PODCAST · business
Marketing For Introverts
by MonkeyPants Productions
Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect? If you are an introvert business owner looking for ideas and support in a noisy world, you’ve found it!
Episodes
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64. Gerry Arbuckle: Building a business on your values
Gerry is a partner at Cyan Partners, a legal search and recruitment firm – and he's a client of mine, so it was a pleasure to talk to him. Cyan Partners is built on strong values and has a wide-ranging Community and Social Responsibility programme. Knowing Gerry before he joined the business, I...
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63. Why aren't you marketing your business? Fears and blocks
Many introverts have some very real fears about different aspects of marketing. When I talk to podcast guests and to clients, we regularly talk about the fear of getting visible, fear of not being perfect, the fear that what we have to say isn't important and the fear of not being liked. This...
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62. Innovation in marketing: thoughts from an introvert
Earlier this year I was asked to speak about Innovation in Marketing at an industry round table event. The brief was to cover how the marketing world had changed and how small business owners could cut through and use innovation to stand out. My inner imposter syndrome went to town! I don't...
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61. Rebranding your small business
This week's guest is the first time I've spoken to an extrovert on the podcast! Kate Curry is the Founder and Creative Director of Cudos Creative. As an extrovert herself, she has learnt a lot about her personality style and that of her introverted team members and shares what she's learnt about...
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60. Practical tips for growing your audience
There is no magic wand to grow your audience! This week's episode takes you through some very practical steps for growing your email audience and your social media followers. Based on a client Jenny has been working with for the last 12 months it includes content planning, channel strategy…
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59. Getting back to marketing after a break
It's been a little while since the last episode, so whether you are a subscriber who is surprised to find a new episode has dropped or whether you have been listening to episodes because you have been reading the book – welcome! Catch up on what Jenny has been doing since the last episode and...
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58. Do I need a marketing strategy?
Strategy is a highly overused word, and in my opinion, it isn't always a helpful one. It sounds complicated, inaccessible and a bit too clever! When you google the phrase Marketing Strategy you can get 927,000,000 results! I don't know about you but I do not have the time to go through all of…
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57. Making your business more effective with Charlotte WIlkinson
If you've heard me talk about finding time to create content, and how I found time to write my book, you'll have heard me talk about how difficult I found it to outsource anything in my business, but how finally working with a VA was a major step for me. So I was delighted to have a catch up with...
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56. The importance of know, like and trust in your business
This episode is taken from my new book and I want to talk about the process of know, like and trust, especially if you are a service business owner. I talk about this a lot with my podcast guests and I often refer to it when talking about particular types of marketing – video for example or...
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55. How to make your business more visible using SEO with Emma Wienke
This episode is a great introduction to SEO. If it's something you have heard about but not properly explored for your business, let Emma Wienke of Vinx Creative talk you through how to get started and why it's important. From keywords and the inner workings of Google to using SEO alongside other...
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54. Lessons from running a launch campaign
I've spent the last few weeks launching my new book. It has been exciting but also a little strange. I was working on the manuscript for the book over a period of about 2 years. Most of the writing was done on my own in my home office so it was a really solitary activity. After spending such a…
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53. Launching the Marketing for Introverts book
Hello and welcome to the new series of the marketing for Introverts podcast It's launch day for my new book "Marketing for Introverts How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world." You can buy the book here...
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52. Celebrating success in your business
I want to talk about celebrating success in your business because it's something I'm honestly not that great at. And I bet if I'm not good at it, maybe you aren't too. Because running a business can be really hard work, and if we don't stop to take a moment to say well done to ourselves, no one...
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51. Finding time to create your content
Content creation can be a very time consuming process. Whether you go for blog posts or video or podcasts or a lead magnet or fantastic story telling social media posts, it all takes time, and that's time away all the other responsibilities and hats that we wear as small business owners. So how…
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50. Finding your niche and building your self-belief with Sophie Carefull
In this episode I spoke to certified self-belief coach Sophie Carefull, who works with introverted creatives. Sophie's background is as a branding photographer so I really wanted to understand how she moved from that to coaching and how she chose her business niche. It was a great opportunity to...
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49. How to create content that will attract your perfect client
I love content marketing! Content marketing is the umbrella term for things like blogs, videos, podcasts and social media posts. The long term aim is to get your ideal client interested in your business so they buy from you. For service businesses, it's a great tool to show your audience some of...
