PODCAST · music
Making It with Chris G.
by Chris Goyzueta
Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. "Making It" is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that's a very small percentage of the industry. "Making It" is about having conversations with people that do what they love full time, instead of being stuck with a career they hate. Throughout his journey, Chris has met many inspiring individuals who have in his eyes "made it" and who have an abundant amount of stories and wisdom that should be shared with the world of aspiring creatives, musicians, actors, athletes, and entrepreneurs. The objective of this podcast is to educate and motivate individuals by sharing stories of people who are "making it" every day.
Episodes
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#173: E-Turn - Hustle with Heart: Touring, Voiceover, and the Journey
In this powerful return episode, Chris G sits down with Orlando-based rapper, singer, and voiceover artist E-Turn — one of the most respected indie artists in the Southeast. With a deep catalog, multiple Florida tours, and voiceover credits for brands like Kmart, E-Turn shares her wisdom on...
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#172: Corey Paul on Cowboy Bebop Live, Gigging in Orlando & Music Career Truths - From Anime Obsession to National Tour
What do anime, jazz trombone, and a sold-out national tour have in common? In this episode of Making It with Chris G, we sit down with musician, creative director, and founder of Cowboy Bebop Live — Corey Paul — for a high-energy, deeply honest conversation about the real journey of building a...
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#171: AMA with Bree Noble - Building a Music Career That Actually Fits Your Life
What does it really take to build a sustainable music career as a woman — from college to touring to thriving as a creative entrepreneur? In this live AMA session turned podcast episode, Chris Goyzueta sits down with Bree Noble — musician, founder of the Female Musician Academy, host of the...
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#170: Greg & Colt Rollett (The Brolletts) - Building Brands, Sunglass Empires & Content Momentum
We're back and we're kicking off this new season with a powerful, full-circle conversation! In this episode, Chris sits down with his longtime friend and marketing mentor Greg Rolett, plus Greg's 12-year-old son Colt, co-creator of The Brolletts Podcast and a rising content entrepreneur in his…
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BONUS EPISODE: The State of Live Music in 2025: Especially for Smaller Venues
🎙️ BONUS EPISODE: Why Small Venues Are Struggling in 2024 (And What's Coming Next) The live music industry is in a major transition. In this bonus episode, we break down why smaller venues and developing artists are facing serious challenges in 2024—and why there's still hope on the horizon. If...
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Bonus Episode: Coffee Chat Q&A — How to Break Into the Music Industry (Even If You're Just Starting Out)
We're back and warming up for the official return of Making It with Chris G this Thursday with a brand new format: the Coffee Chat Q&A ☕️🎧 In this special bonus episode, Chris answers your burning questions about how to get started in the music industry, even if you're in college, just…
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The PODCAST is Back!! Making It with Chris G. Returns Thursday May 29th!
🎙️ The Podcast Is Back – Starting May 29th! After a much needed break, Making It with Chris G is BACK and better than ever. Relaunching May 29th, this new season is laser-focused on giving artists, creatives, and live music professionals the real tools they need to thrive in today's…
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#167: Steph Belcher - Taxes for Musicians & What Type of Business to Setup
It's hard for musicians and people in the music business to find accountants and tax experts that understand how our industry works. Steph Belcher is a tax and business expert that has worked in many different areas of the music industry for 20 years. She's worked with some really big names in…
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#166: Tara Divina - Developing Your Artist Brand & Music Business Strategy
Tara Divina is a heart-healing medicine musician who creates songs to bring our deepest prayers into reality. She draws on her experience as a Vice President at the Warner Music Group to offer business coaching for conscious musicians, visionary artists, and business owners so they can build an...
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#165: When Should Music Artists Start Using NFT's & How they Can Add Value to Your Community
So much talk about NFT's, Crypto, and Web 3.0. Is it something that every music artist should be using though? Or at what point should artists start using NFT's? How can they add value to your community and brand? In this episode of the NIFTY Music Show, Greg Rollett, and I discuss these topics…
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#164: How Do Shows Get Booked? The Booking Process from Avail to Announce (A MASTER CLASS)
How do shows get booked? Who decides what artist plays in what venue? Who the players in the game? This episode is about the entire booking process from receiving an artist's available date to announcing a show. A concert booking Masterclass! Join the Academy:...
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#163: Buying NFT's on ROYAL - What You Need to Know
For the past few weeks, I've talked about the NFT Music marketplace ROYAL. Recently, I tried to buy my first NFT on ROYAL, and have some things to share about the buying experience on the platform. In this episode, I'll go over what went wrong with the experience, how to buy on ROYAL, and more....
