Marketing Careers Uncovered

We’ve never had more tools to help us make decisions. And yet, decision-making doesn’t feel any better.We're joined by László Aszalós, a website optimisation specialist with two decades of experience, to discuss how frameworks, templates, and AI are shaping the way decisions get made inside marketing teams, and what happens when tools start doing more of the thinking than the people using them.We explore:Why teams are still driven towards vanity metricsHow frameworks can easily become constraintsWhy even senior leaders get pulled into 'confident but wrong' AI outputsThe growing risk of decision-making without real understanding underneath the toolsWhy education and context matter more than ever in a tool-heavy worldAre your tools improving your thinking, or replacing it?Subscribe for the Extended Cut – Where we go further into how AI systems mislead depending on context, why localisation breaks most assumptions, and what businesses keep getting wrong when scaling approaches across markets.

We talk a good game about making things easy to use. But most organisations are still designing for an average customer who doesn’t really exist.Sharon Flaherty, CEO of Folk, shares the moment that caused her to view the world differently, where she sees customer journeys breaking down in the real world and where can start to change the conversation.We discuss:why “easy to use” is harder than it sounds in practicehow assumptions about customers quietly distort experience designwhy organisations underestimate the complexity of real decision-making, and how testing comes too late to matterwhy lived experience surfaces what data alone missesand why culture, not process, decides whether inclusion actually happensSubscribe for the Extended Cut – where we go further on what it actually takes to shift organisational thinking, why most 'customer understanding' work never changes decisions, how leaders unintentionally deprioritise experience friction, and what it really takes to move from insight to action inside complex organisations.

Is your marketing approach a roadmap or a straightjacket?We’ve all been there. You spend weeks (and way too much mental energy) on a shiny strategy deck, following the textbooks approaches to the letter, only to find the business has moved on or the budget simply doesn't exist. In this episode, I’m joined by Lottie Unwin. She’s a self-confessed marketing geek who did the P&G rounds and took all the notes. But then she had to sell popcorn at a startup and the formulas fell apart.We talk about:The formula failure: Why 'Reach and Frequency' is a luxury many of us can't afford, and what to do instead.Climbing the mountain: Why focusing on 'Pitch One' is more important than the summit when you’re just trying to stay alive.Following the money: Why being 'best mates with the CFO' and knowing your runway is the only way to earn a seat at the table.The levers to understand: My own reflection on why two 'identical' businesses on paper require completely different playbooks.Subscribe to get the Extended Cut - where we go deeper on managing leadership friction, how to interrogate a P&L, how you can network effectively from Day 1, and why your next campaign might actually need to be a hiring drive.

You can have the best plan in the world, but if the environment is a mess, you’re just decorating a sinking ship.When things don’t go to plan, it’s not always because the work was bad. From unclear decisions to conflicting priorities, the stuff that sits above the work often determines whether your strategy ever actually lands or just ends up as a footnote in a slide deck.Heather Hurd has seen this from every angle - starting as a copywriter, moving into brand strategy, and now as a consultant helping organisations assess their "marketing readiness." She spends her time asking the deeper questions that most teams skip, diagnosing the structural roadblocks that keep marketing functions from ever reaching their full potential.Drawing on what she’s learned inside fast-moving startups and corporate giants, we discuss:The 6 factors of marketing readiness: A diagnostic toolkit for looking under the hood of any organisation.The template trap: Why "bespoke" strategy so often defaults to recycled busy-work when pressure hits.The sidelined marketer: What happens to the mission when marketing loses its seat at the top table.The silent kkill: How to use active listening to build high-level influence, regardless of your job title.The aspiration gap: Why a "moonshot" mission might be the very thing eroding your team's trust.Subscribe to get the Extended Cut, where we go deeper on managing leadership friction, the real psychology of executive buy-in, and the career signals that tell you whether an organisational culture is truly ready, or simply not worth your time.

If we stopped posting tomorrow, would anyone care?Social isn’t the new kid on the block anymore. But too many teams are still stuck in the churn - posting constantly without being clear what job social is actually doing for the business.Beth Thomas has seen this from every angle. Platform-side at TikTok. Brand-side at Deliveroo. Now as Co-Founder of Slice, working with teams trying to bring clarity and intent back into social.Drawing on what she’s learned inside fast-moving brands and from sitting at the platform level, she breaks down:Why content pillars aren’t a strategyHow Ryanair used social to shift brand perceptionWhat “grown up” social actually looks liWhy most reporting is measuring the wrong thingsAnd what it really means to earn respect at the top tableSubscribe to get the Extended Cut, where we go deeper on social search behaviour, brand measurement, internal politics and what it actually takes to shift perception inside an organisation.