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48. Values are what you do when no one is watching
In this episode I spoke to Business Psychologist Joanne Wharam, who specializes in culture, behaviour and motivation. We met at a networking group and the first time we spoke she said she liked working with introverts and we talked a lot about values, so I knew she'd be a great podcast guest.…
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47. Introversion is not an excuse
If you had searched online for the word introvert term 10 or 12 years ago the words shy, reclusive, antisocial and reserved would have been among your answers. The search would have definitely left the impression that introverts were somehow "less than". The world has moved on a bit since then…
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World Introvert Day 2023 Bonus Episode: Top tips for marketing as an introvert
In the last 2 years of hosting the Marketing for Introverts podcast I have had the pleasure of interviewing over 30 guests. They've included coaches, marketing consultants, experts and business owners. There's a whole lot of experience and expertise in those people, and I'm so grateful that they...
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46. Should I post on socials over Christmas?
This is a short episode to help you answer this question for your business. If the festive season isn't a big hook for your professional services business, you might want to stop posting between Christmas and New Year and have a break. But your clients are almost certainly online, shopping the...
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45. How to thrive as an introvert with Vicki Lovegrove
Vicki Lovegrove has worked as a graphic designer for over 30 years after finding her passion for the subject as a teenager. A conversation with a client a few years ago made her realise that she could support clients in new ways and she retrained as a coach. Today she runs a successful coaching...
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44. Instagram for introverts with Anita Popat
Anita Popat is a social media strategist, who supports her introverted clients to show up on Instagram effectively. She believes that introversion is her superpower, and we had a great conversation about Instagram and how introvert service business owners can use it. Instagram has gone through a...
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43. From introvert hangovers to mental health conversations
This is a solo episode prompted by something that happened to me a couple of weeks ago. It is also an issue that many of my guests have mentioned. The introvert hangover is the name given to that feeling when you have spent too much time in the company of other people. I talk about why we get…
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42. Making marketing work in your small business with Dan Edwards
This conversation is a little different from my usual interviews. Dan Edwards runs an accountancy practice, and we talked about what he does to market his business. He revealed a really comprehensive marketing strategy for both existing clients and prospects, and I was able to suggest a couple of...
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41. PR is like pick and mix with Fiona Minett
I had a great conversation with Fiona Minett of Boss your PR. We both worked in PR in our twenties, the difference being that Fiona was calling Vogue and I was doing live interviews about late running trains! Which is why she's exactly the right person to talk about why PR is such a great tool…
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40. Trying something new (and jumping onto TikTok!)
I'm pleased to launch series 4 of the Marketing for Introverts podcast. Throughout this series I will be talking about trying something new in your business marketing. And those of you who have listened to previous episodes will be saying "hang on a moment Jenny, I thought you were big on saying…
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39. How to stay visible when you have no time
Today's episode is about continuing your marketing activity when you want to take a holiday, you are too busy with work or life, or your energy levels have taken a dip! I share a series of options to help you stay visible: Repurposing and reusing all forms of content – and why its rude not to...
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37. Help! What do I do when my marketing isn't working?
In this episode I answer a call for help! This is a conversation I have sometimes when I first talk to new clients. It's rarely about a crisis, it's not that everything is falling to pieces but they often have a feeling that it's all a bit bleugh, and they need to fix it – but they honestly…
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36. What's working on social media right now with Gus Bhandal
Gus Bhandal is a social media manager and trainer, and an introvert who has found a way to stand out through creating a very specific online personal brand. While he works across many platforms for his clients, for his own business he focusses on long form content. Gus is a big advocate of using...
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35. Using Testimonials To Get Visible
I'm talking in this new series about visibility – what it is, why it's important and how to do it in a way that feels comfortable and even fun. In this episode I focus in on an issue I've been discussing with clients recently – testimonials. I cover: Why service business owners really need...
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34. How to get visible with content, with Rachel Extance
I'm talking in this new series about visibility – what it is, why it's important and how to do it in a way that feels comfortable and even fun. In this episode I talked to Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own...
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33. Putting your face on your business – my top tips for visibility
I'm talking in this new series about visibility – what it is, why it's important and how to do it in a way that feels comfortable and even fun. In this episode I talk about why service business owners really need to get visible, and why we really don't want to. And I give you my top tips if you…
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32. I need help with my marketing!
There comes a point when you've been managing your marketing by yourself and you are ready to take the big step of finding someone else to work on it with you. What are the benefits of outsourcing? There are so many! You claim back some of the hours in the week You get the brain space to think...
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31. Your logo is not your brand with Rob Lodge
Rob is an experienced creative director who set up his own agency, Tin Robot, in 2019. Firstly we talked about the changing world of work and the benefits for clients and teams when flexibility is built into the ways of working. Rob and I have both had a lot of conversations with clients about…
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30. Email marketing with Natalie Rockall
Before I invited her on the podcast, Natalie hadn't really considered that she was an introvert. However our conversation helped her realise that her preferred solo work style and her love of noise cancelling headphones indicate her introvert tendencies! Natalie outlined the benefits of email...
