PODCAST · business
Marketing-Led Growth
by Nelson
Join the revolution liberating B2B from the outdated and harmful Sales-Led Growth model from the 1980s, and modernizing with Marketing-Led Growth™️ (MLG). Marketing-Led Growth is the MODERN go-to-market growth model built for TODAY. Enjoy superior profit and growth, a competitive advantage, and more productive and fulfilling careers.
Episodes
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How Jiggy is ANNA FURMANOV with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder of Furmanov Consulting, a Marketing consultancy
Anna Furmanov is the Founder of Furmanov Consulting, a Marketing consultancy. She helps companies achieve MLG via proper, modern, non-spam marketing. She is the host of the show “Modern Startup Marketing” Anna dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware…
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How Jiggy is ALICE HEIMAN with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder of Alice Heiman LLC, Sales consultancy
Alice Heiman is the Founder of Alice Heiman LLC, a Sales consultancy since 1997. Before that, she worked for her parents at the famous Sales training company, Miller Heiman. Alice helps companies achieve MLG via proper, modern, non-spam Sales. She is the host of the show “Sales Talk for CEOs”…
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How Jiggy is ANDY MOWAT with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Co-Founder of Gated, free email spam filter
Andy Mowat, the Co-Founder and CEO of Gated, a free email spam filter (“Noise-canceling headphones for email”) so you can focus and be productive. I am a big fan of Gated and proud to be an advisor. Andy is the host of the “Finding Focus” show. Andy dons B2B buyers’ flip flops to share buying...
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How Jiggy is OGNJEN BOSKOVIC with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Growth Lead at CXL, Marketing training company where top 1% of marketers are teachers
Ognjen Boskovic is the Growth Lead at CXL, a Marketing training company where the top 1% of Marketers are teacher. He helps companies achieve MLG via proper, modern, non-spam marketing. Ognjen dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy is GEORGE THOMAS with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with the Founder @ HubSpot Helper, a Marketing agency for HubSpot (implementation, consulting etc)
George Thomas is the Founder of HubSpot Helper, a Marketing agency for HubSpot (consulting, implementation, training etc). He helps companies achieve MLG via proper, modern, non-spam marketing. He is the creator of the HubEd Helper YouTube channel, the HubEd Helper podcast, and the HubEd Helper...
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How Jiggy is TARA ROBERTSON with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Sr. Demand Gen Manager @ Chili Piper, software for demo request qualification and scheduling
Tara Robertson is Sr. Demand Gen Manager @ Chili Piper, a Marketing software company for demo request qualification, routing, and scheduling. She is the host of the show “Demand Gen Chat". She and CP help companies achieve MLG via proper, modern, non-spam marketing. Tara dons B2B buyers’ flip…
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How Jiggy is MIKE GRINBERG with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder of Proofpoint Marketing, a Marketing agency.
Mike Grinberg is the Founder of Proofpoint Marketing, a Marketing agency. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “Master Marketer”. Mike dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy is ALEX THEUMA with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder of SaaStock, community for SaaS founders to scale to $10M ARR
Alex Theuma is the Founder of SaaStock, a community helping SaaS founders scale to $10M ARR by connecting them with financing, industry experts, and peers. SaaSstock runs physical and virtual conferences, a virtual community, and produces educational content like workshops and a podcast. This...
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How Jiggy is TIM DAVIDSON with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Sr. Director Marketing @ Directive, a Marketing agency
Tim Davidson is the Sr. Director of Marketing at Directive, a Marketing agency. He helps companies achieve MLG via proper, modern, non-spam marketing. Tim dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers…
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How Jiggy is MARK COLGAN with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Co-Founder of Speak on Podcasts, a guest-podcast booking agency
Mark Colgan is the Co-Founder & CEO of Speak on Podcasts, a guest-podcast booking agency. He helps companies achieve MLG via proper, modern, non-spam marketing. Mark dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy is SARAH MCCONNELL with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with VP Demand Gen @ Qualified, software to identify web visitors, chatbot, live chat (SFDC users)
Sarah McConnell is the VP of Demand Gen at Qualified, software to identify website visitors, chatbot and live chat---specifically for companies that use Salesforce. She helps companies achieve MLG via proper, modern, non-spam marketing. Sarah dons B2B buyers’ flip flops to share buying…
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How Jiggy is NOAM HORENCZYK with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Head of Partnerships at Walnut.io, software for interactive demos on website
Noam Horenczyk is the Head of Partnerships at Walnut.io, a software company for interactive product demos/tours on the website to enable buyers to self-serve a custom demo 24/7. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the Executive Member of Partnerships...