Confidence doesn’t come from reading the right materials or waiting until you feel ready.It comes from showing up, asking better questions, and staying in the room when it’s uncomfortable.PPC practitioner and community builder Charley Brennand shares how she broke into marketing without a traditional route, ran head-first into gatekeeping, got fired early on, and kept going anyway.We talk about:- why “soft skills” aren’t soft at all- what actually builds confidence over time- learning by proximity rather than permission- why being turned away can become fuel rather than a stop signSubscribe to get the Extended Cut, where we go deeper on how Charley reframed rejection, built credibility without the traditional track record, and learned to find her voice by showing up when it would have been easier not to.

Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process.Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mistaking marketing execution for commercial strategy.You’ll hear:- how Luis reinvented himself from radio DJ to SaaS GTM lead- what really causes GTM confusion (and how to fix it)- why standing still is the riskiest option of all- and how to build confidence in a job you feel underqualified forSome smart, straight-talking advice for anyone trying to connect marketing to business impact - or make their own leap into a more strategic role.

What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix?We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin.We cover:why activity is often mistaken for strategyhow marketers build strategic credibility over timewhat KPI dips are really telling youhow to slow the room down when pressure ramps upthe difference between fixing tactics and fixing the real problemSubscribe to get the Extended Cut, where we go deeper on how Bethan built her strategic viewpoint, how marketers develop commercial judgement over time, and how to navigate KPI wobbles without losing credibility or binning the strategy.

What does it actually take to build a high-performing team - that stands up for years to come?In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term.Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through start-up life, scaling, and acquisition - without losing the culture that made it work in the first place.We talk about:why loyalty is built slowly, not incentivisedhow leaders need to change as organisations growthe role empathy plays in high-performing teamshow neurodivergent thinking shapes better leadershipwhat skills will still matter as AI reshapes marketing

Lizi started out cold-calling journalists from a pitch pod and faxing press releases for London agencies. Today she’s co-founder of Songue PR, helping deep-tech clients stay visible in a world where AI tools surface trusted sources - not ads.This episode covers:how she landed her first PR role on her 64th applicationthe reality of learning pitchcraft from the ground upwhy pitching isn’t a prompt you throw at ChatGPTand how earned media is becoming essential again in the AI ageSubscribe to get the Extended Cut, where we go deeper on how she built her agency, what UK brands get wrong in the US, and how AI visibility audits are changing comms strategy.

Ever landed a role you didn’t quite feel ready for - and had to get good, fast?Brandt Bodamer knows the feeling.He took on a digital marketing role overseas with little more than curiosity, hustle, and a copy of Digital Marketing for Dummies in his bag. That leap became the foundation of a career that’s since taken him into agency leadership and founding Adduro.io - a growing adtech firm helping brands show up across streaming and audio platforms.But this isn’t just a startup story.We get into:How to earn credibility without faking itWhat it really takes to grow fast when you feel out of your depthMaking the shift from capable doer to credible leaderWhat building a business without investor cash actually looks like Hosted on Acast. See acast.com/privacy for more information.

Getting the title is one thing. Getting taken seriously as a leader is another.Louise Thompson knows that gap well. She spent years as a comms director before moving into coaching, and she’s worked with plenty of smart marketers who’ve found the step up tougher than expected.We get into:why outputs don’t cut it at senior level - it’s all about outcomesthe behind-the-scenes groundwork that makes meetings easierhow to stop micromanaging without losing standardsfinding a leadership style that feels like you, not a copy-and-pasteIf you’ve just stepped up to head-of or director, or want to position yourself as ready for the next big leap, there's plenty here for you. Hosted on Acast. See acast.com/privacy for more information.

