MarkeThinkers Podcast

Beyond the glamour and the glitz, discover the heart and soul of Isabelle Rubio, a world-class makeup artist popularly known as @belle.doesmakeup on Instagram! In this intimate conversation, we delve into her personal story, her artistic philosophy, and how she cultivated deep bonds with her clients. Join us as we uncover the woman behind the makeup brush.

Ever felt like marketing was only for big corporations? Join Jim as he shares a personal journey of discovering the power of marketing, even for small businesses. Learn how a simple ‘aha’ moment can transform your business and attract more customers. Don’t miss this episode!

A bad social media day can become a full-blown PR crisis. In this episode, we dive into the strategies to help you weather the storm. Learn how to respond to negative feedback, repair your reputation, and emerge stronger than ever. Whether you're a brand or an individual, these tips will help you protect your online image.

Sheina Malonzo, a social media influencer who runs Sismars Manganlena, is back for the third episode of MarkeThinkers Season 4. In addition to sharing her inspiring journey, she delves into the strategies that helped her secure dream collaborations. Let's tune in as she reveals the secrets to successful partnerships with brands and businesses. Hosted by Jim Merino. Listen now!

In the second episode of Season 4 of MarkeThinkers, we will explore the story of Sheina Malonzo, the woman behind Sismars Manganlena, a locally-grown social media micro-influencer from Pampanga. Join us as Sismars shares her content creation journey on Facebook, Instagram, and TikTok. Discover how she gradually found her niche in celebrating beloved Kapampangan food, travel destinations, and businesses.

Ready to supercharge your marketing strategy? Join Jim of MarkeThinkers Podcast for a quickfire exploration of the hottest trends and innovations shaping the industry this year. From AI-powered personalization to immersive experiences, we'll reveal the secrets to capturing attention, building deeper connections, and winning over customers in the digital age. Don't miss out - tune in and unlock your marketing potential!

For Episode 4, let’s discover the power of embracing your unique style and quirks as we dive into personal development and inspiration for creatives. Our special guest, Armela, shares her captivating journey and reveals how embracing her individuality led to incredible creative breakthroughs. From overcoming failure to seeking unconventional sources of inspiration, we explore the secrets behind nurturing a creative mindset and finding balance. Tune in for a dose of inspiration and actionable advice for aspiring creatives.

For Episode 3, we delve into the transformative role of social media in government communication strategies. Join Jim and our special guest, Chlarizel Dianne from the Department of Transportation, as we explore how social media platforms have revolutionized how governments interact with citizens, bridging the gap between public administration and the general public. We'll discuss social media's growing influence and power in government communications, highlighting its benefits to citizens and government agencies. Through real-life examples, we'll showcase how social media has facilitated transparent, accessible, and timely communication channels, empowering citizens to engage in public affairs like never before. Press play now! ▶️

Once a franchisee has launched their business, their next focus must be growth and profitability. For Episode 2, Jim is joined by a special guest from RK Franchise Consultancy, and they discuss tips and strategies for growing a franchise business, including expanding to multiple locations and building a solid team. Press play now! ▶️

MarkeThinkers Podcast is back for Season 3! For a special first episode, join Jim as we wonder, "What if social media apps were banned in the Philippines?" Explore what would happen to the marketing of businesses if there were no social media. You will also get to know real-life scenarios in other countries. Finally, if there's a what-if problem, there's a what-if solution. So listen as we explore various alternatives to market your business without using social media apps. Press play now! ▶️

Welcome to the new episode of the MarkeThinkers Podcast. For episode 5, we will discuss Launching a Successful MVP Marketing Program for Healthcare and Aesthetic Providers with our special guest, Yee Lin Loke. She has an accounting background and grew up in a family full of doctors. Pay attention to her strategies and learn from them! Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/ Key Points From This Episode: Tell us something about yourself. Tell us about MVP Marketing Program and its benefits to your clients. How do you maintain getting quality leads over the client? What are the offerings and caterings to other industries you expanded, and what are those benefits to those businesses? Are you able to replicate the strategies from one industry to another? Explain holistic marketing. Aside from Facebook, what other platforms or channels do you use for holistic marketing? Are you familiar with the digital-first approach? Do you see or observe some brand that is taking a digital-first approach? What was the hardest thing you’ve faced in your entire experience in this industry, and how did you overcome it? MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial). For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

