PODCAST · education
Making The Complex Simple
by Morgan Whalen
Welcome to Making the Complex Simple, hosted by entrepreneur, founder, and investor Morgan Whalen. On this podcast, Morgan shares hard-earned lessons from his life’s challenges. Dive into insightful stories and practical advice on business, relationships, personal growth, and more. Morgan’s mission is to inspire growth and learning, passing on valuable insights to help listeners simplify the complexities of life and achieve their goals. Whether you're navigating personal struggles or professional hurdles, this podcast is your guide to turning challenges into growth opportunities.
Episodes
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Episode 23: Will AI Replace Service Based Businesses?
In this episode, I cover: Why I believe AI agents will replace support functions first and how I’m positioning to ride that wave, not get crushed by it. The lens I use to evaluate content and ads: qualified leads → sales (not views, likes, or followers). How I handle the iteration phase: what I...
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Episode 22: Stuck at 300 Views? Steal These Tactics From a 1 M+ Creator
Ever feel stuck at a few hundred views no matter how much you post? In this episode I break down the three biggest insights I stole from a creator with over one million followers and how I’m applying them right now to push my own organic reach past the 1 K‑view mark. I walk you through: The…
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Episode 21: How Changing One Headline Boosted Sales by 56%
In this episode, I break down a surprising marketing case study from KFC Australia that shows how one small change—a headline—drove 56% more sales without changing the offer or the price. I’ll walk you through the five psychology-based angles they tested, and which ones worked best (spoiler: it's...
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Episode 20: From $15 to $3 Ads Clicks, What I Learned
In this episode, I pull back the curtain on my most recent wins and failures in content creation and ad strategy—so you can skip the pain and skip straight to the lessons. You’ll hear how I: Took a YouTube video from 25 views to 50+ (and what actually made the difference) Lowered my cost per...
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Episode 19: How to Build Momentum in Your Business (Even When It Feels Slow)
In this episode, I’m walking you through what I’ve been learning and applying in my business over the last week, from mindset to marketing. I talk about the three traits that I think separate people who succeed from those who stay stuck. I also get into what’s been working (and not working) on...
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Episode 18: Meta Ads To Drive Traffic
In this episode, I share my latest entrepreneurial journey, detailing the mistakes and breakthroughs from the past week. I dive deep into my Meta Ad experiments, revealing the surprising performance of static images and the optimal length for video ads targeting cold audiences. You'll also learn...
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Episode 17: The Grass Isn’t Greener. Focus!
In this episode, I break down one of the biggest traps entrepreneurs fall into: constantly switching strategies, offers, or even clients, chasing "greener pastures." Whether you're struggling with marketing, questioning your niche, or stuck serving clients who aren't a fit, this episode is a call...
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Episode 16: What I found Works To Lower Advertising Costs
If your ads aren’t converting, your content isn’t landing, or your customer acquisition feels like guesswork, you’re not alone. In this episode, I share what I’ve learned from testing 10+ ads per week, simplifying messaging, and doubling down on what actually works in early-stage marketing. We’ll...
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Episode 15: The Power of Demonstration
In this episode, I share insights from my recent experiences in business, focusing on the importance of building relationships, effective marketing strategies, and the necessity of quick decision-making. I talk about the need for demonstration over description in sales, the significance of...
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Episode 14: Cold to Warm & Abundance
n this episode, I dive into what’s been on my mind over the past couple of months: how to turn cold audiences into paying customers. I share what’s been working, what hasn’t, and how to build genuine trust with people who’ve never heard of you before. We’ll also talk about delivering real value,...
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Episode 13: Zero to One Mentality
In this episode, I talk about going from zero to one in your business and what mindset you can adopt as you figure things out on your journey. I also talk about what else can be holding you back on sales calls outside of the skills of sales. I hope you enjoy the episode.
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Episode 12: Tough Business Choices, Sales Learnings
In this episode we dive into my latest failures and tough decisions I've had to make in business. I discuss my take aways from my latest sales calls and more. I hope you enjoy and find a takeaway you can apply in your life.
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Episode 11: How To Create More Value
In this episode I discuss the fundamentals of value creation in business. I am a firm believer that you lead with giving. It starts by planting the seeds of value, and later there will be a harvest. I hope you enjoy this episode.
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Episode 10: My Top Of Funnel Strategy, AI Agents & YouTube Tips
In this episode, I break down the major shift I’m making in my marketing strategy and why it’s a game-changer. I’ll take you behind the scenes of how I’ve set up my Facebook ads for maximum impact, plus introduce you to powerful AI marketing tools that can help you generate more leads…
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Episode 9: Shorten Your Feedback Loop & Crossing The Conversion River
Hey everyone, welcome back to the Making the Complex Simple podcast! I also share insights on refining your sales messaging, understanding market demand, and making small but powerful tweaks to your strategy to get results faster. If you’re in the trenches of business and looking for tactical...
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Episode 8: Know What To Aim For & The Valley Of Despair
In this episode, I cover a critical lesson about marketing that I continue to re-learn. I look at what most people aim for and how it might lead you down the wrong path. This episode also covers my recent lessons on making content for YouTube and how I was able to start getting views on my short...
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Episode 7: Overcoming Avoidance, Detaching from Outcomes, and Finding Your Ideal Customers
In this episode, I unpack powerful lessons I learned this week on overcoming avoidance, detaching from perfectionism, and focusing on what truly moves the needle. I cover the lessons I learned recently from a sales call, and on attracting the right clients for long-term success. Whether you're...
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Episode 6: Social Media and My New Content Creation Strategy
In this episode, I discuss what I have learned by looking into and posting on different social media platforms. I cover my content creation strategy and how you can double or even triple your content without spending more time recording more content.
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Episode 5: Avoidance Vs Ownership
In this episode, I dive into my latest insights on my entrepreneurial journey. I speak on a trend I noticed when working on what it is I do with my clients and what I solve for. I also discuss some news concepts I learned in marketing and the best way to stay focused on your goals in 2025.
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Episode 4: Mistakes and Lessons From First $3K Ad Spend
In this episode, I talk about what I have learned since running ads at the start of Q4 of 2024. I discuss my original strategy and how I am adjusting my ad spend going into 2025. I hope you enjoy it. Don't forget to leave a review if you found this information helpful.
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Episode 3: Holiday Advertising, Pushing Through Without Results
In this episode, I discuss what I learned about running ads during the Black Friday and Cyber Monday holiday seasons. What I am changing and the lessons I learned in business this week.
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Episode 2: Getting clarity and staying focused while growing a business
In this episode we dive into a few tips for sales calls, how to get clearer on who you work with, how to make better business decisions, and the ideal split for advertising spend.
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Episode 1: My First Month As A Entrepreneur
In this episode, I talk about my BIG jump into entrepreneurship. The sales and marketing lessons I learned. How to test multiple ad variations and save time on the edits. Expectations when it comes to first launching something. And the key to sales calls.
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ABOUT THIS SHOW
Welcome to Making the Complex Simple, hosted by entrepreneur, founder, and investor Morgan Whalen. On this podcast, Morgan shares hard-earned lessons from his life’s challenges. Dive into insightful stories and practical advice on business, relationships, personal growth, and more. Morgan’s mission is to inspire growth and learning, passing on valuable insights to help listeners simplify the complexities of life and achieve their goals. Whether you're navigating personal struggles or professional hurdles, this podcast is your guide to turning challenges into growth opportunities.
HOSTED BY
Morgan Whalen
CATEGORIES
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