PODCAST · business
Marketing Residency with Jan Rossi
by Jan Rossi
Marketing methods for online and offline success by Jan Rossi - successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails. Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast! Kindly review this podcast “Marketing Residency” to help others find the show. Thank you. Enable this Alexa Newscast: http://bit.ly/MarketingResidency LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success! This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi <p style='color:grey; fo
Episodes
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Timely Follow-up Advances your Business
Great follow-up skills result in clients that will only do business with you! Isn't that what you want? Listen to Jan Rossi of Marketing Residency and learn how some do it! ♪ Hosted on Acast. See acast.com/privacy for more information.
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Yelp is Important Again
How is your Apple Maps area looking? As people switched away from Google Search in the last month they went to other search engines - not Google! You better make sure that area is tight! You heard it here on Marketing Residency with Jan Rossi. My Acast account has all my podcast sessions here...
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Design a 4th Quarter Marketing Plan
Lots of chatter about Fall planning, moving over my remaining websites to a new hosting plan, etc. Ready for the 4th Quarter? Step up and design a new 4th Quarter Marketing Plan. Have actual goals and numbers you can hit. Nothing will happen if you do not plan. More from Jan Rossi of Marketing...
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Lost Opportunities
Welcome listeners in Japan and all over the world! Welcome to Marketing Residency with Jan Rossi. Thanks for listening. Today I'm talking a bit about making sure your post event activity is on point and sharing an experience I had recently at a local book buying and author signing event. Hope you...
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Protect Your Brand
There are lots of things to protect with your social media platforms and your website. Are you on top of them? Or are bad actors smearing your name and reputation just to get a reaction. Time to ban, block and delete the bots and the bad actors! You must monitor your areas and respond to customer...
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Back in Action December 2025
Hello there Marketing Residency Podcast Listeners. It appears I took a sabbatical for most of 2024. All is good. I'm back to talk more about things to look for as you provide invaluable marketing services for you and your clients using all the known tactics, some of my special tactics and of…
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Protect Search Result Ranking
Watch out for someone squeezing in front of your Google Search Results. Bump them off - within an hour! Sorry fraudster, Jan Rossi told me how to do this. And you get a better position - actually the position you are supposed to have - lol. Listen to Jan Rossi of Marketing Residency for session...
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Valentines
What's your business doing to celebrate Valentine's week? Can you make a special offer for your fans to tie into the holiday? Think about it - it's coming up fast - next week! Listen in to an idea for the restaurant I am supporting. Maybe it will spur an idea for your business. - Jan Rossi of...
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Bail When Click Costs go Higher
Watch out when your per click charges start getting more expensive fast! It means that Facebook is trying very hard to take all your money within the budget you set but they are not showing it to a ton of people. Not sure what I mean? Listen in! ♪ I'm Jan Rossi of Marketing Residency. Consider my...
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A New Plan for 2025
Writing a new business plan for the new year is a great idea. Successful business look back and look ahead. Prepare for new things to come and lots more profit! Happy New Year from your marketing consultant - Jan Rossi! Hosted on Acast. See acast.com/privacy for more information.
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New Google Guidelines 2024
New Guidelines if you have an age-restricted business! Listen in to learn more. Happy Thanksgiving weekend. Enjoy the leftovers and football! - Jan ♥ Hosted on Acast. See acast.com/privacy for more information.
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Black Friday Advice and More
I'm back at it Marketing Residency Listeners. Had a personal setback the day after that last broadcast - I explain it at the end of this podcast so you can end it early or listen if you feel like knowing a bit more about it. Don't forget to detach yourself for auto-renewals of Black Friday deal...
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Comply with New Local Search Rules
No More Fake Locals Hosted on Acast. See acast.com/privacy for more information.
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Keep Brand Chatter Quiet During Disasters
When big emergencies happen like hurricanes and tornadoes in your area it's best to be quiet about your brand and industry postings. Be more community focused and help people locate Red Cross Shelters or stations where food and water is being distributed. Use your social media feed to assist in...
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Hashtags On the Way Out - SEO - Fall Tips
Hi everyone - Jan here with some insight into the use (or limited use) of hashtags on different platforms, some Search Engine Optimization reminders and a bit of general chatter about folding in great Fall words to help describe your goods and services. Don't be plastic! Add some character into...