Show Notes: Welcome to the new episode of MarkeThinkers Podcast. For episode 4, we will discuss Branding the Moves Audience to Action with our special guest, Ellen Gales. She is a Filipina with a degree in Business Economics from the University of Saint La Salle in Bacolod. Ellen started her marketing journey with the essential digital marketing strategies and, afterward, made it work for her career. She was a video producer in Sri Lanka, later on, moved to California to become a video editor, and has worked with big brands like Sony and Adobe. Listen to her strategies and learn more! Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/ Key Points From This Episode: Tell us something about yourself. One of your prominent campaigns is #BeFearless, #BeWildered, #BeExtraordinary. Stand Out. How did you come up with that? Do you have any favorite campaigns in traditional or digital ways, and why do you think they hit the mark? As an artist, you have this branding, and I see that in all of your works. What do you think is the reason why having branding is important? Talking about the audience and branding in general, what are the things you think about branding that can move the audience? What makes marketing in America different from marketing in the Philippines? Can you share with us what brands there are that possess authenticity? How about in the Philippines? What do you notice about the branding here? What are the products Filipinos love? In terms of being digital, do you have any brand in mind that you think is making the digital-first approach that you admire today? What is your final tip about branding to all businesses out there? MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial). For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

Show Notes: Welcome back to the MarkeThinkers Podcast, and now we’re on our Season 2. For episode 13, we are joined by the Director of LaunchPad GC, Scott Springer. LaunchPad Group was formed as an incubator for its in-house technologies. They are continually expanding its offering of turn-key support packages as they spot common areas to benefit customers within its network. He believes in turning those ambitions into actions! Enjoy the process, and get going today! Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/ Key Points From This Episode: What is Content Creation, and why is it important for businesses nowadays? Tell us more about your content creation service and your target market. You have a lot of projects going on. I know that there are Aussie Ambitions. Tell us more about that. How did you come up with Aussie Ambitions? What was the inspiration for your podcast? How did you get people to guest on your show? What are you looking for as a guest? Is there any particular podcast episode that struck you the most? Why? What about this new personal project of yours? What is it called? What was the inspiration for that? What marketing platforms or channels did you use to amplify Aussie Ambition, Entrepreneurship Adventures, and your content creation services? What brand do you think is doing digital-first that you admire today? Links Mentioned in Today’s Episode: LaunchPad Group Aussie Ambitions Podcast Entrepreneurship Adventures MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial). For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

EP 12🎙️Jim and Carissa talked about Instagram Reels and TikTok. The big dilemma: on which platform to perform? Maybe Instagram with its perfect photos, TikTok with its dynamic videos, or perhaps both. We will tell you how to make your choice. ⁠ We sat down to talk about these two powerhouses of video for connected brands today. We get into: ⁠ ⁠ ⏺️ Two different approaches 💡 ⏺️ Two different audiences 👥 ⏺️ The different strategies of content 👀 ⁠ Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/ MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial). For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity Episode 12 is now available on all podcast streaming platforms and YouTube.⁠ We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

Welcome back to the MarkeThinkers Podcast and now we’re on our Season 2. For episode 11, we are joined by a web developer and entrepreneur Rachel Jaro. Rachel is the founder of Cimmaroon Photography and has over 11k followers on their Facebook page. In this episode, Rachel shares her advice for newbie photographers looking to turn their passion or side hustle into a thriving business. She shares her journey with her business and her growth in newborn and maternity photography. Rachel also shares stories of how she overcame challenges during the beginning of the pandemic when there was limited mobility. If you’re interested in starting a photography business, or are looking for advice for your existing one, this episode is packed with advice for you. Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/ Show Notes: 1 Meet Rachel! Where her experience when she transitioned from a web developer to managing a creative-centric business. 2 How picking a niche in the photography business is crucial when starting out. 3 Her first client came from a referral and the reaction and challenges she experienced. 4 The biggest challenges Rachel faced as a business owner during the pandemic. 5 The impact of COVID on her business and did she survive. 6 The marketing strategies she’s doing right now to continuously get bookings. 7 Her future plans for herself and Cimmaroon Photography. 8 Rachel gives advice to photographers who want to build a photography studio business. Discussed in this episode: 1 Cimmaroon Photography Instagram: @cimmaroonphoto 2 Cimmaroon Photography Booking: https://cimmaroon.com/ 3  Cimmaroon Photography on Tiktok & Facebook: @cimmaroonphotography MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial). For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe! #WeAreEmerge #DigitalFirst #GoDigital #MarkeThinkers #Podcast

In the FINAL episode of our 1st season, we tackled our favorite topic every year -- trends and predictions. As a digital marketing agency, we hope to see strategies and tactics brands should execute to stand out in 2022: communicating their value and authentic purpose or intensifying share of mind. Episode 10 is available on Apple Podcast, Spotify, or anywhere else you listen. Time-stamped Shownotes: [1:09] Introduction on trends and predictions [8:01] Take advantage of webinars and live [11:48] Intensify user-generated content [17:37] Utilize video content especially lo-fi videos [20:00] Use play of words in copywriting [28:06] Businesses should take advantage of ephemeral content [29:43] Don’t be afraid of the trend or change; key takeaways We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe! Check out MarkeThinkers Podcast on Spotify! Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/

