PODCAST · business
Marketing Major
by UAMA Productions
A podcast created by students, for people who are curious about marketing!
Episodes
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S7E6: Season Finale! Ft: UAMA Exec Team
For our season finale, UAMA execs reflect on graduation, the end of the semester, school life, AI, and what’s next.
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S7E5: MM After Hours
In this special episode of Marketing Major, we’re joined by Calvin, Viktor, and Jerica for a more relaxed episode focused on school life, off-topic conversations, and experiences beyond academic and professional life
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S7E4: MM X Dakao: Ft. Shannon Phan
Special episode sponsored by Dakao! We’re joined by Shannon Phan, marketing grad and co-owner of Dakao, to talk about the brand’s beginnings and her journey as a marketing student. Tune in to obtain an exclusive promo code for Dakao’s West End & Hub Mall locations.
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S7E3: Halloween Speciall! Ft: UAMA Exec Team
JOIN THE UAMA EXECS IN THIS HALLOWEEN-THEMED EPISODE! From favourite spooky memories, CREEPY-CARVINGS, OR iconic Halloween ads, we dive into both the “tricks” and “treats” of fall semester life.
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S7E2: Welcome back Ojo!
Meet Ojo, a 2024 UAMA/Marketing Major alumnus who’s now building his career at Burke. With a strong foundation in marketing strategy and Management, he brings a fresh perspective on how physical media shapes modern marketing. We’re excited to have him on the podcast to share his journey from...
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S7E1:New Season, Welcome Jerica!
Season 7 is here! Calvin and Viktor return once again, and this year they’re joined by Jerica. In this episode, the hosts delve into student life and share their insights on the latest marketing trends. Follow us on Instagram @marketingmajor.mp3
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S6E4: How Do You Take The First Entrepreneurial Step?: Ft. Siddharth Pathak
On this episode, learn about how marketing and entrepreneurship interact in the workforce, and listen to how Siddharth's life experiences shaped his journey in entrepreneurship!
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S6E4: UAMA Christmas Special! Ft: UAMA Exec Team
On this Christmas special, listen to our exec team rant and discuss holiday traditions, favourite classes this semester, family heirlooms, Fido (not the company), and ofc some singing! Follow us on Instagram: @marketingmajor.mp3
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S6E3: What Factors Go Into Our Choices?: Ft. Sarah Moore
On this episode, we’ll be chatting with Sarah about everything consumer behaviour! We discuss the evolution of consumer behaviour, her research, and current trends! Follow us on Instagram: @marketingmajor.mp3
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S6E2: Embracing the Unknown for Future Success: Ft. Alyssa Linford
Meet Alyssa Linford from Edmonton Global! On this episode we discuss everything from economic development to taking risks and try new opportunities, and lessons learned from university. Follow us on Instagram: @marketingmajor.mp3
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S6E1: New Season, New Hosts!
A new academic year means a new season of the Marketing Major pod! In this episode, you'll meet the newest podcast directors for the season where we discuss student life, marketing, and everything in between! P.S. Count how many times we say yeah in the episode Follow us on Instagram:...
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S5E4: A Connection! Ft. Donnalee Riley & Amber Appah
Marketing connects all of us! In this episode, Ellaine and Emmanuel host Donnalee and Amber- professionals in both fashion and interior design who are UAlberta alumni. We explore various topics and connections between the realms of marketing, fashion, design, culture, and the best campus nap…
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S5E3: Meet The Berliners! Ft. Kelby Zdrill & Evhan Hinz
In this episode, Ellaine and Emmanuel host Kelby and Evhan from Berlin Communications, a local agency in Edmonton. We cover a bunch of topics from local agency life, culture shocks, career opportunities in marketing, missing royal family members and more! If you're a student who wants to be on…
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S5E2: Everything From A to Z - Ft. Alex Zivkovic
In this episode, Ellaine and Emmanuel host their first student guest! We chat with Alex Zivkovic, a marketing student who does a multitude of things from 3d design to photography. We discuss creativity, marketing yourself, useful tips for students, and more! If you're a student who wants to be on...