Ever felt like you didn’t have the right background to make it in marketing?Brooke didn’t go to uni. She didn’t have a head start or a polished CV. What she did have was persistence, a lot of self-awareness, and someone willing to throw down a challenge - in the form of a sales book and a second chance.Today she’s Managing Director at Broadley Speaking - a sales and marketing consultancy that helps businesses find and convert high-value opportunities.In this episode, we talk about:how she broke into the industry with zero formal experiencethe moment a single interview nearly derailed everythingwhat rejection taught her about leadership and listeningwhy she hires for attitude, not academicsand what resilience actually looks like when you’re living it - not just posting about it Hosted on Acast. See acast.com/privacy for more information.

What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication?In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing so often loses its way. We cover the cost of vanity metrics, the illusion of attribution, and how confidence without clarity is everywhere.We also talk about what it really takes to move from tactical work to strategic leadership - and why simplifying your thinking might be the most powerful thing you do. Hosted on Acast. See acast.com/privacy for more information.

We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page.Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests.We dig into:why most marketers inherit a narrow view of their rolehow SEO and CRO became siloed (and why that’s a problem)what real optimisation looks like - and what stops teams doing itthe mental trap of always spotting what’s brokenhow to stay curious (and sane) in an AI-saturated worldA great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets. Hosted on Acast. See acast.com/privacy for more information.

We often use the term 'customer centricity' – but what does that really look like in practice?Monzo Bank is well known for clarity - not just in its product, but in how it speaks. And Harry helped make writing it a core business function.We explore how words can influence culture, shape products, and power customer experience far beyond the marketing team. We get into:Why Monzo unified brand and UX writing under one teamHow writing became part of onboarding for every employee, and how they built guidance people actually useWhat most businesses get wrong about tone of voice and guidelinesIf you’ve ever argued that “words matter” inside a business, Harry shows you how to prove it. Hosted on Acast. See acast.com/privacy for more information.

Think a rebrand is just a new logo and some shiny new colours? Think again.In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction.You’ll hear:how Amy built her freelance business one step at a timethe messy reality of rebranding your own businesshow real brand building starts by understanding the “why” behind the workA grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks. Hosted on Acast. See acast.com/privacy for more information.

After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle?In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle.Together, we get into:what AI means for skill-building, judgement, and career progressionwhether prompt-writing is replacing creative thinkinghow trend reports are shaping perception (and not always helpfully)and why knowing what good looks like still matters more than everOne for anyone trying to progress in their career without losing their instinct to algorithms. Hosted on Acast. See acast.com/privacy for more information.

What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long nights, hard lessons, and the mental load of leading from the front.Kathryn Strachan joins me to talk about what actually goes into building something that lasts. Breaking into marketing from scratch, scaling fast, burning out faster, and learning how to lead along the way.No fluff or founder fairytales. Just the good, the bad, and the bits most people skip over.Pick up a copy of her book 'Scaling Success: How to build a brand that breaks barriers' here Hosted on Acast. See acast.com/privacy for more information.

What does it take to write copy that doesn't just read well, but actually connects with people?In this episode, I chat with Alice Brown about how she built her career helping brands uncover what their customers really think, and turning that into language that drives action.We get into her shift from surf coaching to marketing, what most people get wrong about content, and why human insight still beats AI every time. Alice also shares a refreshingly practical take on how to get better feedback, what ‘big ideas’ really look like, and how to bring more of yourself into your work - without it turning into fluff.Find out more about Alice and her work at https://www.7th-wave.co Hosted on Acast. See acast.com/privacy for more information.

Ever feel like your career isn’t following a straight line? Kyle Hamilton’s certainly didn’t. From planning to become a neurosurgeon to washing dishes in France, shooting ski photography, and eventually running a marketing agency in the Canadian Rockies, his journey is anything but conventional.In this episode, we explore why failing fast and often is key to success, how Kyle built a business around the lifestyle he wanted, and why stepping away from the noise of digital marketing can sometimes be the best move for entrepreneurs.If you’re feeling stuck or considering a change, Kyle’s story is proof that you don’t need it all figured out - you just need to start. Hosted on Acast. See acast.com/privacy for more information.

What happens when you realise the traditional career path isn’t for you? Marina never set out to become a marketer - yet years of hands-on experience led her to launch her own content marketing agency.In this episode, we discuss how she built a business that fits her lifestyle, why formal marketing education isn’t always necessary, and the biggest lessons she’s learned along the way. Marina also shares her take on storytelling, authenticity, and the fine balance between keeping up with trends and staying true to your own approach.If you’re thinking about taking control of your career or want an insider’s view on what it takes to stand out in content marketing, hit listen. Hosted on Acast. See acast.com/privacy for more information.

