PODCAST · business
Marketing Happy Hour
by Marketing Happy Hour
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker and Ally Golden each week as they dive into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to keep you thriving. Learn more: https://www.marketinghappyhr.com/
Episodes
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Tips for Trial Reels, Paid Social, and Organic | Ally Lloyd of Peoplefinders
In this episode, we sit down with Ally Lloyd, Global Director of Marketing at Peoplefinders, who spent twelve years at Match Group building and marketing some of the most recognizable dating apps in the world — from owning brands holistically to standing up an internal creative and creator agency...
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How to Turn Social Media Virality into Community | Angela Trotti, Consultant + Founder of Jelly Seashells
In this episode, we sit down with Angela Trotti, founder of Jelly Seashells and social media consultant, for a conversation that spans agency life, in-house brand management, and building a creator business from scratch. Angela started her career in a nonprofit, found her way into social media...
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A Brand Reputation and Communications Masterclass | Kamara Turner, McDonald's
Kamara Turner is back for her third appearance on Marketing Happy Hour, and this time she is bringing insights from her newest chapter: Supervisor of U.S. Enterprise Communications at McDonald's, where she has been navigating the world of internal and corporate communications after years of brand...
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Why Your Personal Brand Is Your Most Important Career Asset | Cassie + Ally
In this solo episode, Cassie and Ally pull back the curtain on the career strategies they have been teaching inside their Denison Edge sessions and the MHH Collective, and share how they got there in the first place. From navigating the overwhelming landscape of marketing paths as a student, to...
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How to Monetize Your Corporate Marketing Experience | Allie Hartman of Creator Partnerships Lab
In this episode, we sit down with Allie Hartman, founder of Creator Partnerships Lab, who spent 16 years building influencer and creator marketing programs for brands like Dr Pepper, Snapple, Core Hydration, BaubleBar, and more before leaving her comfortable corporate role in April 2026 to go out...
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Why IRL Is Winning: How Lucky Strike Is Building a Brand Around Experience | Julie Zukof, Lucky Strike Entertainment
In this episode, we sit down with Julie Zukof, VP of Brand Marketing at Lucky Strike Entertainment — the umbrella brand behind Lucky Strike, AMF, Bolero, and the Professional Bowlers Association — to talk about one of the most interesting brand stories happening in culture right now. Julie brings…
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Making Your Marketing Feel Like an Invitation, Not an Ad | Ashley Johnson of Visit Newport Beach
In this episode, we sit down with Ashley Johnson, SVP and Chief Marketing Officer of Visit Newport Beach, who has spent twenty years building some of California's most beloved destination brands, including sixteen years at Visit Laguna Beach, where she became President and CEO at just thirty…
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What Every Marketer Can Learn from the Restaurant Industry | Brianna Keefe of Toastique
In this episode, we sit down with Brianna Keefe, founder and CEO of Toastique — a fresh, made-in-house cafe concept that started as a single 1,000 square foot store in Washington D.C. in 2018 and has grown to over 65 locations across 25 states, entirely through franchising and word of mouth....
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How to Turn Your Brand's Most Loyal Fans Into Your Best Marketing Channel (Lessons from Disney’s D23)
In this episode, Cassie and Ally are fresh off attending D23, Disney's biennial fan expo in Anaheim and one of the largest brand-driven community events in the world, and they're breaking down everything they observed through a marketing lens. From Crocs building a racetrack-themed booth to…
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How to Separate Your Personal Worth from Your Professional Title | Ally Golden of MHH
In this episode, Cassie turns the mic on co-host Ally Golden for a candid, long-overdue conversation about her career journey — from a PR degree she couldn't quite use, to a wealth management firm where she cut her marketing teeth, to brand management roles that clarified exactly where her…
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Why Word of Mouth Still Beats Every Paid Channel | Lauren Schulte Wang of The Flex Co.
In this episode, we sit down with Lauren Schulte Wang, founder and CEO of The Flex Co., the brand behind the menstrual disc that has sold over 185 million units, holds 88% market share in its category, and is now carried in over 30,000 retail locations including Target, Walmart, and CVS. Lauren...
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REWIND: How National Geographic Stays Culturally Relevant with 400M+ Followers | Elizabeth Thompson of National Geographic
In this throwback episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world — over 400 million followers across platforms. Elizabeth shares the career journey that took her from…
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Yes Way Rosé's Playbook for Building a Lifestyle Brand | With Co-Founders Erica Small and Nikki Huganir
In this episode, we sit down with Erica Small and Nikki Huganir, the co-founders of Yes Way Rosé — a wine brand that started as a $200 tote bag and an Instagram account in 2013 and has since grown into one of the top rosé brands in the US, with over 13 million bottles sold and retail placement at...