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S5E1: NEW SEASON, NEW CREW
Season 5 is officially here! This season we have both new and returning faces, listen in to get to know this years team, what we think of other business majors, and more! Link in bio!
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S4E7: Networking Nationwide: FT. Spencer Bradshaw from the Nation Network
In this episode Shamiale and Emmanuel chat with Spencer Bradshaw from the Nation Network and get to know his story and cover a multitude of topics from marketing in sports and marketing yourself, to consumer pet peeves and marketing trends! — Send in a voice message:...
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S4E6: Everything Everywhere All At Once: Ft. Klarissa Paradis, The Success Alchemist
As this episodes title suggests, this time Shamiale and Emmanuel talk EVERYTHING with Klarissa Paradis. Everything from Klarissa's story, success, failure, current events, to branding, animals, and superheroes! This was such a PACKED episode, we hope you enjoy! — Send in a voice message:...
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S4E5: What's The Play Coach? Talking Super Bowl Ads
In this veeeeery overdue episode, Shamiale and Emmanuel watch and discuss super bowl ads! We talk everything from the best, the worst and some of the oldest Super Bowl ads. If you'd like to watch the ads along with us, check out the links below! Advertisement Links: This flat tire needs a man Let...
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S4E4: [Insert Creative Title Here] w/ Eric Cheng from 12 Creative
What does our future with A.I. hold? Should we really be worried about an A.I. takeover? Is it already too late?? In this Episode, Shamiale and Emmanuel talk with Eric Cheng, the Principal and founder of 12 Creative. We discuss Eric's story and get his best tips for growing a business, branding…
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S4E3: So How Does That Make You Feel? w/ Joanne Bartolome from Empathie Creative
This episode is all about marketing getting you in your feels. In this episode Shamiale and Emmanuel talk with Joanne Bartolome, the CEO and founder of Empathie Creative. Joanne is a University of Alberta alumni and we discuss everything from her story, the challenges she faced starting her own...
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S4E2: So You Want to Talk Sports Marketing? w/ Sophie McMillan from the Oilers
New year new Marketing Major episode!! On this episode Shamiale and Emmanuel chat with Sophie McMillan, the Manager of Fan engagement for the Oilers to talk all things sports marketing, working for an agency, and majoring in marketing. Sophie is a University of Alberta alumni with an aspirational...
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No Introduction Needed... Okay Maybe a Quick One
Welcome to Season 4! New hosts, new guests, new year, new vibesssss. Join us in this first episode as we introduce our hosts and you get to know them a bit better. From our University hot takes to what we really think about influencer marketing we are warming up the season with an exciting first...
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S3E9: Graduation w/ The Podfather (Josh Radostits)
It’s a wrap on Season 3!!! Thank you for sticking with us for this long, we hope you enjoy this last episode of the season and join us back on Season 4! To start things off, Jenaya puts the boys on Poshmark and Moh talks us through his annual Air Force 1 splurge. Moh has slept on Parks and Rec…
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S3E8: For Immediate Release w/ Lori Harito
Your eyes do not deceive you, we are indeed talking Public Relations today. The hosts generically discuss how their finals season was and get sidetracked by their quirky exam anxieties. Friendly tip: NEVER CHANGE YOUR ANSWER!!!!! Moh tries pitching a campaign idea to the hosts and let's just say…
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S3E7: Inclusive Marketing w/ Anita Chauhan
The gang is back and we’re bringing the energy right out of the gates! The boys trade stories about recent laundry mishaps that have mostly turned out okay. Jenaya talks through her not so friendly relationship with spiders. Luckily, she has two warrior co-hosts who are well versed in spider...
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S3E6: No Guests, Just Vibes
Oh snap!! The hosts have taken over. I mean...we’ve always been in control, but now we’ve RLLY gone rogue. On this episode of Marketing Major, the hosts get to debating hot button marketing topics amongst themselves. We start off by talking about online shopping and the pros and cons of having...
