PODCAST · society
Make The Way: Culture Decoded
by Mike Austin Makes Podcast Network
What happens when Millennials and Gen Z start burning down the old playbook and actually build something better? Hosted by award-winning brand strategist and author Mike Fair, Make The Way dives deep into the codes MillZ are rewriting across culture: from work and wellness to fashion, fandoms, faith, and more. Each episode unpacks what’s shifting (and why it matters) through a lens of lived experience, cultural strategy, and sharp storytelling. Expect real talk, smart takes, and a blueprint for the future you actually want to live. 📍 Tap in weekly to decode the culture and Make the Way forward.
Episodes
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Trust Your Gut: How to Build Intuition You Can Actually Trust | Make The Way
Do you trust your gut? And no, I'm not talking about your stomach. I'm talking about your intuition. We hear "trust your gut" all the time. But what actually makes your instincts worth trusting? In this episode of Make The Way, we're unpacking how intuition is built through practice, research,...
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You’re Not Stuck. You’re Numb. Here’s How to Break Free. | Make The Way
Feeling stuck in life? What if you’ve been on autopilot for so long that you’ve lost touch with what excites you? Let’s talk about how to get unstuck and reconnect with possibility. In this episode of Make The Way, Mike Austin Fair explores a tension that may feel familiar to Millennials and Gen…
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We’ve Got Martha’s Vineyard All Wrong—Here’s What’s Missing (Culture Radar) | Make The Way
Is Martha’s Vineyard really elitist—or have we reduced a multi-layered Black cultural space to its most expensive image? After visiting for the first time, I think we’ve been having the wrong conversation about Martha’s Vineyard. In this Culture Radar episode of Make The Way, I share what I...
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You're Probably Standing in Your Own Way (Here's How to Stop) | Make The Way
Are you actually stuck... or are you standing in your own way? In this episode of Make The Way, I share what I learned after teaching my recent OGSM strategy workshop—and how fear, overthinking, perfectionism, and self-doubt almost kept me from doing it in the first place. The biggest lesson…
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CULTURE RADAR: Black Music Month Shouldn't End in June | Make The Way
Black Music Month deserves more than one month on the calendar. In this episode of Culture Radar, we're talking about why Black music isn't just entertainment—it's one of the most influential cultural forces in history. From jazz and gospel to hip-hop, house, R&B, Afrobeats, and beyond, Black...
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REWRITE THE SCRIPT: Why Words Unlock Your Vision | Make The Way
What if the life you want begins with the words you choose today? In this episode of Make The Way, Mike Fair explores the surprising power of writing down your vision, speaking affirmations over your life, and rewriting the stories that hold us back. This isn't about toxic positivity or…
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The Hustle Culture Trap: You Don't Need to Slow Down. You Need to Stop. | Make The Way
We've been sold a lie. Work harder. Stay busy. Keep grinding. Sleep later. For years, hustle culture convinced us that exhaustion was a badge of honor and that productivity was the ultimate measure of success. But what if the problem isn't that you're moving too slowly? What if the problem is…
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This Is How You Actually Build a Real Strategy (OGSM Step-by-Step) | Make The Way
You can’t build a great brand without a real strategy. In this video, I break down the OGSM framework, the exact system I use to turn business goals into execution. Download and USE my OGSM framework here: https://www.mikeaustinmakes.com/shop/p/the-make-the-way-ogsm-system Everyone is shouting...
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Your Burnout Isn’t Just About Work — You Forgot How to Have Fun | Make The Way
You’re not just burned out from work… you forgot how to have fun. In this episode of Make The Way, we break down the real reason burnout is happening—and how to fix it. You’re not just burned out from work—you forgot how to have fun. Burnout isn’t only about working too hard. It’s about what’s...
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If You’re at the Table… EAT (The 5 R’s That Beat Imposter Syndrome) | Make The Way
If you’re at the table… eat. In this episode of Make The Way, I break down the 5 R’s that help you overcome imposter syndrome and show up with confidence in the rooms that matter. Imposter syndrome will have you questioning your seat, second-guessing your voice, and shrinking in moments that...
