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Make Money as a Floral Designer — Thrive Podcast for Florists
by Kathleen — Little Bird Bloom
Thrive Podcast for Florists is the industry’s go-to business podcast for florists and floral designers who want to make money in your floral business, price with confidence, and build a profitable business that actually supports their life. Hosted by Kathleen — florist, marketing strategist, and founder of Flower Boss Academy — this podcast is your #1 resource for smart pricing, confident sales, and modern floral business growth. Each episode delivers clear, actionable strategies to help you: Make more money as a floral designer (without working more hours) Stop undercharging and price your work with confidence Attract higher-value clients who respect your expertise Book profitable weddings, events, and custom orders Build systems that eliminate guesswork and burnout No outdated industry rules. No vague advice. Just proven strategies that help floral designers
Episodes
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Why you don't need a big following to win 😎
Chasing followers is probably the biggest trap I see florists falling into. The truth? You don't need a big follower count and today we talk about you can win without one. 🥳 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for...
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The Real Reason You're Not Booking $5,000 Weddings 💥
There are some fundamental...and incorrect...assumptions that we florists make about what's required to book a wedding. Today I'll deconstruct the biggest reason you may be losing out on bookings and what you can do to change it. 🤩 Want to wake up to more $150 orders? I've put together a brand…
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The Marketing Strategy That Changed Everything For My Business 🧭
We florists often make the mistake of blaming a lack of success on our design skills. In reality, the problem is simply how we're marketing our design skills and today I'll share an insight that changed everything for me. 🥰 Want to wake up to more $150 orders? I've put together a brand new...
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How To Avoid Time Consuming Brides 💍
Have you ever booked in a new wedding except the process has left you feeling exhausted? Or, you're spending hours on quotes and proposals only for them to go nowhere? If so, this episode's for you. 🥰 Want to wake up to more $150 orders? I've put together a brand new training that hands you the...
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Increase Your Order Value With 3 Quick Fixes 🔧
Let's talk about three easy things you can do today to increase the average value of your online orders. 🤩 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online sales. 🌸 Get instant access to my Online…
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This Changed Everything For My Online Catalog 🥰
If you've been listening for a while you'll know I LOVE online catalogs for florists 🥰. So today I'm sharing some changes I made to mine that led to a dramatic increase in my average order value. 🎉 Want to wake up to more $150 orders? I've put together a brand new training that hands you the...
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Too Many Choices = Less Sales 🫤
It may feel like providing more flower options is a good thing. But in fact, giving your customers too much choice will hurt your sales. In this episode we talk about why this is and what florists can do to avoid the "too much choice trap". 🎉 Want to wake up to more $150 orders? I've put…
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Want more $200 orders? Here's How ☀️
The key to attracting premium online orders isn't what many florists think — more choices, more sizes, more colors etc. Customers who are looking to spend $200 online actually just want simplicity and ease so that's what we're talking about today. 🤩 Want to wake up to more $150 orders? I've put...
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The Design Description That'll Get You More $150 Orders ✍️
Yup, the product descriptions on your website matter. When written well, they can help customers smoothly transition from thinking "should I buy this?" to "where do I pay!" 🥳 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for...
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Before You Post to Instagram, Do These 3 Things 🤓
Figuring out how to get real business results through Instagram can be confusing and frustrating. But it doesn't have to be. Join me in this episode where I share three simple ways to get Insta working harder for you without committing any more time and money. 🥳 Want to wake up to more $150...
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There Are Only 2 Problems to Solve 👏
We tend to make business really, really complicated — to the point where we're left overwhelmed and don't know what to do. So in this episode I share my super-simple way to solve the Big Two problems in every florist's business. 🥰 Want to wake up to more $150 orders? I've put together a brand…
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Wanna Get Ahead of the Competition?!? Your New SEO Game Plan 🎯
If you're wondering how on earth to move your flower biz up from page 6 of a Google search, this episode's for you. We'll discuss the magic of combining longtail search terms with ChatGPT. If you want to see full text of the prompts I create, you can find them in my Youtube video here...
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How to Optimize Your Online Catalog for More Flower Orders 🌻
Today I'm gonna share three simple ways to get more (and better!) orders from your online catalog. 🤩 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online sales. 🌸 Get instant access to my Online Shop…
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Encore Episode: CEO vs. Employee Mindset 🤩
I've dug out an awesome episode on one of my all-time favourite mindset hacks — how to embody both your "CEO" self and your "employee" self. Enjoy 🥳 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online...
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The 5 Minute Flower Boss Reset 💪
This is my super-easy and helpful way to set a new course for your business — without the overwhelm. You don't have to wait until next year/next quarter/next week to reset, you can start and be finished this afternoon 🥳 Want to wake up to more $150 orders? I've put together a brand new training...
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It Took Me 15 Years to Learn What I'll Tell You in 35 Minutes 😎
AI tools such as ChatGPT have literally changed the game for business owners. Knowledge that used to take years to learn is now at your fingertips. Join me for this episode where I show you how to use ChatGPT to create a business and marketing plan in minutes... 🥰 Want to wake up to more $150...
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How Often Should Flower Shops Post to Instagram? 🧐
Deciding how often to post to Instagram trips up many florists. Let's talk about how we can WIN the Insta game by following a strategy that's unique to our industry. Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more...
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5 Entrepreneur Books I Can't Stop Reading 📚
I LOVE learning and especially enjoy books about entrepreneurship and personal growth. Here are my five (ok six) most-favorite books that changed the game for me: Personality Isn't Permanent https://amzn.to/41qORxF Big Magic https://amzn.to/41qORxF The Artist's Way https://amzn.to/4mq4GNo Fire...
