Makers Business Tribe Podcast
by Makers Business Tribe
Welcome to the Makers Business Tribe Podcast! Hey there, my friend & fellow product entrepreneur! If you're all about turning your passion for health or earth-conscious products into a thriving business, you've landed in the perfect spot.I'm Nina Huchthausen, your host—a former tech startup consultant turned 7-figure serial entrepreneur. Inspired by my two-year-old toddler, I'm on a mission to empower as many impact-driven, product-based businesses like yourself to create a healthier, happier planet - one product at a time.
Episodes
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How Adriana Closed 21 Stores in 28 Days
In this power-packed episode, I’m sharing the behind-the-scenes story of Adriana, founder of Mama Nayture, who joined our Pitch Ready one-day accelerator—and 28 days later, walked away with 21 new stockists. She did it while: ✔️ Still working full-time ✔️ Growing her business from scratch ✔️...
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Why Getting Stocked in Retail Means Nothing Without This
Getting stocked is not the goal. Staying stocked is. In this episode, I’m pulling back the curtain on what actually moves the needle after you get that first order. I’m sharing the exact system I teach my clients to turn a one-off $400 order into consistent $4K–$10K reorders. We’ll cover: Why...
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3 Must-Do Moves to Turn Conversations into Bulk Orders at Naturally Good 2025
Fresh from the floor of Australia’s biggest health and wellness B2B expo, I’m breaking down exactly what worked (and what didn’t) for founders who walked away with bulk orders and stockist deals at Naturally Good 2025. In this episode, I walk you through the 3 critical things you must do to turn...
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Fundraising - The Untapped Marketing Strategy to Grow Your Brand (Fast)
Think retail or online are your only paths to sales? Think again. In this eye-opening episode, I sit down with Olivia from Aloe Wellness—creator of a stunning SPF moisturizer designed for women and children—to explore a fresh, soul-aligned strategy for growth: using fundraisers to drive product...
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Slow Doesn’t Mean Small: The Conscious Growth Story Behind Earthy Souls
She didn’t rush. She didn’t cut corners. She didn’t follow the hype. In this heartfelt episode, I sit down with Mansi, founder of Earthy Souls—a consciously curated snack brand born from Ayurvedic roots, a kitchen full of love, and a deep desire to nourish busy families. We talk about what it...
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The Pitch That Landed My Client His First Sale (And How You Can Copy It)
Have a pitch meeting tomorrow and feeling unprepared? You’re not alone. In this episode, I break down the exact step-by-step pitch that helped one of my clients, Bob, land his first café stockist deal—in just one day. And the best part? He used a powerful, unexpected story involving his wife’s...
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3x Biggest Lessons of Getting Products into Retail - What Nikhil Did Right (and What He’d Never Do Again)
Ever wondered what it really takes to get your product stocked in stores—especially when you're starting from scratch, juggling a full-time job, and trying to figure it out on the fly? In this episode, I sit down with Nikhil, a Makers Business Tribe member & Founder of Penantia.com - Pure…
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How to Land Strategic Partnerships Like a Pro
Tired of chasing one-off sales, grinding at markets, and feeling like your business only makes money when you’re working? It’s time to shift gears. In this episode, I break down my Success Step List—the exact process we use inside the Tribe to land brand-aligned partnership deals that sell your...
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How to Build a Business That Sells (and Runs) Without You
You started your business for freedom, impact, and living life your way —not to be tied to it 24/7. But here you are… juggling markets, pumping out social media posts, stressing over ads, battling with the algorithm and feeling like if you stop, your sales stop too. Sound familiar? The truth is…
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The Courage to Start: How Lucie Pushed Past Fear & Built Green Panther
What if the hardest moment of your life was actually the beginning of something extraordinary?" That’s exactly what happened to Lucie Durie, founder of Green Panther. After burning out from corporate life and spending over a year bedridden with chronic fatigue, she found herself at a breaking...
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Come Behind the Scenes: The Big, Scary, and Exciting Business Leap I’m Taking
Ever wanted to see what really goes into building a new product business from the ground up? The raw, behind-the-scenes, big-decision moments? Well, you’re in luck—because I’m bringing you along for the ride. In this episode, I’m sharing something BIG. I’ve taken on a brand-new business venture,...
