PODCAST · business
MarComTechniques Podcast
by MarComTechniques
A podcast focused on integrated marketing communications as a holistic approach that integrates marketing, communication, and technology.
Episodes
-
So You Want to Be a Speaker?
𝐒𝐨… 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭 𝐓𝐨 𝐁𝐞 𝐚 𝐒𝐩𝐞𝐚𝐤𝐞𝐫? Fair enough. But before you think about the stage, there’s another question worth asking. What happens when the microphone isn’t the most important part of the conversation? In this episode, Jacqueline Carmona takes a closer look at what actually...
-
Who Is Talking About You
Everyone is talking about visibility. Post consistently. Build your personal brand. Show up online. But what happens when you're no longer the one doing the talking? There is a difference between being visible and being mentioned—and that difference may reveal more about your reputation than your...
-
Who Leads First? Sales, Marketing, Brand, or PR
What comes first-sales, marketing, branding, or public relations? This episode challenges the idea that there is one universal sequence for every company. Sales-first companies may use market feedback to find revenue and refine their offer, while brand- and PR-led companies may need to establish…
more -
Networking in the Age of AI
Artificial intelligence is changing how we communicate, make decisions, and do business. But beneath all the automation, something unexpected is happening. The leaders who thrive in the next decade may not be the ones with the best AI—they may be the ones with the strongest human connections....
-
The Leadership Skills AI Can't Replace
Every conversation about artificial intelligence seems to begin with the same question: What jobs will AI replace? But what if we're asking the wrong question? What if the real question isn't what AI can do, but what it can never do? As organizations race to adopt artificial intelligence, the...
-
Agency or Firm? The Difference Matter More Than You Think
Many organizations use the terms "agency" and "firm" interchangeably, but the distinction reveals far more than semantics. In this episode, Jacqueline Carmona explores the strategic differences between agencies and firms, examining how each creates value, serves clients, and influences...
-
The Hidden Ownership Gaps That Can Destroy Business Value
Most business owners think they know what their company is worth. But what if part of that value doesn't actually belong to them? A simple question can expose a hidden vulnerability that impacts businesses of every size, from startups, firms, agencies, events and other well established companies....
-
Your House Could Power the AI Revolution, and Pay You for It
What happens when AI infrastructure moves from billion-dollar data centers to residential neighborhoods? In this episode, we break down how NVIDIA and Span are transforming homes into distributed compute infrastructure, and why this may redefine energy, real estate, and the economics of AI. From...
-
How AI Is Rewriting Manufacturing and Everything It Touches
Manufacturing has always been invisible, until it fails. But what if the system itself is no longer stable? In this episode, we break down how AI is transforming manufacturing from a mechanical process into a real-time decision system that reshapes industries, supply chains, and global control....
-
The Trust Gap: When Systems Decide for You
This episode explores the growing “Trust Gap”—the disconnect between increasingly intelligent systems and human understanding. As AI and automation scale across industries like healthcare, finance, and real estate, decisions are being made faster and more invisibly than ever before. While...
-
The AI Race Isn’t What You Think, And It’s Already Reshaping Everything
The AI race isn’t unfolding the way most people think. In this episode, we step beyond the surface of tools, trends, and headlines to explore a deeper shift quietly reshaping technology, business, and work itself. What appears to be a race for intelligence is actually something far more...
-
Burnout Unveiled: Entrepreneurial Struggles Is the Path to Redirection
𝐁𝐮𝐫𝐧𝐨𝐮𝐭 𝐔𝐧𝐯𝐞𝐢𝐥𝐞𝐝: 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐥 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐞𝐬 𝐈𝐬 𝐭𝐡𝐞 𝐏𝐚𝐭𝐡 𝐭𝐨 𝐑𝐞𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 Burnout as an entrepreneur? Have you ever felt overwhelmed by the relentless demands of entrepreneurship, only to find burnout creeping into every corner of your…
more -
The Future of Consulting and Software Navigating Rapid Industry Changes
The consulting and software industries are rapidly evolving, influenced by advancements in AI and automation. Consultants need to stay informed about emerging technologies and refine their approach to remain competitive. Businesses, on the other hand, should focus on hiring adaptable talent and...
-
Principles Before Rules: Why the Spirit of the Law Matters
Principles Before Rules: Why the Spirit of the Law Matters Artificial intelligence and the law affect every industry. The episode underscores the importance of ethical AI development, human oversight, and transparent algorithms, highlighting the need to evolve legal and ethical frameworks in…
more -
Mastering Thought Leadership: 5 Steps to Success
The podcast episode offers a clear framework to help individuals stand out as thought leaders. It addresses the uncertainty in thought leadership by highlighting the importance of five elements. By following these principles, the episode guides listeners on how to transition from being experts to...
-
Navigating Business Anxiety and The Power of Words
In this episode, Jacqueline dives into the complexities of business anxiety, emphasizing the importance of identifying triggers and the role of authenticity in navigating professional challenges. She discusses the societal pressures that lead to anxiety, the impact of not being yourself on mental...
