Episodes
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How to Sell Your Marketing Agency
Should you sell your agency? Wondering what you need to know? To discover what one agency owner learned as they prepped for and closed the sale of a marketing agency, Brooke Sellas interviews Veronica Romney. Guest: Veronica Romney Review our show on Apple Podcasts.
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How to Make Your Marketing Agency Irreplaceable
Want to become indispensable to your clients? Could helping them fill niche staffing roles work? To discover how to widen the scope of your client relationship to become a valued partner to your clients, Brooke Sellas interviews Beth Newton. Guest: Beth Newton Review our show on Apple Podcasts.
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How to Interview, Hire, and Fire Marketing Agency Staff
Do you need to bring on more staff? Want to make sure you hire the right person? To discover how to grow your marketing team with confidence, Brooke Sellas interviews Karen Hite. Guest: Karen Hite Review our show on Apple Podcasts.
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How to Set Up SOPs and Processes for Agency Workflows
Looking for ways to scale your business without sacrificing your personal time? Do you have the right systems in place to let your team take on the work? To discover how super tool kits will streamline workflows and make hands-off delegation a breeze, Brooke Sellas interviews Kris Ward. Guest…
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Time Management: Tools and Techniques for Agency Owners
Does your daily schedule feel like barely controlled chaos? Do you need a better system? To discover tools and tips that will put you in control of your time and reduce your workload, Brooke Sellas interviews Ashley Mason. Guest: Ashley Mason Review our show on Apple Podcasts.
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How to Diversify Your Marketing Services
Are you ready to expand the services you offer to clients? Wondering how to do it? To discover how one agency owner strategically grew her agency by adding one service at a time, Brooke Sellas interviews Milou Pietersz. Guest: Milou Pietersz Review our show on Apple Podcasts.
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How to White-Label Your Agency Services
Looking for a novel way to grow your agency's revenue? Have you considered serving other agencies? To discover how to set up, package, and price white-label services for other marketing agencies, Brooke Sellas interviews Jackie Benjamin. Guest: Jackie Benjamin Review our show on Apple Podcasts.
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How to Hire and Empower a Virtual Assistant for Your Agency
Do you miss out on business opportunities because you're too busy with day-to-day tasks? Wish you had someone to take on parts of your workload? To discover how to hire a VA and set up effective systems that give you time to grow your agency, Brooke Sellas interviews Corey Walker. Guest: Corey...
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Adopting AI for Business: Where to Begin
Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, Michael Stelzner interviews Paul Roetzer to explore how to begin adopting AI in your business. Guest: Paul Roetzer | Show Notes:...
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How to Choose Tools to Enhance and Improve Agency Operations
Is your agency's growth hindered by inefficient processes or outdated tools? Looking for practical advice to optimize your tech stack? To discover how to streamline operations and leverage AI to boost efficiency, Brooke Sellas interviews Melissa Morris. Guest: Melissa Morris Review our show on...
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LinkedIn Branding for Marketing Agency Owners
Want more reach on LinkedIn? Wondering how to position yourself as a strong leader in your niche? To discover a LinkedIn branding strategy for agency owners, Brooke Sellas interviews Michelle J Raymond. Guest: Michelle J Raymond Review our show on Apple Podcasts.
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How to Improve Client Satisfaction
Are your clients 100% happy with your services? Wondering how to handle dissatisfied customers? To discover how transparency in your pricing, proposals, and communications can make or break what people think about your agency, Brooke Sellas interviews Q Moldrik. Guest: Q Moldrik Review our show…
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How to Transition to a Monthly Recurring Revenue Model
Are you tired of the feast-or-famine business cycle in your agency? Want to sell based on the value you provide rather than the time it takes? To discover a proven strategy for implementing a monthly recurring revenue model that can transform your agency's growth and success, Brooke Sellas...
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How to Use Strategic Networking to Grow Your Agency
Do you want to build lasting, supportive professional relationships? Looking for tools and strategies that can help you stay connected with the people who matter most? To discover practical strategies and powerful tools that can help you build a professional network of valuable connections…
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How to Create a Niche for Your Agency
Does your agency need a way to differentiate? Wondering how to offer a niche service that sets you apart? To discover how a strategic focus on social customer care established one agency as a leader in the digital marketing industry, Karlyn Ankrom interviews Brooke Sellas. Guest: Brooke Sellas...