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How to Create a Business That Fuels Your Fire (Not Just Your Bank Account)
Let’s get real—most businesses don’t make it past the first three years. Not because the product wasn’t good, but because the founder ran out of fire. In this episode, I’m diving deep into the one thing that separates businesses that thrive from those that disappear—impact. If your only reason…
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Retail Success Made Simple: The 5 Must-Have Steps to Get Stocked
Let’s talk about retail—the ultimate game-changer for product-based businesses. But here’s the thing: getting into stores isn’t just about having a great product. It’s about knowing exactly how to approach stockists, prove your value, and turn a 'maybe' into a YES. In this episode, I’m breaking...
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How I Nailed My First Retail Deal For The Week
Let’s be real—landing a retail deal can feel terrifying. The self-doubt, the overthinking, the OMG what if they say no spiral… I’ve been there. But this week, I nailed my first retail deal for the week on a Monday at 9:20am to be exact, and I’m breaking down exactly how I did it—so you can do it...
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What Do You Really Want? Aligning Your Goals, Energy, and Habits for 2025 Success
As we dive into 2025, I’ve been asking myself this one big question: What do I really want this year? How do I really, REALLY want to live it, experience it, enjoy it? And how can I set up my business in a way to not just make this a wishful dream but 100% reality? And let me tell you—it’s not...
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The Ultimate Guide to Simplifying Your Business and Scaling with Ease in 2025
Oh what a year it has been. Not sure about you, but for me it has felt quite long, a bit rocky, with loads and loads of learnings, challenges, growth and everything in between with a good mix of toddler handprints to be found somewhere on my shirt. ;) But as we now finally get to slow down & soon...
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How to Turn your Side Hustle into FT Income and Create a Consistent & Reliable Revenue Stream
This week, the tables are turned! I’m sitting in the guest seat while our amazing Tribe strategist Georgie interviews me about my new book, The Wholesale Success Blueprint. If you’ve ever wondered how to take your side hustle to full-time income—or how retail and online channels can work hand in...
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Bravo Gazpacho is taking Australia’s premium supermarkets by storm—here’s how it all began
In this episode, I sit down with another awe inspiring Tribe member Sonia, founder of Bravo Gazpacho, whose passion for bringing Spain’s iconic, refreshing gazpacho to Australia is starting to turn into a bit of movement. What started as a craving for a taste of home on a long drive to her…
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From Startup to 7 Figures: Joel Fraser’s 11-Year Journey Building & Selling Kaizen Nutrition
In this episode, I sit down with Joel Fraser, the inspiring founder of Kaizen Nutrition, who took the leap at just 21 years old to build a nutrition business that grew into a 7-figure powerhouse. Joel’s journey wasn’t smooth sailing—it was filled with late nights, risky decisions, and lessons...
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A Ritual for Radiance: How Olivia’s Age-Defying Skincare Nurtures Beauty from Within
Get ready to be inspired as I sit down with Olivia, the visionary founder of Arloe Wellness, whose journey from personal health battles to creating an age-defying skincare line is nothing short of incredible. In this episode, Olivia opens up about her mission to redefine beauty as something that...
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Let’s Get Real: Facing Fears, Finding Purpose, and Creating a Product You Truly Love - With Mindful Foods Founder Georgie
In this episode, I sit down with Georgie, founder of Mindful Foods and head strategist at Makers Business Tribe, to dive into the real, raw journey of building a business from scratch driven by a big passion for health without any funds or investors and turning it into a multi 7 figure and 30+...
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Finding Your Calm: How Glowable Founder Tegan is Redefining Wellness for Women Who Do It All
In this episode, I’m sitting down with Tegan, founder of Glowable and creator of Adapt, a powerful stress-support supplement. Tegan’s journey began in her early days as a clinical naturopath, where she quickly realized that so many of the issues her clients faced—from digestive troubles to…
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From Overwhelmed to In Control: How to Use Data to Fuel Your Business Growth
In this episode, I’m sitting down with Brooke Huckerby from Penn & Lytics to help you take the overwhelm out of data and turn it into your business’s secret weapon! I know firsthand how confusing and frustrating it can feel when you’re trying to figure out what’s working in your business, and...
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Chasing Happiness, Embracing Change & Getting Back to Feeling 10/10 - Our Family Adventure
In this week's episode I am reflecting & sharing a bit of an update on our journey as a family, as business owners, as parents and humans trying to figure out life on our quest to be, live and embrace that feeling of 10/10. Because, to create a thriving business, it is sooo paramount that we - as...