-
Mastering Storytelling: 10 Steps to Captivate Any Audience
The podcast episode explores how storytelling can captivate and connect with audiences effectively. It discusses key elements such as understanding your audience, defining a clear message, and creating relatable characters. The importance of vivid imagery, emotional engagement, and authentic...
-
MarCom Tech-niques: Exploring the Impact of Partners on Business
This episode of MarCom Tech-niques explores how partners and family dynamics influence business decisions, PR, and crisis communications. It delves into the importance of understanding the people behind the contracts, using examples like Blake Lively, Ryan Reynolds, and Justin Baldoni to…
more -
What Creates Opportunities Policies, or You?
Policies like reciprocal tariffs can reshape industries, but growth often comes with discomfort. We explore how to navigate economic shifts by embracing change and seeking opportunities. From the tech layoffs of 2025 to the lessons of industry disruptions, it highlights the importance of...
-
The Role of Public Relations in Driving Innovation
Learn about the vital role public relations plays in driving innovation. Learn how PR can help groundbreaking ideas gain visibility, attract customers, and achieve financial stability. Tune in as we explore the interconnection between PR and innovation. We will understand why PR is essential for...
-
Effective Marketing Strategies for Discreet Consumers: A Focus on Outliers
Join me on this journey as I examine consumer priorities and spending habits, along with my approach to data. I outlined five strategies for understanding consumers' mindsets for marketing to discrete consumers. One of the challenges in interpreting consumer data is accuracy and relevance. Using...
-
Five Key Marketing Communications Opportunities for 2025
In this episode, we revisit a timeless MarCom Tech-niques Podcast episode from 2023 that remains highly relevant for 2025. We explore key marketing communications opportunities that you might already be familiar with but could be overlooking. With the rise of videos and the reshaping of…
more -
Do You Struggle With Differentiating Perfection Versus Professionalism?
What if the pursuit of perfection is secretly sabotaging your career? Feeling trapped by the need to be perfect at work can erode your confidence, creativity, and even building and maintaining positive relationships with colleagues. What if I told you that being too perfect could harm your…
more -
The New Penalty for American Entrepreneurs
Are we protected by misguided policies against terrorism? Government overreach has become increasingly justified with each new piece of legislation, leading to a normalization of such overreach. Making the right to privacy less and less normalized with each new legislation from the government's...
-
Achieving Success: Thriving Under Pressure Without External Validation
Why do some people thrive while others crumble under pressure? What separates those who rise above their failures from those who drown in them? Is it possible that your quest for approval is holding you back from genuine success? What does character really mean when society prioritizes…
more -
Oversharing: Protecting Proprietary Assets
In an era where social media reigns supreme, the tendency to overshare can result in the unwarranted exposure of proprietary data. Creating an environment where even confidential details may be divulged. Organizations need to balance transparency with safeguarding sensitive proprietary data.…
more -
The Power of Capacitors: From Circuit Boards to Pain Relief
My fascination with tech began as a child, watching my uncle fix electronics with tools from Radio Shack. This curiosity led me to explore computers and hardware, making me confident in tackling the tech world, which allowed me to engage with IT and cybersecurity professionals. It always starts...
-
The Balance of Exclusivity and Mass Marketing in Business
In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands. Discover why some businesses thrive on exclusivity and personal relationships…
more -
The Art of PR: Building Relationships vs. Gaining Publicity
Updated on August 31, 2024 with full episode ending. In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image. Learn about the increasing importance of personal branding in today's market and...
-
Managing Crisis: Housekeeping Toward Your Branding
Welcome to another episode of Marcom Techniques, where Jacqueline Carmona delves into the evolving landscape of public relations in 2024. Discover why PR professionals must now embrace personal branding alongside their clients' branding efforts. Jacqueline shares her personal journey of…
more -
The Executioners of Business: Navigating the Landscape of Innovation and Imitation
Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business"...
-
Focusing on a Hiring Mindset, Not Just Talent
In this episode, we dive into the mindset required for hiring employees in different business environments, particularly focusing on the contrasts between corporate and small business settings. We start by discussing the role of online career coaches and the gap in their advice when it comes to...
-
In Business and in Life, Confidence Is a Valuable Asset
In this episode, we explore the fundamental role of confidence in achieving success in business and life. While many focus on tangible assets, we delve into the often-overlooked value of consciously creating confidence. Uncover the secrets to developing unwavering confidence and eliminating...
-
The Hidden Barriers to Small Business Success
Why are small businesses struggling to achieve their goals? This episode delves into the hidden barriers that often go unnoticed yet significantly impact small business success. We discuss how over-reliance on external help can lead to disinterest and lack of effort from entrepreneurs…
more -
A Successful Leader Has the Right Balance of These Traits
Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. Today, we celebrate Father's Day and explore the unique role males play in families and leadership. Discover how aggressive traits and compassion work together to...
