Marketing for the Underdog
by Amanda Melissa
Are you a woman coach or service provider wanting to build your online personal brand and became the go to expert in your industry? Marketing for the Underdog is a podcast, hosted by Amanda Melissa, will help you discover your uniqueness, clarify your message, and sell authentically online.Website - www.amandamelissa.coIG - @amandamelissacoachFB - Marketing Coach - Amanda MelissaLinkedIn - @amanda-melissaEmail - [email protected]
Episodes
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How to Take the Stress Out of Networking Online, with Dever Based Career Coach Paige Mitchell.
In this episode, I will talk to Paige Mitchell. She is a Career Fulfillment Coach! She helps millennials find fulfilling careers with more purpose and less burnout in the workplace. Don't miss this episode. Make sure to share this podcast with your female entrepreneur friends. Paige's Links:...
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The importance of finding your niche with Emma
In this episode, I will talk to Emma. She is an Aussie now living in Austin with her Texan husband. She worked for 10 years as an esthetician before becoming a graphic designer. She runs "The Ethical Woman blog" a community, which helps women become healthier and more ethical in their daily…
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Why it’s Easy to Procrastinate your Launch with Breanna Bortner
In this episode, I will talk to Breanna. She is an online business manager and Founder of "Breanna's Business Boutique." We talk about mindset, launching, memberships, timeline's, and how branding on social media helps your launch. We will talk about "Why it’s easy to procrastinate your launch."...
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How to use your images from your personal brand photo shoot. With Sabrina a Las Vegas Photographer.
In this episode, Sabrina a Las Vegas based personal brand photographer will give her insights about how to use your images from your personal brand photo shoot. We also talk about Instagram, fake followers, images, and why you should build a brand around YOU. Don't miss this episode. Make sure to...
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How to get over the fear of being seen as the expert in your industry, with Natalie Butler.
In this episode, we will talk about fear, Clubhouse, how to own your expertise, and so much more with Natalie Butler, a Self-Love and Holistic Lifestyle Coach, Pinterest influencer and founder of Socially Accepted LLC. Don't miss this episode. Make sure to share this podcast with your female...
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How to kick imposter syndrome out of your way so you can finally grow your business
In this episode, I talk about my struggles with growing and being seen online. Imposter syndrome, and perfectionism as a woman in the online business space and how I kicked imposter syndrome to the wayside and how you can too. Don't miss this episode. Make sure to share this podcast with your...
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Women who inspire me
In this episode, I talk about women's history month, the women in my life, and how they inspire me. Don't miss this episode. Make sure to share this podcast with your female entrepreneur friends. Las Vegas Realtor Shout Out: https://www.instagram.com/_tasharodriguez_/ WOMEN WHO INSPIRE ME…
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Why is Mindfulness as an Entrepreneur Important? With Claudia, from Presently Aqui.
This is a special podcast guest episode with Claudia, she is from Presently Aqui, and she is a self made wellness entrepreneur. In this episode, we will talk about mindfulness, brand loyalty, pivoting businesses, growing businesses, the pandemic, and Claudia's story. Don't miss this episode. Make...
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Is Self-Love the Secret to Entrepreneur Success? With Regard, a Las Vegas based Empowerment Coach.
This is a special podcast guest episode with Regard Tang, she is a Las Vegas based, certified life and empowerment coach who specializes in self-development, self-love, and reshaping mindsets. In this episode, we will talk about self-love, success, depression, therapy, entrepreneurship, and...
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Why does creating consistent content build online authority
In this episode, I will talk about content, and how it helps build your credibility. I will also give tips on how to stay consistent. If you have any questions about what type of content you should be posting, or a more personalized strategy make sure to book a call below. Make sure to share this...
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The story of why I got into personal branding
In this episode, I will talk about my story of why I got into personal branding and why I'm super passionate about it. I will also talk a little about my background in marketing, freelancing, and where I want to be in the future. Make sure to share this podcast with your female entrepreneur...
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How to stop being afraid to collaborate with people in your niche
Looking to collaborate with others in your niche to grow your business? In this episode, I will talk about why you should collaborate with people with your niche and the mindset you need to be successful at it. Make sure to share this podcast with your female entrepreneur friends. To watch the…
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3 Ways to Stay Consistent with your Email Marketing with Rachel
Email Marketing is easy! As long as you have a strategy behind it of course. In this episode, Rachel will give you some tips about how to stay consistent with your email marketing in order to make money and grow your business. Make sure to share this podcast with your female entrepreneur friends....
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How to be confident about your personal brand
Looking to be more confident about your personal brand? In this episode, I will talk about confidence, expertise, imposter syndrome, and personal branding. Make sure to share this podcast with your female entrepreneur friends. To book a call with Amanda, click here:...
