PODCAST · business
Marketing Bound: For New B2B Marketers
by Laura L. Bernhard
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!Get additional resources at https://www.marketingbound.com/ Note from Laura: “With almost a decade of experience in marketing, there are a lot of things I could have done better. Looking back, there are so many mistakes I can help you avoid. Now, I’m on a new journey of my own as I start my role as Director of Marketing for a cyber security company. I’m so excited to share my marketing tips, what I learn in my new role, and to introduce you to Rockstar marketers to guide you through your B2B marketing career. You’ve come to the right place!”
Episodes
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#109: Why Every B2B Business NEEDS Short-Form Video Content, with Ross Brouse from Continuous Networks
I invited my good friend Ross Brouse from Continuous Networks to chat about short-form content and how he leverages it to grow his B2B business. Every week, he proves that B2B marketing does not need to be boring by showing up on LinkedIn and TikTok with short and catchy videos. In this episode…
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#108: 5 Hard Truths About Being a Marketer - Monday Mindfulness on Marketing Bound
Hard truths that took me too long to learn. Here they are. Additional Resources: Last week's episode: https://podcasts.apple.com/ca/podcast/104-time-audit-challenge-monday-mindfulness-on-marketing/id1495717454?i=1000565347245 How to get promoted:...
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#107: Get Your Manager To LOVE Your Ideas, by using the T.I.M.E Framework
Every marketing role has one thing in common - objection handling. But no one talks about it! It's a skill that every marketer needs in order to launch projects, get promotions and move up in the ranks. In this short episode, I introduce the T.I.M.E Framework to arm you with what you need to get...
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#106: Results of my Time Audit: Shocking, Eye-opening, Upsetting
In this raw episode, I share how I spent my time last week after completing the time-audit challenge. I spent 5 days tracking my time and I am shocked at the results. My current situation is temporary but I learned a lot from this exercise. If you like this episode, share it with someone who can...
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#105: How to Communicate to Your Audience, The Right Way, With Tom Geary from School of Thought
I chatted with the founder of School of Thought, Tom Geary. We have an important conversation about how to stand out with your messaging and your ads. Tom provides a framework of how to get people to care about your marketing, how to make an impact with a small budget and offers many examples of...
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#104: Time Audit Challenge! - Monday Mindfulness on Marketing Bound
On this week's Monday mindfulness, I have a challenge for you! Audit your time. Let me explain. We say we're at the library studying for 6 hours, but how many of those hours are you actually studying? Probably not many. Well, the same goes with our daily lives. Days go by and we wonder why things...
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#103: 9 Tips To Help You Get Promoted, with Myles Madden from Refine Labs
I invited my good friend Myles Madden, Performance Marketing Manager at Refine Labs. We chat about our journeys from being very new in B2B to moving up the ranks into marketing leadership roles. If you want to learn about how to plan for your career development, keep listening to the 9 things you...
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#102: 3 Ways to Immediately Improve Your Prioritization Skills - Monday Mindfulness on Marketing Bound
On this week's Monday mindfulness, let's talk about prioritizing tasks. As a marketer, it's so easy to have long to-do lists. Here are 3 easy tips you can implement to reduce your workload and focus on the most important marketing tasks. Additional Resources: Marketing Bound Website:...
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#101: Revealing Secret Projects I'm Working on As Director of Marketing
Mini update on what I'm currently working on at my job as Director of Marketing. Here's a preview: Podcast production - why we're 4 months late to launch How we started niching down - what's working How we are going to continue leveraging LinkedIn How I realized I needed to stop working on a few...
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100th Episode Celebration: Top Lessons Over the Years
WOO. 100 episodes. Thanks so much everyone. Looking forward to the next 100 episodes. In this episode, here is what you can expect: 11 f the top 100 lessons I've learned over the years 3 instances of how niching down is absolutely necessary 4 lessons you need to advance your career 7 personal...
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#99: How To Handle "But we always did it this way..."
Are you starting in B2B right out of university? Have you just transitioned in B2B marketing? Did you just switch over from B2C marketing? Yeah...it's confusing. And this episode is for you. In this episode, here is what you can expect: How confusing it is for everyone to enter the B2B world The...
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#98: 30-Second Habit That Positively Impacts Your Mindset - Monday Mindfulness on Marketing Bound
On this week's Monday mindfulness, let's talk about gratitude. There are two benefits of practicing gratitude. Check out how I implement it in my day to day and the positive effects it has on my life and how it can positively impact yours. Additional Resources: Eloise Gagnon's Episode:...