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How Jiggy is JORGE SOTO with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Head of Content/Community/Partnerships @ Reprise, software for interactive demos on website
Jorge Soto is the Head of Content/Community/Partnerships at Reprise, a software company for interactive product demos/tours on the website to enable buyers to self-serve a custom demo. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “The…
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How Jiggy is DECLAN MULKEEN with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO of StrategicABM, a Marketing agency.
Declan Mulkeen is the CMO of StrategicABM, a Marketing agency. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “Let's talk ABM” Declan dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy is KAP CHATFIELD with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder of Rveal Media, a podcast agency.
Kap Chatfield is the Founder of Rveal Media, a podcast agency. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “B2B Podcasting” Kap dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy is WARREN ZENNA with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder of CRO Collective, a Sales consultancy/training/community for CROs
Warren Zenna is the Founder & CEO of The CRO Collective, a Sales consultancy, training program, and community that helps CROs succeed. He is the host of the “CRO Spotlight” show Warren dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy is RYAN PAUL GIBSON with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder of Content Lift, a Marketing agency that helps run customer research interviews
Ryan Paul Gibson is the Founder of Content Lift, a Marketing agency to help run customer research interviews that don't suck. He helps companies achieve MLG via proper, modern, non-spam Marketing. Ryan dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of…
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How Jiggy is JAMES GILBERT with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO of RedRoute, Customer Service software company
James Gilbert is the CMO of RedRoute, a Customer Service software company. He helps companies achieve MLG via proper, modern, non-spam Sales. He is the host of the show “Spamming Zero” James dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy is MIKE SIMMONS with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Sales consultant and Founder of Catalyst Sale
Mike Simmons is the Founder of Catalyst Sale, a Sales consultancy. He helps companies achieve MLG via proper, modern, non-spam Sales. He is the host of the show “Find My Catalyst” Mike dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy is SCOTT MARKER with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Author of "Broken: How to Fix B2B Sales, Drive Profitable Growth & Win" and Sales consultant
Scott Marker is the author of "Broken: How to Fix B2B Sales, Drive Profitable Growth & Win". Scott is also a Sales consultant and franchise owner. He helps companies achieve MLG via proper, modern, non-spam Sales. Scott dons B2B buyers’ flip flops to share buying preferences for Marketing +…
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How Jiggy is MATT PAIGE with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with VP Marketing @ Hatchworks, a software development agency
Matt Paige is the VP of Marketing at Hatchworks, a software development agency with 80 employees. He helps companies achieve MLG via proper, modern, non-spam marketing. Matt dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy Is LISA SHARAPATA with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO + Board Member of Peak Community
Lisa Sharapata is a CMO. She has held various Marketing leadership roles at companies like BoostUp.ai, MindTickle, and 6Sense. She helps companies achieve MLG via proper, modern, non-spam marketing. She is also a Board Member at Peak Community. Lisa dons B2B buyers’ flip flops to share buying...
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How Jiggy Is JANELLE AMOS with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder @ Elevate Growth, Marketing Agency
Janelle Amos, is the Founder at Elevate Growth, a Marketing agency helping companies achieve MLG via proper, modern, non-spam marketing. She is the host of the show “Demand Gen Made Simple” Janelle dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors…
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How Jiggy Is JASON WIDUP with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with VP of Marketing @ Metadata.io, Marketing software company for LinkedIn-like ad targeting on FB
Jason Widup, is the VP of Marketing at Metadata.io, a Marketing software company for LinkedIn-like ad targeting on Facebook, with 170 employees. He helps Metadata.io generate demand via proper, modern, non-spam marketing. To a sizable extent, Metadata.io is an example of MLG. Their MLG efforts…
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How Jiggy Is KARL YEH with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Sr. Demand Gen Manager @ Benevity, HR software company with 1K employees
Karl Yeh, is the Sr. Demand Gen Manager at Benevity, an HR software company with 1K employees. He helps Benevity generate demand via proper, modern, non-spam marketing. He’s a big believer in “adapt or die” which is befitting given that companies need to adapt Marketing-Led Growth or stay stuck…
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How Jiggy Is JON SELIG with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with B2B marketing agency to do funny marketing
Jon Selig, is the Founder of "Comedy Writing for Revenue Teams", a B2B Marketing agency specializing in funny marketing. He helps companies generate affinity and demand with proper, modern, FUNNY, non-spam marketing. Jon dons B2B buyers’ flip flops to share buying preferences for Marketing +…
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What is Marketing Led-Growth (MLG)? (And How to Transition From Sales-Led Growth from 1980s)
Marketing-Led Growth (MLG)= prioritize Marketing > Sales to grow and profit Marketing generates customers via buy now, free trial activations via free trial, and leads for Sales via website demo requests Influences buyers directly + indirectly thru peers to become aware, learn, try, buy. Drives...
