PODCAST · business
Make The Logo Bigger
by Advertising Production Academy
All about the world of advertising and marketing through a production lens.
Episodes
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Ep. 32 - Schedules: Building Your Timeline
This episode dives into one of the most essential tools in advertising production: the schedule. Learn what a timeline really is, how to build one starting from delivery and working backwards and the key milestones to include. From buffers and weather holds to version control and locking...
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Ep. 31 - Treatments: The Director's Sale Pitch
Ever wondered how a director convinces an agency or brand that their vision is the one to trust? In advertising production, it often comes down to a single document - the treatment. In this episode, we break down what a treatment really is. A director’s visual and written pitch that sells the…
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Ep. 30 - Tim Potter: Director & Actor
Tim Potter is a director who started out on the other side of the camera, working as an actor before taking the self-taught path into directing. In this episode, Tim shares how he made the shift - building a reel from scratch, pitching unpaid spec spots to real clients and writing his first...
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Ep. 29 - Briefing: Where It All Begins
A good brief doesn’t just kick off a job - it shapes how well that job runs. In this episode we unpack what makes a clear, complete and production-ready brief. From job numbers and deliverables to usage, scripts, moodboards, approvals and more - this is the foundational doc that every project…
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Ep. 28 - Budget: The Invisible Brief
In this episode, we dive into one of the most important (and misunderstood) parts of production - the budget. It’s not just a number. It’s the invisible brief that quietly defines what’s possible and how creative ideas take shape. We talk through when budgets arrive, how to ballpark early, and…
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Ep. 27 - JH Walker: Director @ Clockwork Films
JH Walker is a storyteller who doesn’t just direct, he conducts. JH joins us for a raw, honest chat about what it means to hold onto humanity in a world driven by deadlines, deliverables and now AI. He talks about why writing your vision down - distilling it into words and pictures - isn’t just...
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Ep. 26 - Victoria Conners: Executive Producer @ Eric Tom & Bruce
Victoria Connors is a producer and business owner with over 30 years in advertising production. Vic has had front row seats to how the industry has truly changed from the shift to digital to the rise of flexible hybrid creatives. We talk about how production roles have evolved, why no but is…
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Ep. 25 - Pat Langton: Founder @ Hook Creative Studio
Pat Langton has been a Creative Director, an ECD, run his own agency, sold it, started a new creative studio and somewhere along the way picked up producing too. It’s rare to find someone who’s navigated the agency world, client expectations, the creative process and production with such hands on...
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Ep. 24 - Matt McCaughey: Director
Matt McCaughey is a a seasoned and well established director whose journey into filmmaking began as a teenager, sparked by an ad he saw in the cinema. A serendipitous moment that planted the seed for a career behind the camera. From humble beginnings, sweeping floors and puppeteering on the…
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Ep. 23 - Jon-Paul Jacques: Executive Creative Director @ VML
Jon Paul-Jacques (JPJ) is an advertising veteran whose journey from web design to Executive Creative Director has spanned some of the biggest agencies and brands in the world. For the past nine years JPJ has been the Executive Creative Director on the Ford account, leading large scale campaigns...
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Ep. 22 - Consolidate Your Feedback #1: Nat Taylor
Yes, we are diving back into the production trenches with one of our former guests, executive producer, Nat Taylor. As many people know, Nat is a powerhouse in the production world, known for her ability to navigate the chaos and keep projects on track, no matter how wild, mad or crazy things…
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S.1 E.21 - Emma Scott: Executive Producer @ Qube Productions
Emma Scott is a seasoned producer with over 20 years of experience working on tourism, automotive, adventure and large scale events. Em's journey into production started with a passion for creativity, dabbling in theatre, photography and the arts before finding her true calling behind the scenes,...
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S.1 E.20 - Matt Stoddart: Executive Creative Director @ TBWA
Matt Stoddart is the Executive Creative Director at TBWA Melbourne. He has spent over two decades challenging the conventions of his profession. From humble beginnings as a graphic designer in Christchurch, New Zealand, to his current role as ECD, Matt’s career has been determined by his…
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S.1 E.19 - Martin Box: Co-chair Commercial Producers Council & Former EP @ Airbag
Martin Box is the current Co-chair of the Commercial Producers Council (CPC) and former Executive Producer @ Airbag. Martin’s career path is anything but ordinary. Starting out with a fine arts degree, he initially found himself working at a bookstore until a friend offered him a chance to be a...
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S.1 E.18 - Glenn Dalton: Former Executive Creative Director @ Hardhat & Akkomplice
Glenn Dalton is the former ECD at Hardhat & Akkomplice agencies in Melbourne. With a career spanning almost 25 years, Glenn has seen it all. From his early days as a copywriter at CHE (now CHEP) to joining AJF in its early years, Glenn has always believed that great work requires more than just...
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S.1 E.17 - Nick Jamieson: Former Executive Creative Director @ Taboo & Scooter
Nick Jamieson is the former Executive Creative Director at Taboo Group and most recently at Scooter in Melbourne. While Nick’s path didn’t follow the traditional route through Australia’s big agencies, his journey is never the less marked by creativity, resilience, individuality and a fearless...
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S.1 E.16 - Karlene Van Opdorp: Head of Post Production @ Bastion
Karlene Van Opdorp is an accomplished producer and current Head of Post Production at Bastion whose career spans both agency and client-side roles across New Zealand, the UK, and Australia. Originally from New Zealand, Karlene started her journey in the world of brand and design before quickly...