What do political campaigns, global corporations, and social impact initiatives have in common? Influence.I’m joined by Natasha Plowman, a communications strategist who’s worked across financial services, FMCG, and politics. She’s shaped corporate reputations at HSBC, Diageo, and Coca-Cola, and played a key role in the award-winning ‘This Girl Can’ campaign.We explore how she transitioned from politics to marketing, the art of influencing, and why understanding the fundamentals of business is key to getting ahead. And she shares her thoughts on navigating the AI-driven marketing landscape while keeping human connection at the core.If you’re interested in building a career in reputation management or just want to hear from someone who’s mastered the balance of business and influence, give her a listen. Hosted on Acast. See acast.com/privacy for more information.

What does it really take to succeed in marketing? I spend some time with Lewis Kemp, founder of Lightbulb Media and co-founder of the University of Creative Idiots, to uncover the truths behind building effective marketing strategies.From avoiding the trap of vanity metrics to navigating the world of personal branding and getting comfortable with consistency, Lewis offers his trademark unfiltered opinions and shares some hard-earned lessons. We also get into the evolving role of AI in marketing and why creativity remains irreplaceable.Packed with practical advice and candid truths, this episode is a must-listen for anyone looking to make marketing count. Hosted on Acast. See acast.com/privacy for more information.

How do you go from faxing newspaper ads to building an AI tool that redefines creativity?I chat with Leslie Walsh, Head of Strategy at Episode 4, about her journey from agency intern to the driving force behind RYA—a tool designed to deliver “radical yet acceptable” ideas at speed.We explore the bold decisions and career moves that shaped her path, from leaning into new opportunities to taking on risks that paid off in unexpected ways. Leslie breaks down what it really takes to create an AI product, how to sell big ideas internally, and why focusing on what really matters to your audience makes all the difference.If you’re curious about what goes into building AI tools or want to know how to make your own career leaps, you’ll love this conversation. Hosted on Acast. See acast.com/privacy for more information.

Want to know how the latest event tech is reshaping marketing? In this episode, I sit down with Vanessa Lovatt, Strategy Consultant and founder of Event Tech World. Vanessa’s been at the forefront of transforming how events are run, working with names like the Financial Times. We get into her biggest career lessons, the tools marketers should have on their radar, and what the future of event tech really looks like. Whether you’re an events pro or just curious about the tech driving the industry forward, this one’s packed with insights you can act on. Hosted on Acast. See acast.com/privacy for more information.

Curious about what it takes to scale and exit a digital business? In this episode, I chat with Ryan Williams, Entrepreneur and Founder of a successful social media enterprise. Ryan shares his journey from IT professional to building and selling a thriving digital business. He opens up about the challenges along the way, lessons learned, and what life looks like after the big sale. Whether you’re an aspiring entrepreneur or fascinated by the digital landscape, this episode offers real-world advice from someone who’s been there, done that, and got the t-shirt. Hosted on Acast. See acast.com/privacy for more information.

Wondering how to navigate the UK’s competitive marketing job landscape?In this episode, I sit down with Gareth Cartman, a marketer turned recruiter, who recently conducted an in-depth study on the current state of the UK marketing job market. We delve into key findings from his report and discuss strategies for standing out, managing salary expectations, and tapping into hidden job opportunities. Whether you’re in the UK or elsewhere, Gareth’s insights offer valuable guidance for advancing your marketing career.Read the full report Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how to truly measure the effectiveness of your marketing efforts? In this episode, I sit down with Matt Laybourn, founder at Rockee, to discuss his journey from building a B2C e-commerce brand to becoming an expert in marketing effectiveness. We explore the challenges of proving marketing impact, the evolution of buyer behavior, and the role and limitations of AI in content creation. Whether you’re a seasoned marketer or just starting out, Matt’s experiences offer valuable lessons on enhancing marketing performance. Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what it takes to excel in social media? In this episode, I chat with Katie Barber, a social brand manager with experience across the UK, Europe, and Silicon Valley. We discuss her design background and how it paved the way for her first roles, balancing creativity with business goals, and why consistency is a superpower. Katie also shares how AI is influencing her work, reflections on starting her own business, and plenty of practical advice for aspiring social media managers. Hosted on Acast. See acast.com/privacy for more information.

