PODCAST · business

Market expansion

by Market expansion

(Voice: Dev)I’ve reviewed our options — Thane, Pune, Navi Mumbai — and honestly, Kharghar in Navi Mumbai looks the most promising for expansion. What do you think?(Voice: Lakshmi)I agree. Kharghar’s demographics are just right for us — young professional families, IT and finance employees, and a growing health-conscious crowd. And with the new international airport coming up, demand will only grow.(Voice: Dev)Exactly. For the new clinic, I’m thinking about a 1,100–1,200 square foot setup — two therapy rooms, one Panchakarma suite, and a consultation space. But do you think we can pull in enough patients from the start?(Voice: Lakshmi)Yes, if we localize well. Our target should be at least 100–120 consults in the first month. That’s about four a day. If 15 to 20 percent of them convert into detox or therapy packages, we’ll be selling 15 to 20 packages right away. (Voice: Dev)That lines up with the revenue model — though we projected around five lakhs in month one, scali