PODCAST · business
Make Lemonade
by JR Farr, Lemon Squeezy
The show for creators, by creators. Helping inspire today's entrepreneurs to earn money from their own lemonade stand.
Episodes
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Indie acquisitions, platform risk and life after selling Tweet Hunter for 8-figures
Today we’re joined by Tibo Louis-Lucas, who is most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai, and Feather.so, a Notion blogging...
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Lemon Squeezy CEO mid-year reflection: funding, features and football
Today we’re doing a a behind the scenes episode with JR. We haven’t looked at what’s going on since December, so it’s about time I posed some questions to JR about everything from features to growth and more. Links John O'Nolan episode: https://youtu.be/QXwiTZiO46g Simon Pittman episode:...
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Taking on Adobe with his bootstrapped tool, Screen Studio - Adam Pietrasiak
Today we're joined by one of the most successful sellers on Lemon Squeezy, Adam Pietrasiak. Adam is the founder of Screen Studio, a beautiful tool for creating and editing screen recordings that he started at the end of 2022 and now has thousands of paying users. In this episode we talk about how...
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Building a $7m non-profit tech company - John O'Nolan
John O’Nolan is the founder of Ghost, an independent publishing platform. John sees Ghost as an experiment in doing the opposite of what every other tech company does. They haven’t raised VC, instead setting Ghost up as a non-profit that can never be bought or sold. The core product is open…
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Building a calm company with a strong financial engine - Justin Jackson
Justin is the co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. Justin was on the pod back in January and we ended feeling like there was…
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How Better Creating built a 6-figure Notion template business
Simon is the founder of Better Creating, a business he started in 2020 geared towards simplifying productivity and finding the best ideas tools and tech to help people create the life they want. His YouTube channel has over 130,000 subscribers, where he makes tutorials, tech reviews and more.…
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Building side projects as layoff insurance - Aaron Francis
On the 6th March 2024, Aaron Francis was part of layoffs at Planet Scale, where he was an educator. Since then, Aaron has had a hard decision to make: find another job, or take the leap to full-time entrepreneur. Now the job offers came in thick and fast for Aaron, with almost 600,000 people…
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How Statamic founder Jack McDade stands out with radical design
Jack McDade is the creator of Statamic, a content management system for Laravel. He’s just launched his new course, Radical Design, which teaches people Jack’s unique approach to design and building products. And when unique approach, I mean it. All you have to do it scroll through Jack’s sites,...
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How to build a business on top of Notion - Sara Loretta
Today we're joined by Sara Loretta, who is the 10th US Certified Notion Consultant and Founder of SYSTMS™, an operations agency for agencies and small startups. She previously owned a design studio, 99 & Saint Claire, and spent nearly a decade before that in the nonprofit sector working in…
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Project $100k Ep. 2 - Domains, positioning and course delivery
Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money...
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Lemonhead: Meet JR Farr, CEO & Co-founder of Lemon Squeezy
Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by...
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Building the world's fastest checkout with Vercel - Guillermo Rauch (Vercel CEO)
Today we’re joined by Guillermo Rauch, CEO of Vercel. A cloud platform that has built pioneering technology, including the Next.js framework for React. Their most recent funding round was a $150m Series D at a whopping $2.5b valuation back in 2021, to give you a sense of the size of the company....
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How perfectionism pays off for Rob Hope
Today we’re joined by Rob Hope, the founder of One Page Love and host of the Yo! podcast. He also has an upcoming course, Show Them. Rob has been hustling away for almost 15 years on One Page Love, sharing the best single page websites on the internet. The Yo! podcast is a phenomenal showcase of...
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Building a 6 figure membership business with Jay Clouse
Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a...
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Project $100k: brainstorming ideas for making $100k as a creator
Today we’re launching a new series we’re calling Project 100k, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money...
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Is YouTube going to kill the audio podcast? A conversation with Justin Jackson of Transistor.fm
Today we’re joined by Justin Jackson, co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. In this episode we discuss if video is essential for...
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Reflecting on Lemon Squeezy's 10x growth in 2023
We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year. 00:00 Intro 00:34 Christmas break catchup 03:18 Looking back on key events in 2023...
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How Matt Paulson scaled MarketBeat to $25m a year
Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR...