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Why 95% of This Brand's Marketing Budget Goes to In-Person Events | Meredith Mills-Merritt of The Original Southside
In this episode, Ally sits down with Meredith Mills-Merritt, founder and CEO of The Original Southside, a premium ready-to-drink gin cocktail inspired by her mom's summer recipe that has grown into 20+ markets, landed on shelves at Whole Foods and Total Wine, and seen shipments grow more than…
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How Rare Beauty Built Real Community Loyalty | Elle Rudnick, Manager of Consumer Marketing
Cassie sits down with Elle Rudnick, Manager of Integrated Marketing at Rare Beauty, to talk about what it really takes to build a community-first brand in a category that's saturated with brands claiming to be exactly that. Elle brings a unique lens shaped by nearly a decade across fashion and...
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The Brand Strategy Behind PacSun's Comeback | Brie Olson, CEO of PacSun
In this episode, we sit down with Brieane (Brie) Olson, CEO of PacSun, for a conversation that is equal parts brand strategy masterclass and career inspiration. Brie has spent nearly two decades at PacSun — moving from design and product to marketing and digital before stepping into the CEO role...
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The Press Release Is Dead — Here's What's Actually Working in PR Right Now | Mady Lanni of Manychat
In this episode, we sit down with Mady Lanni, Senior PR Strategist at Manychat — the social media automation platform powering those viral "comment to get the link" moments you see across Instagram and TikTok every day. Mady's path to PR wasn't linear (criminal justice degree, anyone?), and that...
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Cassie’s Unfiltered Career Story (Pivots, Big Risks, and Pitching Yourself)
Five years ago, Marketing Happy Hour was launched from scratch — Canva logo, Google searches, and zero podcasting experience. In this milestone episode, Cassie walks through the full arc of her career: from a self-pitched internship at a Florida restaurant group to a pivotal move to New York…
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Stop Designing for Yourself: DIBS Beauty Co-Founder on Customer Clarity and Retail Marketing | Jeff Lee
In this episode, we sit down with Jeff Lee, CEO and co-founder of DIBS Beauty, one of the fastest-growing color cosmetics brands in the country, now carried in over 1,300 Ulta Beauty doors with a product waitlist culture that generated 17K+ sign-ups before their mascara even launched. Jeff's path...
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Building Marketing Strategies Grounded in Tangible Results (+ Modernizing Legacy) | Blair Lancer of Lancer Skincare
How do you breathe new life into a legacy brand without losing the clinical authority that made it famous? In this episode, Blair Lancer, CMO of Lancer Skincare, pulls back the curtain on her journey from a fashion-focused career at Saks Fifth Avenue to leading the strategic evolution of her...
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The 2026 Creator Playbook: UGC Strategy, Relationships & What's Actually Working Right Now | Elijah Khasabo of Vidovo
In this episode, we sit down with Elijah Khasabo, co-founder of Vidovo — a UGC and influencer platform connecting brands with creators — who started his entrepreneurial journey at 17, built a Discord community of 30,000 organically, and is now weeks away from graduating college while running a...
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Using Claude + AI Tools for Content Creation and Organization | Kahlea Wade, April 2026
What happens when a non-tech founder decides to stop "pushing" prompts and starts "pulling" solutions from AI? Kahlea Wade, founder of Alora Society, returns for her record-breaking third appearance to share how she is reinventing her luxury talent agency through the power of Claude and AI…
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The Disney Blueprint: How a 100-Year-Old Brand Stays Relevant
In this episode, Cassie and Ally dive into the high-level strategies shared by Disney’s top creative and marketing leaders during a standout session at SXSW. They break down the "Disney Blueprint for Brand Relevance," exploring how a century-old icon manages to capture the hearts of Gen Z and Gen...
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How to Build a Culture-Driven Brand (Rewind) | Katelynn Ludwig of DUDE Wipes
REWIND EPISODE: What happens when you stop treating marketing as a transaction and start treating it as a 24/7 conversation? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins the show to break down the "Life Quakes" framework—a strategy for showing up exactly when a consumer needs...
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How to Scale a Brand Organically (Scrappy Marketing, Email, and Gifting) | Max of Untouched Blooms
What happens when you combine a $59 Amazon printer, a vintage 2005 Toyota, and a deep desire to spend more time with your family? You get Untouched Blooms, a handmade flower and pet accessory brand that has found its way into the hands of the Kardashians, Simone Biles, and Alex Earl—all without a...
