Marketing Mavericks (Video)

We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the "sizzle", not the steak. Host: Tonya Hall Guests: Lynette Young, Cliff Ravenscraft, and Paul Colligan Producer: Tonya Hall Technical Director: Anthony Nielsen Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more. Host: Tonya Hall Guest: Liat Mordechay Hertanu Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415

We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky. Host: Tonya Hall Guest: Ariel Michaeli Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415

We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works. Host: Tonya Hall Guest: Joel Comm Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

We talk about selling faith through a connected church -- how do you market and measure religion? Host: Tonya Hall Guests: Brian Reich and Fr. James Martin, SJ Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

We talk with Wanderu CEO Polina Raygorodskaya. Host: Tonya Hall Guest: Polina Raygorodskaya Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

Today we talk to Chute Co-Founder Gregarious Narain about solving problems with content, a wrap-up of SXSW, and the Meerkat phenomenon. Host: Tonya Hall Guest: Gregarious Narain Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code MM

Today we talk to Overstock.com's Stormy Simon about her climb to the top of the company, how they're using influence for social good, and more. Host: Tonya Hall Guest: Stormy Simon Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: harrys.com offer code MM squarespace.com offer code: MM

We talk to Peter Friedman, the founder and CEO of LiveWorld, about being the voice of a brand, and the CMO's Social Media Handbook. Host: Tonya Hall Guest: Peter Friedman Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: legalzoom.com offer code: MM squarespace.com offer code:MM

We talk about the importance of building a community before the brand and building a community on Twitter Host: Tonya Hall Guests: Scott Eddy and Alex de Carvalho Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

We talk about our data driven society, marketing ROI, B2B, B2C, and the importance of collaboration. Host: Tonya Hall Guest: Jeff Winsper Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM

We talk about measuring influence, is any PR good PR, and what's your Klout score? Host: Tonya Hall Guests: Olivier Blanchard, David Spark, and Marcus Nelson Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: warbyparker.com/mm squarespace.com offer code:MM naturebox.com/twit

We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing. Host: Tonya Hall Guest: Shiv Singh Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM naturebox.com/twit

We talk about the Super Bowl, social war rooms, halftime ads, big data, and more. Host: Tonya Hall Guests: Brian Reich and Don Povia Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

Tonya talks to Tania about measuring social engagement. Host: Tonya Hall Guest: Tania Yuki Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM

Auto racing with Collete Davis, NAIAS 2015, Sir Richard Branson's Extreme Tech Challenge. Host: Tonya Hall Guests: Kym McNicholas and Collete Davis Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM audiblepodcast.com/mm

Taylor Swift schools everyone in social media, Twitter's native video feature, what kids are using for social media these days? Host: Tonya Hall Guests: Esteban Contreras and Kurt Wagner Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM

A compilation of some of the greatest conversations of 2014 on Marketing Mavericks. Host: Tonya Hall Guests: Patrick Byrne, Scott Monty, Brian Reich, Jeff Jarvis, Ted Cohen, Al Nilsen, and Jeremiah Owyang Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

Marque and Eli talks to us about how they took a hobby and elevated it into something even greater. Host: Tonya Hall Guests: Marque Cornblatt and Eli Delia Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM freshbooks.com/mm

We talk all about LeWeb, blurring the line between content and advertising, and developing brand trust. Host: Tonya Hall Guests: Faris Yakob and Esteban Contreras Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: freshbooks.com/mm audiblepodcast.com/mm squarespace.com offer code: MM

We talk all about the collaborative economy, why sharing is the new buying, how big companies are adapting, and more. Host: Tonya Hall Guest: Jeremiah Owyang Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM freshbooks.com/mm

LinkedIn, HR resumes, and what social footprint says about you. Host: Tonya Hall Guests: Jessica Miller-Merrell and Rayanne Thorn Krueger Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: freshbooks.com/mm squarespace.com offer code: MM

Mashie Awards 2014, how to become a vine-nographer, promoting your brand with Snapchat, and more! Host: Tonya Hall Guests: Todd Wasserman, David Berkowitz, and Shoshana Winter Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: audiblepodcast.com/mm squarespace.com offer code: MM

