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PODCAST · business

Marketing in Minutes with CMCI

Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

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  1. 12

    Cracking the Strategy Code

    Villanova alum and CMO Meghan Doscher (MassMutual) talks aligning marketing with business realities for big results with senior Sofia Karrat.

  2. 11

    Is the CMO really the CRO?

    Ramon Jones '91 VSB, former CMO of Nationwide, tells senior marketing student Libby Stevens why marketers make great revenue officers.

  3. 10

    Does advertising WORK?

    Villanova alumni marketer Richard Renzulli (Google) shares how incrementality measures the actual impact of advertising with senior marketing major Mia Kotulka.

  4. 9

    Acquisition to Retention

    Villanova alumni marketer Koleen Cavanaugh (Independence Blue Cross) shares how marketing touches the entire customer journey with senior marketing major Sofia Karrat.

  5. 8

    Brand Activism & Backlash

    Villanova Marketing professor Dr. Tyler Milfeld talks to senior marketing major Nashla Estefan about brands taking a stand and how to respond to public backlash (hint: Don't).

  6. 7

    Entrepreneurship: The Nonlinear Thinker

    Villanova alum Brett Snyder, founder of Knucklepuck Media and senior marketing major Amaya Dowling discuss the art and science of building something you believe in.

  7. 6

    Marketing Hot Takes

    Villanova alumni marketer Laura Esposito shares her hot takes, real talk, and smart strategy with senior marketing major Amaya Dowling.

  8. 5

    The Affiliate Effect

    Villanova alumna LeAnne Randolph Armstead (Kroger) tells senior marketing and MIS major Allie Fay how affiliate marketing programs work to drive performance.

  9. 4

    Brand Building

    Villanova alum Bill Durrant (Exverus Media) walks senior marketing and business analytics major Mia Kotulka through winning customers with storytelling.

  10. 3

    Conversion Rate vs. Leads

    Alumna Megan Simpson (Two Sparks Digital) walks senior marketing major Libby Stevens through maximizing ROI for profit with leads vs. conversion rate.

  11. 2

    Gen Z & the Savannah Bananas

    Senior Marketing major Aleko Zeppos and Villanova faculty member Tim McCullough explain why Gen Z will utilize tech to be the best salespeople.

  12. 1

    Disruptor Brands & PE Exits

    What does private equity have to do with marketing? Join host Nashla Estefan-Diaz '26 VSB as she talks to Nick Karrat P'26, '29 about skills for building a defensible brand.

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ABOUT THIS SHOW

Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

HOSTED BY

Villanova CMCI

Frequently Asked Questions

How many episodes does Marketing in Minutes with CMCI have?

Marketing in Minutes with CMCI currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Marketing in Minutes with CMCI about?

Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing...

How often does Marketing in Minutes with CMCI release new episodes?

Marketing in Minutes with CMCI has 12 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Marketing in Minutes with CMCI?

You can listen to Marketing in Minutes with CMCI on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Marketing in Minutes with CMCI?

Marketing in Minutes with CMCI is created and hosted by Villanova CMCI.
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