PODCAST · business
Maestro on the Mic
by Dr. C. Shante Cofield, The Movement Maestro
Join host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.
Episodes
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MOTM #739: Is the Online Business Window Closing?
Change is inevitable in all things, and that includes online business. The internet space of the early pandemic space doesn’t exist anymore, but success is still more than possible. New inputs and “disruptors” are going to come and go all the time and they’ll keep changing how things are done…
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MOTM #738: Make Content You Actually Care About
Going viral is a fun idea, but it’s never going to be a good way to build a business. The algorithm is a creativity destroyer, and trying to chase it is the quickest way to ensure that your business has no lasting power. When you create stuff that you like—stuff that’s meaningful to you—you stick...
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MOTM #737: Should You Start Another Instagram Account?
I see a lot of people in the online business space feeling like they have a “weird relationship” to and with Instagram. Look, I love IG and the way it can help people build their dream future lives, so I’m always going to advocate for doing whatever it is you need to do in order […]
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MOTM #736: What to Do If You Run Out of Things to Talk About
Sometimes you get hit with creation constipation. We’ve all been there. But just because your brain is dead, doesn’t mean your business is, and the show must go on. You gotta start with understanding the “why” you have nothing to day before you know which “how” you’ll need to fix it, but the good...
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MOTM #735: Gender Roles or General Bullshit?
I've got thoughts! It’s 2026 and somehow there are still people out in the world claiming that “traditional” gender roles are the only way. If those gender norms flip your pancake, then by all means, keep on keeping on. But I do believe that that the patriarchy screws everyone, every path is...
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MOTM #734: Playing It Safe Is Risky
There’s nothing wrong with having a corporate job or working for someone else for your entire career, but make no mistake, that isn’t always the “safe” option. When you work for someone other than yourself, there’s always a chance of losing your job for any number of reasons: downsizing…
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MOTM #733: What to Do if You Hate Launching
If you’re not selling, you don’t have a business. So, if you hate launching, you’re either going to have to rely entirely on paid ads (which I don’t recommend) or you’re going to have to figure out how to make peace with running a launch every now and then. In my experience, people hate launching...
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MOTM #732: You Gotta Ask First
If there’s one thing you need to know in online business, it’s this: never wast your time and energy making something before you know that someone wants to buy it. Sure, strategy is sexy, but it’s meaningless until you can be sure of demand. Let’s chat. Welcome to Maestro on the Mic, a podcast…
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MOTM #731: There’s Nothing New
There’s nothing new on the internet, no secret strategy you’re missing that’s preventing you from having success online… and that’s a good thing. Every successful internet business owner is using the same playbook that everyone else is using. Maybe that seems nihilistic or negative to you, but I...
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MOTM #730: Everyone’s Trying to Sell You Something
Everyone is always trying to sell you something. I get it, and I’m not always opposed to it—I sell things all the time—but sometimes I absolutely hate it. There’s no such thing as an “objectively” right or wrong way to do anything, and if someone is telling you so, all they care about is getting […]
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MOTM #729: What Happens When Your Business Stops Feeling Exciting?
If you’re lucky enough to stick with your business for a long time, inevitably you’re going to feel bored. My bestie, Jill, always says that your business isn’t here to entertain you, and she’s right. Your enjoyment of the things in your life will ebb and flow, so why would it be any different…
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MOTM #728: Content Will Always Be Queen
No matter what kind of business you run, you need to be posting content. Content allows consumers to learn, relate, connect, and ultimately build trust with either you and your personal brand, or your business as an entity that has the solution they need. Content is how we stand out in a sea of…
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MOTM #727: “Is It Worth It?”
I hate being asked whether or not something is “worth it” because not only is worth subjective, but it’s situation dependent. What’s “worth it” for you may not be for me, or what’s “worth it” if you’re in pain might not be if you’re just trying to gain muscle, and on and on it goes. […]
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MOTM #726: Life Lessons from Gstaad
Somehow we’re back from our second trip to Gstaad, Switzerland to watch a volleyball tournament and each time has been incredible. I’m always looking at my life for things that could make great content, and lo and behold, this trip taught me a few things I wanted to share with you. Let’s chat....
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MOTM #725: Do You Actually Need a Website?