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#162: Musicians Have the Blueprint to End Poverty
Musicians have the blueprint to end poverty. This episode is inspired from a talk I did for my final lecture I did for an Entertainment Finance course. It was part of a four week financial freedom series where students learned about the different economic schools, income producing assets, how to...
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#161: NAS Releases His First NFT's on ROYAL, the Final Nipsy Hussle Album & Audius is Ready to Compete with Spotify
In this episode, Greg Rollett and I discuss NAS releasing his first two singles on ROYAL. A platform he's an investor in, and recently released its first track by 3lau, now worth over $6 Million. The final Nipsy Hussle album is being released as an NFT on a new digital rights management platform...
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#160: Will NFT's End the Traditional Music Business and Streaming? Mike Shinoda's NFT drop & the Future of streaming with Greg Rollett (NIFTY Music Show)
Marketing Guru Greg Rollett returns to the show to talk Web 3.0 and how it will change the traditional music business. Recently, we both tried to buy the Mike Shinoda Ziggurats NFT Mixtape. We discuss this project, how streaming will change, and the potential impact Web 3.0 will have on the music...
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#159: Should NFT's Replace the Concert Ticket? Artists Competing with Virtual Apes & Much more on The NIFTY Music Show Ep01
Welcome to the NIFTY Music Show on the Making It Network. These shows will focus on music and NFT's, and how the music industry is transformed through Web 3.0. In this first episode, we will discuss if concert tickets should be NFT's, Bored Apes Yacht Club metaverse band, 3lau's new NFT…
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#158: How An Independent Promoter Can Become a Talent Buyer for Live Nation
I don't share my journey often, but I get asked this question all the time. What was my journey as an independent promoter and how did I become a Talent Buyer for Live Nation. Shout out to Gavin for this question: https://www.instagram.com/gloomis__/. Join the Academy:...
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#157: Why WAX Blockchain is the BEST Place for Independent Musicians to Create NFT's
It's easy to create an NFT these days to sell your music, tickets to your shows, and pretty much any art or content you create. WAX is a platform with its own marketplace that makes it very easy for anybody to create and sell an NFT, and make a commission anytime that NFT is resold. In this...
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#156: 5 Ways Local Bands Can Split Ticket Revenue or Money Made at the Door
Local artists often try to determine the fairest way to split the money made from local shows. Here are 5 different scenarios that local artists can use to split the ticket revenue made from presales, door sales, and online sales. Join the Academy: https://www.patreon.com/makingitacademy Got...
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#155: Ronnie Gross Jr - Making a Full Time Living Playing Music & Getting Started with Twitch
Ronnie Gross Jr. became a Full-Time musician in July of 2021. Meaning, his sole income comes from playing music and doing what he loves. There are many different ways musicians can earn a living doing music full-time. The catalyst for Ronnie Gross Jr. was performing cover shows. In this episode…
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#154: ASTROWORLD the Music Festival Disaster that Could've Been Prevented, Truth About Concert Security & Solutions
At ASTROWORLD, as of November 9, 2021, 8 people were reported dead, 11 experienced cardiac arrest, and over 300 people were injured, due to crowd surge, the potential of people getting stapped with needles with unknown substances, and people storming the entrances. This is a tragedy that could…
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#153: 3 Tips on How to Get More Fans - The Awareness Stage of the Customer Journey
The first stage of the customer journey is the awareness stage. In this episode, I share 3 tips on how to find more fans. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I? I've...
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#152: NFT Tickets Are the Solution to Ticket Scalpers for Live Nation, AEG Presents, Venues & Promoters
One of the biggest complaints that Michael Rapino (CEO of Live Nation) and other promoters, sports teams, or live event producers have are tickets being sold in the aftermarket. A great solution to that issue is NFT tickets. Let me explain in this video. Join the Academy:...
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#151: A More Inclusive & Equitable Music Industry from a Libertarian Perspective with Jakobi Bonner
In this episode, I was invited to be interviewed by a Music Business student, Jakobi Bonner, who saw me speak at Rollins College in Winter Park, FL. Jakobi interviewed me for his Master's thesis, where we speak about equity and diversity in the music business. What are the current issues that we...
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#150: Out of Sight, Out of Mind- Why Marketing is Just as Important as Messaging - Chris G. on The Brian Nichols Show
How often have you gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)... Now, if I were to say, "think of a brand of soda", Pepsi and Coca-Cola are likely the first to pop into your mind? Why? Enter the world of marketing. Yes, what...
