Channel Selection & Integrated Marketing | Artisan Brew Co. Market Expansion

This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month, $750k budget, we rank channels by audience fit and role, stitch traditional + digital into one story, and show how to measure cross-channel lift.What you’ll learnHow to select and sequence channels by objectivesSmart budget moves that maximize conversionKPIs and a simple multi-touch approach to track cross-channel impactStandout tactics for channel selectionAfter listening, try the Channel Selection & Integrated Marketing Plan for Artisan Brew Co. Market Expansion case program for free inside Marketing Case Bootcamp to put the framework into practice.