With a background spanning business development, operations, training and development, and community development, Prabhjyot has always been attracted that roles where she can have a lasting impact. As she turned her sights to marketing we discuss how she:Turned the skills she developed in other roles towards marketingLearned from other marketers and people around herDeveloped a freelancing career, how she was able to compete and win new clientsAdditional links to resources mentioned:'The Fractional CMO Method' book by Casey Stanton: https://cmox.co/book/ The Fractional CMO Community: https://www.facebook.com/groups/fractionalcmo/Toptal freelance talent platform https://www.toptal.com/ Hosted on Acast. See acast.com/privacy for more information.

We finally have a jingle of our very own! Have a listen...With more great conversations lined up, could you spare a minute to leave a review? Hosted on Acast. See acast.com/privacy for more information.

Katie joins us to discuss the best and worst aspects of a career in marketing with her trademark, candid style. Sharing her own routes and approach to succeed despite learning difficulties, being told university wasn't 'for her' and toxic work environments, we discuss:How she created, and took every opportunity to stand out from the crowdHer first steps into the industry managing online communities with brands like DurexWorking in toxic environments and her drive to go freelance.How ‘No Wanky Bollocks’ was created and it's role in calling out bullshit in businessWhy and how she built Antiquoted, a platform to help diverse voices and perspectives get heard in the media(You can read Katie's article we discussed on No Wanky Bollocks at https://nowankybollocks.com/2023/07/06/red-flags-and-the-toxic-topless-boss/) Hosted on Acast. See acast.com/privacy for more information.

From her beginnings in sales and recruitment followed by 15 fruitful years at Microsoft working with some of their biggest brands including Xbox, Windows, Surface and Office, Harriet walks us through her development as a marketer prior to starting her own consulting business.We discussed:•Making the transition from recruitment to marketing•How marketing approaches evolved at Microsoft over 15 years•Working with global marketing colleagues to localise and deliver impactful campaigns accross diverse markets•Building strong relationships, leveraging networks and starting her own business. Hosted on Acast. See acast.com/privacy for more information.

We spend some quality time with Matt Watkinson, renowned author and co-founder of a design consulting firm, about his latest book, “Mastering Uncertainty.” Matt shares insights on:thriving in an unpredictable worldthe process of getting a book from brain to pagethe importance of probabilistic thinkinghow to make better decisions in our personal and professional lives. Hosted on Acast. See acast.com/privacy for more information.

Marketing recruiters Carly and Sarah from Macildowie join us to share their views on what employers are really looking for and how you can get ahead of the pack - whether you're just starting out or are slightly more seasoned. We discuss areas including:What recruiters actually do behind the scenesHow to stand out in a competitive environmentThe impact of AI and emerging technologiesConnect with Carly or Sarah on LinkedIn to find out more about upcoming Macildowie Marketing Forum events Hosted on Acast. See acast.com/privacy for more information.

Do you have what it takes to build a successful marketing agency from scratch? Ashley Mason shares how she founded, grew and continues to develop her content marketing agency 'Dash of Social' We discussed:•Starting the journey: How pro-bono work and relentless networking paved the way for success.•Building for growth: How she's built and structured a strong team as the business continues to grow•Managing client relationships: Navigating challenging expectations and the value of clear communication.•Growing a brand: The impact of awards like TEDx and 40 Under 40 on her career and personal brand.•The realities of running your own business: Handling difficult clients, burnout, and ageism while trusting gut instincts. Hosted on Acast. See acast.com/privacy for more information.

As Marketing Careers Uncovered hits its first birthday, our first ever guest, Sally Day return to take over as host and put me in the hot seat!I discuss what I've learned from my guests over the past year, some of my own experiences as my career develops, how failure really is the best teacher you could hope for and the benefits of spreading your wings beyond your job description. Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how different it could be working in small teams with tight budgets compared to the sprawling departments of larger firms? Alexandra takes us through the realities of working in fast-paced startup environments, how she's pushed herself to progress and learned a lot about herself along the way. We discuss:Versatility: How Alexandra’s diverse experiences from content creation to strategic marketing have built a well-rounded skill set.Networking: Leveraging connections and mentors for career growth.Always learning: The value of staying current with industry trends and self-improvement.Embracing challenge: Taking on opportunities despite fear and uncertainty.Balancing structure and flexibility: Managing the demands of a fast-paced startup environment while maintaining personal discipline and structure. Hosted on Acast. See acast.com/privacy for more information.