Today is another episode of MarkeThinkers Podcast as Jerico Tapnio, Creative Specialist at Emerge, joins us to talk about crucial skills one must possess when working in a digital agency. Find out how he challenged himself to be where he is right now! 🎧 Listen on Spotify Time-stamped Shownotes: [1:30] Guest introduction [7:30] Start with Adobe Photoshop [13:17] Humble beginning as a designer [20:40] Why having a portfolio as a designer is important [27:11] Creative inspiration sources [36:57] Tips or advice to designers who are starting in their career [41:47] Why having a mentor is important when you are starting as a designer [47:51] Key takeaways We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe! Check out MarkeThinkers Podcast on Spotify! Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/e

Our storyboard master, Harold Bacani, heated his seat in a fun and light discussion on the eight-episode! He shared his experiences and added insights on how they were able to master collaborating and connecting remotely. Transitioning may never be easy, but taking concrete steps towards the changes you are going into will enable you to have a smooth working condition and a stable relationship with your team. Learn the practices, apps, platforms, and channels to use to work from home conveniently! 🎧 Listen on Spotify Time-stamped Shownotes: [1:53] Guest introduction [3:37] Emerge's brief background [7:18] Things to consider when working remotely in an agency [12:09] The current set-up of our team [15:32] Staying productive while working with a team remotely [23:22] Making sure that everyone is aligned [30:54] Apps to use to ensure successful remote team collaboration [34:47] Changes from working in an office environment to working remotely [44:11] Dealing with clients remotely [50:12] Key takeaways We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe! Check out MarkeThinkers Podcast on Spotify! https://open.spotify.com/show/0i3QTs8rT2xCbNtS0RlKOv Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/e

In episode 07, we sit down with our very own fairy + queen social media campaign specialist, Fenina Gerero, and we get👏🏼 into 👏🏼 it.👏🏼 ⁠⁠ She shares all her best tips and tricks for launching a social media campaign and the best practices that go into it. Spoiler alert: you'll hear the word "desperate" many times. 😉 If you weren't sure about launching a campaign to a whole new level, you should listen to this episode. Know the steps in creating a campaign, learn what tools and apps are commonly used, see how the speakers unravel all that there is to know about social media campaigns. Hit that play button now! 🎧 Listen on Spotify Time-stamped Shownotes: [1:47] Guest Introduction [3:09]  Defining social media campaign [6:18] Steps in planning a social media campaign [9:09] Factors to consider when planning a social media campaign [11:00] Doing promotional and non-promotional postings [13:41] Tools and apps used for creating a campaigns [19:19] Allocating promotional and non-promotional posts in a campaign [22:27] Best practices to do during months without contents [27:54] Best practices for post-campaign launch [33:10] Examples of successful social media campaigns [43:27] Fast Talk with the Guest [41:50] Key Takeaways We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe! Check out MarkeThinkers Podcast on Spotify! https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8 Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/e

Listen as Jim and Carissa talk about "Crafting the Most Effective Engagement Posts on Social Media" together with our extra special guest, Clarisa Maye Isidro! Learn what makes an engagement post effective and the key factors that can work for your brand. Hit that play button now! 🎧 Listen on Spotify Time-stamped Shownotes: [0:55] Guest Introduction [3:54]  What is an engagement post? [6:48] Types of engagement posts [12:50] What makes a post engaging? [17:37] Metrics used one engagement posts [22:22] Ideal number of engagement posts [27:46] Favorite brands you engage with [38:11] Key Takeaways [43:27] Fast Talk with the Guest We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe! Check out MarkeThinkers Podcast on Spotify! https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8 Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/e

In the fifth episode of season 1, Jim and Carissa spill the beans on all things social metrics, data reporting, and presenting a digital campaign performance to your boss. ⁠ We also get into the importance of putting context to each data and making the report super easy for your boss to understand what you’re trying to say. 🔥⁠ Time-stamped Shownotes: [1:13] Social media metrics [2:00]  Importance of measuring the success of a social media campaign [5:07] Brand Awareness Metrics [7:38]  Conversion Metrics [10:41] Vanity Metrics [12:52] How to make metrics easy to understand? [20:45] Key Takeaways Check out MarkeThinkers Podcast on Spotify! https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8 Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/e