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S3E5: Müvers & Shakers w/ John and Ngoni
You want me to put a down payment of how much?! The team starts by dreaming about homeownership goals and aspirations. Jenaya and Alex share a little moment about tiny homes and the whole gang share their expensive tastes. We then try to envision our future trajectories and plan a youth takeover…
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S3E4: It's Tricky w/ Jamie Bay
What’s this??? A new episode of Marketing Major??? Who would’ve thought?? (Well...us really). With our first episode of the new year, we had to get our resolutions out of the way. As we do in every episode, we reminisce a little about campus life. We then run through the classes we’re taking this...
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S3E3: Ecopreneurship w/ Meghann & Karine (Re:Plenish)
It’s a holiday miracle! A new MM episode hot off the press! The Marketing Major podcast gets a fan recording… No wait that was just for Jenaya. Alex elevator pitches a lukewarm cup of water and Moh INSISTS on ordering his holiday bevs on the app. [0:59 - 12:39] We are joined today by Meghann and...
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S3E1: Wtf is Storytelling? & A Little Bit of Therapy w/ Adam Rozenhart
It's a SEASON PREMIERE! A new year brings a brand new season of the Marketing Major Podcast. While the name remains the same, we've got a new format and a new team to spice things up! In our first ~official~ episode, we’re going big with the longest Marketing Major episode to date because…why…
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S3E0: ...is this thing on?
We are BACK for Season 3 and our mental states are just as unstable as our internet connections. In this season prologue, we introduce the newest members of the Marketing Major team and welcome back a familiar voice. Joined by other members of the University of Alberta Marketing Association…
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S2E21: Season Finale - A Conversation with Canadian Marketing Icon, Terry O'Reilly
As we say goodbye to our co-host Josh and another season of Marketing Major, we do so in the best possible way with our biggest guest to date. Somehow, we lucked out and got Josh's marketing idol, Terry O'Reilly, on this amateur show for his final send-off. Besides being Josh's idol, Terry is...
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S2E20: Memes, Mimosas, and More Social Media Talk w/ Matt Gaudet and Jill Sundquist
For this episode, we sat down with zag's Digital Strategy Manager and part-time Jesus look-a-like, Matt Gaudet. As a special surprise, UAMA's very own Jill Sundquist sat down and co-co-hosted with us since she interned for zag's social media team last summer. We talk memes, Tik-Tok, the future of...
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S2E19: Lottery Marketing: And the Winner Is... w/ Lindsey Allan
Lotteries might just be a marketer's dream: big budgets, creative freedom, and large-scale campaigns. However, marketing the lottery comes with a fair share of challenges such as an aging demographic, consumer misperceptions, as well as legal and ethical considerations. Luckily for us, our guest...
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S2E18: Professor Spotlight & Hot Takes w/ Onita Blankenfeldt and Webb Dussome
In this episode of Marketing Major, we are joined by two of the most beloved marketing professors at the University of Alberta, Onita Blankenfeldt and Webb Dussome. The conversation is more casual than the typical lecture and leads to fun discussions about what makes these two so unique as both...
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S2E17: Malls Need Marketing Too w/ Vanessa Julio
In this episode of Marketing Major, we sit down with ASOB & UAMA alum and Marketing Manager at Londonderry Mall, Vanessa Julio (and yes we confirmed that the "J" is pronounced). If you're anything like us you've never really thought about marketing from the mall's perspective. We discuss what...
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S2E16: Beers, Bots, Battling Adversity w/ Pete Nguyen
In this episode of Marketing Major, we are joined by Pete Nguyen, former Creative Director at Berlin Communications and Partner at Sea Change Brewing Co. in Edmonton. We chat about some incredible stories from Pete's career as both a musician and a creative, from playing in punk bands and working...
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S2E15: Marketing for Startups w/ Peter Bishop and Stephanie Enders
In this episode of Marketing Major, we sit down with Stephanie Enders, Director of Marketing and Communications at EEDC, and Peter Bishop, Partner and Director of Conversion at ZGM Modern Marketing Partners, to talk about what it is like to market for tech companies and startups. As students, we...
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S2E14: Is the River Valley the New Silicon Valley? w/ Startup Edmonton
In this episode of Marketing Major, we take a detour from the usual marketing conversation and explore the booming tech industry in Edmonton with Adam Danyleyko, Community Manager at Startup Edmonton. We discuss common misconceptions about the career opportunities in Edmonton and do a deep dive...
