PODCAST · business
Marketing A.D.D.
by ArtDevDesign
Daily weekday discussions on business and marketing for small business owners and entrepreneurs.
Episodes
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Way of the Wolf - The Three Tens of Selling - Ep. 053 (W11E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Way of the Wolf by Jordan Belfort In this episode, I discuss the concept of the Three Tens and how there's more than your product that you need to sell. If you want to look into this further after my podcast, feel free to check...
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Getting to Yes - How to Negotiate (and How Not to) - Ep. 052 (W11E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Getting to Yes by Roger Fisher, William Ury, and Bruce Patton In this episode, I discuss a new way to think about negotiations. I break down a few tactics to avoid and a few others to use when trying to come to an agreement with...
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Presence - Show Up Confidently for Your Business - Ep. 051 (W11E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Presence by Amy Cuddy In this episode, I discuss the concept of the body-mind connection and how to use this to improve your confidence so you can show up for your business. If you want to look into this further after my…
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The $100 Startup - How to Launch a Product - Ep. 050 (W10E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The $100 Startup by Chris Guillebeau In this episode, I discuss how to properly launch a new product, service, sale, etc. through a powerful system that has worked for my business every time. If you want to look into this…
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Sell or Be Sold - The Most Important Sale - Ep. 049 (W10E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Sell or Be Sold by Grant Cardone In this episode, I discuss some incredibly powerful sales tactics and the single most important sale you can make. 😁 If you want to look into this further after my podcast, feel free to check…
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One Million Followers - Gaining Influence on Instagram - Ep. 048 (W10E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, One Million Followers by Brendan Kane In this episode, we will be discussing how to connect with massive influencers via micro-influencers. This podcast is a bit all over the place 😅 but hopefully, it helps. 😁 If you want to...
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Search Engine Optimization - Keep SEO Simple - Ep. 047 (W10E2)
Hey! 🙋♂️ Thanks for stopping by. Today, I want to discuss with you Search Engine Optimization, or SEO. In this episode, I'll discuss what SEO really is and how you can improve your site's chances for appearing in Google's Search results with easy to apply, simple tactics. I'm going to work on...
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The $1.80 Strategy - How to Be Authentic and Gain True Fans - Ep. 046 (W10E1)
Hey! 🙋♂️ Thanks for stopping by. Today, I want to discuss with you something a little different. In this episode, I would like to discuss with you some actionable strategies, instead of simply covering a book. If you want to look into this strategy further after my podcast, feel free to check…
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Made to Stick - Keep It Simple Stupid - Ep. 045 (W9E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath In this episode, I recap the SUCCESs acronym from a previous podcast and then dive deep into the first part, "Simplicity." I also let you guys know...
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DotCom Secrets - Building a Value Ladder - Ep. 044 (W9E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, DotCom Secrets by Russell Brunson In this episode, I discuss the DotCom Secret #2 – The Value Ladder. I cover a few examples, explain how to utilize this in your business, and why it benefits both your business and the customer....
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Building a StoryBrand - The Marketing Roadmap - Ep. 043 (W9E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller In this episode, I bring back a book I've discussed in a previous podcast and describe how you can implement this information into your...
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The 10X Rule - Achieving Omnipresence - Ep. 042 (W9E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone In this episode, I discuss what it means to be omnipresent, why it is important, and how you can go about achieving this lofty goal. If you want to...
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How To Set-Up Your Business For Under $1000 - Getting Your First Customers - Ep. 041 (W9E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, How To Set-Up Your Business For Under $1000 by Dan Fleyshman and Branden Hampton In this episode, I discuss how I got introduced into this interesting book and specifically how to acquire your first customer. If you want to look...
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The Ultimate Sales Machine - The 7 Musts of Marketing - Ep. 040 (W8E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The Ultimate Sales Machine by Chet Holmes In this episode, I discuss one of the key strategies for building your ultimate sales machine. I talk about "The Seven Musts of Marketing" and how they can be applied today in the world…
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What Makes an Effective Executive - 8 Key Principles - Ep. 039 (W8E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, What Makes an Effective Executive by Peter F. Drucker In this episode, I discuss 8 key principles of being an effective executive and ensuring that your enterprise sees growth and prosperity as it moves toward the future. If you...
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Extreme Ownership - Winning the War Within - Ep. 038 (W8E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Extreme Ownership by Jocko Willink & Leif Babin In this episode, I discuss the concept of "extreme ownership" and how to apply it to leadership in your business to increase the productivity and happiness of your employees....