Today is another episode of MarkeThinkers Podcast as Gerone Jan Baladhay, Campaign Specialist at Emerge, joins us to talk about Trendjacking on social media. This strategy is widely used nowadays as marketers aim to become consistently relevant to their market. This 4th episode discusses the new face of what's trending, shares stories of excellent and lousy trendjacking, teaches how to employ techniques to get your brand noticed, and more! Read on for some of the highlights, or listen below for the full podcast. Time-stamped Shownotes: [3:00] What is trendjacking? [5:19]  Is trendjack for everybody? [6:56] How to find a trend to hijack? [7:28]  3 things to consider before trendjacking? [11:04] Social listening [13:50] Is trendjacking worth the effort? [15:43] Lifecycle of a meme [18:07] Should a brand hijack a trend? [21:34] Signals and signs to watch out for trendjacking [24:52] Examples of trendjack on social media [29:45] Key takeaways [36:11]  Extra: Fast Talk We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to one or many episodes, and don't forget to subscribe! Check out MarkeThinkers Podcast on Spotify! https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8 Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/e

As a social media manager, you pick up all sorts of random facts about national holidays, events, and awareness dates. It can be hard to know which you should incorporate into your social media content plan for brand channels. If you ever wondered if you should be celebrating these days and leverage them across social media? The answer, is YES and NO. ⠀ ⠀ In episode 3, we discuss tips on choosing the right moments to mark in your social media calendar, how to identify if they can be integrated, why it is important to showcase some of the more unusual dates to entertain and delight their audience, and so much more.  Time-stamped Shownotes:  [1:49] How social media managers can ride on holidays and awareness dates [3:26] Prioritize by categorizing them into different types of holidays [6:09] Brainstorming with client [12:03] Ways to make your holiday and awareness dates posts unique [19:32] How to determine what to integrate if there are two holidays in the same month [23:41] Why plotting holidays and awareness dates in advance is helpful for social media managers Check out MarkeThinkers Podcast on Spotify! https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8 Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/e

This episode#2 brought us the beauty of art and the science of lo-fi videos. Together with the special guest, Mr. Patrick Lee Orquiola, the hosts talked about how a video, even if it’s self-directed, can turn into a quality video without spending a dime. Learn the difference between hi-fi and a low-fi video, know which platforms best suited budgeted videos, and more. Time-stamped Shownotes: [2:08] Introduction to Lo-Fi Videos [3:09]  Difference between hi-fi and a lo-fi video [6:48] Should every brand use lo-fi videos? [7:02]  Which industry uses low-fi videos best? [8:15] Triple H of lo-fi videos [11:18] Which social media platform is best for using lo-fi videos? [16:59] Notable examples of lo-fi videos [22:15] Will lo-fi videos trend last for a long- time? [24:09] Take Away: Authenticity, Resourcefulness, & Creativity [25:51] Take Away 2: Anyone can do it. [26:33] Take Away 3: Don’t think small. Think smart. [29:01]    That’s it! [29:31]    Subscribe to MarkeThinkers Podcast, share it with a friend, and follow the Facebook page MarkeThinkers. Check out MarkeThinkers Podcast on Spotify! https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8 Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/ ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/

In episode #1, we discussed what a social media crisis is and how it should be addressed. It should be noted that the sentiments of people matter the most right now. Why? The power of Internet users can make or break the reputation of the biggest brands, with just a single click on social media! Scary, isn't it? Jollibee fried towel; does it ring a bell? Tune in to this podcast to know more about the story and how it was solved. To have an idea of how social media crises should be averted, if not addressed, then lend us your 30 minutes! In this pilot episode, we’ll dive into the effects of a social media crisis, how to connect with empathy, the listening skills marketers can apply to their content, and more. ⁠ Time-stamped Shownotes: [1:25] What is a social media crisis? [2:35] Why should brands address a social media crisis? [3:50] Notable brands addressing their online crisis. [15:16] Is taking advantage of another brand’s crisis strategic? [18:04] Should a brand have a special response team for a social media crisis? [19:03] Special response team and their responsibilities [21:49] Carefully manage what’s being said about your brand [23:14] Proper timing in addressing a social media crisis is a must [25:02] From an audience’s perspective, is complaining online a good move? [27:52] Steps in dealing with a  social media crisis. [28:32] Importance of listening. [28:55] That’s it! [29:02] Subscribe to MarkeThinkers Podcast, share it with a friend, and follow the Facebook page MarkeThinkers. Check out MarkeThinkers Podcast on Spotify! https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8 Let’s connect! #MarkeThinkersPodcast ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast #Emerge ➡︎ Website: https://www.emergelocal.com/  ➡︎ Instagram: https://www.instagram.com/getemerge.io/ ➡︎ Facebook: https://www.facebook.com/getemerge ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/ ➡︎ Twitter: https://twitter.com/getemerge ➡︎ TikTok: https://www.tiktok.com/@getemerge #MetroClarkGuide ➡︎ Website: https://metroclarkguide.com/