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S2E13: Pushing Creative Boundaries w/ Sticks & Stones
What really goes on behind the scenes in putting together a creative marketing campaign from conception to execution? How much work goes into an award-winning video series? How do you convince your client to let you do something crazy with their project? How should you allocate your time and...
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S2E12: Entry Level Job Series: Marketing Coordinator at ATB w/ Kevin Espenido
On today's entry-level job series, we are joined by Kevin Espenido who works as the Brand Marketing Coordinator at ATB Financial, consistently ranked one of the top places to work in the country. We learn all about Kevin's journey through ATB from starting out as a summer student to quickly...
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S2E11: Working Behind the Scenes of Social Media w/ Linda Hoang and Jill Sundquist
These days everyone has an Instagram account, maybe even a Tik Tok if you're really on-trend. But there's a big difference between posting casually and posting for a career. Content calendars, influencer partnerships, analytics, and never-ending platform updates are the norm for those working...
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S2E10: A Case on Purpose: Creating the Most Honest Brand Ever w/ Scott Steele
What happens when a lawyer quits her career to pursue her passion of making dumplings? Well, you get some unbelievably good dumplings and the most honest brand the grocery industry has ever seen. The latter is thanks to the work of Scott Steele, Associate Creative Director of ZGM Modern Marketing...
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S2E9: The Evolution of Purpose Based Marketing w/ Puneeta McBryan
Purpose... purpose... purpose... yeah you've probably heard it before. Purposed-based marketing is one of the biggest buzzwords today besides AI and Big Data. But what does it really mean? What's the difference between purpose-based marketing and other efforts aimed at doing social good like...
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S2E8: Meta-Marketing: Everything is Marketing is Everything w/ Rob Jennings
At some point in the last decade, marketing went meta: the story behind the campaign subsumed the campaign; the video case study about the event overtook the event. In this mini-episode, we chat with Rob Jennings to understand just what meta-marketing means and explore some of Rob's favorite...
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S2E7: Get Your Marketing Degree in 25 Minutes w/ Rob Jennings
It's the last week of classes and you might be thinking... what did I even learn this semester? Luckily we sat down with Rob Jennings, President of FKA, to talk about his greatest marketing insights learned over the 11 years he's been running a full-service marketing agency. By the end of this...
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S2E6: Discover The World of Media w/ Chelsey Jensen
This episode, we are so lucky to have Digital Content Coordinator and NAIT grad, Chelsey Jensen, on the podcast to discuss the ever-changing world of media and how it intersects with marketing. Chelsey has made quite a career for herself in media and shares all the best stories and lessons from…
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S2E5: Entry Level Job Series: Digital Coordinator w/ Paige Simpson and Jeffrey Thi
Our guests today are two digital coordinators at two award-winning marketing agencies in Edmonton. Jeffrey Thi is a recent UofA graduate now working at FKA while Paige Simpson is a MacEwan graduate working at ZGM Modern Marketing Partners. In this episode, we explore what exactly the term…
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S2E4: Cannabis Marketing and Branding w/ Tokyo Smoke
Welcome to the new wild west... the Canadian Cannabis Industry. To help us tackle the industry's toughest marketing and branding challenges, we are joined by Laura Miller who is a former UofA Bcomm graduate and is currently the Community & Brand Manager for Tokyo Smoke. So whether you are a...
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S2E3: Experiential and Community-Based Retailing w/ Heather Thomson
On the 13th episode of Marketing Major, we have the pleasure of welcoming back reoccurring guest Heather Thomson (featured on Episode 4 of last season). She is on a mission to change the way students perceive retail and has a really exciting opportunity for students which she shares on the…
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ABOUT THIS SHOW
A podcast created by students, for people who are curious about marketing!
HOSTED BY
UAMA Productions
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Frequently Asked Questions
How many episodes does Marketing Major have?
Marketing Major currently has 62 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Major about?
A podcast created by students, for people who are curious about marketing!
How often does Marketing Major release new episodes?
Marketing Major has 62 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Major?
You can listen to Marketing Major on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Major?
Marketing Major is created and hosted by UAMA Productions.
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