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29. Marketing Mistakes and how to avoid them
"One thing is certain in business: you will make mistakes. When you are pushing the boundaries, mistakes are inevitable - how you react is important." You learn far more from mistakes than successes – that can be quite a tough lesson to learn if you have built your career on doing things well,...
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28. Do you want to write a book? with Ginny Carter
A book can be a hugely powerful marketing tool. Writing a book can give you authority and credibility in your industry. It also raises your profile and increases your reach. So how do you go about writing your own book? Ginny Carter is a successful ghost writer and the award winning author of the...
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27. Timesaving tips for your marketing processes with Nina Gordon
Introducing Online Business Manager and introvert Nina Gordon. Nina's superpower is making businesses run smoothly behind the scenes so her clients can focus on what they do best. She shared some tips to help busy service business owners streamline their marketing tasks. We also talked about how…
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26. The 1 Page Marketing Plan You Need In 2022
I'm back in 2022 continuing the mission to help introverted service business owners successfully market their business! I know you are busy, so this episode covers a super quick way to write a marketing plan that will help you this year - and my top tips to help you actually get some marketing...
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25. My big lessons from 25 years in marketing with Jenny Procter
As a follow on from my episode marketing 25 years in PR and marketing with Wendy Harris I wanted to share some of the things I've learnt in that time. It's a short episode (I have bathroom fitters in this week so quiet time to record was at a premium!) packed full with top tips for small business...
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24. Celebrating 25 years as a professional introvert with Jenny Procter
I took a brave step and handed over the interviewer's seat for this episode to my good friend Wendy Harris, so she could ask me about my 25 years in PR and marketing! We talked about how the industry has changed massively, but how actually we are all still trying to achieve the same things we…
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23. Nailing live video for introverts with Danielle Bayes
This week I'm re-sharing a conversation with you that I had in March 2020, with video expert Danielle Bayes of Videos Undifficulted. Live video is the perfect way to talk to your ideal clients, and most social media platforms have a way to do this. It shows the person who runs the business…
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22. Putting Your Face On Your Business With Emily Moya
This week I'm re-sharing a conversation with you that I had in late May 2020, with super talented personal brand photographer Emily Moya. In my experience introverts really don't like putting their face on their business. I lose track of the number of clients I start working with where this is…
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21. Podcasting Is All About Connection with Pete Morgan
Pete Morgan is a hugely experienced radio broadcaster and producer, and set up MonkeyPants Productions to focus on podcast production 5 years ago. He is also the producer of the Marketing for Introverts podcast – and newly "out" as an introvert! Pete is passionate about the connection that great...
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20. Your Customer Needs Clarity with Laura Robinson
Laura Robinson of Worditude is a conversion and copywriting coach for people who sell their expertise online. She explains how she was "outed" as an introvert in a corporate job at the start of her career. We discussed the importance of introverts getting our message right online – mainly that it...
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19. What Kind Of Introvert Are You?
In this solo episode I discuss why I think personality tests are a good thing, I explain how I found out I was an introvert using a personality test and I give a quick overview of some of the main tests out there at the moment. I'm also excited to bring you my NEW Marketing Personality quiz. In...
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18. Networking For Introverts - Everything You Need To Know With Ivan Misner
Dr Ivan Misner is the founder and Chief Visionary Officer of BNI, the world's largest business networking organization. Founded in 1985 BNI now has over 10,000 chapters throughout the world. Last year alone, it generated more than $16.2 billion dollars' worth of business for its members. This was...
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17. Video And Networking - Scary Things Done The Introvert Way with James Reader
James Reader of Front Row Films is the ultimate social introvert. As a child his family wondered if he was deaf because he didn't engage with other children but these days he is the life and soul of his networking group, so I wanted to know how he achieves this. He explained how he can be…
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16. How Much Of Your Story Should You Share? with Helen Bainbridge
In November 2020 Helen took her professional marketing skills and personal experience of anxiety and launched the Slowdown Collective, a business offering lovingly curated moments of calm in a gift box. We talked about her moment of inspiration for setting up the business and how she worked to...
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15. Websites Are The Perfect Tool with Penny Badowska
I spoke to Penny of Flat White Websites about why websites remain an essential business marketing tool. She believes passionately that websites should be at the heart of your business, and they ensure you stay in control of your own content. As an introvert, websites need planning and attention…
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ABOUT THIS SHOW
Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect? If you are an introvert business owner looking for ideas and support in a noisy world, you’ve found it!
HOSTED BY
MonkeyPants Productions
CATEGORIES
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Frequently Asked Questions
How many episodes does Marketing For Introverts have?
Marketing For Introverts currently has 62 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing For Introverts about?
Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in...
How often does Marketing For Introverts release new episodes?
Marketing For Introverts has 62 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing For Introverts?
You can listen to Marketing For Introverts on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing For Introverts?
Marketing For Introverts is created and hosted by MonkeyPants Productions.
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