PODCAST · business
Marketing Muckraking
by Rachael Kay Albers
Marketing Muckraking is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. It's the podcast that asks, not simply what brand culture can do FOR us, but what it’s doing TO us — with your host, creative director, brand strategist gone wild, and the court jester of online business, Rachael Kay Albers: making fun of business and making business fun. If you’re sick of business podcasts with all the answers, I’ve got nothing but questions.
Episodes
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Cancel Culture and Personal Brands In PR Crisis with Molly McPherson
In today's episode I am joined by the indestructible Molly McPherson, who you may know as the TikTok "PR Lady," as her followers have affectionally dubbed her. I just know her as my first stop when a brand or celebrity is in the news for reasons they'd rather not be. Molly is hilarious, warm, and...
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Fix It From Within? Or Burn It All Down? Where Do We Go From Here? The Online Business Family Tree - Part 4
Welcome to Part 4, the final installment of the Online Business Family Tree series, where we traced back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. We also highlighted the 10 elements of the rotten tree. To review:...
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ClickFunnels to Hell, Fake It 'Til You Make It, and Moneyball: The Online Business Family Tree - Part 3
Welcome to Part 3 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we're time traveling from WWI and WWII all the way to...
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6 Figure Masterminds, Marie Forleo, and The Syndicate: The Online Business Family Tree - Part 2
Welcome to Part 2 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we're diving into six figure masterminds, Marie Forleo's...
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Thomas Edison to Tony Robbins: The Online Business Family Tree - Part 1
If you've ever wondered how the Online Business Industrial Complex was built, this is the 4-part series for you. I'm joined by Lisa Robbin Young as we trace back how we arrived at this moment in internet marketing and online business, and who are the key leaders who brought us here, starting with...
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Should Brands Be "Political"?
In this installment of Marketing Muckraking, we explore the question...should brands be "political"? And what does it mean to be "political" in the context of global capitalism? Are we turning to corporations because we've lost our faith in government? What do we do, as brand consumers and…
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19 Brands & Counting: Review of Shiny Happy People - Duggar Family Secrets
Content warning: this episode touches on sensitive topics that include sexual assault, child abuse, and religious trauma. Shiny Happy People: Duggar Family Secrets released on Amazon Prime on June 2. In this episode, I review the docuseries through the lens of marketing muckraking, looking at how...
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The Age of Personal Unbranding
Welcome to Season 2 of Marketing Muckraking! I started Season 1 with The Age of the Personal Brand — and because I love a good callback, I'm continuing this conversation as we kick off Season 2. In my very first episode I traced back the origins of the term "personal brand" to Tom Peters and his...
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Can We Fix Capitalism? CoMuckraking with Jeff Harry
Jeff Harry is back! Earlier this year, Jeff and I asked the question: "Is America a scam?" Today, the question is, "Can we fix capitalism?" Yvon Chouinard, self-styled "reluctant billionaire" and Patagonia founder recently made headlines for giving up ownership of the company and dedicating…
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The History of Marketing, Propaganda, and Politics From WWI to Trump
I believe that marketers and the people who consume marketing (that's everybody) need to know the history of the advertising industry and how we went from "Mad Men to Math Men" to quote Alexander Nix, former CEO of Cambridge Analytica. There is so much more to this history than a bunch of Don...
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The Not-So-Subtle Art of Caring What Other People Think
There are 4,230,000,000 Google results for "caring about what other people think." Caring about how to stop caring about what other people think is a timeless (and highly marketable) problem to have — one that hearkens back to the Greek and Roman times, when Stoics like Epictetus first spoke…
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America is a Brand...But Does It Deliver on its Promise?
America is a brand. And if you are an American, you are an affiliate or brand ambassador. Theoretically, we're paid in "freedom" and the benefits of living in this country. But are we being paid in full? As both consumers and ambassadors, the questions to ask ourselves are: "What is the value...
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Think And Grow Rich DEBUNKED Part 2: Napoleon Hill, Greatest Self-Help Scammer of All Time?!
Many famous "thought leaders" cite Napoleon Hill's Think And Grow Rich as the foundation of their philosophy of success. Donald Trump loves it. So does Shark Tank mogul, Daymond John. And Tiny Tony, or as you may know him, Tony Robbins. But some names might surprise you. Rachel Hollis calls it...
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Marketing Masculinity: How Guns Are Marketed, Glamorized, and Normalized
Just like tobacco companies targeted kids to create a market of "replacement smokers," so do gun manufacturers. Boys as young as 6 are targeted with ads conflating guns with masculinity, so that by the time they turn 18, the seed has been planted. This helps answer the question, "Why would a…
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Is The Coaching Bubble Bursting? And Who Are the "GOOD" Coaches?!
Lots of famous folks are closing shop and "retiring" from coaching and online business. Some people are asking: "Is the coaching bubble bursting?" I don't think so. Grifts and pyramid schemes and "coaches" by different names are part of the historical fabric of capitalism. Remember Episode 13 and...
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The 4 People Who Will Change The World (Which One Are You?)
This episode of Marketing Muckraking is not our usual fare of shit talking, but a dip into what it looks like to make shit happen in a world that needs change. Most people have a clear picture of what change looks like to them: For some, it's fixing the broken systems we're living in. For others,...