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I Finally Found Momentum: 4 Codes That Changed Everything | Make The Way
I finally found momentum—and it didn’t come from doing more. It came from changing how I show up every day. This year taught me something real: momentum isn’t about intensity—it’s about alignment and consistency. In this episode of Make The Way, I break down the 4 codes that helped me finally…
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Nobody Cares About Your Brand (Until You Fix This Problem) | Make The Way
Nobody cares about your brand - UNTIL you fix your audience relevance problem! On this episode of Make The Way, I break down the 3 codes to building a breakthrough brand that people actually care about. If you’re building a brand, creating content, or working in marketing, you’ve probably been…
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Why Success Isn’t Solo: The Michael B. Jordan & Ryan Coogler Shared Wins Playbook | Make The Way
Success isn’t a solo sport. In this episode of Make The Way, Mike Fair breaks down what the long-term creative partnership between Michael B. Jordan and Ryan Coogler teaches us about the new Millennial and Gen Z code for success. From Fruitvale Station to Creed to Black Panther, their…
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The Truth About Inspiration: It Doesn’t Happen Alone | Make The Way
Inspiration doesn’t happen in isolation. The truth is that the most inspired people are often surrounded by community, collaboration, and shared energy. In this episode of Make The Way, Mike Fair explores why community is the real unlock to inspiration and how the people around you shape your...
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Get to Know Mike | Brand Strategist Decoding Culture | Make The Way Mini
Welcome to Make The Way. I’m Mike Fair — an award-winning brand strategist decoding culture, Millennials, and Gen Z in real time. I’ve spent 20 years helping brands, like Mars Inc., Chevrolet, and AutoZone through the years, understand cultural shifts and connect with audiences and emerging...
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You Don’t “Get Over” Grief — 3 New Ways Millennials & Gen Z Navigate Loss | Make The Way
Grief isn’t something you “get over.” Millennials and Gen Z are navigating loss differently — rewriting the cultural codes around grief, healing, and resilience. In this episode of Make The Way, award-winning brand and cultural strategist Mike Fair explores: • Why traditional grief models feel...
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What's Inspiring You This Week? | For Me, It's Black Creatives! | Make The Way Mini
I'm celebrating Black Creativity! How are you getting inspired this week? What are you reading, watching or listening to? Share in the comments below and let's Make The Way together! Takeaways Black creativity Inspiration
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3 Codes to Build the Next Generation of Black Strategists- Adland’s Diversity Problem | Make The Way
Advertising doesn’t just have a diversity problem—it has a strategy problem. In this episode of Make The Way, I break down 3 actionable codes for building the next generation of Black strategists in advertising and communications—because culture doesn’t move without power, and power starts with...
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Super Bowl 2026: What the Ads & Halftime Show Say About Millennial + Gen Z Culture | Make The Way
The Super Bowl is more than football: It is about Culture. In this episode of Make The Way, I break down what the Super Bowl 2026 ads and halftime show reveal about Millennial and Gen Z culture, from brand purpose and AI anxiety to nostalgia, representation, and togetherness. I’m Mike Fair, an...
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Millennials & Gen Z: Why Concerts Matter More Than Ever | Make The Way
Millennials & Gen Z are redefining concerts as essential spaces for connection, belonging, and shared experience. In this episode of Make The Way, cultural strategist Mike Fair explores why concerts matter more than ever to Millennials and Gen Z. From rising ticket prices and fashion-forward…
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Millennials & Gen Z Explained: Why the Myths Are Wrong | Make The Way
In this first episode of Make The Way, award-winning brand and cultural strategist Mike Fair breaks down the mindset shaping today’s culture and why traditional demographics no longer explain how people live, work, rest, create, and connect. After 20 years working on world-class brands across...
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ABOUT THIS SHOW
What happens when Millennials and Gen Z start burning down the old playbook and actually build something better? Hosted by award-winning brand strategist and author Mike Fair, Make The Way dives deep into the codes MillZ are rewriting across culture: from work and wellness to fashion, fandoms, faith, and more.
Each episode unpacks what’s shifting (and why it matters) through a lens of lived experience, cultural strategy, and sharp storytelling. Expect real talk, smart takes, and a blueprint for the future you actually want to live.
📍 Tap in weekly to decode the culture and Make the Way forward.
HOSTED BY
Mike Austin Makes Podcast Network
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Frequently Asked Questions
How many episodes does Make The Way: Culture Decoded have?
Make The Way: Culture Decoded currently has 21 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Make The Way: Culture Decoded about?
What happens when Millennials and Gen Z start burning down the old playbook and actually build something better? Hosted by award-winning brand strategist and author Mike Fair, Make The Way dives deep into the codes MillZ are rewriting across culture: from work and wellness to fashion, fandoms,...
How often does Make The Way: Culture Decoded release new episodes?
Make The Way: Culture Decoded has 21 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Make The Way: Culture Decoded?
You can listen to Make The Way: Culture Decoded on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Make The Way: Culture Decoded?
Make The Way: Culture Decoded is created and hosted by Mike Austin Makes Podcast Network.
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