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How to Foster Safe Spaces for Women in Digital Marketing
Do you want to deepen your agency’s impact in the industry? Wondering how to engage in mentorship at scale? To discover the planning and tools you’ll need to have in place to launch and manage a successful niche membership that supports fledgling marketers, Brooke Sellas interviews Amy Vaughan....
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How to Create Clear Client Communication Systems
Wondering how to handle situations where client expectations aren't aligned with project realities? Want to set up a repeatable process to avoid unexpected client reactions? To discover critical skills and practical tips to define, meet, and exceed client expectations, Brooke Sellas interviews...
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The Agency Pivot: How to Downsize Clients or Services
Has your agency grown unwieldy? Looking for a strategy to change the type of clients you serve or the marketing services you provide? To discover how to refocus your agency on its most valuable services or clients, Brooke Sellas interviews Laura Click. Guest: Laura Click Review our show on Apple...
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How to Get More Clients From Referrals and Self-Promotion
Wondering how to attract more clients? Looking for an innovative marketing model? To discover a proven marketing strategy to get more clients from word-of-mouth referrals and self-promotion, Brooke Sellas interviews Kris Kiehn. Guest: Kris Kiehn Review our show on Apple Podcasts.
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How to Build a Thriving Marketing Business While Working Full-Time
Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? To discover tips for time management, setting client expectations, delegating tasks, and maintaining a healthy work-life balance while building your marketing side hustle,...
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How to Diversify Your Marketing Agency Pipeline
Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit? To discover how to diversify your pipeline for agency stability and growth, Brooke Sellas interviews Suzanne Block. Guest: Suzanne Block Review our show on...
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How to Grow Your Agency Through Socially Responsible Marketing
How to Grow Your Agency Through Socially Responsible Marketing DESCRIPTION: Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur who has launched...
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Personal Branding Tips for Agency Owners
Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? To discover how to leverage your personality to build client trust and supercharge sales, Brooke Sellas interviews Sarah Scott. Guest: Sarah Scott Review our show on Apple...
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Boundaries, Breaks, and Delegation: Insights on Agency Leadership
Do you feel guilty taking time off? Not sure your team can manage without you? To discover how agency owners and leadership can prioritize self-care, delegate more, and boost innovation through transparent communication and vulnerability, Brooke Sellas interviews Terry Isner. Guest: Terry Isner...
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Eliminate Fixed Costs: Financial Tips for Marketing Agencies
Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? To learn key strategies for managing finances through unpredictable conditions, Brooke Sellas interviews Damian Papworth. Guest: Damian…
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How Marketing Strategists Can Become In-House Content Creators
Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? To discover how to embrace a hybrid creator-strategist role and how to charge for your creative services, Brooke Sellas interviews Jayde Powell. Guest: Jayde Powell Review our show…
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Sustainable Growth Strategies for Your Marketing Agency
Are you struggling to grow your agency sustainably? Wondering how to remain stable despite market fluctuations? To explore insider strategies from an industry expert to fuel consistent agency expansion regardless of external conditions, Brooke Sellas interviews Nora DiNuzzo. Guest: Nora DiNuzzo...
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How to Nurture and Grow Your Creative Marketing Skills
Want to design innovative marketing campaigns? Is relying on what’s always worked holding you back? To discover how to step out of your comfort zone to find and nurture your creativity and deliver industry-leading marketing assets, Brooke Sellas interviews Valentina Escobar-Gonzalez. Guest:...
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How to Use Video Updates to Improve the Client Journey
Do clients really understand all the work you do? Looking for a unique way to update clients on your progress before you bill them? To discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables, Brooke Sellas interviews Armando...
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How to Grow a Niche Marketing Agency
Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? To discover how one marketer transitioned from solopreneur to marketing agency owner, Brooke Sellas interviews Louise Brogan. Guest: Louise Brogan Review our show…
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How to Balance Agency Marketing and Client Needs
Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? To discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more, Brooke Sellas interviews John...
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Beyond Transactions: How to Build Lasting Client Partnerships
Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? To discover practical ways to improve relationships with your clients, Brooke Sellas...
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How to Optimize Agency Marketing With AI
Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? To discover how to leverage AI tools to increase efficiency and improve creative output, Brooke Sellas interviews Cathy McPhillips. Guest: Cathy McPhillips Review our show on Apple...