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Start With Why - The Benefits of Belonging - Ep. 037 (W8E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Start with Why by Simon Sinek In this episode, I discuss your customers' desire to belong, how to promote yourself through benefits vs. features, and recommend you give this TED Talk a view. If you want to look into this further...
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So Good They Can't Ignore You - The Craftsman's Mindset - Ep. 036 (W8E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, So Good They Can't Ignore You by Cal Newport In this episode, I discuss the concept of the craftsman's mindset and how to apply it to your business. If you want to look into this further after my podcast, feel free to check out...
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How to Become a Rainmaker -The Rainmaker's Credo - Ep. 035 (W7E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, How to Become a Rainmaker by Jeffrey J. Fox In this episode, I discuss a meaningful book to me due it's contradictory concepts to my past beliefs. I discuss the Rainmaker's Credo and breakdown the concepts made in the…
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The E-Myth: Revisited - Your Business Development Program - Ep. 034 (W7E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The E-Myth: Revisited by Michael E. Gerber In this episode, I dive deeper into the "Franchise Prototype" and share the ultimate business development program you can use to improve your business and increase your chance for...
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How I Raised Myself from Failure to Success in Selling - Ep. 033 (W7E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, How I Raised Myself from Failure to Success in Selling by Frank Bettger In this episode, I discuss a story from an incredible book by one of America's greatest salesmen. I also share the backstory of how I stumbled across this...
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Who Moved My Cheese? - Change and How to Deal With It - Ep. 032 (W7E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Who Moved My Cheese? by Spencer Johnson, M.D. In this episode, I discuss a powerful book that teaches change through parables. We dive into the idea of change in your business and how to deal with it. If you want to look into…
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Predictably Irrational - Ownership and The Power of Pricing - Ep. 031 (W7E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely In this episode, I discuss the irrationality of consumers when it comes to the "price" of ownership as well as the placebo effect and the power of...
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Tools of Titans - Find Your 1,000 True Fans - Ep. 030 (W6E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Tools of Titans by Tim Ferriss In this episode, I discuss some insights from Seth Godin and Kevin Kelly, the concept of thinking big, but working small, and how to cultivate your 1,000 True Fans. If you want to look into this...
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Traffic Secrets - Finding Your Dream 100 - Ep. 029 (W6E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Traffic Secrets by Russell Brunson In this episode, I discuss the concept of the Dream 100 and how you can utilize it to grow your business by increasing your website or foot traffic. If you want to look into this further after…
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The 7 Day Startup - 14 Business Rules to Live By - Ep. 028 (W6E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The 7 Day Startup: You Don't Learn Until You Launch by Dan Norris In this episode, I discuss some simple rules to live by if you are running a business and looking to grow and maintain profitability. If you want to look into…
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The Dip - Knowing When to Quit and When to Stick - Ep. 027 (W6E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin In this episode, I discuss one of Seth Godin's little gems. In this book, we discuss a mindset to have when working on your goals. Whether...
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Made in America - 10 Rules for Running a Successful Business - Ep. 026 (W6E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Made in America: My Story by Sam Walton In this episode, I reminisce about one of my first books and favorite books. I also, cover Sam Walton's 10 rules for running a successful business. I also share the connections between…
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Managing Oneself - Know Your Strengths - Ep. 025 (W5E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Managing Oneself by Peter F. Drucker In this episode, I discuss how to better understand yourself and your employees, or even your superiors. Knowing your strengths and how you learn and how to utilize this information to grow...
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The Ultimate Sales Letter - Understanding Your Customer - Ep. 024 (W5E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S. Kennedy In this episode, I discuss the topics of copywriting, how to better understand your customers, and how to use these skills to gain new…
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Drive - Get the Most From Your Employees - Ep. 023 (W5E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink In this episode, I discuss what are the hidden drivers that motivate us and how you can use them to get the most from your employees, by giving the most to…
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Invisible Influence - Not If They're Doing It! - Ep. 022 (W5E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger In this episode, I discuss why counterfeit products and the copy-cat businesses are actually good for business if you make high-quality products or…
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KaChing - Make Money and Market Online - Ep. 021 (W5E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, KaChing: How to Run an Online Business that Pays and Pays by Joel Comm In this episode, I discuss an interesting point of view on Internet marketing, making money online, and how to partner with other businesses to improve your...