If you’re running a business of any kind—whether it’s in-person or online, or whether it’s just you or an entire team—you need a website. Pointing customers for social media when they’re looking for business information is not a great solution, and besides, nothing will help you get clear on how…
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MOTM #724: Working on Vacation Isn’t a Red Flag
Working on vacation doesn’t always mean that your job is ruining your life. The thing about entrepreneurship is that there’s always *something* you can be doing, and as long as you’re not miserable, I see no reason why you couldn’t bring some work with you. Personally, I’m trying to build the…
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MOTM #723: “I Can’t Believe I Ever Did That”
There’s something to be said about the nostalgia we have for the past versions of ourselves. I would never in a million years do any of the same shit I was doing in my younger years ever again, but the fact that I did all that before feels like evidence of all the things that […]
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MOTM #722: Joy as an Opportunity
Life is hard enough for so many of us, so if you have any joy to spare, share it. There’s a quote I love, and you’ve probably seen me say it before, that says, “when you have more than you need, build a longer table not a higher fence.” It’s foundational to everything I aim […]
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MOTM #721: When You Outgrow Your Avatar
Sometimes your ideal clients starts to feel less than ideal. Running a personal brand often means that when you grow as a human being, you outgrow the avatar you used to serve. Not everyone will feel the itch to move on, but for those of us that have felt it, what options are there? Y’all […]
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MOTM #720: The Trust-Building Tool You’re Likely Underutilizing
Webinars aren’t dead. Nothing ever truly dies in the online space and more often than not, things come around again many times after they’ve already fallen out of favor. Right now, people want connection. The second best thing to seeing you in person is seeing YOU—your voice, your mannerisms…
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MOTM #719: The “Secret” to Brevity
Bigger isn’t always better and sometimes brevity packs a punch. If you want to keep things simple, check this episode out. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your…
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MOTM #718: The Dead Internet Theory: Is Anybody Out There?
The internet is dead and we all know it. For the past decade, theories have been made that an increase in algorithms deciding the internet is run has lead to bots running rampant, and I whole heartedly believe those theories. Of course there are still real people using social media, it’s just a…
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MOTM #717: When in Doubt, Truth It Out
It’s true that many people out there need some urgency and scarcity in order to buy from you, but that doesn’t mean you need to lie whenever you’re selling. Manufacturing false scarcity in order to make more money is the same kind of shit that the greedy fucks who make their money through...
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MOTM #716: Making It Pour When It Rains
There are times for doing less, but I’d like to make a case that there are also times for doing more. I don’t know your life, so you’ll have to decide if it’s true for yourself and your life, but sometimes more to do means more structure, which is… well, more better. You don’t always […]
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MOTM #715: What AI is Actually Going to Do to Instagram
Let me save you some panic: AI is not destroying Instagram. I’m not anti-AI—I LOVE AI—but I do know that AI is pretty shitty at creating content, and the more social media gets flooded with AI-generated pictures and copy, the more people will be searching for actually good, human-created content....
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MOTM #714: Would You Pay Your Own Prices?
Growth for the sake of growth is the mentality of cancer cells—so why are we running our businesses and economy the same way? I’m not against making good money and having a lifestyle you want, but there comes a point where having money turns into hoarding wealth, and charging money for your...
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MOTM #713: Are You Overcomplicating Your Offers?
If you’re getting potential clients telling you they “aren’t sure where to start” or they “can’t tell the difference” between a few of your offerings, you’re making shit too damn complicated. I’m all for over-delivering and for making accommodations for your people, but to an extent, people need…
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MOTM #712: Your Voice is a Competitive Advantage
Your AI writing isn’t as good as you think it is. Sure, it feels like it’s getting the job done, but it sounds both soulless and like every other post flooding the internet right now. If you want to stand out, you have to use your own brain to create. Use your unique voice. Give […]
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MOTM #711: Steroids for Marketing
There’s no better marketing than being known as *the* person who does what you do. I stay preaching about niching down, and it’s for a good reason. When you’re the go-to person for the problem you solve, that’s marketing on steroids. It won’t happen overnight, but when it does… that’s how you get...
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MOTM #710: It’s Never Too Late to Change
Just because something has “always been done” a certain way doesn’t mean it has to stay that way. I hear way too much that “that’s just how it is” or “it’s too late to change” about any number of things in this world, and that’s bullshit. Yes, there is a time for seeing things through […]
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MOTM #709: The 5 Things I Look at When I Audit Someone’s Website Messaging
I have a brand new signature offer that I’m so excited about that I want to talk about it more. Your website is one of your business’s most important assets, so getting the messaging right is important. I’ve got nothing to hide, so I’m sharing the 5 things I’m looking for when I do a […]
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MOTM #708: My Surprise Signature Offer
I have a brand new offer (surprise!) and it’s not one I sought out to make. I had been thinking about creating some sort of new offer as I phased out my Instagram Intensive, but nothing felt right until I helped out a few people with their messaging and surprised even myself with how much […]
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MOTM #707: Promoting Your Business When the World Is on Fire
The world is on fire, yet here we are posting about our little internet businesses. It can feel awkward and incongruent to just keep posting about your offers while shit is falling down around us, but what else is there to do? If you’re like me, you’re here to make an impact in one way […]
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MOTM #706: Is Instagram Dead?
Posting on Instagram is like playing the slots in Vegas—if you’re expecting to win anything substantial, you’re gonna have a bad time. The algorithms are constantly changing, so trying to understand or gamify it is a losing battle. What did well before won’t do well now, and it probably won’t do...