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Your Guide to Freelancing in Marketing (Career Pivots + Building a Portfolio) | Emma Sheehy
What happens when you trade the traditional 9-to-5 ladder for a "choose your own adventure" career in the New York City media scene? In this episode, we sit down with Emma Sheehy, owner of Emma Sheehy Photography and a powerhouse freelance creator. Emma takes us through her journey from being an...
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Why Partner Marketing is Taking Over in 2026 (+ How to Build Powerful Relationships) | Molly Shunney of CNN
Is partner marketing the missing link in your growth strategy? This week, we sit down with Molly Shunney, Director of Partner Marketing & Operations at CNN, to explore how she navigated a career path from scrappy tech startups to some of the world’s most iconic media brands. Molly breaks down the...
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How to Create a Bold, Distinct Brand Identity and Social Media Presence | Alice Carroll of Foxes Bow Whiskey
What happens when you take a centuries-old, traditional industry and inject it with vibrant color? This week, Cassie sits down with Alice Carroll, Co-Founder of Foxes Bow Irish Whiskey, to discuss the art of strategic disruption. Alice breaks down her journey from "stealthily stealing secrets" at...
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How Raisin Bran Owned the Super Bowl After a 15-Year Hiatus | JP Severin of WK Kellogg Co
After more than a decade away from the Big Game, WK Kellogg Co’s Raisin Bran made a historic—and hilarious—return for Super Bowl LX. Cassie is joined by JP Severin, Brand Manager at WK Kellogg Co, to pull back the curtain on the "Will Shat" campaign. Starring the legendary William Shatner, the...
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Building a Social Media Presence That Actually Sticks | Eric Stark of Slate
Is social media a distribution channel or the heartbeat of your brand? This week, we’re joined by Eric Stark, co-founder of Slate and former NFL social leader, to unpack why most brands are fundamentally looking at social the wrong way. Eric dives into the transition from "posting for…
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The "Appeal to Everyone" Trap: Why Segmented Ads Win the Super Bowl | Nataly Kelly of Zappi
In this bonus episode, we’re joined by Nataly Kelly, CMO of Zappi, to dissect the data behind the biggest advertising night of the year: Super Bowl LX. While the rest of the world is talking about celebrity cameos and "Free Bird" soundtracks, Zappi is looking at the numbers that actually move the...
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A Masterclass in Brand Longevity, Global Growth and Becoming a Category Leader | Jackie Widmann of BERO Brewing
In this episode of Marketing Happy Hour, we’re sitting down with Jackie Widmann, the SVP of Marketing and Commercial at BERO Brewing, to go behind the scenes of one of the buzziest names in the non-alcoholic space. Recorded fresh off the heels of Dry January 2026, Jackie breaks down the…
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Why Video Builds Trust Faster Than Any Other Marketing Channel | Kendall Breitman of Riverside
In this episode, we’re joined by Kendall Breitman, Community Lead at Riverside.fm, to unpack what it really takes to build meaningful community in a noisy, content-saturated world. A former reporter turned community builder, Kendall shares why trust has to come before tactics, why video is one of...
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4 Marketing Lessons from Disney (and the Power of Storytelling — from “Disneyland Handcrafted”)
In this episode, Ally and I break down the marketing and brand lessons hidden inside Disneyland Handcrafted, the new documentary directed by Leslie Iwerks that captures the extraordinary effort, craftsmanship, and storytelling behind the creation of Disneyland. Using never-before-seen footage and...
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Inclusive and Timeless Marketing: The Playbook from Laura Geller Beauty | Laura Geller + Sara Mitzner
Laura Geller’s love of beauty began backstage on Broadway and behind the scenes with celebrities — but her true passion has always been making makeup work for real women. That belief led her to launch Laura Geller Beauty, a brand rooted in simplicity, inclusivity, and confidence at every age. In...
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Marketing Trends & Predictions for 2026
In this episode of Marketing Happy Hour, we’re officially closing out our biggest year yet and looking ahead to what’s next. We reflect on key milestones from 2025 — bringing Ally on as co-host, partnering with brands like Vayner and Digital Summit, expanding our speaking and workshop...
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How Brands Can Win in the Creator Economy | Stephanie Sandbo of LTK
In this episode of Marketing Happy Hour, I’m joined by Stephanie Sandbo, Chief Revenue Officer at LTK, to break down where the creator economy is headed, and what brands need to understand to succeed in it. As AI accelerates content creation and campaign execution, Stephanie explains why trust,...