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Ban Scammers Words on Facebook Backend
[ Absolutely n o "AI" was used in any portion of this podcast and show notes. This is all my information based on my usage of Facebook Social Media. I am sharing my own knowledge with you and non of this information was generated with any fake AI tools. Acast has a strict policy and so do I. If I...
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Use Automation in FB Messenger
Using an automated response system in Facebook is a smart move! Listen in ♫ to Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.
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Has your Location Pin Moved on Google? Check It!
Watch out for bad marketers moving competitors location pins on Google. Listen in to Jan Rossi and fight back! You will lose your rankings if you are not paying attention. Push back on Google to correct this growing problem and protect your business and clients. Good luck. Be aware! :-) Hosted on...
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FB Scams are Growing
Listen in! Good tips to keep you and your business safe. Do not click on any link you are looking at - if you give up your name and password - it's game over! Be careful out there. (NYPD Blue reference - yes, I am old! lol) More later! Hosted on Acast. See acast.com/privacy for more information.
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Podcasts, AI, Alt-Tags and More
Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to...
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Shift into Spring Marketing
Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment.…
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Watch Out for DM Scams on FB
The amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them. Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these...
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Investigate Potential Business Partners
Be careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning...
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Holiday 2023 Quick Purchase Tip
This is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds...
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Patience & Time - Google Ads
Without the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil...
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Hello, It's Me
I'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024. Fall thoughts, a focus on one of my clients who…
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Make How-to Videos for Better Engagement
Here's an example of a garden center reaching out to me to help show me how to trim my plant! It got lots of engagement. AND I made sure to buy something from them specifically due to their targeted efforts. Marketing - it works! Sorry for the long delay between episodes - I've had some visitors…
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Bundle for More Profit
Have you analyzed your prices and margins lately? You may be leaving some profit by not bundling. People love a deal! Bundle items to make more money. Listen in and check your prices too! The higher price is one single purchase. Buy 2 @ ? Buy 3 @ ? People love this and will often buy one for...
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Donations - Community Good Will
Donations should be capped and tracked! It's nice to support local causes for great good will in the community. Some do's and don'ts with donating as well. Listen in to Jan Rossi and learn how to handle your donations. Thanks for listening! ♫ Hosted on Acast. See acast.com/privacy for more...
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Your Google Business Hours are Wrong - Uh Oh
A good story about why it's important to keep your hours accurate EVERY DAY! Listen in ♫ to Jan Rossi of Marketing Residency. I give you marketing tips and ideas so you stay in business and thrive! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
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Vendors Steal Your Customers with QR Codes
Right in front you a vendor might be displaying a QR code on their packaging. That's an attempt to get your customers to bypass your retail store and buy direct from them. Are you paying attention? What to do? Listen in to this short podcast (3:59) and learn how to spot and it kill this practice...
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Clear Communication is Key in Social Posts
Post in advance of events, days off, special things going on - give your audience time to fit you into their busy schedule. Everyone as their errand runs mapped out - just get in their schedule with advance notice. Don’t post - you are closing early - no need. Especially when you only have 34...
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Irish Celebration Welcomes Spring and Profit Too
Happy St. Patty's Day! I hope all your marketing efforts pay off with big profits this weekend. Many bars are offerring shuttles to keep people interested in moving from one place to another - great ideas out there. Knock off early and join in the fun. Listen in for more tips. Thanks for…
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More Videos in 2023
Work on those videos! Use all the tools you can to make a smart and fun video clip for your business! Listen in ♫ with Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.
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FB Insta Ads - Use Them
Just doing a little bit of advertising helps your brand tremendously. Stop spinning your wheels just posting. Show it to new folks. Listen in to Marketing Residency by Jan Rossi today. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
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Google Trends and More
In January 2023 it's a good idea to refresh your content strategy and keywords. Don't forge to use Google Trends! I've decided to focus a it on Youtube in 2021 so I made a video based on this podcast and you can find it here. Not all podcasts will have videos as it is time consuming. So catch me...
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Match Customer Goals in 2023
Ready for 2023? I am however I am taking some "slow" days as the end of 2022 was packed including me having co-hosting duties for a New Year's Eve Party! Gosh, that was fun! So let's but out in 2023. Listen in to an idea I have for you. Wishing you the BEST with all your marketing in 2023! -Jan...