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Why the size of your followers doesn’t matter and what is really important
Do you think that follower count matters? Are you equating follower count to the amount of money someone makes? In this episode, I will tell you why follower count doesn't matter and instead what to focus on. Make sure to share this podcast with your female entrepreneur friends. ARTICLES…
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What I think will be the top marketing trends of 2021
Are you feeling like your marketing plan is outdated? Trying to figure out what you should focus on to get eyeballs on your business online? Well, you in the right place! Marketing online is going to be the standard in 2021 and I'll give you some tips on where to get started. Make sure to check…
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How to overcome being nervous on camera with Kri
Kri Edholm owner of KRICO Productions, a full-service Las Vegas video agency, spoke to me about how to overcome being nervous on camera. Here are some tips that we talked about in the episode: 👉Don’t think, act (how to get out of your own head) 👉It’s going to be bad and it’s ok. Practice, not...
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Why The Future of Business Is Personal
Are you planning and strategizing your business for 2021? Wondering where to start, and how to get in front of people since COVID will most likely affect business next year as well? Don't worry you are not alone. Check out this episode about why the future of business is personal. If you are...
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The biggest lesson I've learned as a social media manager
If you are in the service industry or you are curious as to what a social media manager has learned about her clients, you should check out this episode. Grab the FREE Personal Brand Checklist: https://www.amandamelissa.co/freebie-personal-brand-checklist.html To book a call to talk about social...
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Why LinkedIn is my favorite social media platform
Like most people I got introduced to LinkedIn as a place to find a job. But I use it now as a place to network and grow my business. Some of my favorite clients are from LinkedIn and if you want to know why you should be using it too, check out this episode. Grab the FREE Personal Brand…
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Why your personal brand is important and what should you do about it first?
So you know you need to work on your personal brand, but are you scared to put yourself out there? Or you just don't know where to start? The thing is your personal brand is important, if you are ready to make the leap make sure to check out this episode for tips. Grab the FREE Personal Brand...
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My best working from home tips
If you are working from home, and you are interested in self care tips make sure to check out this episode. I think that after the week we've all had with elections, we also need to talk about something else than what is going on in the world. Make sure to follow me on social media. To book a…
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Find out what my podcast experience has been like so far
Are you interested in starting a podcast? Or are you thinking about ways to promote your podcast? Check out this episode for my personal experience and struggles with podcasting. Also, find out if I will be sticking to podcasting. To book a call to talk about social media coaching, click here:...
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My Wedding + 2 Things I Learned About Myself While Wedding Planning + Bonus: Tip for Engaged Couples
Wedding planning is stressful, but if your throw in the mix a pandemic it is way more stressful. If you want to know more details about my wedding, what I learned about myself, and my tip for engaged couples definitely check out this episode. My wedding photos -...
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The 3 Things I do Daily to Make Sure I have a Healthy Relationship with Social Media
How do you feel after you close the Instagram app on your phone? Do you check in with yourself? Are you triggered by a specific account? In this episode, I talk about what I do daily that helps me have a healthy relationship with social media. As a social media manager, I definitely try to do…
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How to find topics to post about on social media
Have you have felt confused about what topics to post about on social media? Are you wondering what will resonate with your idea client? Well you are not alone. Check out this podcast if you are interested in figuring out how to find topics that relate to your ideal client that will make them…
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How I organize my marketing materials
If you've watched "Get Organized by The Home Edit," on Netflix then you've probably already started organizing your home, but are you organized in your business? I challenge you to take this time and organize your logos in one specific folder and organize your photos, or archived business...
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3 Mindsets Hacks You Have To Have In Order For Your Marketing To Drive Results
Mindset is so important for your marketing because it will either drive results or it won't. This episode is for you if you are wondering why you're marketing isn't working or you are wondering how to even get started with marketing. The mindset hacks I talk about are very simple, it's just a...
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Does the number of followers really matter?
Quality vs. Quantity Great things take time. Don't be in a rush to build your account to 10k followers. Ultimately, you want to build an audience that will buy your products or services. You should focus on uploading content that is engaging and impactful, rather than vanity metrics. If you have...
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Is social media making you anxious? Here’s how to de-stress
Disclaimer: I'm not a psychologist. Please see help if you are experiencing any of these emotions. These are my personal beliefs. If you haven't already, watch "Social Media Dilemna" on Netflix for more information about how it might be affecting your feelings. As mentioned in the podcast, I…
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What to look for when hiring a social media manager
If you are looking to hire a social media manager or if you are a marketer and you looking to get skills in social media, you definitely want to check out this episode. Because hiring a social media manager is no small feat. These are just a few of the absolutely necessary skill sets to look for....
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Busting social media myths #4: Social media alone is sufficient for brand reputation
Do you know your buyers journey? How do they find you? What types of content or mediums do they build they like, know, & trust factor? Check out this episode for more details 😊 Make sure to subscribe to my email list for bonus podcast episodes- https://www.amandamelissa.co/important-links.html
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How to generate content ideas
Ready to be a content machine? Check out this episode for tips and tricks about the real questions you should be asking yourself before you post content online. Also make sure to subscribe to the email list for exclusive bonus podcast episodes that aren’t uploaded on here...
