PODCAST · business
Marketing Case Bootcamp
by Marketing Case Bootcamp
Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.
Episodes
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Lead Scoring | Why One Number Sends Reps After the Wrong Leads
Most lead scoring models hand sales a single 0-to-100 number that is secretly answering two different questions at once: is this the right kind of buyer, and are they ready to buy now. This episode unpacks why that single score quietly misroutes your reps — sending them after a college student...
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Google Marketing Live 2026 | The Year Execution Moved to Gemini
Google held Marketing Live 2026, and under the product news there was a single through-line: the parts of a marketer's job that used to be done by hand — writing the ad, picking the keyword, building the lead form, reading the report — are being handed to Gemini. This episode walks the five…
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First 90 Days as a Marketing Hire | The Diagnose, Build, Ship Playbook
The marketers who get promoted within their first 18 months don't ship a flagship campaign in month one — they spend 30 days listening, 30 days building one thing, and 30 days shipping one named result. This episode unpacks the diagnose-build-ship playbook for the first 90 days as a new marketing...
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Performance Marketing Incrementality | Behind Airbnb's $1B Paid Media Budget Cut
In Q2 2020, Brian Chesky walked into a room of Airbnb marketing leaders and told them to turn off paid marketing — not pause, turn off. Total marketing spend dropped from $1.62B in 2019 to $545M in 2020, and by Q4 91% of Airbnb's traffic was direct or unpaid. The performance team's worst fear…
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Google AI Max Migration | Behind the September DSA Sunset
Google's AI Max moved out of beta on April 15, 2026, which starts the countdown to the September forced migration off Dynamic Search Ads. This episode unpacks what intent-based auctions actually change under the hood — DSA, Automatically Created Assets, and campaign-level broad match all replaced...
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Retail Media Incrementality | Behind Sam's Club MAP's Rest-of-Market Report
This episode unpacks Sam's Club MAP's new Rest-of-Market (ROM) analysis — a retail media incrementality study that actually names its control group, uses a deterministic identity layer (logged-in member IDs and SKU-level household matches), and reports an iROAS net of baseline rather than a…
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Paid Media Strategy Trends 2026: Search, Social, Programmatic & Influencer
This episode talks about the major trends defining the 2026 paid media mix. We cover Paid Search and the pivot to "Share of Model" , Paid Social evolving into a primary search engine, and the rise of Programmatic "Agentic AI". We also discuss how Influencer Marketing is shifting from PR to…
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2025 Season Finale | Why Marketing Is Not a Checklist?
In our last episode of 2025 Season, we look back at a massive year of cases from market entry strategy to funnel optimization to synthesize the one core lesson that connects them all: Marketing is fundamentally a "judgment discipline," not a checklist. We discuss the "Experience Paradox" facing...
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DTC Wellness Brand | Marketing Storytelling & Data Analysis
Data without a narrative is just noise. In this special masterclass episode, we move beyond the spreadsheet to show you how to turn raw metrics into a strategic vision that wins over leadership teams and clients during reporting call. Using a real-world DtC Wellness Brand case study, we dissect…
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PSF Before PMF | Why You're Not Ready to Scale
Premature scaling is the number one killer of startups. This episode challenges the dangerous "build it and they will come" mentality, urging founders to validate their ideas before pouring fuel on the fire. We explore the difference between assumed demand and actual product-market fit…
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MMM vs. Multi-Touch Attribution | Beyond the "Last-Click" Lie
Is your marketing budget built on a lie? If you're still relying on last-click attribution, you're flying blind—systematically undervaluing top-funnel channels like TikTok and overvaluing final touchpoints like retargeting. In this episode of the Marketing Case Bootcamp podcast, we dive deep into...
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RFM Customer Segmentation | Behind Sephora's Beauty Insider Program
Why do so many marketing campaigns fail? They fall into the "demographic trap," talking to everyone the same way. This episode of the Marketing Case Bootcamp podcast introduces a more powerful, practical solution: RFM segmentation. We break down the core concepts of Recency, Frequency, and…
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Programmatic Advertising | Blue Sky Outdoor Gear’s Digital
This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech stack: DSPs, SSPs, ad exchanges, and walk through real-time bidding (RTB) in…
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B2B Demand Generation | RevTech Solutions Pipeline Revival
This episode is a hands-on briefing on modern B2B demand generation—why smart teams are shifting from volume-led lead gen to value-driven demand gen that builds brand trust, educates the market, and improves pipeline quality. We apply the framework to RevTech Solutions, diagnosing a funnel...
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What Is Paid Media? Fundamentals + How to Crush the Interview
This episode is a hands-on breakdown of what paid media is, how it works, and how to turn that knowledge into interview-ready answers. It contains practical, step-by-step explanations—great for career-switchers and junior marketers aiming for media buyer roles. We define paid media, compare paid...
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Channel Selection & Integrated Marketing | Artisan Brew Co. Market Expansion
This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month, $750k budget, we rank channels by audience fit and role, stitch traditional + digital into one...
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Small Business Digital Marketing Strategy | Main Street Coffee Shop
This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it's great for busy small business owners or junior marketers alike. We work through our business case: Main Street Coffee, an indie shop in a…
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Conversion Funnel | London Eye Ticket Purchase Optimization
Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel. In today's episode, we break down how to turn browsers into buyers for one of the world’s top attractions. Using the London Eye’s ticket-purchase journey as…
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AI Search | Impacts & Adaptation for SEO and PPC
In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click. In this episode we unpack what these changes mean for SEO and paid search: shifting from...
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Marketing Strategy | Sandwich Chain’s Product Relaunch
Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich chain to guide you through diagnosing performance gaps, sharpening your positioning, designing promotional tactics that support your business goals,...
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Integrated Marketing | Coca-Cola’s Marketing Evolution
Integrated marketing is far more than “just using both traditional and digital channels.” It has evolved from simply running print and broadcast ads in parallel to orchestrating real-time, data-driven experiences across every touchpoint—TV, out-of-home, social, mobile, and beyond. In this…
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SEM Google Search Ads | Empire State Building Ticket-Sale Playbook
Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it. Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise...
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Cracking the Big Apple | GreenSip’s NYC Market Entry Strategy
What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime: Where’s the pie and how big is your slice? (TAM/SAM/SOM) Who cares—and why should they switch? (target persona + positioning) Which doors do you knock on...
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ABOUT THIS SHOW
Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.
HOSTED BY
Marketing Case Bootcamp
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Frequently Asked Questions
How many episodes does Marketing Case Bootcamp have?
Marketing Case Bootcamp currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Case Bootcamp about?
Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash....
How often does Marketing Case Bootcamp release new episodes?
Marketing Case Bootcamp has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Case Bootcamp?
You can listen to Marketing Case Bootcamp on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Case Bootcamp?
Marketing Case Bootcamp is created and hosted by Marketing Case Bootcamp.
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