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Passwords and User Names - Keep Track
Write it down in a safe spot. Use the cloud. Save your passwords, user names and ansers to security questions so you never get locked out of anything! This is important. Put in backup phone numbers (even a friends number if you don't have 2 phones) and backup email addresses. This is very helpful...
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Freshen Up Your Instagram Feed
Ok here's the most obvious tip - put your phone umber on your image! When you are in the "mix" of hashtag results the pics with the images and a phone number get more action! There's more - listen in - more from Jan Rossi of Marketing Residency tomorrow! See more at https://JanRossi.com The...
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The 1977 Pepsi Ad Problem
I talk about the Netflix Documentary "Hey Pepsi, Where's My Jet?" Listen in! Good Marketing reminders for you in this fun story. Here's a link to more information on this subject: https://consequence.net/2022/10/pepsi-wheres-my-jet-trailer-netflix-documentary-watch/ Hosted on Acast. See...
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May Not Be Combined with Other Offers
Remember your disclaimers, however make sure they are not too restrictive or people will not act on your offer. The public has been manipulated so much they are wary of advertising lures. Listen in to Ja Rossi of Marketing Residency ad hear how to do it right! More tomorrow! Thanks for listening....
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Be Genuine or Lose Customers
When customers want to buy from your business it's important to keep up on your prices. No longer can you state "it's supply chain issues" it just rings hollow. When you show them a lower number and charge a higher number that is very deceptive. Would you go back? I don't think so. Don't leave...
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Daily Emails Result in Unsubscribes
Desperate marketing folks are sending daily emails and we are all so over it. What else can you do to keep fans shopping with you? Another marketing idea from Jan Rossi of Marketing Residency. Thanks for listening in - wherever you listen - Google Podcasts, iTunes, Amazon. Hosted on Acast. See...
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Followup to Reviews Tip
More information from Jan Rossi on sharing reviews on your social channels! It's so easy - put them on rotation! More tomorrow! Hosted on Acast. See acast.com/privacy for more information.
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Share Reviews Everywhere
Share those reviews! Listen in ♫ more from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.
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Keep Post Reach Strong
Ever have someone post right after you made a great post that had potential? I'll tell you what happens. Try to avoid stepping on each other with posts. More from Jan Rossi of Marketing Residency tomorrow! Find me at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
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Marketing is Intentional
The words you chose in social posts, press releases, descriptions on line and even your Google Business Profile are intentional. Find out why. Listen in to Ja Rossi of Marketing Residency. I will be broadcasting more frequently this fall 2022. Stay tuned! For more info go to JanRossi.com Hosted…
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Keep Reaching Out
All the connections you make via networking will pay off! Listen in. A bit of an inspirational podcast today. More from Jan Rossi tomorrow Thanks for listening in. ♫ Hosted on Acast. See acast.com/privacy for more information.
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Gimicky photo - Not on This Platform
Be careful knowing your terms of service. My fun graphic image (which is considered "gimmicky") was rejected by this platform. Listen in to find out who wants this off their platform. More from Jan Rossi at JanRossi.com Thanks for listening to Marketing Residency. Hosted on Acast. See...
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Quiet on Holidays Part 1
Nobody wants any correspondence from their managers on holidays. Nothing. Nada. Zippo the clown! If you want to work - that's fine - but do not send any information to your staff until the day after a national holiday. Respect their time off. Listen in to Jan Rossi of Marketing Residency now!…
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ABOUT THIS SHOW
Marketing methods for online and offline success by Jan Rossi - successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails.
Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast!
Kindly review this podcast “Marketing Residency” to help others find the show. Thank you. Enable this Alexa Newscast: http://bit.ly/MarketingResidency
LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success!
This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi
<p style='color:grey; fo
HOSTED BY
Jan Rossi
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Frequently Asked Questions
How many episodes does Marketing Residency with Jan Rossi have?
Marketing Residency with Jan Rossi currently has 517 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Residency with Jan Rossi about?
Marketing methods for online and offline success by Jan Rossi - successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes...
How often does Marketing Residency with Jan Rossi release new episodes?
Marketing Residency with Jan Rossi releases new episodes frequently with a large back catalog of 517 episodes. Check the episode list for recent publication dates.
Where can I listen to Marketing Residency with Jan Rossi?
You can listen to Marketing Residency with Jan Rossi on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Residency with Jan Rossi?
Marketing Residency with Jan Rossi is created and hosted by Jan Rossi.
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