-
Redefining Success: Kindness in Business
Welcome to Marcom Techniques, a marketing communications, and technology podcast, with a special series on thought leadership. In this episode, we explore the concept of redefining success in business and maintaining the integrity of kindness. Often, the pursuit of career goals can overshadow the...
-
Mindset: Helping You Reach Your Business Potential
Welcome to Marcom Techniques, a podcast about marketing communications and technology, featuring special series on thought leadership. Follow us on social media and your favorite podcast platform to stay updated. In this episode, we delve into the profound difference between happiness and joy....
-
Capital Gains Tax and Your Financial Growth
Welcome to another episode of Marcom Techniques Podcast, a podcast dedicated to marketing communications, technology, and thought leadership. In this episode, we delve into the hot topic of capital gains tax policies and how they could potentially impact small businesses, investments, and…
more -
10 Essential Networking Tips
Welcome to Marcom Techniques, a marketing communications and technology podcast offering a wealth of knowledge and actionable strategies. This episode focuses on honing your networking skills as a valuable technique for business growth. The podcast begins by highlighting the importance of...
-
5 Key Traits of Top Real Estate Investors
Welcome to another eye-opening episode of Marcom Techniques, your one-stop podcast for marketing communications and technology insights. This episode sets out to illuminate the path to successfully growing wealth through real estate investments. Navigating through the vast world of real estate...
-
Shifting the Paradigm: Celebrating Women in Investor Relations
Welcome to another episode of MarCom Techniques, your go-to podcast for marketing communications and technology insights. In this episode, we are setting the spotlight on women and investor relations. We are talking about the work of Dr. Dana Kanze, a TEDx Peachtree speaker, who took Professor…
more -
Overcoming Challenges and Unlocking Potential Through 3D Modeling and Printing
Finding ways to create innovative research and development while providing great marketing tools, we must not overlook 3D Modeling and Printing. 3D modeling and printing have revolutionized the research and development process by allowing for rapid prototyping. This technology enables researchers...
-
Marketing Communications Key Takeaways from the Health Initiative Series
Join us for the grand finale of the Health Initiative Series and uncover the secrets of successful marketing communications. Follow the incredible journey of Kalyan and Dr. Margie as they embrace new challenges and inspire others to do the same. Don't miss out on this opportunity to learn and…
more -
The Demand for Mental Health Care Is on the Rise: Engaging Conversation
Life coaches can help by implementing and holding a person accountable. Coaches are an excellent way to reduce stress for mental health professionals, but it's important to note that coaches are not a substitute for licensed mental health professionals. This episode thanks the mental health...
-
The Demand for Mental Health Care Is on the Rise
Life coaches can help by implementing and holding a person accountable. Coaches are an excellent way to reduce stress for mental health professionals, but it's important to note that coaches are not a substitute for licensed mental health professionals. This episode thanks the mental health...
-
Do People Undermine Their Success When Experiencing Happiness or Joy?
Is it possible for individuals to unknowingly self-sabotage due to learned behavior patterns stemming from trauma, low self-esteem, or past relationships? Can these patterns affect personal and work relationships? Is it possible for people to self-sabotage due to patterns of learned or…
more -
Reducing Mental Health Risks at Work With Resources and Specific Roles
It is possible to reduce mental health risks by prioritizing employee well-being through creating specific roles and providing mental health resources. Offering flexible work schedules and fostering a culture of open dialogue can also help. Providing adequate vacation time, and job security, and...
-
Mindset Challenges as a Leader: What Leaders Need to Know
The choice to lead is up to each individual, no matter how big or small the role may be. Leaders, regardless of their position, are instrumental in shaping attitudes and vision and encourage calculated risks to foster the right environment for growth. Great leaders face adversities with strength...
-
Culture and Society: How Does That Affect Our Mindset?
Culture and Society: How Does That Affect Our Mindset? Culture shapes our mindset, values, beliefs, thinking, perception, decisions, interactions, attitudes, behaviors, and emotions. How much are our behaviors influenced by society or culture, and do we choose to evolve between our social and...
-
Implementing AI Policies
Implementing Artificial Intelligence (AI) policies is essential to protect businesses' intellectual property, consumers from losing their privacy, prevent nefarious use against demographic segments and cybersecurity issues. _______________________________ Subscribe, turn on your notifications,...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
A podcast focused on integrated marketing communications as a holistic approach that integrates marketing, communication, and technology.
HOSTED BY
MarComTechniques
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does MarComTechniques Podcast have?
MarComTechniques Podcast currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MarComTechniques Podcast about?
A podcast focused on integrated marketing communications as a holistic approach that integrates marketing, communication, and technology.
How often does MarComTechniques Podcast release new episodes?
MarComTechniques Podcast has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to MarComTechniques Podcast?
You can listen to MarComTechniques Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MarComTechniques Podcast?
MarComTechniques Podcast is created and hosted by MarComTechniques.
URL copied to clipboard!