Marketing in the SaaS Space
by Maxime Laliberté
In this episode, our hosts unpack the professional journey of a marketing leader known for building high-performing demand generation strategies. From foundational experiences to executive leadership roles, the conversation highlights key milestones, strategic decisions, and the measurable impact delivered throughout the career.
Episodes
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E03 - Most of Your Future Customers Aren’t Looking
Your pipeline looks full. Your marketing looks active. But nothing is really moving forward. In this episode, Bella and Max break down a core issue in B2B SaaS: marketing that isn’t aligned with the buyer journey. Most teams focus on doing more. More campaigns, more content, more leads. But when...
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E02 - It Starts with a Lead: Why Definitions Break Your Pipeline?
What is a lead… really? In this episode, we unpack one of the most overlooked but critical issues in marketing and sales alignment: how we define leads, MQLs, and qualification. Because when those definitions aren’t aligned, everything downstream starts to break: pipeline quality, conversion…
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E01 - My Journey into B2B Marketing
In this first episode of Marketing in the SaaS Space, I walk through my professional journey and the experiences that shaped my career in B2B marketing. From my early roles to leading demand generation and revenue-focused marketing teams, I share the key milestones, lessons, and decisions that...
About this show
In this episode, our hosts unpack the professional journey of a marketing leader known for building high-performing demand generation strategies. From foundational experiences to executive leadership roles, the conversation highlights key milestones, strategic decisions, and the measurable impact delivered throughout the career.
Hosted by
Maxime Laliberté