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MOTM #705: Remember How Your Audience Consumes Content
Sometimes in the process of making content, we can forget about where and how our audiences are consuming content in the first place. People will always be going at their own pace—it’s not our job to push them to be ready for us, but for us to be ready for them whenever the time is […]
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MOTM #704: The Online Business Exit: Knowing When to Shut It Down
Starting an online business doesn’t mean you have to run one forever. I’m big on each of living our best lives. If living your best life means running a business, then great, I can help with that! But, if living your best life means stopping your business (forever or just for a while) then you […]
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MOTM #703: Messaging 101: Congruency Over Cleverness
You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of...
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MOTM #702: What to Expect When You Start Speaking Up Online
With everything going on in the world and in the US right now, we need more people speaking up. Speaking up and speaking out feels scary and difficult, but it doesn’t have to. There will always be pushback from the people that benefit from the current systems of power, but you’re a good person…
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MOTM #701: Is Online Business Just an MLM?
In an MLM (or any pyramid scheme for that matter) most people are losing money, and only those at the very top stand to gain anything. Is online business the same thing? It certainly can be! When money is made by selling the idea of money, shit gets sticky. And while financial success isn’t...
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MOTM #700: Get More Followers (with a Twist)
If you want more followers, you need to be a leader. Look, we’re in an epidemic of cowardice so when someone has the gall to stand for something, they stand out. When I look around at the current “leadership” online—and in the “real” world for that matter—there are no morals and no integrity to…
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MOTM #699: A New Direction for the Mafia
The Maestro Mafia is getting an update and by that I mean that it’s mostly staying the same—we’re just doubling down on everything that makes the Mafia so special. Building a business is overwhelming, isolating, and scary and the Mafia has been the kind of support space that business owners in…
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MOTM #698: What if You Made It Affordable?
Every online business coach out there will tell you to raise your prices, so let me be the one to tell you that there’s nothing wrong with keeping your prices affordable. You can raise your prices if you want, but it’s not the only way. Just make sure whatever your prices are, they’re not so […]
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MOTM #697: Are New Year’s Resolutions Bullshit?
There’s always some negative talk around this time of year around New Years resolutions and in my opinion, it’s a tired conversation. If setting a resolution gets you closer to doing the dam thing, then I’m all for it. Seasonality is real, so if starting January 1 works for you—great. If starting...
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MOTM #696: Building Your Dream Offer
The best part of owning your own business is the fact that you can run this thing however the hell you want. Anything you dream can become your reality. Yeah, you still have to solve problems for people and yeah, you’ll have a little more freedom the more experience and clientele you get, but you...
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MOTM #695: 2026 Online Biz Predictions
2026 is just a few short weeks away so I wanted to chat about my online business predictions for the upcoming year and—spoiler alert—they look a hell of a lot alike the predictions I made going in to 2024. Change is hard and it takes a long-ass time, so let that be a sign to […]
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MOTM #694: The Slingshot Slowdown
If you want to do some serious growing, you’re going to have to slow down for a time. It’s like a slingshot—you’ve gotta pull the rubberneck backwards before there’s any forward acceleration. Slowing down can feel like losing, so before you quit in the slow down, make sure you give yourself…
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MOTM #693: The Tenacity to Change
We all know that change takes time, but sometimes we underestimate how long that time really will be, or we let the fact that it does take so long sabotage us—maybe we start out strong, but when we don’t see results ASAP, we slip back into old habits. That’s why the real secret to making […]
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MOTM #692: Are You Missing Anything?
There’s plenty of talk about what we might be missing in our relationships, but do you sometimes feel like you’re missing something in your business? It’s okay to feel dissatisfied with some aspect of your business, but you gotta get clear on what it is you’re missing if you want to be able to…
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MOTM #691: Is Selling on Black Friday, Selling Out?
Are you selling out by selling on Black Friday? Maybe! Like all things in online business and life, there’s nuance here, but ultimately it boils down to the way you run your business the other 364 days of the year. Yes, consumer culture is toxic, but we can’t take it down by pretending it doesn’t...
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MOTM #690: Realistic Expectations for Online Business
The Boss Babes and the Brochachos of the online business space just keep spewing bullshit about what it takes to succeed, and I can’t sit idly by and let people think they’re telling the truth. There are people who would treat online business like a pyramid scheme, but there is a better way—a way...
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ABOUT THIS SHOW
Join host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.
HOSTED BY
Dr. C. Shante Cofield, The Movement Maestro
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How many episodes does Maestro on the Mic have?
Maestro on the Mic currently has 300 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Maestro on the Mic about?
Join host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.
How often does Maestro on the Mic release new episodes?
Maestro on the Mic publishes regularly with 300 episodes available. Check the episode list for the typical release schedule.
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You can listen to Maestro on the Mic on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Maestro on the Mic?
Maestro on the Mic is created and hosted by Dr. C. Shante Cofield, The Movement Maestro.
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