PODCAST · business
Marketing Mat::ters (HD)
by thunder::tech
Here, thunder::tech will share with you videos of integrated marketing splendor. Optimized for Apple TV and other high quality devices.
Episodes
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Brand Management Strategy :: GMM (ep 1101)
Did you know motion isn’t just for video anymore? On this episode of Good Morning Marketers, we talk about motion. We break down the purpose, how you can use motion on a website to help users view additional information and how it aids in finding relevant content easier.
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Brand Management Strategy :: GMM (ep 1008)
Is your brand on strategy? Is your strategy on brand? These are the questions you should be asking yourself and your team. In this episode of Good Morning Marketers, we go over the different types of brand strategies from house of brands to branded house and how to connect to the proper audience...
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How to relate to B2B and B2C E-commerce Customers :: GMM (ep 1007)
Do you know how to relate to B2B and B2C customers? Relating to each of these customers involve different processes and platforms. In our latest Good Morning Marketers video, Bruce Williams breaks down the areas of audience, products and experience considerations and how they can help a company…
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The Importance of Conducting User Research :: GMM (ep 1006)
So you think you know your users, but what if you don’t? Conducting user research can give you definitive answers about what end users want and need from your website. In our latest Good Morning Marketers video, Jay Mazzone breaks down three primary research methods UX designers can use to…
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Are you Leveraging SEO? :: GMM (ep 1005)
If you’re new to the digital world or late to the SEO game, you’ll want to take some notes during our latest Good Morning Marketers video. Leveraging SEO for your business is a must and our Optimization Team Lead, Maggie Babuder, goes over some high-level tips you’ll want to incorporate into your...
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What is UX Design anyway?? :: GMM (ep 1004)
User Experience design, or UX design, is much more than just where a link takes a user or how easy it is to fill out a form. Instead, UX design combines a lot of skill sets. Most importantly, a UX designer is also an advocate for the end user, giving them a voice and looking out of their best...
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What’s Driving Your Website Redesign? :: GMM (ep 1003)
So you say you’ve got a lot of content, but aren’t sure how to rework your brand’s existing site. We’ve got you covered. When it comes to planning content around a redesign, our experts have exactly the right approach. Grab a pen and notepad and take note of our latest Good Morning Marketers...
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How to Evaluate Your Brand Identity :: GMM (ep 1002)
When’s the last time you evaluated your brand identity? Is your brand working as hard as it could be? In our latest Good Morning Marketers episode, our Creative Director Craig Israel breaks down the process of assessing the current state of your branding to determine if it’s time for a slight...
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Performance Marketing Without the Weight Room :: GMM (ep 1001)
Performance marketing isn’t just pay-for-performance marketing tactics anymore. Instead, the concept focuses on any and all measurable marketing strategies that inform your ROI. In this episode of Good Morning Marketers, our President Jason Therrien gets into the finer details of what this...
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Simplifying Social Media Strategy: Step One, How to Plan :: GMM (ep 909)
Does the word strategy make you think of heavy military artillery maneuvers? In our latest Good Morning Marketers episode, our Social Media Team Manager Madison Letizia takes a look at how to start a social media marketing strategy. We dive into the planning stage of this four step process to…
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What to Consider When You’re Considering Video :: GMM (ep 908)
Do you need a video for your website or social channels? Senior Multimedia Specialist Christian Daugstrup walks you through what factors to consider when creating an impactful video that conveys the necessary information, tells your brand story and really connects with your customers.
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How to Sustain and Prove Success for your Marketing Automation Campaign :: GMM (ep 907)
If you use marketing automation and want to prove long term success, hear Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, walk through best practices and key areas to focus on to sustain growth with your marketing automation initiatives.