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#149: MuensterVision - Releasing Music & Building Communities with NFT and Divorcing from Traditional Music Platforms
MunsterVision is a hip-hop artist based in Houston, TX, and a pioneer in the world of NFT's. He's completely abandoned the traditional music platforms, because of their favoritism to major label artists and not giving independents a real change due to PAYOLA. He has gone the route of blockchain...
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#148: How to Become An Music Artist Manager Today - Skills, Strategies, and Education
How do you become an artist manager in the music business? You can start today! It's all about getting reps and becoming a practitioner. Books mentioned in this episode: How to Make It in the New Music Business: https://amzn.to/3fRtxsx All You Need to Know About the Music Business:...
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147: Does the Number of Social Media Followers, Streams, and Views Matter in 2021 & beyond for Musicians?
Does the number of followers you have on any of the social media platforms, or how many streams you get, or how many views you get matter? Kind of. But there is a whole lot more that goes into it than just that. Those are vanity metrics. In this video, I discuss what really matters for musicians...
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146: Building a Powerful Music Industry Network - A Strategy I Call Artist ID
It's impossible to network with and meet everyone. You have to have the right strategy. Learn how to network with the right artists and professionals behind the scenes. Get a FREE copy of the "Artist ID Spreadsheet" here. When you sign up, it'll lead you to a google doc. Create a copy or download...
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#145: Phillip Stutts - Applying the Undefeated Marketing System That Won Over 1,400 Elections to the Music Industry
Phillip Stutts is the marketing mind behind winning over 1,400 elections from presidential races to congress, the senate, and many other elected positions. He developed a 5-step marketing system that can be applied to winning presidential elections to marketing fortune 200 companies to marketing...
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144: How to Become a Talent Buyer for Live Nation & Other Major Promoters such as AEG Presents
In this episode, I share some tips on what Live Nation looks for in a Talent Buyer and how I became a Talent Buyer at House of Blues New Orleans. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG...
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143: Rebecca Day - The Free Market Musician Integrating Creativity in Music, Business & Life
The Free Market Musician is edited and published by independent singer, songwriter, performer, and writer, Rebecca Day. Over the past decade, Rebecca has run her music business with a dogged passion and stubborn desire to, like The Fountainhead character, Howard Roark, see her work done her way....
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142: Podcast Update, Twitch and NFT's for Musicians
In this episode, I give a quick update on the show and take a quick dive into Twitch and NFT's for musicians. It's our goal to bring on guests in the world of Twitch and NFT's and sharing how those platforms/tools can help independent musicians. Join the Academy:...
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#141: Finding a First Career in the Music Industry Working Concerts, Festivals & Tour Management
In this episode, I share some tips on how to get started working concerts and festivals. We go over some different positions, how to get your foot in the door, and some skills that will help someone stand out. Blog Post Referenced: https://www.makingitwithchrisg.com/blog/careerinmusic Join the...
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140: How to Get Started as a Concert Promoter - Producing Locals Shows
This episode focuses on how to get started as a concert promoter by getting reps booking local shows. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I? I've booked, promoted, and...
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#139: Foundation to Your Music Career: Content, Customer Journey, Branding & Business Models
This is the foundation lesson of a 12-week series that started on 1/18/2021. Get Access to all 12 Lessons and more: https://www.patreon.com/makingitacademy. This foundation lesson shares the basics to what we will be exploring over the next 12 weeks. Creating your content strategy, customer...
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#138: Bree Noble & Katie Zaccardi - Launching a New Revenue Stream for Your Music Career
Katie Zaccardi is a musician, marketing expert, has her own podcast Out To Be, and offers many amazing coaching resources for DIY Musicians. Learn more about Katie at https://www.katiezaccardi.com/. Bree Noble is also a musician, entrepreneur, and coach helping DIY musicians launch their career....
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137: Music Marketing with the NEW TikTok feature, Marketing Budgets, & Building Discord Communities
Welcome to a new format in our series! This is our music, marketing, entrepreneurship, and finance news episode with my co-host, Sara Salomon. In this first episode, we discuss four different articles focused on the new TikTok Promote feature, should you be on TikTok, how to build your music...
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The Podcast is Back!!
I've missed y'all! We've been putting out content on our YouTube channel pretty consistently, but we're back on audio! It's been a crazy time since March of 2020 full of ups and downs, but it's exciting to do the show again. The format will change somewhat, and we will be putting out the audio…
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#135: Jordan Kurland - Founder of Brilliant Corners Artist Management & Serial Entrepreneur
Jordan Kurland is a founding partner in Brilliant Corners Artist Management. With offices in San Francisco, New York, and Seattle Brilliant Corners represents a diverse array of artists including Death Cab for Cutie, The Postal Service, Toro Y Moi, Best Coast, Soccer Mommy, Real Estate, New...
