PODCAST · business
Make Better
by Podscribe
If you're not obsessed with the podcast advertising space then this podcast will be boring af. We like to say Make Better is the Facebook ad library for Podcast Ads! Join us as we explore the latest trends, strategies, and techniques for creating effective podcast ads. Each episode features real-world examples of ad reads from your favorite brands, offering practical takeaways, ad inspiration, best practices, and more. Make Better regularly hosts top industry experts to share their insights and experiences in the podcast advertising space, providing valuable perspectives on what makes a good, better, and great ad. From beginner to seasoned pro, the Make Better Podcast has something for everyone looking to achieve their podcast advertising goals. So whether you're looking to maximize your ROI, increase your brand awareness, or simply get inspo on all things podcast ad creative, tune in to the Make Better Podcast and start making better ads today!
Episodes
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S1 E20: The Evolution of Podcast Advertising: Insights with Grant from Right Side Up
Dive into the dynamic world of podcast advertising with Amelia, Adam, and special guest Grant, Director of Offline Practice at Right Side Up. With nearly a decade of experience in podcast and offline media advertising, Grant unpacks the intricacies of this booming industry. From building…
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S1 E 19: Podcast Marketing Mastery: Top 10 Lessons in Podcast Advertising from Eric Smith
In this insightful episode of Make Better, we are joined by Eric Smith, SVP of Growth at Incremental Media, to delve deep into the world of podcast advertising. Eric, with nearly a decade of experience in the podcasting landscape, shares the top 10 lessons he has learned about making podcast ads...
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S1 E18: Pixel Progress Not Perfection: How, What, and Why Pixel-Based Attribution for Podcast Advertising
In this episode of "Make Better," hosts Amelia Coomber and Adam McNeil take us on an immersive journey into the world of pixel-based attribution for podcast advertising. As the podcast landscape evolves, understanding the nuances and capabilities of this technology becomes essential for…
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S1 E17: The Ultimate Ad Read Showdown: A Live Challenge of Wit, Words, and Ad Reads
Join us for an unforgettable episode of "Make Better," where hosts Amelia and Adam elevate podcast advertising to an art form with their live ad read game show. In this high-spirited challenge, they push the boundaries of creativity and quick thinking by presenting each other with random…
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S1 E16: Decoding The Podcast Ad Space - Mastering Metrics & Methods for 2024
Join us on "Make Better" for an insightful journey into podcast advertising. In this episode, experts Adam, from Adopter Media, and Amelia, the marketing lead at Podscribe dissect the nuances of podcast ads. They discuss various ad read types, including host read and producer read, and explore ad...
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S1 E15: Mastering Monetization and Engagement for Publishers — Featuring Liv and Jalen from The Athletic
In this new exciting episode of Make Better, brought to you by Podscribe, Co-hosts Adam McNeil (ADOPTER Media) and Amelia Coomber (Podscribe) venture into the heart of podcast advertising success from the vantage point of a publisher, guided by the seasoned insights of special guests, Liv Kiely…
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S1 E14: Is AI Revolutionizing Podcast Ads? Ad Insights from Lindsay Smith (VP, Creative @Ad Results Media), the Role of AI in Advertising, and Content-Driven Ad Strategies
Welcome to Episode 14 of Make Better brought to you by Podscribe! In this episode, we're joined by special guest host Lindsay Smith the VP, of Audio Insights and Creative at Ad Results Media (ARM) a leading agency in creator-based audio and video advertising. This episode offers a deep dive into...
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S1 E13: Tuning into Influence with New, Big, & Bigger Advertisers: Deconstructing Ads with Giancarlo — Impossible Foods and Poise
Join us in this insightful episode of "Make Better" as we delve into the art and science of podcast advertising. Our special guest, Giancarlo from Crooked Media, brings a unique perspective from the network and publisher side, adding valuable insights into the creation and selling of podcast ads,...
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S1 E12: Ad Reads Only: Caraway, Ritual, LiquidIV
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the...
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S1 E11: Podcast Pioneers vs Podscribe AI with Special Guest Stew from Oxford Road — Caraway, Ritual, LiquidIV
In this electrifying episode of Make Better brought to you by Podscribe, we dive deep into the world of ad scoring with our special guest, Stew Redwine VP of Creative at Oxford Road. Listen as they collectively review, dissect, and score three standout ads from Caraway, Ritual, and LiquidIV. But...