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Rob Walling talks life after an exit, alternative founder funding and why he writes books
Today we’re joined by Rob Walling, an entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 690 episodes having started in 2010. He’s also written 4 books, Start Small…
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Jason Cohen - Building 2x unicorns scaling, funding, WordPress stagnating and more
Today we’re joined by Jason Cohen. He’s most well known for being the co-founder of WP Engine. You might also know Jason as @asmartbear on Twitter and from his popular blog with the same name, started almost 2 decades ago. Jason is a 2 times unicorn founder so has some incredible startup wisdom…
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December wrap up: hiring, new features and black friday results
In this episode, we’re going to have a good old catch up about the state of play at Lemon Squeezy. How the most recent Black Friday period has been, what new features have been released recently, how the team growth is going and some of the new features in the works (including building a...
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Dealing with mental health challenges in startups
In this episode James and JR address mental health challenges within startups, which can put a particular amount of stress on founders and employees. This episode is particularly poignant because the recording day marked the anniversary of the death of JR’s friend from mental health. We discuss…
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Launching Screencasting.com while having a job and a young family - Aaron Francis
Today we’re joined by our first guest of the series, Aaron Francis, who is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. In this episode we discuss the creation and launch of Screencasting.com, a course...
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How we ship at Lemon Squeezy
In this episode, we’re going to be talking all things shipping at Lemon Squeezy. Why they ship fast without breaking things, Simple Loveable Complete Products rather than MVPs and everything involved in the process. Timestamps 00:00 Intro 00:56 Why shipping fast is important 04:10 Does shipping…
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Turning down a Series A term sheet ($50m+ valuation)
Now, if you knew you were going to sign a piece of paper that was going to make your company worth $50m, would you turn it down and walk away? Well, that’s exactly what has happened with JR and the Lemon Squeezy team, and is why we’ve had a brief break from the pod. But we’re back, and JR is…
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Building the best privacy-first alternative to Google Analytics - Jack Ellis
Today we’re joined by the formidable Jack Ellis, co-founder of Fathom Analytics, the simple, privacy focused alternative to Google Analytics. While Jack isn’t running a successful software company, he spends time teaching people with his courses. He has two, which have made over $250k…
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Life after an exit with The Boostrapped Founder, Arvid Kahl
Today JR and James joined by Arvid Kahl, who previously built and sold his SaaS, Feedback Panda, for a life changing amount of money. From then Arvid has made it his mission to help other indie founders build a successful bootstrapped business, through his books Zero to Sold and The Embedded...
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Lemonhead: Building an affiliate feature from scratch
Today we’re bringing you a Lemonhead episode where JR and James take you behind the scenes of what it takes to build a affiliate feature from scratch and how the team are shaping up for launch. Hope you enjoy this little peek under the surface of how the Lemon Squeezy team operates. Timestamps:...
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Making $100k p/m selling Notion templates - Thomas Frank
Today we’re joined by Thomas Frank, a YouTube creator with over 2.8m subscribers on his main channel and 138k subscribers on his Notion-focused channel, Thomas Frank Explains. He started out helping ambitious college students study better and pivoted to the self-help/personal development niche....
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Running a million dollar one-person business and $100k course pre-sale - Brett Williams, Designjoy
In this episode, JR and James are joined by Brett Williams, the founder of Designjoy, a one-man productized design service that was making $160k p/m at it's peak. People have been asking the question “how does he do it?” and previously you had to rely on meta-analysis to find out. Now Brett is...
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YouTube creator businesses making millions
In this episode JR and James discuss some thriving creator businesses and what they’ve been doing right. Especially some of those that have used YouTube to build a brand, then start course or template companies. Seems there is a lot of people focusing on productivity (and Notion) making lots and...
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The Great Gumroad Migration and Trends for 2023
The Make Lemonade podcast is back with a fresh new format. We’re going co-hosted, meaning co-founder J.R. is going to be joined each week by James McKinven (you might have heard his voice on the Indie Bites podcast). Some episodes we'll be riffing on some topics, other times we’ll interview some…
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Plain.com — Building the Stripe for Customer Service with Simon Rohrbach
In today's episode, I sit down with Simon Rohrbach, the Co-Founder & CEO of Plain.com — CS without the BS. Previously, Simon led design at Deliveroo and was the entrepreneur in residence at Index Ventures. There's something to be said about building products within "nonsexy" categories. For...
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Lemonhead: Celebrating 1 year after 10 years in the making
We're back with another solo Lemonhead session with @jrfarr (JR Farr). Today I wanted to reflect on one year since we launched, 10 years in the making, as we look towards the next phase of growth with our first hires. In this episode, I give you two important pieces of advice on hiring, along…
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Lemonhead: Are you building or capturing an audience?
Yo! We're back with a brand new episode. I decided to do something a little different today. I just sat down and hit record and started talking about what was on my mind as a founder myself. I talked about the current phase of the business journey we're in. This led me to start talking about the...