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How to Grow Your Agency Through Strategic Delegation
Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? To discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction, Brooke Sellas interviews Atiba de…
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How to Develop a Frictionless Client Service Experience
Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes? To discover a methodology for assessing and improving the customer experience journey, Brooke Sellas interviews Sean Albertson. Guest: Sean Alberston...
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How to Turn Intellectual Property Into Passive Income for Your Agency
Want to build a passive revenue stream for your agency? Wondering where to start? To discover how to create intellectual property that generates passive income year-round, Brooke Sellas interviews Gini Dietrich. Guest: Gini Dietrich Review our show on Apple Podcasts.
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How Agencies Can 10X Client Content for More Awareness
Spending a lot of time creating content deliverables for clients? Looking for a smart way to repurpose and amplify content? To discover how to 10x the content your clients already have for more awareness, engagement, and growth, Brooke Sellas interviews Lauren Teague. Guest: Lauren Teague Review...
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How to Show the Value of Your Agency Services
Do you struggle to quantify the value of your services to clients? Not sure how to measure value on every project? To discover how to make your value more obvious to clients, Brooke Sellas interviews Katie Burkhart. Guest: Katie Burkhart Review our show on Apple Podcasts.
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Speaking as a Client Acquisition Strategy
Want to get in front of more high-value client targets? Wondering how speaking on the right stages can elevate your agency’s reputation? To Discover how one agency owner leverages speaking engagements to secure more high-value clients, Brooke Sellas interviews Deirdre Breakenridge. Guest: Deirdre...
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The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding
Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? To discover how one agency owner incorporated a strong personal brand and grew their marketing agency, Brooke Sellas interviews Goldie Chan. Guest: Goldie Chan…
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Onboarding New Clients
Are you asking new clients the right questions to develop a long-term strategy? Could a detailed intake give you the insight you need to set the right campaigns in motion? To discover how a 10-week client onboarding process can equip your team to successfully match marketing strategy to a…
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How to Scale Your Marketing Agency
Want to grow your agency? Looking for a proven strategy for growing a multi-million-dollar agency? To learn how one agency owner grew to $25M in revenue, Brooke interviews Jake Baadsgaard. Guest: Jake Baadsgaard Review our show on Apple Podcasts.
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AI Strategies That Save Time and Money for Agency Owners
Curious how AI can make a difference in your marketing agency, beyond generating content? To discover AI tools and real-world examples you can start using immediately, Brooke Sellas interviews Christopher Penn. Guest: Christopher Penn Review our show on Apple Podcasts.
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Managing Remote Teams in Your Marketing Agency
Do you have staff in multiple locations? Wondering how to handle workflows or create a culture that keeps your team feeling connected? To discover how one agency owner manages a fully remote marketing agency team, Brooke Sellas interviews Debbie Howard. Guest: Debbie Howard Review our show on…
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How to Provide Experiential Marketing Campaigns
Are your clients asking for experiential marketing? Looking for examples of campaigns that delivered memorable experiences at scale? To discover how a new agency owner is focusing on experiential marketing services, Brooke Sellas interviews Katie Rudy. Guest: Katie Rudy Review our show on Apple...
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Starting Your Own Marketing Agency
Want to start your own marketing agency? Wonder how other marketers make it happen? To discover how one agency marketer made the leap to agency owner, Brooke Sellas interviews Melissa McClary Davis. Guest: Melissa McClary Davis Review our show on Apple Podcasts.
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4 Personality Traits of Successful Agency Leaders
Wondering what separates good agency teams from great ones? Curious how certain personality traits can tip the scales? To discover four traits to look for when choosing your marketing agency leadership team, Brooke Sellas interviews Jenny Stiven. Guest: Jenny Stiven Review our show on Apple...
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Agency Leadership: How to Conquer Burnout
Is burning the candle at both ends taking its toll on you? Wondering how to run a successful agency without sacrificing all of your time and energy? To discover how one agency owner found the balance between professional excellence and a rich personal life, Brooke Sellas interviews Andy…
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How to Improve Client Campaigns With Agile Marketing Strategies
Could an overly detailed marketing strategy be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback? To discover how one agency owner uses agile marketing to improve results for her clients, Brooke Sellas interviews Dorien Morin-Van…
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Agency Growth Through Strategic Acquisitions
Looking for ways to scale your marketing agency? Could acquiring other agencies be the answer? To discover how an agency grew by acquiring other agencies to serve adjacent markets, Brooke Sellas interviews Mike Maynard. Guest: Mike Maynard Review our show on Apple Podcasts.