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How do I Make the Most of my Marketing Automation Platform? :: GMM (ep 906)
Is your marketing automation platform underperforming or sitting in the corner collecting dust? Sit down with Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, as they discuss the process we take clients through to help them take steps…
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What can Marketing Automation do for you? :: GMM (ep 905)
What can marketing automation do for your organization? Learn about the process that thunder::tech goes through to understand if automation is right for you. Leveraging this powerful suite of tools can open a path towards ROI analysis making you a more thoughtful marketer.
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What is Marketing Automation? :: GMM (ep 904)
What is marketing automation? The answer might be different than what you think! Listen in as Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, break down marketing automation and address some misconceptions heard buzzing through the...
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What in the heck is Iterative Design? :: GMM (ep 903)
What in the heck is Iterative Design? Our Creative Director, Craig Israel breaks it down for you. We’ll tell you what it is, how it can help you reach your marketing goals, serve your clients and potential clients needs and how it can also keep your COO happy.
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Your Marketing Funnel is Useless :: GMM Whiteboard (ep 902)
We’ve heard the term “Marketing Funnel” tossed around a lot lately, but if you’re not properly using your funnel, then it’s useless. Here’s how to turn the academic exercise into a practical tool for your marketing efforts.
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Out-of-Home Advertising :: GMM Quick Question (ep 901)
Ever thought of pursuing an out-of-home advertising campaign to promote your service or product? Our Media Specialist provides a quick checklist of things your can’t forget when planning your campaign.
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What Is Google’s Mobile Friendly Update? :: Good Morning Marketers Quick Question (ep 802)
On April 21, 2015 Google released an update that would penalize pages on sites that weren’t mobile friendly. Our Optimization Team Manager, Dave Crader, explains what this update means for your website and what you can do to make your site mobile friendly.
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How to get the most out of your marketing stack :: Good Morning Marketers Whiteboard Edition (ep 801)
Have you connected your marketing stack yet? Our Development Department Director Bruce Williams walks us through what is in a marketing stack and how to link the components together to get the most out of your digital marketing.
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How Does Marketing Automation Work? :: Good Morning Marketers Whiteboard Edition (ep 707)
Curious about marketing automation? Our Development Department Director Bruce Williams explains what it is, how it works and shares an example of a drip campaign. Watch this to understand how your brand can better connect with customers through automation.
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A Marketer’s Guide to Presentations :: Good Morning Marketers (ep 706)
Do you think the first step to giving a presentation is opening PowerPoint? It doesn’t have to be. In this episode of Good Morning Marketers, we discuss how to turn your presentations – whether they’re for an annual meeting, keynote speech or live-streamed event – into engaging, polished and...
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What are Customer Personas? :: Good Morning Marketers/Whiteboard Edition (ep 705)
How well do you really know your audience? Take those dull demographics and shopper behaviors and turn them into stories about the different segments of your audience! Well-developed personas will help you tailor your marketing message and help hone your tactics. Watch our first ever Whiteboard...
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Why you shouldn’t be afraid of marketing automation :: Good Morning Marketers (ep 704)
Marketing automation may sound like a big, scary term that conjures up images of robotic voices telling you to press 1, but it’s actually pretty simple. Watch this episode of Good Morning Marketers to learn how to get started and how it can benefit your sales and marketing processes.
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How can you generate more brand interest through PR? :: GMM Quick Question (ep 703)
The role of public relations and media relations has changed a lot over the years, but is still very relevant in helping to generate interest for brands. In this GMM Quick Question, thunder::tech’s Communications Specialist Tom Valentino dives into ways brands can step up their PR efforts to...
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Exploring Real Time Design :: Good Morning Marketers (ep 702)
thunder::tech has been experimenting with a new way to design websites over the past year and a half. This new process involves a user experience (UX) developer and graphic designer literally sitting next to each other and creating a website together. We call it Real Time Design (RTD). Watch this...