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Think And Grow Rich? The Truth About Napoleon Hill, America's First Thought Leader In The Age of the Personal Brand
I hear it all the time: "How do I build a business without being sleazy about it?" I spent many years creating content that spoke to this question in my show, Awkward Marketing, where I tried to help people find "easy" swaps for the unethical practices that had become industry standard. But, then…
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America, The Land of the Free? Do You Really Buy That?
Whether you've been in business for 10 years or 10 minutes — and even if you're not — you know that "freedom" is a term used to sell most anything. From online courses to laundry detergent to...the United States of America. There is a history here. When America shifted from an agrarian economy to...
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What You Need To Know About The Cult of Online Marketing: Rachel Hollis, Marie Forleo, Tony Robbins, and Russell Brunson
This podcast episode began in FREE SCHOOL. Listen to the full episode for more on what FREE SCHOOL was exactly and why it culminated in this essay and video. I've thought a lot about whether I should include this in the Marketing Muckraking podcast... This was while I was "burning it all down"…
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7-Figure Launch Secrets and the Truth About "Scaling" Your Business
The online business world is obsessed with 7-figure launch numbers and "scaling" your business model or, as they would have us believe, we're "leaving money on the table." Small business owners mistakenly believe that once they've polished and validated their offerings, the only way to grow is to...
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How To Be An Overnight Success (No, Really!)
I watched Undercover Billionaire with Grant Cardone so you don't have to. I was forced into it by Cardone's relentless Instagram ads from his $63 million dollar private jet about how he made 7 figures in 90 days. What was he selling on the show? Overnight success. Go figure. Some say "it takes 20...
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FREE SCHOOL and How the Cult of Online Business Made Me Burn It All Down
This is my story of FREE SCHOOL: how I burned out, burned it all down, and why the cult of online business pushed me to a mental breakdown. You want to know the true story — my story — of what really happened with FREE SCHOOL? And where I am a year later? Well, here it is. You might have heard...
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What's a Muckraker? And Why Does Marketing Need More Of Us?
"A lot of you have been asking me..." What's a muckraker, RKA? And why does marketing need more? The Marketing Muckraking podcast is an experiment in bringing my essays and some of my more scandalous lives — examining what brand culture is doing to us — to life in a new way. More importantly, I...
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Why Are There No Negative B-School Reviews? DCA? StoryBrand?
Why aren't there any negative reviews of B-School? What about Digital Course Academy? Or StoryBrand? (Or fill in the name of the celebrity online business course here: ______.) Is it because B-School and programs like it are SO GOOD that NOT A SINGLE ONE of its 65,000+ students have anything bad…
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Is America A Scam? CoMuckraking with Jeff Harry
"Life, liberty, and the pursuit of happiness" is a brand slogan, if I've ever heard one! Were the founding fathers the original personal brands?! In today's episode, I welcome my first guest on Marketing Muckraking, Jeff Harry. Jeff Harry is an international keynote speaker and a workplace play...
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If Capitalism Can't Solve It, What Will?
Have you noticed your appetite for big ideas shrink in recent years? We like our solutions served in to-go cups: 15 second TikToks, 280 character tweets, 18 minute TED Talks. But when you bake down an idea to become bite-sized, you're left with easy-to-swallow strategies, not for solving…
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"I Hate Marketing" and Other Lies We Tell Ourselves
When entrepreneurs say, "I hate marketing," we're not telling the whole story. Join me, your host, Rachael Kay Albers, marketing muckraker and brand strategist gone wild, as I explore the "crisis of faith" many entrepreneurs experience when we are forced to learn and speak the language of...
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How to Lose Friends and Alienate People: Betraying Your Audience Is The New "Brand Loyalty"
Brand culture, as we know it today, owes its existence to World War I propaganda. What if "brand loyalty" is authoritarianism in StoryBrand clothing? Join your host, Rachael Kay Albers, marketing muckraker and brand strategist gone wild, in a deep dive into advertising history and how branding...
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The Age of the Personal Brand
We've all heard about what personal branding can do FOR us, but what is The Age of The Personal Brand doing TO us? 25 years ago, Tom Peters coined the term "personal brand" in a Fast Company article "The Brand Called You" and just a few years later, Naomi Klein's adbusting book NO LOGO burst on…
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ABOUT THIS SHOW
Marketing Muckraking is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. It's the podcast that asks, not simply what brand culture can do FOR us, but what it’s doing TO us — with your host, creative director, brand strategist gone wild, and the court jester of online business, Rachael Kay Albers: making fun of business and making business fun. If you’re sick of business podcasts with all the answers, I’ve got nothing but questions.
HOSTED BY
Rachael Kay Albers
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Frequently Asked Questions
How many episodes does Marketing Muckraking have?
Marketing Muckraking currently has 29 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Muckraking about?
Marketing Muckraking is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. It's the podcast that asks, not simply what brand culture can do FOR us, but what it’s doing TO us — with your host, creative director, brand strategist gone wild, and the court...
How often does Marketing Muckraking release new episodes?
Marketing Muckraking has 29 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Muckraking?
You can listen to Marketing Muckraking on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Muckraking?
Marketing Muckraking is created and hosted by Rachael Kay Albers.
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