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S.1 E.15 - Stephen Digby: Lawyer & Owner @ Digby Law
Stephen Digby is the owner of Digby Law and a highly respected intellectual property lawyer with over 30 years of experience working closely with producers, freelancers, ad agencies, and production companies. As the legal advisor to the Commercial Producers Council, Stephen knows the ins and outs...
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S.1 E.14 - Caleb De Leon & Haley McDonald: Co-Partners @ 3P Studio
Caleb De Leon and Haley McDonald, the dynamic duo leading 3P Studio, a full-service content and post-production powerhouse. Caleb’s career began unexpectedly in live events, where he gradually discovered his passion for VFX and post-production, ultimately becoming a creative director and VFX...
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S.1 E.13 - Heath George: Founder & Executive Producer @ Clockwork Films
Heath George is the Founder and Executive Producer at Clockwork Films. Heath's journey is nothing short of inspirational, marked by perseverance, humility, and an unwavering commitment to his craft. From growing up on dirt floors in Broken Hill to pursuing engineering at ANU, Heath’s path took a...
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S.1 E.12 - Kat Cooke: Founder & Executive Producer @ Compadre Picture Co
Kat is the Executive Producer and owner of Compadre Picture Company. Kat's journey into advertising is filled with fascinating turns and invaluable experiences. From starting her career in a boutique agency in Bristol, England to working with some of the best producers in the business, Kat has...
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S.1 E.11 - Wilf Sweetland: Founder & Executive Producer @ Fred
Wilf Sweetland. A name that many in the industry will undoubtedly recognise. Wilf started his journey with aspirations of becoming an actor but quickly transitioned into production roles after a stint in LA. His career has seen him rise through the ranks from a runner in Melbourne to production...
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S.1 E.10 - Dalton Henshaw: Founder and CEO @ Bullfrog
Dalton Henshaw is the founder and CEO of Bullfrog. Starting his career at just 18 with a men's lifestyle publication, Dalton has spent the last 5 years making significant strides in the advertising industry, collaborating with both global and national brands. His expertise in storytelling and...
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S.1 E.9 - Sarah Hickey: Director and Co-Founder @ Monster & Bear
Sarah Hickey is a talented director and the co-founder of the creative hybrid production company Monster and Bear. With an impressive portfolio spanning both advertising and long-form TV shows, Sarah’s journey began at the Queensland Conservatorium of Music before she picked up a camera and...
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S.1 E.8 - Stu Turner: Group Executive Creative Director @ VML
Stu Turner began his career in hospitality until a close friend recognised his potential as a copywriter and convinced him to pursue a future in advertising. Starting his journey in South Africa, Stu moved to Australia 14 years ago and has since risen to the position of Group Executive Creative...
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S.1 E.7 - Andrew Siwka: Founder & Managing Partner @ The Royals
Andrew Siwka is a trailblazer in the advertising world with a unique journey from marine biology to co-founding The Royals ad agency. Andrew’s path combines unconventional beginnings and a love for creativity that has taken him across the globe—from Melbourne and Sao Paulo to New York and London....
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S.1 E.6 - Nat Taylor: Executive Producer @ Poppet
Nat Taylor is a dynamic production powerhouse who has been navigating the vibrant intersections of film and advertising production across the UK and Australia. Starting her career at just 17 in Soho's bustling production scene, Nat quickly discovered her passion lay not behind the editing desk…
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S.1 E.5 - Madeline Saporito: International Freelance Producer
Mads is a seasoned international producer and freelancer, with a decades worth of experience spanning the US, Europe, and now back in Australia. Mads' journey has been a tapestry of diverse encounters. From working on a series of children's books in sub-Saharan Africa, finding inspiring mentors…
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S.1 E.4 - Maria Efthymiopoulos: Casting Director @ Audition Pro
This episode is with Maria Efthymiopoulos, a distinguished casting director with over 20 years of experience in the advertising industry. Having founded both Chameleon Casting and 2Divas Casting in Melbourne, Maria now owns and runs Audition Pro in Brisbane. Having navigated the evolving…
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S.1 E.3 - Nic Cox: Former Executive Producer @ GenC
Nic Cox is the former Executive Producer and co-founder of Sunday Gravy and now the driving force behind the creative recruitment agency - The People Place. Nic's career is a beacon of persistence, attention to detail and pragmatic leadership. He unpacks his insights on aligning with client…
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S.1 E.2 - Nigel Camilleri: Executive Producer @ Safari
Nigel is the co-founder and driving force behind Safari Productions. With its inception in 2017 and a distinctive focus on car, tourism, and adventure content, Safari and Nigel's journey highlight the significance of adaptability and the varied routes to success within this industry.…
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S.1 E.1 - Mike Ciccone: Executive Producer @ Truce
Our guest is Mike Ciccone. Co-founder, executive producer and production manager at Truce Films. With an office in Melbourne and plans to expand into Sydney, Truce and Mike’s journey is a testament to the power of self-learning and the diverse paths one can take in this industry. From his...
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Frequently Asked Questions
How many episodes does Make The Logo Bigger have?
Make The Logo Bigger currently has 32 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Make The Logo Bigger about?
All about the world of advertising and marketing through a production lens.
How often does Make The Logo Bigger release new episodes?
Make The Logo Bigger has 32 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Make The Logo Bigger?
You can listen to Make The Logo Bigger on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Make The Logo Bigger?
Make The Logo Bigger is created and hosted by Advertising Production Academy.
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