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How Jiggy Is LAURA ERDEM with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Marketer and Seller at Dreamdata.io, Marketing software for attribution
Laura Erdem, Marketer and Seller at Dreamdata.io, a Marketing software company for attribution, which can help expose Sales Development and shine a light on Marketing. You might assume from all her amazing social media marketing that she is in Marketing, but she’s actually in Sales as an Account...
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How Jiggy Is TRAVIS SCOTT with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Marketing and Rev Ops Consultant at Gravity Global (Marketing agency)
Travis Scott, Marketing and Revenue Ops Consultant at Gravity Global, a Marketing agency. He specializes in helping companies use tech. He is the host of not one but two shows: “The Marketing Unboxed Podcast” which he had me on, as well as “The Winding Road podcast”. He is a fellow author, and…
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How Jiggy Is FERNANDO AMARAL with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO at Rydoo (Expense management software company)
Fernando Amaral, CMO at Rydoo, an expense management software company with 220 employees. He was the host of the “Ungated Marketing” show. Fernando was originally a Computer Science Engineer, but has been working in Marketing for over 20 years. Fernando dons B2B buyers’ flip flops to share buying...
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How Jiggy Is MJ PETERS with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with VP Marketing at CoLab (Manufacturing software company)
MJ Peters, VP Marketing at CoLab, a manufacturing software company with 90 employees, Series A. Prior to that MJ was the VP of Growth at Refine Labs, a B2B Marketing agency. MJ dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy Is DAN PFISTER with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder at WinBack Labs (Marketing consultancy for win-back campaigns for churned customers)
Dan Pfister is the Founder at WinBack Labs a Marketing consultancy to help companies do proper, modern, non-spam marketing via win-back campaigns (remarketing to churned customer accounts). Dan is the host of "WinBack Marketing" show. Dan dons B2B buyers’ flip flops to share buying preferences…
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How Jiggy Is JAY DESAI with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Head of Marketing at Captivate Talent
Jay Desai is the Head of Marketing at Captivate Talent, a B2B talent agency for Sales, Marketing, and Customer Success. Jay dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities, ads (tks...
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How Jiggy Is LIAM BARTHOLOMEW with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Global Director of Demand Gen at Cognism
Liam Bartholomew is the Global Director of Demand Gen at Cognism, a Marketing and Sales software company primarily for contact info. 370 employees, Series C. Liam dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers…
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How Jiggy Is DANI WOOLF with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Director of Demand Gen at Cybersixgill
Dani Woolf is the Director of Demand Gen at Cybersixgill, a cybersecurity software company with 120 employees, Series B. Dani is the host of "Audience 1st" show. Dani dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via…
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How Jiggy Is CAMILLE TRENT with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Head of Content at Dooly (Sales software for SFDC notes)
Camille Trent is the Head of Content at Dooly, a Sales software company for sellers to take meeting notes and automatically push them to Salesforce, as well as manage their pipeline. 100 employees, Series B. Camille dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales:...
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How Jiggy Is JESSE OUELLETTE with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder at Lead Magic, a Marketing and Sales software company (reveal website visitors)
Jesse Ouellette is the Founder of Lead Magic, a Marketing and Sales software company to primarily reveal website visitors. Jesse dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via...
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How Jiggy Is OBAID DURRANI with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Head of Organic Social at KlientBoost (Marketing Agency)
Obaid Durrani is the Head of Organic Social at KlientBoost, a Marketing agency helping companies do proper, modern, non-spam marketing. Obaid dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via...
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How Jiggy Is BRIAN COHEN with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Director of Demand Gen at Cognigy
Brian Cohen is the Director of Demand Gen for Cognigy, a Customer Service chatbot software with 150 employees, Series B. He also consults companies with at least $10M ARR and ACV of at least $25K. Brian dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of…
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How Jiggy Is STEFAN REPIN with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Fractional CMO
Stefan Repin is a Fractional CMO for companies with long sales cycles and ACVs over $5K, helping them do proper, modern, non-spam marketing. Stefan dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via...