Julian's been busy tearing up Instagram and TikTok with his hot, extremely practical takes on strategy, navigating culture and getting ahead. And based on his background working with large brands and household names, he's certainly picked up a thing or two:We sat down to discuss:What strategy, and strategic thinking is really all aboutWhy being great at your job isn't what gets you promotedHow artificial intelligence can help you get ahead. Hosted on Acast. See acast.com/privacy for more information.

Stacey discusses her route into public relations, how she's progressed and rose through the ranks at Aspectus, and her work running the Aspectus Academy, an apprenticeship program focused on social mobility in the PR industry. We touched on:Whether PR really is just for extraverted party people?Why culture fit and the freedom to run with your ideas is so valuable when choosing where to workLearning lessons about collaborating, asking questions, and understanding different marketing channels, even when working in specialist roles Hosted on Acast. See acast.com/privacy for more information.

Part two continues the conversation with Carolyn, focusing onHer work in crisis management, and the broader skills developedWhat candidates can learn from her experiences as a hiring manager, and how to position yourself for successNavigating performance management processes, especially when your goals aren't rapid progression or moving into management Hosted on Acast. See acast.com/privacy for more information.

In the first of our two part episode, Carolyn takes us through her first steps and challenging her perceptions of what marketing was all about, before moving to the US - and back again - while building a successful career supporting institutions including The University of Houston, Glasgow Caledonian University and the NHS, picking up on:Why curiosity is an essential characteristicHow communications is often the 'universal translator' for businessesLearning to manage people and teams effectivelyPart 2 will continue the conversation - picking up on Carolyn's experience in crisis management, what her role as a hiring manager can teach us as candidates looking to progress and why being a manager and leading a team isn’t the only option on the table if you want to progess. Hosted on Acast. See acast.com/privacy for more information.

Wendy shares her journey and learnings along the way, from her beginnings studying international trade, and having the marketing spark lit during one fateful module...As we walk through her steps towards bigger and better roles, and ultimately her work with multiple firms on a 'fractional' basis, we pick up on:How all important networking skills aren't limited to extroverts, and ways to develop confidence. The importance of resilience, what it actually means and how to strengthen itHer self-inflicted 'gap analysis' and the approach to filling them(apologies for some slight audio aberrations this time round, thanks in part to coming out the other end of the flu, and carpet fitters who still manage to make their presence known from the other side of the house... bonus points if you can spot them all!) Hosted on Acast. See acast.com/privacy for more information.

Blaine shares her journey from theatre management to marketing operations supremo, the role her function plays in supporting the wider business and marketing teams, and how she's kept the learning up at each stepping stone. Hosted on Acast. See acast.com/privacy for more information.

Realising half-way through a law degree that marketing was where her passion really lay, Sofia shares how - despite a global pandemic - she managed to change course and kick-start a flourishing marketing career. Hosted on Acast. See acast.com/privacy for more information.

In between interviews with aspiring and developing marketers, I'll be looking at what's on my reading list between now and the end of the year. I'll be sharing some mini-reviews as I go, with some of my key takeaways. Let me know if there's anything I should be adding to the book pile 🙂 Hosted on Acast. See acast.com/privacy for more information.

Ashley-Kate talks us through how she started her career, the joy of creating, why developing a commercial lens is so important, and her focus on always learning something new as she continues to progress. Hosted on Acast. See acast.com/privacy for more information.

From an Innocent smoothie bottle, to life as a successful freelance SEO and website copywriter, Alice gives us a zero BS overview of her career journey; including life in an agency, moving in-house and making the leap to freelance as she overcomes challenging environments, seizes every opportunity to learn and develop, and discovers where her passions lie.  Hosted on Acast. See acast.com/privacy for more information.

We take a look back through Sally's career and development journey prior to founding Saltoria Marketing, picking up on her approach, key learnings, challenges, and overcoming them to develop as a well-rounded marketer. Hosted on Acast. See acast.com/privacy for more information.