How to think like an optimiser - with Slobodan Manić, Conversion Strategist & Podcast Host

We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page.Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests.We dig into:why most marketers inherit a narrow view of their rolehow SEO and CRO became siloed (and why that’s a problem)what real optimisation looks like - and what stops teams doing itthe mental trap of always spotting what’s brokenhow to stay curious (and sane) in an AI-saturated worldA great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets. Hosted on Acast. See acast.com/privacy for more information.