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How can photography make my product stand out? :: GMM Quick Question (ep 701)
Product photography is often the first experience customers have with your product. Why not elevate it by getting rid of plain backgrounds and showcasing your products in real-life environments? thunder::tech Multimedia Specialist Christian Daugstrup explains how to tell a story with your photos…
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What is Remarketing? :: GMM Quick Question (ep 609)
Discover everything you might want to know about remarketing, the vehicle that allows advertisers to stay in front of their online audiences, even when they've left their websites. In this Good Morning Marketers Quick Question, J.P. Krainz explains how your company could benefit from this type of...
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Budgeting for marketing success in 2014 :: Good Morning Marketers (ep 608)
It’s time to start thinking about your marketing budget for 2014. In this episode of GMM, thunder::tech President Jason Therrien and Account Services Team Manager Andrea Aber discuss how to bake innovation into your marketing budgets.
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A marketer's guide to media buying part 2 :: Good Morning Marketers (ep 607)
In part 1 of this media buying series, we discussed how to set up your media planning and buying campaign. Now that it’s set up, what's next? From frequency to calls to action, find out how to ensure your media plan is successful in this episode of Good Morning Marketers.
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Why should I care about wearable devices? :: GMM Quick Question (ep 606)
It’s time to start thinking about your marketing budget for 2014. In this episode of GMM, thunder::tech President Jason Therrien and Account Services Team Manager Andrea Aber discuss how to bake innovation into your marketing budgets.
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What should brands know about content marketing? :: Good Morning Marketers (ep 605)
Content marketing is a pretty hot topic these days, but what does it really mean for you and your organization? In this episode of Good Morning Marketers, Account Manager Eric Crilow and Communications Team Manager Melanie Eyerman discuss how you can create content that engages your audience and...
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Why do people hate advertising? :: GMM Quick Question (ep 604)
In this edition of Good Morning Marketers Quick Question, Creative Director Craig Israel addresses why people hate advertising so much—or do they? Craig presents an interesting case study showing that maybe people don’t really hate advertising as much as they claim. Have a quick marketing…
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What do brands need to know before jumping into e-commerce? :: GMM Quick Question (ep 603)
Discover our top tips for brands that are curious about e-commerce options in this edition of Good Morning Marketers Quick Question. From security considerations to finding the right development partner, thunder::tech’s data team manager explains where brands should start before launching an...
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A marketer’s guide to media buying :: Good Morning Marketers (ep 602)
What are the basics of media buying? In this episode of Good Morning Marketers, we present a checklist of important factors to consider when media planning. From sticking to a budget to evaluating success, thunder::tech outlines what marketers need to know most before launching a media campaign.
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What are some good elements of Web design? :: GMM Quick Question (ep 601)
In our first edition of Good Morning Marketers Quick Question, Creative team member Connie Baltitas gives an overview of some of the elements that go into successful Web design. From strong calls to action and a responsive layout, learn how to improve your company’s website. Have a quick…
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Marketing Trends for 2013 :: Good Morning Marketers (ep 510)
As the year comes to a close and companies begin to think about strategy for the new year, it’s a great time to look into upcoming marketing trends to implement. In this episode of Good Morning Marketers, thunder::tech’s Account Services Team Manager Andrea Aber and Interactive Developer Justin...
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Brand Inheritance -- B2C :: Good Morning Marketers (ep 509)
You know those products you use because you've been using them for years and you're just comfortable with them? Maybe your family buys them too or your best friend swears by them. At thunder::tech, we refer to this as brand inheritance. In this episode of Good Morning Marketers, President Jason...
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The Current State of Search :: Good Morning Marketers (ep 508)
What’s new in the world of search? Our Optimization team shares the latest trends in search marketing and SEO in this episode of Good Morning Marketers. Learn about the relationship between search and social media and whether content is as an important search factor as it used to be.
