PODCAST · business
Marketing Mashup
by James McKinven
The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.
Episodes
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B2B video content at scale from the pricing experts - Patrick Campbell, ProfitWell CEO
I talk to the founder and CEO of ProfitWell, Patrick Campbell in episode 18 of the Marketing Mashup. Episode links: ProfitWell Patrick on Twitter Video - Brandwagon Episode 7 Blog - Pricing Methods Guide - SaaS Pricing Strategy Coffee Subscriptions Pricing Page Teardown Slack Pricing Page…
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Why building a community is more important now than ever with Joe Glover
Joe Glover is the founder of The Marketing Meetup, a community of 14,000+ marketers across 14 locations in the UK and US, with monthly events, regular podcasts, workshops and loads more. As with many founders, Joe created the Meetup as a solution to his need, which was to learn about his chosen...
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How Marketing Examples Breaks The Rules of Traditional Marketing with Founder, Harry Dry
You can now support the podcast by buying me a coffee here ☕ Harry is the founder of Marketing Examples. Marketing Examples Twitter Harry's Twitter We cover a bunch of ground in this episode: What it's like being on the Indie Hackers pod Harry's first endeavour turning tweets into canvas prints -...
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Why the advertising industry is broken with Paul Mellor, MD of Mellor&Smith
Paul is the co-founder of ad agency Mellor&Smith and also started the event series #TakeFuckingRisks as a side hustle - which is now one of the biggest creative events in London. Support this podcast by buying me a coffee (or 3...) We covered plenty of ground in this episode! Should you…
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CEO of Wistia, Chris Savage, talks brand affinity, raising debt and long-form content
Chris Savage is the co-founder and CEO of Wistia, a video sharing and hosting company (and pioneers of the brand affinity movement). After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006....
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CEO of Truffle Social, Ellie Hernaman, on what makes a good social media strategy
The social media marketing landscape is constantly changing, which I why I got an expert in to chat about it. Ellie Hernaman is the CEO of Truffle Social, a London-based social media agency. Ellie has been running Truffle for almost the last decade so it's safe to say she knows her stuff when it...
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Managing Partner at Wax/On, Paul Jacobs, talks startups, podcasts and the best marketing campaigns
Paul Jacobs is the Managing Partner at Wax/On and oversees the day-to-day running of the agency. Previously, he was Business Lead at Karmarama working with brands such as BT and Porsche and more recently a Director at Edelman, where he led the set-up of their creative services, working on global...
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Founder of Bulldog Digital Media, Gareth Bull, talks agencies, entrepreneurship and building a successful business
Gareth is the guy responsible for making Bulldog Digital Media happen. Way back in 2013, he sat down with the idea of creating an agency which could make a difference in the digital marketing world - and that's exactly what he did! When he isn’t working (which isn’t often), Gareth likes to see…
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4 years at GoCardless, cycled round the world, then built a company to $14k MRR (and sold it)
Grey Baker is the co-founder and CEO of Dependabot which is a service that makes it easy for developers to keep the third-party dependencies their code uses up-to-date. Grey has had an interesting career, starting out at McKinsey to then helping grow GoCardless from 6 to 100 people before…
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HubSpot's CEO Brian Halligan on Inbound, what's next in marketing and more
You probably know Brian Halligan as the co-founder and CEO of HubSpot. Or as the person who coined the term ‘inbound marketing’. Brian is one of the B2B world’s most sought-after CEOs. He took HubSpot from a scrappy startup to a profitable (and enduring) public company. He knows what it takes to...
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What is influencer marketing and starting a daily company vlog - Arron Shepherd
Arron is the co-founder of social and influencer agency 'The Goat Agency', along with his former colleagues Nick Cooke and Harry Hugo. The Goat Agency are a leaders in influencer marketing with offices in London, New York, Singapore and Monaco working with everyone from start-up companies to…
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Why we need more diversity in marketing - Mark Runacus
I'm joined by Mark Runacus for this episode of the Marketing Mashup podcast. Mark is the co-founder and Planning Partner of Wax/On, a new kind of hybrid creative and media agency. Previously he was one of the owners of Karmarama, the UK's leading independent creative agency. Mark is a man of many...
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#6 - Why we love Monzo & why we think their marketing efforts work - Chris Smith
Today, Chris and I talk about one of our favourite brands and a company that has a hugely refreshing approach to marketing, that is Monzo. Both of us have been Monzo users from the start and love how good their product is, it has fully turned us into brand ambassadors. We dive into their…
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#5 - Our open letter to HubSpot, the best martech tools and what it's like starting your own HubSpot agency - Chris Higgins
What's it like being a HubSpot partner? Chris Higgins started his own HubSpot Partner agency called Electric Monk. In this episode we talk to Chris about what it's like being a HubSpot partner and some of the changes we'd love to see HubSpot implement with an open letter to Christopher O'Donnell,...
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#4 - Why we need to be authentic with video marketing in 2019 - Jack Gaisford
In this episode I chat with Jack Gaisford, Jack is the founder and managing director of V21, a video marketing agency based in Kent. He also makes some excellent content on LinkedIn, building an audience of businesses, brands and influencers that engage with his content on a weekly basis. One of…
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#3 - Following your passions & what really matters in marketing - Jack Mayor
Jack Mayor is the Marketing Director of System1 AdRatings, in this episode we take a dive down Jack's route to where he is today covering topics such as remote work, following your passions and what actually matters when you are marketing a product. A fantastic conversation covering a wide range…
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#2 - From agency to consultancy, social media & our new TV show - Matt Webster
In the second episode of the marketing mashup podcast we speak with Matt Webster who is the CEO & Chief Collaborator at MW-W. He's a Creative Sales and Marketing professional. Originally from Sheffield but now living in London and Rio De Janeiro. Matt helps companies and brands of all sizes tell...
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#1 - The best marketing tools - Chris Smith
Episode 1 of the Marketing Mashup Podcast - Chris Smith. Chris is a marketing professional who works for B2B marketing agency First Base. Chris loves being on the cutting edge of marketing, utilising the latest technology to bolster marketing efforts. He is also the founder of fitness brand...
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ABOUT THIS SHOW
The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.
HOSTED BY
James McKinven
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Frequently Asked Questions
How many episodes does Marketing Mashup have?
Marketing Mashup currently has 18 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Mashup about?
The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a...
How often does Marketing Mashup release new episodes?
Marketing Mashup has 18 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Mashup?
You can listen to Marketing Mashup on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Mashup?
Marketing Mashup is created and hosted by James McKinven.
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