PODCAST · business
Make It Bankable
by Elizabeth McKenzie
The podcast where we talk about the words behind the money.
Episodes
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The $6K Email: How One Email Changed My Business Forever
In this episode of Make It Bankable, I'm taking you back to the night I accidentally became a copywriter—thanks to one email that made me $6K in a matter of days. No funnel. No launch. No fancy sequence. Just one truth-soaked story, a soft pitch, and the guts to hit send. We're talking: The exact...
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Why Precision Is the New Marketing Flex (and the Sentence That Sells Before You Do)
You've been told to post more. Stay consistent. Be everywhere. But what if the problem isn't your volume — it's your message? In this episode of Make It Bankable, I'm breaking down why mass marketing is out, what's replacing it, and the single sentence every business needs to sell faster and...
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Did ChatGPT Ruin Copy? (Or Are We Just Being Lazy?)
When ChatGPT blew up, I had an actual identity crisis. Because if everyone can just prompt a bot to "act like a conversion copywriter"… what does that mean for the rest of us? In this episode, I'm breaking down the real reason copy is feeling flatter, blander, and more ignorable than ever—and…
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Taking The Stress Out Of Creating A Tagline
In this episode of Make It Bankable, we're talking all things taglines. Yes, the dreaded tagline. I discuss: The function of your tagline Whether you need a tagline or not (it depends) What we can learn from Hollywood taglines that turn movies into blockbusters The 6 steps to writing a tagline…
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3 Questions Course Creators Need To Answer To Have Their Most Profitable Launch Ever.
In this episode of Make It Bankable, I share my latest launch results, and how I managed to turn my sales page into the highest-converting sales page I've ever written. I discuss: Why how you're perceived is your truth. How to position your offer so it slices into the minds of your ideal clients...
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What Your Business Can Learn From Breaking Bad. And It's Not How To Make Meth.
In this episode of Make It Bankable, I share the lessons your business can learn from Breaking Bad and no, it's not how to make meth. And in case you're thinking Breaking Bad isn't relevant anymore, trust me when I say, Hollywood studies Breaking Bad like Harvard studies Taylor Swift. I discuss:...
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The Two Things Standing Between You And $100,000 This Year
In this episode of Make It Bankable, I walk you through the two things that are standing between you and $100k+ this year, and no, it's not your product, your pricing, or your launch plan. I discuss: The difference between your product and how you position it The fatal trap every entrepreneur…
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How Getting A Literary Agent Is Changing My Business
In this episode of Make It Bankable, I share how I broke my brain in 2023 (jokes). I give you the extended version of the journey it took me to become a represented author with a book deal on the horizon, and how this is going to affect my business in 2024. We discuss: How your personal life and...
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Strategic Sales Pages That Sell With Sian Richardson
In this episode of Make It Bankable, I interview creative entrepreneur & designer Sian Richardson on all things sales pages. We discuss: Copy versus design. How to convert a cold audience on your sales page. Long form sales pages versus short form sales pages The problem with using sales page...
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The Sh*t No One Tells You About Launching With Jessica Tutton
In this episode of Make It Bankable, I interview launch strategist & Facebook ad expert Jessica Tutton on all things launching. What launching really is and why everyone is obsessed with launching How to move from 1:1 client work to launching courses What it really takes to build a course-based...
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The Problem Is Your Marketing Isn't Building A Connection
In this episode of Make It Bankable, you're going to get an education about the link between marketing and copywriting. Because, in order to sell anything in your business online, you need to market your business. Zoom out and answer the question, what is marketing how do use it so it actually…
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The 3 Steps To Selling Without Selling Your Soul
In this episode of Make It Bankable, you'll learn the three steps to writing sales copy and content that sells for you, without selling your soul. Learn about my anti-sales techniques to radically improve your sales, clicks + conversions - instantly. I'm talking entertainment, joy, and compelling...
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The 5 Mistakes Your Sales Page Makes & How To Fix Them
In this episode, you'll learn how to write a sales page that gets you paid. Hook the right people in and keep them reading all the way to the buy now button. Learn the one thing that'll open wallets faster. And no, I'm not talking about pain point marketing. Ew. Smash through objections and sell...
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The Quick Cash Guide (How To Make Money Today)
In this episode, I share with you the quickest and easiest way to make a sale today. What we cover: How I got my first five clients when I started The exact steps to securing your next sale quickly How to overcome fear of selling Step right this way for the show notes:...
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The Flexible 3 Part Sales Email That Sells
In this episode, learn the anatomy of a binge-worthy email and write compelling emails that inspire clients to buy with every email you write. What we cover in the episode: The anatomy of a binge-worthy email Subject lines that get opened How to use engaging stories that sell Calls to action that...
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How To Sell Your Next 6-Figure Offer
In this episode of Make It Bankable, I walk you through the 5 steps to creating and packaging an offer that sends your people into a buying frenzy. Learn the number one key to packaging your offer so it actually sells. Hint: The offer won't sell if this one thing is off. Get my simple formula to...
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ABOUT THIS SHOW
The podcast where we talk about the words behind the money.
HOSTED BY
Elizabeth McKenzie
CATEGORIES
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Frequently Asked Questions
How many episodes does Make It Bankable have?
Make It Bankable currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Make It Bankable about?
The podcast where we talk about the words behind the money.
How often does Make It Bankable release new episodes?
Make It Bankable has 16 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Make It Bankable?
You can listen to Make It Bankable on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Make It Bankable?
Make It Bankable is created and hosted by Elizabeth McKenzie.
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