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How Jiggy Is MIKHAIL MYZGIN with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with VP Marketing at Slice
Mikhail Myzgin is the VP Marketing at Slice, a B2B manufacturing company (not SaaS). Mikhail dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing’s...
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How Jiggy Is GAETANO DINARDI with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Growth Marketing leader and expert
Gaetano DiNardi is a proven Growth Marketing leader, expert, and teacher. Former VP Marketing at Sales Hacker, VP Growth at Aura, Head of Growth and Demand Gen at Nextiva. Co-host of Demand Gen Live with Chris Walker for many moons. He is also a Growth advisor to startups. Gaetano dons B2B SaaS...
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How Jiggy Is TAYLOR WELLS with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Sr. Director of Demand Gen at Botkeeper
Taylor Wells is the Sr. Director of Demand Gen at Botkeeper, an accounting software company with 300 employees and Series C. Taylor dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via...
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How Jiggy Is SCOTT VAUGHAN with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO and GTM consultant
Scott Vaughan is a CMO and GTM consultant for high growth companies. He is a member of the Gartner CMO Marketing Council. He is a frequent write and speak on Marketing, and has been a Marketing leader since before I was born. Scott dons B2B SaaS buyers’ flip flops to share buying preferences for...
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How Jiggy Is ELENA IORDACHE STOICA with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Head of Growth at Stoico.co (Marketing agency for website and HubSpot)
Elena Iordache Stoica is the Head of Growth at Stoica.co, a B2B Marketing agency for website and HubSpot. She is the host of "Value-Driven Marketing" show. Elena dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via…
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How Jiggy Is DAN SANCHEZ with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Director of Growth at Sweet Fish Media (B2B podcasting agency)
Dan Sanchez is the Director of Growth at Sweet Fish Media, a B2B podcasting agency. He is the co-host of "B2B Growth" show and the host of "Attention Podcast". Dan dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via...
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How Jiggy Is JESSIE LIZAK with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO of BDEX (Contact info for B2C)
Jessie Lizak is the CMO of BDEX (Contact info for B2C) and co-host of Whiskey Wednesday. Jessie dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing +...
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How Jiggy Is KEVIN MULRANE with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder and CRO of The Revenue Standard (Sales Consultancy for Founders/Startups)
Kevin Mulrane is Founder and CRO of The Revenue Standard, a Sales consultancy for Founders/startups. He is the host of "Addicted to Growth" show. Kevin dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via...
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How Jiggy Is MATEO ELVIRA with The Buyer Centric Revenue Model and Marketing-Led Growth? Interview with Founder and CMO of Elvira Media (Marketing Agency for video for social media)
Mateo Elvira is Founder and CMO of Elvira Media, a Marketing agency for video for social media. He is the host of "EdTech Marketing Post" show. Mateo dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via...
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How Jiggy Is MARK EVANS with The Buyer Centric Revenue Model And Marketing Led-Growth? Interview with Fractional CMO (primarily for companies <$5M ARR)
Mark Evans is a Fractional CMO and Founder of Marketing Spark, helping companies (primarily < $5M ARR, no Marketing, no website, little demand or awareness) do proper, modern, non-spam Marketing. He is the host of the show "Marketing Spark" Mark Evans dons B2B SaaS buyers’ flip flops to share...
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ABOUT THIS SHOW
Join the revolution liberating B2B from the outdated and harmful Sales-Led Growth model from the 1980s, and modernizing with Marketing-Led Growth™️ (MLG). Marketing-Led Growth is the MODERN go-to-market growth model built for TODAY. Enjoy superior profit and growth, a competitive advantage, and more productive and fulfilling careers.
HOSTED BY
Nelson
CATEGORIES
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Frequently Asked Questions
How many episodes does Marketing-Led Growth have?
Marketing-Led Growth currently has 104 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing-Led Growth about?
Join the revolution liberating B2B from the outdated and harmful Sales-Led Growth model from the 1980s, and modernizing with Marketing-Led Growth™️ (MLG). Marketing-Led Growth is the MODERN go-to-market growth model built for TODAY. Enjoy superior profit and growth, a competitive advantage, and...
How often does Marketing-Led Growth release new episodes?
Marketing-Led Growth publishes regularly with 104 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Marketing-Led Growth?
You can listen to Marketing-Led Growth on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing-Led Growth?
Marketing-Led Growth is created and hosted by Nelson.
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