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5 key jobs you need to embrace when selling your products offline
In this week's episode, Hayleah - MBT nurture strategist & I are breaking down what life and work is like once you've decided to get your products into retail shelves. It can sound like such a cool goal to put out - I want my products to be on the shelves of every wholefoods store across…
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Meet Krishna - Mumma, Pianist & Founder of Mylk & Butter Skin Care
In this week's episode, I have the honor to have a conversation with a really special tribe member who I'm just in deep awe with in how she has been building & growing her vegan, skincare business, juggling life as a single mum and expressing herself through the art of music as a pianist. Please...
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Getting Personal - Why is Life Hard Right Now?
In this week's episode I got inspired by Jenna Kutcher's famous book & phrase 'How are you, really?' and am going on a personal reflection journey to find out 'Why is life hard right now'? For quite a few month now I've been feeling just a that little bit off. Not terrible but maybe more like a 7...
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Juggling 10 balls in the air? How to stay sane when you have to operate like an Octopus
Whether you are a solopreneur or leading a small team in your business. Chances are you are - like me - juggling many hats and more often than not thoughts of 'what if I drop that ball' or 'have already dropped a ball' and haven't even realised? Or you just feel utterly overwhelmed with the sheer...
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Here is How to Scale Your Sales with a Distributor
In today's episode, I am going to unpack for you the key opportunities a distributor can create for your business to move product out of your warehouse and into shelves. Let's face it, unless you are able to afford a big sales team that can travel across the country & beyond for you, you'll be...
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How to get your brand in front of 100s of stockists within 3 days via Trade Shows
Getting 100s of eyes on your products and potentially big sales deals is the big promise & dream picture painted of every trade show. But to get your products in front of big buyers is neither a cheap nor easy feat. Stall fees cost several thousands of dollars Your Story, Presentation & Pitch…
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In-House vs Outsourcing, Justin Snyder from Forest Super Food Shares How He Navigated These Tricky Choices When He Scaled His Business
In this week's episode, I am having a conversation with Justin Snyder, from of Forest Super Foods. Founded in 2011, Forest Super Foods has since grown into an 8-figure business and is widely known for its superb product quality as well as its dedication to excellence in all areas of business.…
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START HERE If You Want to Get Your Products Into Retail & Don't Know Where to Start
If you've been thinking about getting into Retail but have no idea where to even start, this is your episode! In this week's episode, I am walking you through - step-by-step on what you need to think through design set up research and practice ... so that you can start reaching out to potential...
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6x Retailer Onboarding Steps to make sure your New Stockist is selling your brand like Hotcakes
In this week's episode we are getting tactical and I am breaking down for you the 6x key steps to take EVERY TIME you onboard a new stockist to make sure your brand is set up for success and sells like hotcakes. 6-step summary: Product Position & shelf display Staff Training & Sales pitch support...
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Here is Why Launching & Selling a Product Online Is Hard Work and How To Break Through That Wall
In this Episode I am breaking down one of the biggest challenges any product-based business owner faces when trying to launch their product Online. Not Getting Sales/ Not getting Traction. Instead we end up banging our heads against the wall, spending months and months of energy, time and money...
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How To Start Your Email Marketing Journey with Angus Cowan
In this week's episode, I am super stoked to have a conversation with our MBT Email Marketing Partner Angus Cowan from MKTGemails.com on all things email marketing. Hand to heart, chances are you've seen a few posts on your socials or heard from someone somewhere that you should do email…
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Want To Maximise Your Christmas Sales this Year? Here is How!
In this week's episode, I invite you to get a pen and paper ready & follow me along whilst I am talking you through the exact steps our Tribe members have just taken to plan out their key steps to Maximise their Christmas Sales This Year. I know it can feel pretty far away, but Stockist buying...
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Meet the Founders: Chris & Julie from Canna Oils
In this week's episode, I have the honour to chat to 2x of our Tribe members & founders of 'Canna Oils', an incredible wellness product made from cloves. It not only helped Chris turn from not being able to get out of bed by himself in the morning, to live life again to the fullest - pain free…
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How To Get Your Stockists to Keep Placing Orders Like Clockwork & Create a Recurring Retail Revenue Stream
In this week's episode, I am having a conversation with our MBT Strategist Hayleah to pick her brains on to the heck do you get your stockists to place orders like clockwork AND increase the order size. In a nutshell, this is what she said: STEP 1: Building releationships starts from day 1 and...