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DotCom Secrets - Let's Talk About 'Nothing' - Ep. 020 (W4E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, DotCom Secrets by Russell Brunson In this episode, I discuss how important it is to keep up with your email list and how sometimes it's okay to talk about nothing. Well, not exactly nothing... If you want to look into this…
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Smart Pricing - A Unique Way to Increase Profits - Ep. 019 (W4E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Smart Pricing by Jagmohan Raju and Z. John Zhang In this episode, I discuss levers you can pull to increase profits in your business and how the one you might not have thought of might be your best bet. If you want to look into...
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The ONE Thing - How to Increase Your Productivity - Ep. 018 (W4E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan In this episode, I discuss my favorite book of all time. We discuss how to increase your productivity and refocus your…
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Contagious - How to Make Viral Content - Ep. 017 (W4E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Contagious: Why Things Catch On by Jonah Berger In this episode, I discuss the concept of viral content and how to think about your content, before creating it, in order to improve its chance of virality. If you want to look…
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The Ultimate Sales Machine - Training Your Staff - Ep. 016 (W4E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The Ultimate Sales Machine by Chet Holmes In this episode, I discuss training your employees and the importance of increasing the frequency of that training. Quality 🧐 and Quantity 📈. If you want to look into this further…
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The Fred Factor - Who's Fred? And Where Can We Find Him? - Ep. 015 (W3E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The Fred Factor by Mark Sanborn In this episode, I discuss the importance of praising and rewarding your best employee, keeping an eye out for your "Fred" and becoming a "Fred" yourself. Confused? 🤔 Great! 😂 Then jump in and...
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The $100 Startup - Coming Up with a Business Plan - Ep. 014 (W3E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The $100 Startup by Chris Guillebeau In this episode, I discuss the importance of having a business plan and the key to not having your planning take over your business. Keep it simple and make progress. If you want to look into...
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How to Win Friends and Influence People - What's Your Name Again? - Ep. 013 (W3E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, How to Win Friends & Influence People by Dale Carnegie In this episode, I discuss the importance of communication skills and the value of a person's name. I tell a story of how this book earned me a few hundred dollars and hope…
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Pre-Suasion - Mindset Before Mind Change - Ep. 012 (W3E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Pre-Suasion by Robert Cialdini In this episode, I discuss the process of creating a new product in your small business through the power of the MVP! If you want to look into this further after my podcast, feel free to check out...
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The Lean Startup - New Products and MVPs - Ep. 011 (W3E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The Lean Startup by Eric Ries In this episode, I discuss the process of creating a new product in your small business through the power of the MVP! If you want to look into this further after my podcast, feel free to check out…
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The 4-Hour Workweek - How to DEAL with Being a Business Owner - Ep. 010 (W2E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The 4-Hour Workweek by Timothy Ferriss In this episode, I discuss the process of eliminating and automating tasks within your business so that you can better focus on your business instead of being stuck in your business. If you...
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Confessions of an Advertising Man - Sharing Trade Secrets - Ep. 009 (W2E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Confessions of an Advertising Man by David Ogilvy In this episode, we will be discussing how sharing your trade secrets may, in fact, be the best way to get new and better customers. If you want to look into this further after…
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Jab, Jab, Jab, Right Hook - Content Marketing on Social Platforms - Ep. 008 (W2E3)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Jab, Jab, Jab, Right Hook by Gary Vaynerchuk In this episode, we will be discussing how to you should think about content marketing on various platforms and tactics from providing value to going for the ask. If you want to look...
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One Million Followers - Purposeful Marketing and Facebook Ads - Ep. 007 (W2E2)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, One Million Followers by Brendan Kane In this episode, we will be discussing how to direct your marketing for the needs you are seeking, Facebook Targeting, and the purpose of "Dark Posts." If you want to look into this further...
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Fanatical Prospection - CRMs and Keeping Your Pipelines Full - Ep. 006 (W2E1)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Fanatical Prospecting by Jeb Blount In this episode, we will be discussing CRMs (or customer relationship management software), prospecting, and keeping your pipelines full. If you want to look into this further after my…
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Influence: The Psychology of Persuasion - Social Proof and Reciprocation - Ep. 005 (W1E5)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, Influence: The Psychology of Persuasion by Robert B. Cialdini In this episode, we will be discussing some of the "weapons of persuasion" referenced in doctor Cialdini's book. Specifically, we will be focusing on the concept of...
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The 22 Immutable Laws of Marketing - The Law of Category - Ep. 004 (W1E4)
Hey! 🙋♂️ Thanks for stopping by. Today I want to discuss with you, The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Here, we will discuss one of the most powerful marketing laws referenced in this book, The Law of Category. If you want to look into this further after my podcast…
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