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#134: Cherele - An Independent Hip Hop Artist Using Creativity in Music & Business
Cherele is an Independent Hip Hop artist based in Atlanta, GA. Originally from Ft. Myers, FL she has taken her career into her own hands by using her creativity not just in her music but also in her business. Cherele has been involved in booking and promoting her own shows in very creative ways…
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#133: Katie Zaccardi - Properly Launching Your Patreon or Next Album, Single, and Marketing Campaign
Katie Zaccardi is a singer-songwriter and music business coach that's focused on helping women in the music industry build sustainable careers and multiply their income without stress and self-doubt. The last time she was on the show was episode #095, where we focused on mental health in the…
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#132: Isabella Bedoya - Finding Your True Fans & Building Free Organic Funnels
Isabella Bedoya helps independent artists establish profitable music careers so they can get paid doing what they love. She is the founder of The Fame Hackers, a four-step approach for musicians that want to go from "starving musician" to "superstar." After working as an A&R for a major label,...
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#131: Dr. Corinne Devin - Becoming a More Confident and Authentic Public Speaker
Dr. Corinne Devin: US Navy Commander, Orthodontist, Motivational Speaker, World Traveler, and reigning International Ms. 2020. As a multi-passionate woman, she has learned to not only balance her passions but use them to make her a better officer. In this conversation, we discuss public speaking,...
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#130: Erin M. Jacobson - Music Publishing Deals & How to Become An Entertainment Attorney
Erin M. Jacobson is an internationally recognized attorney, experienced deal negotiator, and a seasoned advisor of intellectual property rights who protects musicians, songwriters, music publishers, and a wide variety of other music professionals. Ms. Jacobson's clients include Grammy and Emmy...
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#129 Jonathan Stone - Co-Founder of Rocket Songs on Music Publishing for Independent Artists
Jonathan Stone is the co-Founder of Rocket Songs where independent artists can legally license songs from some of the top songwriters in the world. Stone has been in the music publishing world since 1974 having worked with artists such as Quincy Jones, Michael Jackson, Bruno Mars, Glen Ballard,...
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#128: Mike Mauer - Building Your Music Marketing Arsenal And Learning How to Pivot And Build New Skills for the Music Industry During a Global Pandemic
Mike Mauer is the Head of Marketing for White Oak Music Hall in Houston, TX. With over a decade of music marketing experience and promoting some of the biggest festivals in the United States, Mike has a deep expertise and understanding of all things marketing and the music industry. In this...
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#127: Benji Stein - Strategies to Getting On Spotify User Generated Playlists with CEO & Founder of PlaylistSupply
Benji Stein is the CEO and Founder of PlaylistSupply, a tech company focused on generating lists of every user-generated playlist available on Spotify. PlaylistSupply is a tool that independent musicians can use to find popular playlists for their genre along with contact information, social…
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#126: Wesley David - A DIY Musician Experimenting with Different Marketing Strategies & Pivoting During a Global Pandemic
Wesley David is a Singer-Songwriter who in 2020 released his debut solo album "Never Late Than Better." During the release campaign for his album he experimented with different marketing strategies to figure out and learn what works for his music. Before the COVID pandemic, Wesley was touring...
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#125: Allison Ross - A Classical Musician Gone Rogue Living a Creative Life with Liberty
Allison Ross is a violin player and classical musician based in Kansas where she performs with several orchestras and symphonies. Since the COVID-19 pandemic musicians have faced many challenges, and Allison broke the silence when the restrictions from one of her orchestras made it so challenging...
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ABOUT THIS SHOW
Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. "Making It" is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that's a very small percentage of the industry. "Making It" is about having conversations with people that do what they love full time, instead of being stuck with a career they hate. Throughout his journey, Chris has met many inspiring individuals who have in his eyes "made it" and who have an abundant amount of stories and wisdom that should be shared with the world of aspiring creatives, musicians, actors, athletes, and entrepreneurs. The objective of this podcast is to educate and motivate individuals by sharing stories of people who are "making it" every day.
HOSTED BY
Chris Goyzueta
CATEGORIES
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Frequently Asked Questions
How many episodes does Making It with Chris G. have?
Making It with Chris G. currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Making It with Chris G. about?
Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. "Making It" is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that's a very small percentage of...
How often does Making It with Chris G. release new episodes?
Making It with Chris G. has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Making It with Chris G.?
You can listen to Making It with Chris G. on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Making It with Chris G.?
Making It with Chris G. is created and hosted by Chris Goyzueta.
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