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S1 E10: Ad Reads Only: Always Sunny Edition — Dissecting Always Sunny's Ad Integration Magic with Vuori, Factor, and Huel
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the...
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S1 E9: Always Sunny Edition — Dissecting Always Sunny's Ad Integration Magic with Vuori, Factor, and Huel
In this dynamic, hilarious, and thought-provoking episode of Make Better brought to you by Podscribe, join your favorite hosts, Adam and Amelia, as they demystify the masterful technique of ad integration, as superbly demonstrated by the Always Sunny Podcast. The episode takes an in-depth look…
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S1 E8: Ad Reads Only: Fiction Edition — Immersive Tales and Sponsored Breaks: ShipStation, SimpliSafe, and Headspace
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the...
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S1 E7: Fiction Edition — Immersive Tales and Sponsored Breaks: ShipStation, SimpliSafe, and Headspace
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. Join hosts Amelia and Adam as they explore the fascinating world of fiction podcasts and how ad reads can be effortlessly integrated into this emerging category. This episode features ads from ShipStation,...
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S1 E6: Ad Reads Only: Health & Fitness Edition — Wellness on Air: Exploring DR & Awareness focused ads on Flagship Shows from brands like Butcher Box, LMNT, Canva, and Mailchimp
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. Tune in to Season 1, Episode 6 "Wellness on Air…
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S1 E5: Health & Fitness Edition — Wellness on Air: Exploring DR & Awareness focused ads on Flagship Shows from brands like Butcher Box, LMNT, Canva, and Mailchimp
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. Tune in to Season 1, Episode 5 "Wellness on Air: Health & Fitness Edition" to gain valuable insights into the world of advertising and witness how brands like Butcher Box, LMNT, Canva, and Mailchimp are making…
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S1 E4: Ad Reads Only: Comedy Edition — The Good, The Better, and The Hilarious: Hairstory, Rocket Money, Master Works, and Manscaped
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. This episode features ads from Hairstory, Rocket…
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S1 E3: Comedy Edition — The Good, The Better, and The Hilarious: Decoding the Best Testimonial-style Ad Reads in Comedy Podcasts.
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. In this episode, we embark on a journey into the captivating world of comedy show podcast ads. Listen to ads from Hair Story, Manscaped, Rocket Money, and Masterworks. Get ready to explore a diverse range of...
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S1 E2: Ad Reads Only: True Crime Edition — Scary Good or Scary Bad? Curology, Peleton, Rocket Money, and Daily Harvest
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. This first Ad Spotlight features ads from Curology,...
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S1 E1: True Crime Edition — Scary Good or Scary Bad? Breaking Down DR Podcast Ads on True Crime Podcasts with Adam McNeil from ADOPTER Media
In the debut episode of "Make Better: True Crime Edition," brought to you by Podscribe we dive into the world of direct response ads on true crime podcasts. Our expert guest, podcast buyer Adam McNeil from ADOPTER Media, helps us analyze four ads from top brands in the true crime space: Curology,...
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ABOUT THIS SHOW
If you're not obsessed with the podcast advertising space then this podcast will be boring af. We like to say Make Better is the Facebook ad library for Podcast Ads!
Join us as we explore the latest trends, strategies, and techniques for creating effective podcast ads. Each episode features real-world examples of ad reads from your favorite brands, offering practical takeaways, ad inspiration, best practices, and more.
Make Better regularly hosts top industry experts to share their insights and experiences in the podcast advertising space, providing valuable perspectives on what makes a good, better, and great ad. From beginner to seasoned pro, the Make Better Podcast has something for everyone looking to achieve their podcast advertising goals.
So whether you're looking to maximize your ROI, increase your brand awareness, or simply get inspo on all things podcast ad creative, tune in to the Make Better Podcast and start making better ads today!
HOSTED BY
Podscribe
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Frequently Asked Questions
How many episodes does Make Better have?
Make Better currently has 20 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Make Better about?
If you're not obsessed with the podcast advertising space then this podcast will be boring af. We like to say Make Better is the Facebook ad library for Podcast Ads! Join us as we explore the latest trends, strategies, and techniques for creating effective podcast ads. Each episode features...
How often does Make Better release new episodes?
Make Better has 20 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Make Better?
You can listen to Make Better on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Make Better?
Make Better is created and hosted by Podscribe.
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