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That Legal Conversation I Wished I Had BEFORE I Turned My Side Hustle Into a FT Business
Please be aware, this Podcast is for your Information only & does not include any legal advice. In this week's episode, I have the absolute pleasure to have a chat with our MBT Partner Davina Jones - The Mum Lawyer and got gifted 60 minutes of her invaluable time to have 'That Legal Conversation…
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How To Assess The Performance of Your Business to Find That Next Growth Opportunity - Without Needing a Business Degree
In this week's episode, I am taking a look at how to easily take a step back from your business and take a vantage point so you have it easy to identify: Where to focus on next to create more growth What challenges might need addressing to get you unstuck Which costs you need to get a grip on to...
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Not Hitting your Wholesale Revenue Goals? Here Is How You Trouble Shoot So You Can Smash Your Goals
In this episode, we are taking a look at your Wholesale/ Retail / Stockist / Distributor Sales Channel and break down the key causes that could be holding you back from hitting your channel revenue goals. And we'll be playing through how you can: Take a vantage point Self diagnose And take…
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How To Help Your Stockists Sell More Of Your Products
So you have set up some great partnerships with retailers, they've stocked your product, but when you check in with them to see how sales are going, they tell you the product hasn't moved much yet. AWWW!! Well you could just leave this for the retailer to solve OR, do your own little assessment…
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Consignment - What to consider before you just hand over your products for free
In today's episode, I am delving deep into the topic of Consignment - aka 'Handing over your product for free and getting paid once the stockist has sold your product'. Quite a few of our Tribe members have been either been approached by stockists or been toying with the idea of offering their...
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5x Key Questions to Ask Your Accountant Before Getting into Retail
In today's episode I am chatting to one of my most trusted advisors when it comes to growing my business, my Accountant, Richard Dawson from Paterson & Dawson Accounting. Richard has not only helped me avoid some pretty costly mistakes but most importantly helped me greatly to set up my business...
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How To Get Started with Ads the Right Way - with Tenai from Ads Haus
In this week's episode I have the honour to chat with our MBT Partner & Founder of Ads Haus - a strategic ads consultancy - Tenai, to break down for you: When to start considering online advertising for your product business What you need to set up and build our BEFORE you can start running ads...
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Nope! Branding is not just a pretty DIY logo made in canva! Here is How you get your Product Retail Ready.
In todays episode I am catching up with our MBT brand strategist partner & Founder of NP creative - Nat Palmer & help you debunk & shed some light on: - The power of a well thought out and customer aligned brand - The different elements of a well thought out brand - The actual ground work…
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3x reasons WHY Retail should be your very first channel when getting your products to the masses
In this week's episode, I am having a conversation with Wholesale Expert & MBT partner Hayleah Barnard from HeyHayleah. Together we not only delve deep into our joint passion for Wholesale but most importantly unpack for you our 3x biggest reasons why we truly believe that when you have a product...
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How to drive more sales & serve your customers faster with smart chatbots
In this episode of the Makers Business Tribe podcast, I get to interview Tala Chisholm, a mechanical engineer by trade turned expert in AI and chatbots. Tala shares with us how she got into AI and chatbots and how much of a difference specifically chatbots can make when it comes to serving your...
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How to double your profits WITHOUT increasing your sales
In this episode, we discusses the highly underestimated power of product branding and packaging to increase your profits. I am getting super tactical & share with you an example of two coffee brands with similar taste but different packaging, and how the one with better branding can charge a…
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The 5 most common mistakes most product business owners make when first starting off & how to AVOID them
In this episode, I am sharing witth you the five most common mistakes that product-based business owners make when they first start off and some simple & actionable tips on how you can avoid them - and ultimately scale your business much faster. Chapters 01:25Mistake #1: Not designing the…
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About this show
Welcome to the Makers Business Tribe Podcast! Hey there, my friend & fellow product entrepreneur! If you're all about turning your passion for health or earth-conscious products into a thriving business, you've landed in the perfect spot.I'm Nina Huchthausen, your host—a former tech startup consultant turned 7-figure serial entrepreneur. Inspired by my two-year-old toddler, I'm on a mission to empower as many impact-driven, product-based businesses like yourself to create a healthier, happier planet - one product at a time.
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Makers Business Tribe
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