the way she'd previously been using Instagram for her...
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Ep. 25: Overcoming Comparisonitis on Social Media with Maryellen Dance
Hey friends! Today I'm here with Maryellen Dance of the Okay-ish Podcast to talk about comparisonitis on social media. Maryellen is a therapist in New York who's working to bring awareness to the dark side of social media that makes us feel bad about ourselves, feel the need to be present all the...
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Ep. 1: What is the Social Slowdown Podcast?
Welcome to Social Slowdown, the podcast for entrepreneurs and micro-businesses looking for sustainable marketing strategies without relying on social media. I'm Meg Casebolt, your host, and founder of Love At First Search. Before we dive into the episodes, I wanted to give you an idea of what to...
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ABOUT THIS SHOW
Love at First Search is a podcast about expert authority, discoverability, and the future of search.Hosted by Meg Casebolt, it explores how experts become easier to recognize, understand, recommend, and find across search engines, AI tools, websites, podcasts, and other public platforms.Episodes dig into authority architecture, expertise legibility, positioning, narrative differentiation, semantic territory, omnichannel distribution, and the changing mechanics of search—without reducing the work to keywords, content volume, or platform hacks.This is the audio layer of a larger body of work from Love at First Search: the same core ideas may also appear in video, written articles, LinkedIn posts, frameworks, and case studies, each adapted to the format rather than simply duplicated.If your expertise is strong but your public signals are scattered, vague, outdated, or hard for humans and machines to connect, this show is about making that expertise clearer, sharper, and easier to trus
HOSTED BY
Meg Casebolt
CATEGORIES
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