PODCAST · business
Marketing Hell
by Richard Leyland
A marketer stands in the smouldering ruin of their most excruciating failure, certain that their career will never recover. A small, but insistent voice makes itself heard... "You should go on a podcast and talk about this."Made by marketers for marketers, Marketing Hell uses interviews and discussions with marketing leaders to explore our most spectacular foul ups. We take pleasure in our failures and pick through the rubble to extract one or two lessons that might rescue a sense of professional pride and ensure that listeners make entirely different mistakes in their own campaigns. It could be an abysmal rebrand, a PR disaster or a campaign that funnelled marketing funds directly down the drain. We uncover personal, ego-free perspectives on how a marketing campaign was planned and how it ultimately fell apart.Our guests are senior, skilled marketers drawn from both agency and client side. Chief Marketing Officers, founders, digital leads and brand experts, all share their personal
Episodes
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What is this 'YouTube' you speak of?
This episode features James Mulvany, the entrepreneur and marketer behind Radio.co, Podcast.co and MatchMaker.fm. James' Marketing Hell takes in the fresh, warm database he was too afraid to use, the many catastrophes of online broadcast, and the time he presented a keynote on YouTube advertising...
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Little old ladies don't use a CRM
This episode features Russ Powell, Managing Director of Sharper B2B and a former marketer at some of the biggest names in tech, including Microsoft, Fujitsu and Dell. Russ shares his own personal marketing hell, including how a typo sent his hard-won leads to a little old lady in East London and...
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When rude placeholder text goes out
This episode features Joe Glover, founder of The Marketing Meetup. Joe opens up about the time his cheeky placeholder text for event 'no shows' accidentally went out, and at the worst possible time. He explains what went wrong, its emotional impact and his need to respond authentically…
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The marketing funeral where nobody came
This episode features Gini Dietrich, agency owner, author, podcaster and host of Spin Sucks. Gini shares the story of a 'fire ant funeral', a seven figure investment and launch of a new product category, where nobody came... Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links...
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Beyond gimmicks and marketing bullshit
This episode features Louis Grenier, the French guy behind the podcast ‘Everyone Hates Marketers’. Louis runs workshops and consults for people that want their product or service to radically stand out and he has a thing about marketing bullshit. Look out for Richard's education on insanely high...
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Never print flyers for rich people
Marcin Zaba, entrepreneur and marketer, discusses his own private Marketing Hell. From trash cans overflowing with absurdly over-designed flyers, to the £20k short film almost nobody saw, Marcin opens up on several disastrous marketing campaigns at a Fintech startup. The discussion looks at the...
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Disastrous TV adverts and dilemmas at Google
Ex-Googler and current ad agency boss Max Hoppy discusses his own private Marketing Hell. This episode of the podcast includes an analysis of Max's first and expensive foray into TV advertising, the moral dilemma he faced when working at Google, and asks, what is marketing competence? Music...
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Marketing Hell Trailer
Marketing Hell is a new podcast presented by Richard Leyland, a marketer and a Brit. Richard speaks with leading marketers, taking pleasure in failure, extracting one or two lessons so you can make all different mistakes in your own campaigns. We've got interviews with the King of Google ads, the...
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ABOUT THIS SHOW
A marketer stands in the smouldering ruin of their most excruciating failure, certain that their career will never recover. A small, but insistent voice makes itself heard... "You should go on a podcast and talk about this."Made by marketers for marketers, Marketing Hell uses interviews and discussions with marketing leaders to explore our most spectacular foul ups. We take pleasure in our failures and pick through the rubble to extract one or two lessons that might rescue a sense of professional pride and ensure that listeners make entirely different mistakes in their own campaigns. It could be an abysmal rebrand, a PR disaster or a campaign that funnelled marketing funds directly down the drain. We uncover personal, ego-free perspectives on how a marketing campaign was planned and how it ultimately fell apart.Our guests are senior, skilled marketers drawn from both agency and client side. Chief Marketing Officers, founders, digital leads and brand experts, all share their personal
HOSTED BY
Richard Leyland
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Frequently Asked Questions
How many episodes does Marketing Hell have?
Marketing Hell currently has 8 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Hell about?
A marketer stands in the smouldering ruin of their most excruciating failure, certain that their career will never recover. A small, but insistent voice makes itself heard... "You should go on a podcast and talk about this."Made by marketers for marketers, Marketing Hell uses interviews and...
How often does Marketing Hell release new episodes?
Marketing Hell has 8 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Hell?
You can listen to Marketing Hell on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Hell?
Marketing Hell is created and hosted by Richard Leyland.
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