PODCAST · business
Marketer's Best Friend
by Datajoin
This is the Marketer's Best Friend. On this podcast you'll hear actionable advice and tactics to help marketers more effectively use analytics, data and technology. Tune in weekly to hear interviews, panel discussions, and live events with marketing analytics, technology and strategy experts.
Episodes
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Putting a Strategic Lens on Marketing Operations & Technology | Darrell Alfonso, Director of Marketing Strategy & Operations @ Indeed
On this episode we talk about how to effectively navigate marketing technology and operations with Marketing Ops and MarTech leader Darrell Alfonso (Director of Marketing Strategy & Operations @ Indeed and Author of 'The Martech Handbook') In this interview we cover: - How to put a strategic lens...
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The State of Digital Analytics in 2022 | Caroline Accumanno, Director, Digital Analytics @ PVH Corp (Calvin Klein/Tommy Hilfiger etc.)
It's been a little while - but we're back! On this episode we talk about all things Digital Analytics with long time Digital Analytics Expert, Caroline Accumanno. In this interview we cover: - Why we're still in the "data wrangling" phase of Digital Analytics. - What stakeholders and business...
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Maximizing The Value of Your Marketing Technology Stack | Garrett Erny - Marketing Technology Consultant, Founder & CEO
On this episode, we interview Garrett Erny, Founder of Marketing Technology Consultancy, Poppy's Tech Aid. In this interview we cover: - The marketing operations talent gap. - Aligning marketing strategy to your technology strategy. - Tactical examples for data activation. - How to build…
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Marketing Operations and Data Activation | Jeff Cullimore, Director of Marketing Ops @ Coalition
On this episode, we interview Jeff Cullimore, Director of Marketing Operations @ Coalition. In this interview we cover: - The challenges of data integration and how to handle them. - Why integrating your marketing applications matters. - Making data activation work for your team. - 3 priorities...
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The Challenges and Benefits of Integrated Marketing | Colby Hooley, Sr. Manager, Marketing Operations @ Lively
On this episode, we interview Colby Hooley, Sr. Manager, Marketing Operations @ Lively. In this interview we cover: - What you can accomplish with a 'non-stop barrier smasher.' - The four pillars of prioritization in marketing ops. - Tying marketing to what matters to the board. - Sharing what…
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Attribution Is a Signal, Not a Solution | Jason Wilson, SVP, Strategy and Operations @ Strategy Labs
On this episode, we interview Jason Wilson, SVP, Strategy & Operations @ Strategy Labs. In this interview we cover: - What a high maturity analytical marketing environment looks like. - How attribution is one signal among many, not a silver bullet. - The pitfalls of marketing technology and what…
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The Marketing Single Source of Truth | Chad Warren, Vice President, Marketing Orchestration and Analytics @ MRM-McCann
On this episode, we interview Chad Warren, Vice President, Marketing Orchestration and Analytics @ MRM-McCann. In this interview we cover: - How the biggest challenges in marketing teams revolve around organization and process, not technology. - How a culture of experimentation can make marketing...
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The State of Marketing Technology in 2022 | Clay Warren - Principal Product Marketing Manager @ Adobe
On this episode, we interview Clay Warren, Marketing Technology and Strategy Expert from Adobe. In this interview we cover: - How marketing technology has evolved over the past 20 years and where it is today. - How lack of marketing maturity and lack of technology integration has led to…
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The Mythical Animal Called "Attribution" | The State of Marketing Operations in 2022 w/ Jon Westover
In our kickoff episode, we interview Jon Westover, Email and Marketing Operations Expert and Co-Founder @ Voltage Marketing. In this interview we cover: - How Marketing Operations has changed dramatically over the last 4 years. - The pitfalls of the never-ending pursuit of a perfect attribution...
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ABOUT THIS SHOW
This is the Marketer's Best Friend. On this podcast you'll hear actionable advice and tactics to help marketers more effectively use analytics, data and technology. Tune in weekly to hear interviews, panel discussions, and live events with marketing analytics, technology and strategy experts.
HOSTED BY
Datajoin
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Frequently Asked Questions
How many episodes does Marketer's Best Friend have?
Marketer's Best Friend currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketer's Best Friend about?
This is the Marketer's Best Friend. On this podcast you'll hear actionable advice and tactics to help marketers more effectively use analytics, data and technology. Tune in weekly to hear interviews, panel discussions, and live events with marketing analytics, technology and strategy experts.
How often does Marketer's Best Friend release new episodes?
Marketer's Best Friend has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketer's Best Friend?
You can listen to Marketer's Best Friend on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketer's Best Friend?
Marketer's Best Friend is created and hosted by Datajoin.
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