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Mobile Apps for Businesses :: Good Morning Marketers (ep 507)
Sometimes it seems almost every business is interested in jumping on the mobile app bandwagon, but there are some things to consider first. thunder::tech Account Manager J.P. Krainz and Data Team Manager Bruce Williams explain the various business uses for apps and some factors brands should…
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Marketing to Digital Moms :: Good Morning Marketers (ep 506)
With so many women making the purchasing decisions in their households, it’s not surprising that moms have become such a sought-after target audience for marketers. From advertising to blogger relations, Melanie Eyerman, communications team manager, and Andrea Aber, account services team manager,...
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Digital signage for business uses :: Good Morning Marketers (ep 505)
In the airport, at an event or even at the gas station, you're probably seeing digital signage in more places than ever before due to better, more cost-effective technology. Once reserved mostly for entertainment venues, digital signage now has very real, practical, business uses. In this episode...
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What is responsive design? :: Good Morning Marketers (ep 504)
You may have heard buzz about the latest advancement in Web development: responsive design. Dave Berman, thunder::tech’s Creative Department Manager and Justin Smith, interactive developer, explain what responsive design is all about and how it can make your content and brand message easier for...
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How to be a thought leader :: Good Morning Marketers (ep 503)
No matter what industry you work in, it’s important to keep up with the latest news, trends and events. In this edition of Good Morning Marketers, Andrea Aber, account services team manager, and Noelle Pennyman, public relations coordinator, share some of the ways they stay educated and share the...
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Facebook Timeline – Is Your Brand Prepared? :: Good Morning Marketers (ep 502)
Facebook announced it will push Timeline live for all brand pages on March 30, 2012. In this episode of Good Morning Marketers, Melanie Eyerman, manager of social media services, and Justin Smith, an interactive developer, discuss everything brands need to consider before their page goes public....
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What is Klout, is it worth it? :: Good Morning Marketers (ep 501)
What is Klout? In this edition of Good Morning Marketers, Joshua Mathe, search team lead and Melanie Eyerman, manager of social media services describe the social media influence tool and its capabilities. They discuss its value and effectiveness and how they like to use Klout...
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Marketing Trends for 2012 :: Good Morning Marketers (ep 410)
In this episode of Good Morning Marketers, thunder::tech President Jason Therrien and Account Manager Michael Schwabe review the four themes discussed during thunder::tech's annual Trends Event.
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Email Marketing :: Good Morning Marketers (ep 409)
In this latest edition of Good Morning Marketers, Data Team Manager Bruce Williams and Creative Director Dave Berman discuss email marketing and why it is still an important element of interactive marketing. They review some of the important features to look for when selecting an email marketing...
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3-D Graphics for Business :: Good Morning Marketers (ep 408)
In this episode of Good Morning Marketers, Web Developer Justin Smith and Manager of Multimedia Services Matt Stevens explore the three styles of 3-D graphics and how they're being used to help communicate information. They also explain why companies should consider investing in 3-D graphics such...
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Considerations for brands using Facebook to engage consumers :: Good Morning Marketers (ep 407)
With Facebook recently reaching 1 trillion page views per month, brands can no longer ignore this tool when it comes to interacting with consumers. In our latest edition of Good Morning Marketers, Public Relations Coordinator Melanie Eyerman and Data Team Manager Bruce Williams discuss important...
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ABOUT THIS SHOW
Here, thunder::tech will share with you videos of integrated marketing splendor. Optimized for Apple TV and other high quality devices.
HOSTED BY
thunder::tech
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Frequently Asked Questions
How many episodes does Marketing Mat::ters (HD) have?
Marketing Mat::ters (HD) currently has 65 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Mat::ters (HD) about?
Here, thunder::tech will share with you videos of integrated marketing splendor. Optimized for Apple TV and other high quality devices.
How often does Marketing Mat::ters (HD) release new episodes?
Marketing Mat::ters (HD) has 65 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Mat::ters (HD)?
You can listen to Marketing Mat::ters (HD) on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Mat::ters (HD)?
Marketing Mat::ters (HD) is created and hosted by thunder::tech.
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