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Raising funds from TinySeed & taking on the form builder space with Peter Suhm @ Reform.
Meet Peter, the co-founder of Reform — the modern form builder. A long-time developer who studied at the Copenhagen Business School. Over the years, Peter has built and sold several digital products. Peter was also part of the first batch of the TinySeed — an accelerator fund for bootstrappers....
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Mark Ashton from UiPress — A WordPress plugin to customize your WordPress dashboard
Mark is an indie developer from Manchester. He's the Founder of UiPress, a WordPress plugin that provides a white-label admin experience for WordPress. Over the years of using WordPress and its evolution, the admin experience has been a hot topic. But what if you could customize it to your own...
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Mike McAlister — From selling his WordPress business to WP Engine to launching the Liftoff Creator Course
In today's episode, you'll learn from Mike McAlister. Over the past decade, Mike has carved out his works in the WordPress industry. Mike has the unique ability to be a designer, developer, and marketer. With this formula, he has launched and grown multiple projects from ground zero to over a...
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Podcasting 101 with Matt Medeiros from Castos
For the past decade, Matt Medeiros has become an expert when it comes to podcasting and building audiences. Within the WordPress eco-system, Matt is a staple in the community where he runs The Matt Report and The WP Minute. Today, Matt is the Director of Podcast Success at Castos where he helps…
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How Kacper from Scrapelabs went full-time into web scraping as a service.
Kacper Staniul is a growth marketer and the founder of Scrapelabs — a web scraping service. His company specializes in web scraping for businesses looking for data analysis, competitive analysis, pricing monitoring, and more. (3:05) going full-time (6:49) tools and software used (8:00) what's…
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Making $386,000 with a Figma course. Michael Riddering shares how he founded Figma Academy.
By day, Michael Riddering (aka @Ridd), is the founding designer for Maven — a cohort-based education platform. By night, he's the founder of Figma.Academy — a design course that teaches advanced design tactics delivered directly inside of Figma. In this episode, Ridd breaks down how he built…
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Meet Laura Eddy — An Australian product designer & founder, Typeheist.co
Here's a list of ways to connect with Laura Eddy: Twitter: @typeheist Websites: Laura Eddy, Typeheist, Haunts. (1:45) favorite type of design (2:58) where does inspiration come from (3:45) how long does it take to design a font (8:11) favorite design tools (9:29) design & development experience...
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How to make your first 5 hires. (Saturday Squeeze)
There's an old African proverb that goes something like this: If you want to go fast, go alone. If you want to go far, go together. This is sometimes easier said than done. Hiring is hard and today I'm going to break down how to make your first 5 hires. Hopefully, this helps you avoid some of the...
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WP Mayor is building a WordPress empire from a small island in the mediterranean.
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy
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How to create a high converting landing page (Saturday Squeeze)
As always, thanks for being a listener of the show. For today's episode, I talk about all things landing pages. (0:20) intro (1:25) all about the headline (4:45) hero elements (5:31) amplify the pain (the problem) (7:06) the big reveal (the solution) (8:07) social proof (if you got it, flaunt it)...
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Lemonhead: Meet Gilbert Pellegom, CTO & Co-Founder of Lemon Squeezy
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy
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Bootstrap or raise money? (Saturday Squeeze)
As always, thanks for being a listener of the show. For today's episode, I break down when and if you should raise money for your company. The analogy I use is you can either ride the unicorn or chase the unicorn. (1:20) ride the unicorn or chase the unicorn (3:04) types of funding (7:30)...
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How Martin LeBlanc grew IconFinder.com to $150,000 MRR
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy
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How to solve saas churn (Saturday Squeeze)
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy
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Taking Marvel.so from $0 to $50,000 in revenue in 2 1/2 months — Dustin McCaffree
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy
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ABOUT THIS SHOW
The show for creators, by creators. Helping inspire today's entrepreneurs to earn money from their own lemonade stand.
HOSTED BY
JR Farr, Lemon Squeezy
CATEGORIES
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Frequently Asked Questions
How many episodes does Make Lemonade have?
Make Lemonade currently has 52 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Make Lemonade about?
The show for creators, by creators. Helping inspire today's entrepreneurs to earn money from their own lemonade stand.
How often does Make Lemonade release new episodes?
Make Lemonade has 52 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Make Lemonade?
You can listen to Make Lemonade on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Make Lemonade?
Make Lemonade is created and hosted by JR Farr, Lemon Squeezy.
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