PODCAST · business
MADEmattEB
by MADE From Scratch
I’m a writer, producer, and marketing strategist. Listen for business insights and demos of other creative media.
Episodes
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Diversity of Thought
Organizations are trying to get more diverse, but they don’t know how. Most people can’t handle being proven wrong or telling others they’re wrong + it’s become taboo to have a civil conversation about issues across a wide spectrum.
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What Is Work / Life Balance?
You work 8+ hours a day. You sleep 4-8 hours a day. You gotta eat, poop, and do some other stuff along the way. But you Work MOST OF THE DAY...so now what?
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Focus & Refinement
Focus is often thought of in a very narrow context and I think that doesn’t take into account the consistency of refinement.
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Why Ad Agencies Can’t Sell Anything Other Than Advertising
Advertising hasn’t been required to prove an ROI up until now. But as in-house teams and “DIY” platforms open up, agencies NEED to be able to provide and prove their own value.
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No Conflict Resolution Without Conflict
In organizations where you’re building something big it is inevitable that you will encounter conflict. Without that you can’t get beyond people’s limitations. But be mindful because it can be tricky business.
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The Power Of Relationships
Everybody knows this. But WHY EXACTLY is it so important? If you are only thinking from the perspective of how it’s valuable for YOU you may have missed the boat.
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Branding Is...
People often get confused when they think or talk about what branding is. Just like how marketing and advertising have become muddled and difficult to distinguish, so too has branding. Hopefully this helps clear some things up!
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Creative Agency Bars
Listen to me rap about whack advertising companies and executives and why you should hire us to do your creative. 🧐
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Netflix’s Stock Tumbles
Netflix’s stock fell between 13% - 14% recently, citing “faulty forecasting,” and a 50% off-target result for new subscriber growth. What will happen next?!
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How Prospecting Changed With Digitalization
“Dialing for dollars,” and going door to door are definitely a dying art. They’re also tactics that basically evolved into automated email & banner ads. If you’re looking for the connection between old and new here it is...
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Audio & SEO
It’s obvious that audio and voice are making headway in the world of search. But there are a great number of unanswered questions and plenty of speculation to go around. If you’re not up on it, let me catch you up to speed.
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Uncle Drew // Branded Entertainment Success Story
Pepsi Co teamed up with Summit Entertainment, Kyrie Irving, and some industry pros to create a profitable new franchise so they can OWN their own media power.
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Trade War Explained
If you’re not familiar with this in detail you can be in about 10 minutes.
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The Recession Is Coming!
I don’t mean to sound like Chicken Little but...
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M Is For (Monday) Motivation
When you’re feeling lame or lazy how do you kick your butt into gear?
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Industry over the individual
Agencies in Hollywood traditionally were not legally allowed to produce due to conflicts of interest in contract negotiations and the execution of the business. But the regional monopoly is breaking.
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Entertainment is changing
The formats are open ended, there are more creative outlets, and Hollywood isn't the only game in town anymore. Things are definitely changing in the entertainment landscape!
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Entourage - examples if brand
This show is full of valuable information and demonstrations about how some things work in Hollywood. The creators and the characters are very clever and creative..
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Branded entertainment's future
Advertising, media, branding, and marketing are blending together now. Some of those results have proven incredibly valuable for brands like Lego who capitalized their own marketing with entertainment
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On brand continuity
It is taken as a given that your brand ought to have continuity across its expression on multiple channels, however, there are many places where unique voices from within your brand make a difference.
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LinkedIn's Left-Leaning Brand
LinkedIn is supposed to be the "professional network" but now seems wrought with SJW politics or hashtag movements devoid of reason, direction, or sense. I'm sick of it and used to love this platform.
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No brand nor advertising?
Do you need to brand OR advertise? Probably. But maybe not always and especially in certain circumstances.
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Disconnected (Brand & Ad)
When branding and advertising are properly connected they impact each other in amazing ways that propel your business forward. When they're disconnected things can get weird.
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Importance Of Being Earnest
People in general need to get real with themselves first, early, and often. When we allow people to pass off lazy branding work as revolutionary it dilutes markets and makes a mockery of innovation.
