PODCAST · business
Marketing Geospatial
by MarketingGeospatial
Geospatial marketing
Episodes
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What you’re doing wrong when it comes to thought leadership
What you’re doing wrong when it comes to thought leadership As a geospatial leader, you have a wealth of knowledge to share: Experiences, unique POVs, hard-earned insights… you name it. And you know that effective thought leadership content is the key to building and monetising your personal…
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Marketing approaches we’ve STOPPED doing (and why)
Marketing approaches we’ve STOPPED doing (and why) If you’ve been in business for a while, chances are you’ve tried out several different marketing approaches to see what works for your business. Thing is, what works changes drastically over time. In today’s episode, Daniel and Helena chat about...
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The 6 most common website conversion mistakes and how to fix them
Most geospatial websites don’t perform as well as they could (should!) Why? Because they haven’t been optimised for conversion. In today’s episode, Daniel and Helena break down the 6 most common website mistakes that stop your customers in their tracks and kill your conversions. Topics include:...
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When you should (and shouldn’t) outsource your content production
Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results. Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, it can also be hugely beneficial to your business. In today’s episode,...
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The Ins and Outs of Influencer Marketing for the Geospatial World
The Ins and Outs of Influencer Marketing for the Geospatial World Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospatial products and services. In today’s episode, Daniel and Helena discuss...
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How to Build Your 3D Customer Persona
How to Build Your 3D Customer Persona (Geospatial Edition) We all know the importance of “knowing your audience”, yet most customer personas completely miss the mark. In today’s episode, Daniel and Helena break down what an actually useful customer persona looks like, and how you can go about...
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Our Biggest Business Mistakes (And How to Fix Them)
Our Biggest Business Mistakes (And How to Fix Them) Starting a business is hard in any industry, and the Geospatial industry is no exception. What are you offering? Who are your customers? How do you find them and - more importantly - reach them? How do you set yourself apart? And what about...
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What it Takes to Build a Profitable Geospatial Side-Hustle
What it Takes to Build a Profitable Geospatial Side-Hustle Although everyone loves the idea of “passive income,” it’s usually not as passive as you’d hope. Plus, it takes a lot of planning and careful consideration to set your side hustle up for success. In today’s episode, Daniel and Helena...
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Why People Don’t Care When You Talk About Your Brand (And How to Change That)
Why People Don’t Care When You Talk About Your Brand (And How to Change That) Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package…
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Your 2024 marketing AI tech stack
AI can accelerate many of your marketing tasks and workflows, but - used wrong - it can quickly destroy your brand image. In this episode, Daniel and Helena discuss their favourite AI tools for various marketing tasks, and give you a rundown of the right (and wrong) way to use them. Topics…
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Brand Marketing Explained
Brand Marketing Explained [Part 3/3 of How to Build Your Geospatial Marketing Engine] What exactly is brand marketing? And how do you create a geospatial brand your customers love? These questions are at the heart of today’s episode, where Daniel and Helena break down the four key avenues of…
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Product Marketing Explained
Product Marketing Explained [Part 2/3 of How to Build Your Geospatial Marketing Engine] You’ve got a cool product; but how do you make people care? (AKA buy). That’s where product marketing comes into play. In today’s episode, Daniel and Helena explore what’s involved in B2B product marketing…
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Growth Marketing Explained
Growth Marketing Explained [Part 1/3 of How to Build Your Geospatial Marketing Engine] This is part 1 of our mini-series, “How to build your geospatial marketing engine”, which outlines all the different marketing channels and avenues geospatial brands could be leveraging, and guides you in...
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How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts
How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts SEO is still one of the biggest drivers of organic traffic, yet most geospatial companies aren’t leveraging its full potential. In this episode, Daniel and Helena discuss how SEO works in 2024, including core concepts…
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Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It)
Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It) The biggest downfall of most marketing strategies? Poor messaging. Because if you fail to articulate what really matters to your audience, even the best marketing will fall flat. In this episode, Daniel and Helena discuss the curse...
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How Treating Content as a Product Helps You Build a Stronger Brand
The no. 1 way to make your content stand out in a saturated digital landscape? Treating it the same as you would a product. From your content pillars, to clear positioning and messaging, your content should be based on audience research and solve the problems of your target market. In this…
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Scaling Your Geospatial Brand with Thought Leadership Content
What exactly is “thought leadership” content, and how can you leverage it to scale your brand? In today’s episode, Daniel and Helena discuss the ins and outs of creating, distributing, and leveraging thought leadership content to build brand awareness, authority, and trust. Topics include: How to...
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Frequently Asked Questions
How many episodes does Marketing Geospatial have?
Marketing Geospatial currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Geospatial about?
Geospatial marketing
How often does Marketing Geospatial release new episodes?
Marketing Geospatial has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Geospatial?
You can listen to Marketing Geospatial on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Geospatial?
Marketing Geospatial is created and hosted by MarketingGeospatial.
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