We analyze the midterm election, can we really measure sentiment, and should we regulate campaign advertising? Host: Tonya Hall Guests: Harper Reed and Patrick Ruffini Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

HDR Photography, blogging and why giving it away for free pays off with creative commons. Host: Tonya Hall Guest: Trey Ratcliff Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

The NFL, World Series, hockey, soccer, sports apps, fan engagement, and more. Host: Tonya Hall Guests: Bryan Kramer and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code MM

Mobile commerce, the second screen, why CBS and HBO are moving to an online distribution, and more. Host: Tonya Hall Guests: Tim Hayden and Tom Webster Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code MM

The evolution of the music industry, the Revolt Music Conference, the artist/label relationship, and more. Host: Tonya Hall Guest: Ted Cohen Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: audiblepodcast.com/mm squarespace.com offer code MM

On Marketing Mavericks, we talk to Paul Mabray of VinTank, Schneider Mike of Skyhook, and Aaron Strout of W2O Group about why context is everything in marketing, the death of the QR code, and break down SoLoMo (social, local and mobile). Host: Tonya Hall Guests: Paul Mabray, Mike Schneider, and Aaron Strout Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks, we talk to authentic marketing expert Scott Stratten about why it's important to be present on social media, how the Ritz-Carlton went the extra mile in customer service, how to make a viral video, and more. Host: Tonya Hall Guest: Scott Stratten Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: naturebox.com/twit hover.com promo code MM9 shutterstock.com offer code MM914

On Marketing Mavericks, we talk about Apple and why we care so much about their events, the effect of T-Mobile CEO John Legere's bad boy image on the company's brand, and should the NFL be more proactive with sending messages to fans? Host: Tonya Hall Guests: Frank Eliason, Carmine Gallo, Brett King, and Natali Morris Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: shutterstock.com offer code MM914 ziprecruiter.com/mm

Twitter tests out purchases with a "Buy Button", the future of social commerce, electronic wearables, Apple's special event speculation, Malaysia Airlines' big marketing fail, and more. Host: Tonya Hall Guests: Esteban Contreras and Bob Knorpp Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: hover.com promo code MM9 ziprecruiter.com/mm naturebox.com/twit

Today we talk with Aaron Strout, Tom Spano, and Johnathan Sackett about Walmart's Savings app, Burger King giving out free phones, Depend ads, the earthquake and wearable tech, and Pizza Hut's "Pizza Cats" marketing campaign. Host: Tonya Hall Guests: Jonathan Sackett, Aaron Strout, and Tom Spano Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: shutterstock.com offer code MM814 hover.com promo code MM8

On Marketing Mavericks we talk with Geoffrey Colon, David Spark, and Keith Kawamura about multicultural marketing, when not to market, OnePlus' marketing fail, going viral with the #icebucketchallenge, and if content is currency, why is the internet getting stupid with satire? Host: Tonya Hall Guests: Geoffrey Colon, Keith Kawamura, and David Spark Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: lynda.com/mm ziprecruiter.com/mm

On Marketing Mavericks we talk to C-Suite host Jeffrey Hayzlett, Findly CEO Jeff Russakow, Nimble CEO Jon Ferrara, and The BeanCast host Bob Knorpp about Comcast's PR crisis that keeps getting bigger, cultivating a relationship with your customers, and building a personal brand. Host: Tonya Hall Guests: Jeffrey Hayzlett, Jeff Russakow, Bob Knorpp, and Jon Ferrara Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: naturebox.com/twit hover.com promo code MM8

Today we talk with Ted Nardin, Founder and CEO of Ideal Dialogue, about the science of customer service - is there a prime directive? We also talk about Comcast's infamous 'phone call from hell' and how to avoid making the same mistakes. Host: Tonya Hall Guests: Frank Eliason, Ted Nardin, and Augie Ray Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: lynda.com/mm ziprecruiter.com/mm