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Branding As Advertising
This is the first step in an experiment about distinguishing the fundamentals of business and using that pursuit as Advertising for MADE.
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You Want It You Got It!
Some one requested I get back on Anchor so here I am! Talking about the power of asking for things and what it takes to discover new parts of yourself.
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Interview w/Pelle & Jae
Pelle Sjoenell of BBH & Jae Goodman of CAA are 2 of advertising's heaviest hitters and I got them talking about their past, the present, and our industry's future.
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Let's Get A Conversation Going
Call ins have inspired me and they drive conversation. That's one of the reasons that Anchor is such an awesome platform for podcasting.
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SEO/Click Bait/Passive Income
This episode is a series of call ins and my responses to callers about SEO/networking, click bait headlines, and passive income.
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James Damore (Ex Google) Fired
Politics and commerce are forever intertwined and that became more evident than ever this past week when a Googler got fired for his "manifesto" about gender and diversity at the company.
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Get Found Locally
SEO for restaurants, architects, and others. Go out and network too! Generate leads by any means necessary.
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Let's Talk About Profit
Companies these days are obsessed with their valuation. Turning a real profit should always be a business' goal, and doing so in an honorable way.
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Content Planning Basics
There are so many layers of complexity with respect to creating and producing a content plan. Choices are endless, so you have to find a way to limit for yourself.
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"Not Concerned With Revenue"
Alt Space VR just shut their doors and we could see it coming after hearing from an employee some time ago that they "aren't concerned with revenue." That's no way to build a business!
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AI Debate
Musk vs. Zuck, it's heating up. And people need to seriously consider the implications of introducing such complicated and philosophically monumental technology into society.
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Transmedia SEO
The landscape of search engines are changing from their capabilities to local (or national) laws regarding vertical integration. That means an SEO practitioner or entrepreneur needs to be aware of it.
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Thought Starter: Transmedia
All about transmedia; definition, evolution, and future predictions.
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Interview: Jordache Johnson
Jordache Johnson is a digital marketing practitioner currently working for a company called Sumo which sells automated lead capturing and heat mapping technology for websites.
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Victory Is Rewarded...
Luck, persistence, and talent are the keys.
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Persistence Is Key
There are specific places and ways to stay persistent. Practice helps. But there's no silver bullet...
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Big Banks/Local Banks
The differences, branding conversations, and other segments.
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Being Resourceful
When you have nothing, you have to become really resourceful!
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Interview: Louis Byrd
Interview with Louis Byrd, founder of Mellie Blue Branding Agency. A conversation about cultural intelligence in business.
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Focus
Focus on what's NOT important to help you focus on what IS. And develop processes to remove thinking on certain activities.
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Consistency Is The Key
No matter what you're doing you need to continue to practice in order to breakthrough your barriers.
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Just Go For It
Don't let anything stop you!
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Interview Clip: Noam Chomsky
Professor Noam Chomsky interviewed on the topic of cults in the business world.
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Embrace The Adventure
Embrace The Adventure Of Life • Exploring Culture Shock
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Where Inspiration Comes From
Where Does Inspiration Come From? • What Motivates You? • Being Thankful • Discovering Who We Are Now • The Illusion Of "Work/Life Balance"
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Start Q3 Off With A Bang!
Start Q3 Off With A Bang • Learn To Be Pessimistic • Practice Humility • Interdisciplinary Education • Why People Respond With Negativity
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ABOUT THIS SHOW
I’m a writer, producer, and marketing strategist. Listen for business insights and demos of other creative media.
HOSTED BY
MADE From Scratch
CATEGORIES
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Frequently Asked Questions
How many episodes does MADEmattEB have?
MADEmattEB currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MADEmattEB about?
I’m a writer, producer, and marketing strategist. Listen for business insights and demos of other creative media.
How often does MADEmattEB release new episodes?
MADEmattEB has 53 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to MADEmattEB?
You can listen to MADEmattEB on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MADEmattEB?
MADEmattEB is created and hosted by MADE From Scratch.
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