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#97: Get your Subject Matter Experts to be Profitable Podcast Guests, with Kristin Molenaar from YesBossVa.com
Here is how to leverage podcasting without having to manage a show: podcast guesting. If your manager has been mentioning the idea of a podcast or actually wants nothing to do with one, here is the next best thing. In this episode, Kristin reveals: How to generate revenue by being a podcast guest...
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#96: Extra Effort Does Mean Better Results - Monday Mindfulness on Marketing Bound
On this week's Monday mindfulness, let's chat about effort. In marketing, more effort does not always mean better results. I explain what I mean and a few tips to help you prioritize your tasks every day. Additional Resources: My favorite self-help book, Atomic Habits, (CND link):...
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#95: 3 Effective Ways To Leverage Storytelling In B2B Content, with Georgios Chasiotis from Minuttia
This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below: Additional...
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#94: Success is Boring. And Why That's Great News - Morning Mindfulness on Marketing Bound
On this week's Monday mindfulness I chat about success and how we've been taught to see success as fun and even easy. I break down why I think success is actually boring and why that is great news for everyone. Additional Resources: My favorite self-help book, Atomic Habits, (CND link):...
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#93: 8 Ways To Develop Your Marketing Skills Faster
Clear. To the point. Here are 8 tangible ways to develop your marketing skills when you're just starting out. Additional Resources: Book Recommendations as mentioned in episode: https://www.marketingbound.com/book-recommendations Transcript:...
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#92: Why A Good Mindset Will Help You Become A Better Marketer - Morning Mindfulness on Marketing Bound
Introducing a new series I want to include in the Marketing Bound Podcast called Monday Mindfulness. If there is one thing I learned over the years, it's that you need to believe in yourself. So every Monday, I will release a short episode to help you get in the right mindset to have a great…
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#91: 10 Questions to Ask In Interview for a B2B Marketing Job in a Small Company
Not sure what questions to ask when you're in an interview? Here are 10 questions to ask to make you look smart and determine if this is the best place for you to develop your marketing career. Plus, I include information you should gather before applying to a job in the first place! Additional...
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#90: Helping New B2B Marketers Look Good At Work Everyday
About this episode: In this trailer, I re-introduce the Marketing Bound Podcast. Now, the show is dedicated to helping new B2B marketers look good at work. I explain how it will benefit you and your career. Additional Resources: Trasncript:...
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#89: The Anatomy Of The Perfect Landing Page, with Maksym Donchenko
If you have a website, this episode is for you Maksym Donchenko is the founder of The Favorite Design. He helps businesses design beautiful websites and today we we focus on landing pages. We go through: The anatomy of the perfect landing page Best practices for each section of the page What…
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#88: Why Your Content Is NOT Working, with Stephen G. Pope
For content creators and anyone who wants to create content, this episode is for you. Stephen G. Pope leveraged TikTok to obtain B2B clients for his service-based business. So in this episode, the successful entrepreneur and content creator reveals: The MOST important component of any video…
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#87: How To Turn One Piece Of Content Into 23 Pieces, with Laura Stewart
After this episode, you will have the tools you need to create content and repurpose it. I talk to Laura Stewart, the VP of Sales and Marketing at REC Canada and we discuss how to turn one pillar piece of content into 23 micro-pieces. We discuss tips on how to manage content creation and she...
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#86: How To Livestream On LinkedIn, with Travis Lachner
Learn how to livestream on LinkedIn. How to use livestreaming as part of your content marketing strategy How to promote a livestream Tips on how to manage this strategy How to monetize your livestream for your business RESOURCES: Travis’ LinkedIn: https://www.linkedin.com/in/travislachner/ GUEST...
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#85: How Podcasting Increases Business Opportunities, with Danny Levy
This is the second part of my interview with Managing Director and podcaster, Danny Levy. In this episode, we reveal: 7 more reasons why every business should start a podcast today How to optimize your episodes for your target audience The time it takes us to release an episode every single week…
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#84: 6 Reasons Your Business Needs A Podcast, with Danny Levy
It has come to my attention that people are still apprehensive about starting a podcast for their businesses. So I grabbed my friend Danny Levy to chat about 12 reasons every business should start a podcast. In this two part series, we cover the first 6 benefits that are summarized at the end of...