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How to Sell Big Budget Floral Designs 💐
Selling high value designs isn't about being the best designer out there. Instead, it's about having the right strategy so join me today as I walk through the essential ingredients. 🥰 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste...
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Is Retail Dead? 🤷♀️
No doubt any florist with a brick-and-mortar retail shop has asked themselves this question. So jump into today's episode and let's discuss the current state of retail floristry. 🥰 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste…
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5 Florist Profit Strategies to Know 👍
Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online sales. 🌸 Get...
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Is it Worth the Investment? 💸
It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it? In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳 Want to wake up to more $150...
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Not Making Enough Money? Here's How to Fix It 🔧
In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online sales. 🌸 Get instant access...
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Winning the Instagram Game in 2025 for Florists 🎉
Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰 Want to wake up…
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The Online Catalog Strategy Every Florist Needs to Know 🏅
An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰 Want to wake up to more $150 orders? I've put together a brand new training that…
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5 Pricing Strategies That Work 🖐
Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value. And the best part is you can take any one or all five and put them to work for your business this week. 🥰 Want to wake up to more $150 orders? I've put together a brand...
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How to Attract High-Value Customers to Your Florist Shop 🛍️
When it comes to value, all customers are NOT created equal. 🤔 Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage...
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Should I Buy This Florist Business? 🧐
The decision to buy an existing flower biz can feel daunting. 🫣 But thankfully we can now leverage the amazing resources of AI to help us make informed decisions. In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you.…
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I Reviewed 22 Florist Websites and Here’s What You Need to Know 💡
I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳 Want to wake up to more $150 orders? I've put together a brand new...
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The Profitable Florist Formula 👩🔬
In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner. Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳 Want to…
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How Much Money can Florists Really Make? 🤔
Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly...
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Attracting Premium Clients with Simplicity & Strategy 🌸
Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're…
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Simple Sales Strategies for Florists Who Want Bigger Value Orders 🥉
In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that...
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The SECRET to Your Most Profitable Mother’s Day Yet 🤫
In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many…
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Maximize Your Mother's Day Revenue—Without Burnout 😮💨
Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not...
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How This Simple 30-Day Plan Transformed My Floral Business (And Can Work for You Too) 📊
Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down…
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Attracting Bigger Budgets: How to Get Clients Who Value Your Work 💰
Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book...
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From Inquiry to ‘Booked!’—How to Streamline Your Wedding Sales Process 🤩
Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m...
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Why Your Website Is Losing You Clients—Fix These 3 Mistakes Today 🥳
Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without...
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Why Posting Every Day Isn’t Working—The Instagram Strategy That Gets You More Sales 🎯
If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real…
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Scared to Raise Your Prices? Here’s How to Charge More—And Hear ‘Yes!’ ✅
If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m...
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How I Went from ‘Barely Booked’ to Consistent Dream Clients (Without Burning Out 😅)
Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and...
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The Marketing Myth That’s Holding You Back (and what to do instead) 😀
Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you...
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How to Sell Wedding Flowers Without Competing on Price 🤫
Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position...
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Price It Right: 3 Strategies for a High-Profit Valentine's Day 🎉
Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value…
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Valentine’s Day 2025: Let’s Make It Your Most Profitable Year Yet 🥰
Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free...
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Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work 🛒
If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳 Want to wake up to more $150 orders? I've put together a brand...
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Optimise Your Online Catalogue for More Sales: The 6x6 Strategy 🎯
This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online sales. 🌸 Get instant access to my Online Shop…
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From Reflection to Action — Crafting Your Best Year 👩🎨
How I'm "planning" for next year and why 2025 is going to be amazing 🎉 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online sales. 🌸 Get instant access to my Online Shop Sales Plan here:...
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Marketing for Florists in 2025 — Trends to Know 💡
The new year is coming 🥳 And it's a great time to realign your marketing so that it attracts good customers and brings in more revenue. 🥰 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online sales. 🌸…
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ABOUT THIS SHOW
Thrive Podcast for Florists is the industry’s go-to business podcast for florists and floral designers who want to make money in your floral business, price with confidence, and build a profitable business that actually supports their life.
Hosted by Kathleen — florist, marketing strategist, and founder of Flower Boss Academy — this podcast is your #1 resource for smart pricing, confident sales, and modern floral business growth.
Each episode delivers clear, actionable strategies to help you:
Make more money as a floral designer (without working more hours)
Stop undercharging and price your work with confidence
Attract higher-value clients who respect your expertise
Book profitable weddings, events, and custom orders
Build systems that eliminate guesswork and burnout
No outdated industry rules. No vague advice.
Just proven strategies that help floral designers
HOSTED BY
Kathleen — Little Bird Bloom
CATEGORIES
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Frequently Asked Questions
How many episodes does Make Money as a Floral Designer — Thrive Podcast for Florists have?
Make Money as a Floral Designer — Thrive Podcast for Florists currently has 366 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Make Money as a Floral Designer — Thrive Podcast for Florists about?
Thrive Podcast for Florists is the industry’s go-to business podcast for florists and floral designers who want to make money in your floral business, price with confidence, and build a profitable business that actually supports their life. Hosted by Kathleen — florist, marketing strategist, and...
How often does Make Money as a Floral Designer — Thrive Podcast for Florists release new episodes?
Make Money as a Floral Designer — Thrive Podcast for Florists publishes regularly with 366 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Make Money as a Floral Designer — Thrive Podcast for Florists?
You can listen to Make Money as a Floral Designer — Thrive Podcast for Florists on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Make Money as a Floral Designer — Thrive Podcast for Florists?
Make Money as a Floral Designer — Thrive Podcast for Florists is created and hosted by Kathleen — Little Bird Bloom.
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