On Marketing Mavericks, we talk about how to promote and monetize your content online, is "spraying and praying" the best option? Host: Tonya Hall Guests: Nataly Dawn, Jack Conte, Derral Eves, Chad Johnson, Amy Schmittauer, and Lynette Young Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: hover.com promo code MM7 naturebox.com/twit

The evolution of Internet based radio, how artists connect with fans, Pandora and the connected car, the freemium model, and is YouTube still relevant for new artists? Host: Tonya Hall Guests: Ted Cohen, Heidi Browning Pearson, Geoffrey Colon, and David Holmes Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: ziprecruiter.com/mm

On Marketing Mavericks, Tonya Hall talks with Andy Weir, Brian Reich, Dan Gerstein, and Geoffrey Colon about how technology has changed the way people read and write books, self-publishing, how to market content, ghost writing, and more. Host: Tonya Hall Guests: Brian Reich, Andy Weir, Dan Gerstein, and Geoffrey Colon Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: naturebox.com/twit

On Marketing Mavericks, Tonya Hall, Bruce Rogers, Augie Ray, and Chris Baccus talk about the omni channel, the future marketer, and does bad marketing sell panties? Host: Tonya Hall Guests: Bruce Rogers, Augie Ray, and Chris Baccus Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: ziprecruiter.com/mm

On Marketing Mavericks, Tonya Hall and co-host Bob Knorpp talk to Frank Eliason, Natali Morris, and Steve Faktor about Facebook's emotion study, gaming social ads, and innovation and disruption. Host: Tonya Hall Co-Host: Bob Knorpp Guests: Frank Eliason, Natali Morris, and Steve Faktor Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: naturebox.com/twit

On Marketing Mavericks we talk to Brian Reich, Glenn Engler, and David Griner about Edelman taking home a Lion at the Cannes Lions Festival for their work with Chipotle, Bono pushes brands for more social good, and what CMO's can take away from the event. Host: Tonya Hall Guests: Glenn Engler, David Griner, and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks, we talk to Brian Reich, Gwen Sebastian, Arthur Chu, Jennifer L. Pozner, and Erin Saxton all about building a personal brand after reality TV, network advertisers capitalizing on characters and contestants, multi-screen viewing, "The Voice," "The Bachelorette," "Jeopardy," and more. Host: Tonya Hall Guests: Arthur Chu, Jennifer L. Pozner, Brian Reich, Erin Saxton, and Gwen Sebastian Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk all about the beautiful game with Brain Reich of little m media, Chris Baccus of GolinHarris, Austin Schindel of SportTechie, and Aisling McCarthy of We Are Social. How Adidas is concerned over FIFA corruption, multi-screen viewing, growth in advertising dollars, consumer behavior around live sporting events, and more. Host: Tonya Hall Guests: Chris Baccus, Geoffrey Colon, Aisling McCarthy, Brian Reich, and Austin Schindel Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk with Overstock.com CEO Patrick Byrne, Chris Baccus of GolinHarris, and Jon Ferrara of Nimble about Bitcoin and the future of virtual currency, Customer Relationship Management, and leadership. Host: Tonya Hall Guests: Chris Baccus, Patrick Byrne, and Jon Ferrara Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk with start-up founder Katrina Lake on the success of Stitch Fix and the evolution of retail and internet shopping, how social media and the customer relationship can be the only marketing needed, how packaging is key for first impressions, NASCAR and the second screen, Football's Seattle Seahawks Richard Sherman and Russell Wilson on personal branding, Hillary Clintons book and her social marketing strategy, and more. Host: Tonya Hall Guests: C.C. Chapman, Katrina Lake, and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about the leaked New York Times Innovation Report and what it means for New Media. Host: Tonya Hall Guests: Jeff Jarvis, Scott Monty, and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about Sega's Sonic The Hedgehog and building a brand as an underdog. Host: Tonya Hall Guests: Olivier Blanchard, Al Nilsen, and Dana Todd Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy. Host: Tonya Hall Guests: Bob Knorpp, Rob Lynch, and Lynette Young Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about the Grammys, the personal brand, and connecting artists and fans on social media. Host: Tonya Hall Guests: Evan Green and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.