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Why you should be using social media to grow your email list
There are so many types social media goals but one of the most important things is to grow your email list. Why? Because these are the targeted people who are actually interested in your services. These are people who want to be the first to get updates about your business. This is such a bigger...
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How to get over the fear of posting online because of what people think
Are you afraid to post online because of what other people might think of you? If the answer is yes, you need to listen to this episode. Social media is a great way to be creative, have fun, and connect with your ideal audience. These are some mindset tips that you should take with you when you...
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Busting social media myths #3: You should join every single social media network immediately
With TikTik banned from the U.S. I thought I should talk about how you don’t need to be on every platform. I’m only on 3 platforms and that’s already a lot of time and that’s something we don’t have, especially if you are running a business. So make sure to listen to this episode for some...
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Busting social media myths #2: Social media marketing tactics don't drive bottom line results
Are you not using social media for your business? Well you should vez Check out this episode if you want to hear how I bust the myth that social media doesn’t drive results. I have some interesting facts that I sourced from HubSpot. If you want to work with me please schedule a time in my…
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How to build an online audience that trusts you!
So you cut your online ad budget? And you know you need to post content because that’s an effective way to get leads for your business. But how do you build trust with them? In today’s episode I will be talking about the 3 things you need to do to create content that builds trust with your online...
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3 Main Takeaways after watching “The Last Dance”
Disclaimer this is my personal opinion after watching Michael Jordan’s documentary. If you are looking for business inspiration this is a great episode to listen to. I also will talk about my personal life so if you want to learn more about me check this one out.
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How to use Facebook Groups for hiring team members
Hey! Are you looking to hire people on your team? Or are you looking for jobs but not having much luck on job boards? Here’s an idea use Facebook Groups! In this episode I talked about how to use Facebook Groups and what recently happened to my fiancé when he posted a job. Stay tuned. Also if…
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The biggest mistake I made in college
During quarantine I’ve reflected on some things I wish I would have done earlier. This episode will give you more insight about my life and it will inspire those that aspire to be in marketing. I talk about my experience in college and post college. Feel free to leave a comment on this episode.
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What are my favorite social media tools
I use about 5-7 tools for social media. But I would say the 2 that I talk about in this episode are imperative for me. I also talk about how social media is here to stay and especially during this time when a lot of people are still working from home. I think social media is a great way to market...
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Busting social media myths #1 - You don’t have enough content to post on social media
Did someone say content? Well that’s my specialty! There are so many different types of content to post from inspiring to vulnerable, to social proof and behind the scenes work. Your customers want you to be transparent and they want to know exactly what you do. Check out this episode for more...
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Why you should use LinkedIn more than just for your resume
Did you know LinkedIn has 260 million monthly active users? Did you know Hubspot found that LinkedIn is 277% more effective at generating leads that Facebook & Twitter? Take a listen at today’s episode and I’ll give you a challenge to get started with to get leads for your business. 😊
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3 Tips to be More Confident on Live Video
Are you nervous to be on live video? Are you unsure of what to say on video? Then make sure to check out this podcast because I will help you with this. Also make sure to subscribe to this podcast.
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The best investment I’ve ever made
What do you think about when you first hear the word investment? Well I will tell you in this episode what comes to my mind. I will also talk about why I haven’t uploaded any podcasts the last two weeks. So make sure to leave a comment what is the best investment you’ve ever made or you can…
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What is community management and why is it essential to social media
Do you just post on social media and wait for likes and comments? If the answer is yes, then you need to check out this episode. You need community management on your social platforms because you can grow bigger and faster. Community management is essential to find out how you can help your ideal...
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P3- How to overcome the imposter mindset block which impacts your visibility on social media
Imposter syndrome is something everyone experiences in life. But it does no good for a solopreneur to not be clear on social media what they do or who they work for. It does no good to have this imposter syndrome because it impacts your marketing and networking effort. Make sure to listen to this...
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Part 2-How to overcome the rejection mindset block, which impacts your visibility on social media
As a solopreneur fear of rejection is so real for every day life. But the mindset block can take a toll on your business goals. If you are experiencing fear of rejection from family and friends, or anxiety of doing videos and interviews then this episode is for you. I give my take on how I…
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How to overcome the vulnerability mindset block, which impacts your visibility on social media
If you are a solopreneur you are the face of your business, you are the reason why people buy from you. I hear so many mindset blocks everyday about why people don’t want to go on Facebook Live or why they don’t want to post videos of themselves, but you have to realize it is for your clients not...
About this show
Are you a woman coach or service provider wanting to build your online personal brand and became the go to expert in your industry? Marketing for the Underdog is a podcast, hosted by Amanda Melissa, will help you discover your uniqueness, clarify your message, and sell authentically online.Website - www.amandamelissa.coIG - @amandamelissacoachFB - Marketing Coach - Amanda MelissaLinkedIn - @amanda-melissaEmail - [email protected]
Hosted by
Amanda Melissa