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#83: 7 Steps To Conduct Effective Content Audits & Determine How To Align Your Content Strategy With Your Business Goals, with Christine McLean
Today, we’re looking into how to conduct an effective content audit. But you’re thinking, what is the value of a content audit. One, it can be to review why your content strategy may not be working, or two, identify how to adjust your content strategy to your new business goals. In this episode…
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#82: What It Takes To Build A Community Of 20,000 On Instagram, with Vahur Singa
Alright entrepreneurs, small business owners, marketers we are finally getting down to the bottom of what it means to create valuable content. The word value is constantly being thrown around but no one explains what it really means and the effort it entails. Until today. I interview Vahur Singa....
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#81: Video Ads 101: Facebook vs YouTube, with Petter Erik Nyvoll
It’s a mistake to make a Facebook ad and think its going to work on YouTube. I interview Agency owner, Petter Erik Nyvoll. He helps service-based agencies with creating funnels. In this episode, he reveals the difference between a Facebook and a YouTube ad, what people get wrong about creating…
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#80: 5 Tips To Start A PR Strategy Without Breaking A Sweat, with Jessica Barlow
There’s a misconception that public relations is just for larger brands. However, Jessica Barlow, Creator of the No Agency Method, has helped countless small business owners get media coverage. Jessica’s work has been featured in Business Insider, refinery29, and even got Barack Obama to say…
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#79: The Secret Behind Effective Video Ads, with Forbes 30 Under 30 Entrepreneur, Travis Chambers
If you’re wondering how to create the perfect ad for your agency, this episode is for you. In fact, any service-based business can benefit from this episode. I interviewed Forbes 30 under 30 Lister ad founder of Chamber Media, Travis Chambers. In this episode, we chat about how he grew his agency...
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#78: Steal This Effective Facebook Ad Strategy, with Alex Caragiannides
Not sure how to leverage Facebook Ad Objections? This episode is for you. Alex Caragiannides shares how to leverage the 7 Facebook ad objectives - the order in which they should be used and how long each campaign should run for. His strategy builds a community around your brand and sets you up…
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#77: How Inbound Marketing Helped Ken Okonek Build Multiple Successful Businesses
Not sure if your inbound marketing efforts are working? This episode is for you. I interviewed Ken Okonek and he reveals what inbound marketing strategies helped him build multiple successful businesses: Personal branding Relationship management Leadership values Components of an effective…
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#76: Maximize Your SEO Efforts, with Kyle Roof
I interviewed Kyle Roof, the ONLY person officially granted a patent on whether single variables are ranking factors in Google’s Algorithm. Yeah, he knows his stuff. Listen to the full episode to maximize your SEO efforts today and subscribe to the Marketing Bound Podcast. RESOURCES Here is the...
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#75: How To Create A Brand Identity That Generates Business, with Jeremy Mura
It’s time to take advantage of your brand. I interview Jeremy Mura, and he reveals how to create a brand identity that helps grow your business. Here is a summary of our other talking points: How content management boosts your brand Step by step process to build a brand from scratch How to gage...
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#74: How To Leverage AI To Create Content, with Darby Rollins
Everyone knows that eBooks, checklists and forms are good lead magnets, but have you ever thought about a book? I wanted to learn more about this technique. So, in what you’re about to hear, I chat with Darby Rollins about: How to write a book with Artificial Intelligence...yes you read that...
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#73: Proven 5-Step Process to Win on Pinterest, with Rob Illidge
If you're like me, Pinterest seems like a fun, carefree place to find recipes. But in this week's episode, Rob Illidge reveals his 5-Step process to win on Pinterest as a service-based business. We discuss strategy, hashtags, content planning competitor analysis and more. GUEST BIO I founded…
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#72: Secrets to Writing Effective Blogs, with Averi Melcher - Part 3
If you're not sure what to write for your blog, this episode is for you. In this last part of this 3 part series, Averi Melcher reveals the research you need to do so your blogs work for your business. We go through an impromptu content plan and outlines effective tips to better plan your next...
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#71: Improve Website Ranking in Google, with Averi Melcher - Part 2
Ready to improve your blog content? This episode is for you! Averi Melcher gives a mini masterclass about SEO to grow your business. This is the second part of the 3-part series. In this part, Averi reviews: The definition of keywords The importance of aligning buyer intent with your blogs The…
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#70: Ultimate Blog SEO Guide for Beginners, with Averi Melcher - Part 1
Ready to increase your website traffic? This episode is for you! Averi Melcher gives a mini masterclass about blogging SEO to increase the traffic to your website. This is the first part of the interview where she: Defines SEO Explains why it’s important Reviews the 6 factors to get your blog to...