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3 Skills That Will Make or Break Your Marketing Career (Rewind)
REWIND EPISODE: In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we explore how these skills not only form the foundation for successful marketing...
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Lessons on Brand Agility & Marketing Innovation | Lisa Bubbers of Studs and Orchestra
In this episode of Marketing Happy Hour, Cassie and Ally sit down with Lisa Bubbers — Chief Brand Officer at Orchestra and Co-Founder of Studs — for a rare, behind-the-scenes look at how the world’s most culturally relevant brands are built. Lisa breaks down the real story behind Studs’ breakout...
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Building a Social Media Strategy for a Global, Legacy Brand | Elizabeth Thompson of National Geographic
In this episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world—over 400 million followers across platforms. Elizabeth shares the career journey that took her from freelancer to...
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The Playbook for Modern Brand Partnerships (and Cultural Relevance) | Mike Tresvant of Complex
What does it take to build a brand that doesn’t just cover culture—but defines it? In this episode, we sit down with Mike Tresvant, EVP of Brand Partnerships at Complex, to unpack how the iconic media brand continues to thrive in a shifting digital landscape. From ComplexCon’s 300+ brand...
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How to Nail Your Next Job Interview with the Three Cs
In this episode, Cassie and Ally sit down to unpack what it really takes to stand out in today’s competitive job market. After being laid off in early 2025, Ally found herself navigating interviews from a new perspective—and along the way, she discovered a framework that reshaped the way she...
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How Social Media is Redefining PR and Brand Credibility | Casey Madsen of VaynerX
In a digital world where 85% of young adults get their news from social media but only 5% trust it, brands face an unprecedented challenge: building credibility in an algorithm-driven landscape. In this episode, we’re joined by Casey Madsen of Vayner, who breaks down insights from their latest...
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The State of Marketing Careers in 2025: Burnout, AI, and the Path Forward
In this episode, Cassie reflects on six years of consulting, the evolution of marketing careers, and what it really takes to grow (without burning out) in 2026 and beyond. From the rise of AI to the importance of human connection, we’re talking about how to stay adaptable, keep learning, and find...
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How Ronald McDonald House Is Modernizing Storytelling for a New Generation
What happens when one of the most iconic nonprofits in the world reimagines its brand for a new generation? In this episode, we sit down with Joanna Sabato, Chief Marketing and Communications Officer at Ronald McDonald House, to explore the strategy and storytelling behind the organization’s bold...
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Social Media Algorithm Updates and AI-Driven Creative | Digital Summit Philadelphia 2025
Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders connect, learn and obtain resources to inspire and enable a growth mindset. We discuss Cassie’s learnings from various sessions and workshops...
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How Taylor Swift Builds Loyalty and Hype (and What Brands Can Learn)
Taylor Swift isn’t just breaking records—she’s redefining what it means to market in the digital age. In this episode, Cassie and Ally unpack the marketing brilliance behind Taylor’s Eras Tour and beyond, exploring how she uses storytelling, connection, and innovation to keep her audience…
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The Brand Brief Audit: What Every Marketer Should Rethink | Kahlea Wade, Agency Founder + Creator
What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to break down what’s working (and not working) in influencer marketing in 2025. With experience leading campaigns for brands like Meta, Nike,...
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Building Cultural Relevance Through Influencers and Celebrities | Bette Ann Fialkov, Fractional Head of Influencer Marketing Bette
In this episode of Marketing Happy Hour, we’re joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse brands including Google, Lyft, and Hims & Hers. With nearly 15 years of...
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Inside the Evolving World of Influencer Marketing with WIIM’s Jessy Grossman
This week on Marketing Happy Hour, we’re joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing influencer talent agencies in under two years to creating a global community that empowers women in the influencer marketing space, Jessy…
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ABOUT THIS SHOW
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker and Ally Golden each week as they dive into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to keep you thriving. Learn more: https://www.marketinghappyhr.com/
HOSTED BY
Marketing Happy Hour
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Frequently Asked Questions
How many episodes does Marketing Happy Hour have?
Marketing Happy Hour currently has 287 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Happy Hour about?
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker...
How often does Marketing Happy Hour release new episodes?
Marketing Happy Hour publishes regularly with 287 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Marketing Happy Hour?
You can listen to Marketing Happy Hour on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Happy Hour?
Marketing Happy Hour is created and hosted by Marketing Happy Hour.
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