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#69: Should You Start a Podcast for Your Business? with Laura L Bernhard
Wondering if you should start a podcast for your business? This episode is for you! In this episode: 1. Review podcast stats that will help you decide if you should start a podcast for your business 2. Debunk 5 podcasting myths 3. Difficulties in podcasting so you have a better understanding of…
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#68: Email Marketing 101: How to Get Started, with Kim DeGracia
Need help getting started with email marketing? This episode is perfect for you. I interviewed Kim DeGracia, and we discuss: The 3 steps to optimize each email The number one thing that helps build rapport with your email list, An example of an email sequence so you can implement it right after...
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#67: Branding Framework that Elevates Customer Experience, with Antonio Patric Buchanan
Not sure how branding can help your small business? This episode is for you! I interviewed Antonio Patric Buchanan, and he: Describes the difference between marketing and branding; Explains the importance of customer experience in every business; Mentions the emotional drivers that make us fall…
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#66: TikTok can make your Business an Extra $2000 per month, ask Joanne Bartolome
Thinking of leveraging TikTok for your service-based business? This episode is perfect for you. I interviewed Joanne Bartolome, and she reveals exactly what you need to know to get started: The opportunities of building your brand and your business on TikTok; The types of TikTok videos that work...
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#65: Best Instagram Trends to Build an Engaged Audience, with Lucas O’Keefe
Not sure about how to build an engaged audience on Instagram in 2021? I interviewed Lucas O’Keefe, and he reveals the trends to focus on in 2021. Here is a summary: Breakdown of the features that help you grow What to do to keep your audience engaged How to leverage other people’s audiences The...
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#64: What to do on LinkedIn Every Day, with Richard Moore
Want to know what to do on LinkedIn every day? This is a part of my interview with Richard Moore, Sales and LinkedIn Coach. The two previous episodes also covered actionable LinkedIn advice. The three episodes really create a masterclass on how to navigate LinkedIn and how to leverage it for your...
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#63: Proven Tactics to Win Business on LinkedIn, with Judi Fox
Need a sustainable LinkedIn strategy that you can keep up with? One where you don’t need to post on your profile? I got you! I interviewed Judi Fox, and she reveals SO MUCH: How to be a rockstar on linkedin without posting on your profile Develop processes on the platform and stick to them How to...
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#62: Get Customers with LinkedIn Video Content, with Alex B Sheridan
Are you getting low engagement from your Linkedin videos? This week, I interview LinkedIn video expert, Alex B Sheridan. We discuss: How he broke through the noise on the LinkedIn Mistakes to avoid when posting videos How to tell a story with your video How you know if your videos are reaching…
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#61: Get over your own Bullshit + Find opportunities you've been missing, with Jeff Harry
Are you making up excuses for not showing up online? Well, this episode will help you show up for your inbound marketing strategies that you want to implement this year. This week, I interview Jeff Harry. He believes that adults need to rediscover their play. Don’t get put off by the word play....
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#60: Most Valuable Lessons from Over 50 Successful Entrepreneurs
Want to know the secrets to success? After interviewing dozens of entrepreneurs, people ask me about the biggest lessons I learned from them. In this episode, I review the top 11 secrets that I think contribute to the success of all entrepreneurs I interviewed. And before you leave, don’t forget…
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ABOUT THIS SHOW
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!Get additional resources at https://www.marketingbound.com/ Note from Laura: “With almost a decade of experience in marketing, there are a lot of things I could have done better. Looking back, there are so many mistakes I can help you avoid. Now, I’m on a new journey of my own as I start my role as Director of Marketing for a cyber security company. I’m so excited to share my marketing tips, what I learn in my new role, and to introduce you to Rockstar marketers to guide you through your B2B marketing career. You’ve come to the right place!”
HOSTED BY
Laura L. Bernhard
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How many episodes does Marketing Bound: For New B2B Marketers have?
Marketing Bound: For New B2B Marketers currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Bound: For New B2B Marketers about?
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your...
How often does Marketing Bound: For New B2B Marketers release new episodes?
Marketing Bound: For New B2B Marketers has 100 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Marketing Bound: For New B2B Marketers?
Marketing Bound: For New B2B Marketers is created and hosted by Laura L. Bernhard.
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