PODCAST · business
Marketing Squadcast
by 1065 The END
Nathan Richie & Brandon Uttley get candid on the latest hot topics & issues with today's top names in marketing, public relations, social media, business, and sales.
Episodes
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#Squadcast 70 : Marty Weintraub. Psychographic Content Marketing IS The "New Dis
We’ve all heard the claims – SEO is dead, now Facebook and Twitter are hungry for their slice of display marketing budgets have us seeing organic-looking social feed page promotion ad units. You have to pay to play…and pay handsomely just to get users to see your content. Site visits are way down...
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#Squadcast 69 : Tom Webster on Social Media, Buyer Personas, Radio and Music
We've gotta assume If you’re doing your marketing correctly you’re applying some methodology and awesome research because as marketers, that’s what we do right? Well, that and a ton of guts and instinct – cause we just …know stuff. One of the leading companies that rises to the top of any…
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#Squadcast 68 : Marketing Automation for Dummies with Mathew Sweezey
Marketing automation has come up on this show many times before. Worth talking about repeatedly because it’s been shown to dramatically increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation. Back in March, Nathan Richie hosted/emcee’d the BMA...
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#Squadcast 67 : Audience: Marketing in the Age of Subscribers, Fans and Follower
You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they're broadcasting content...
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#Squadcast 66 : Big Data. PR's Biggest Threat or Opportunity? #prsa
Big Data… you've no doubt heard the term, but what is it exactly? Ask 10 different people what it means and you’ll get 12 different answers. And how is it impacting marketing and PR? Well…The rise of Big Data presents both a threat and an opportunity. Big Data has emerged as one of the biggest...
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#Squadcast 65 : "Earn it. Don't Buy it." author Jim Tobin talks Social Media Mar
Social Media Marketing as we’ve known it is broken. Ad spend is up but engagement is down. If you’re a CMO or tasked with the duties of the social channels change in the way you’ve been doing things is a coming. Are you ready? Jim Tobin, Ignite Social Media. Author, "Earn it. Don't buy it." joins...
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#Squadcast 64 : B2B Rising Preview with Chad Hartman #BMAclt #promocode
The Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising – a full-day conference for marketing and business professionals. This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about...
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#Squadcast 63 : Olivier Blanchard live in-studio. Talks Social Media ROI, and Cu
After all this time the 3 dirty words of Social Media still exist. Return on investment. ROI. Daily we're bombarded with articles challenging the validity of social media because not everyone can agree whether anyone is really making money at it…despite what the gurus and snake oil salesmen are...
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#Squadcast 62 : Eric Boggs' talks sales, marketing and Revboss
You’d think after all this time, sales and marketing alignment wouldn’t still be a topic, but it is because when the goal is revenue, it’s constantly under scrutiny and refinement…as it should be because numbers don’t lie. But what causes things to go askew? Is it the team, the processes and...
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#Squadcast 61 : DJ Waldow talks Marketing Automation
Online marketing channels have of course boomed over the past two decades. First came crude web pages, bulleting boards and chat rooms..then came email marketing, digital marketing, SEO, social media marketing and mobile marketing...so many disciplines and tool sets that it's enough to make your...
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#Squadcast 60 : Tips for Trade Show Success
Concerns whether widespread technological advancement and social media has made trade shows obsolete have been popped up numerous times over the last 7 years; with easy availability of information and communication, is there any need for face-to-face events? The Center for Exhibition Industry...
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#Squadcast 59 : Get Paid to Speak, Paid to Publish with Dr. Kevin C. Snyder
Do you have the desire to PUBLISH a BOOK? Ever thought about becoming a KEYNOTE SPEAKER? Dr. Kevin C. Snyder has published seven (7) books and has keynoted over 800 presentations in all 50 states ... he’ll show you how you can do it all! Kevin is a professional speaker and author who co-founded...
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#Squadcast 58 : "Moving to Charlotte, the Un-Tourist Guide" with Harry Hoover
In 2013 Charlotte North Carolina made the list for : . Top 10 Best Cities for Newlyweds June 2013 Rent.com of all cities . No. 32 Most STEM Jobs June 2013 Brookings Institute of 100 largest metro areas . No. 8 Best City for Jobs May 2013 Forbes.com of 398 large metro areas . Top 10 Big Booming...
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#Squadcast 57 : Creative, Technology, and Clients! Oh My! Laurie Smithwick LEAPs
The creative and agency industry is wrought full of interesting characters, artists, freelancers, anglers and carnies - trying to express themselves, massage their ego, or rub two nickels together. Trying to do business with them (and us) can often be a challenge. Laurie Smithwick of Leap Design…
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#Squadcast 56 : Youtube Fitness Coach, Actor, Model Andy McDermott talks online
With Al Gore’s interwebs, everyone can potentially enjoy some form of celebrydom – if only for a minute. Justin Bieber, Colbie Calliat, model Kate Upton , "Call me maybe" Canadian singer Carly Rae Jepsen and of course Kim Kardashian have all tapped online channels and doors opened - fame ensued…...
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#Squadcast 55 : #SocialSelling With The Sharks Contest Results. #SocialSharks
We've talked about the concept of Social Selling before on this show…but is there evidence that using social media actually helps find and close more deals? Well…in the shark infested world of sales, the answer is a definitive YES. While naysayers will always exist, evidence shows through proper...
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#Squadcast 54 : Jimmy Kimmel and Miley teach Content rules, How to Get it shared
It's an open mic kinda show as we huddle around Brandon's "L" shaped desk inside the plush, well-lit offices of Sales Performance International overlooking Piedmont Row in SouthPark - Charlotte North Carolina… We grabbed ANDREA CINQMARS, Marketing Communications Manager for SPI out of the hallway...
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#Squadcast 53 : Big Data for Sales and Marketing with Radius
Marketers and Sellers are still trying to figure out how to leverage all the BIG DATA that's out here to their advantage. What's in it for them? John Hurley, Marketing Manager for Radius Intelligence, in San Francisco joins the program to give us insight on how they're changing the game when it...
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#SquadCast 52 : Employee recognition, gamification with MeritShare and Travis Pe
Employee Incentive & recognition programs have long been a fixture in the workforce…we all want recognition for being good and achieving, for #winning as Charlie says. Recognition is one of the most important factors for motivating employees, driving results, and building an effective company...
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#Squadcast 51 : Personal Branding, Authenticity and Transparency with Jim Mitche
Authenticity and transparency have been the go to buzz & hype words of the Social Media revolution over the past 5 years due in large part to the medium's immediate ability to share and consume each other's interests, and life moments. And while the concept of personal & professional branding…
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#Squadcast 50 : Gurus, Rockstars, and Ninjas Oh My! Jim Palmer walks the walk.
Chris Brogan, John Jantsch, Ann Hanley, and Michael Stelzner…you know we’ve had our share of Gurus, Rockstars, Ninjas and experts on the show over the past couple years to tell us the best way to build the content machine, generate business, and cultivate long term relationships with clients.…
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#Squadcast 49 : API's for Marketers & Dummies with Zapier.com
Application Program Interface. These are protocols and tools that let different software applications and web services share data. But for many marketers, APIs sound too complicated to use and thus they remain hidden in the realm of pasty-faced programmers. Fortunately, we have a great tour guide...
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#Squadcast 48 : Chris Brogan helps us celebrate our Birthday, and we reflect on
Two years ago this month we were sitting around slurpin’ overpriced coffee, pissin’ and moanin’, drawing and measuring our entrepreneurial workloads, applauding, criticizing, comparing wins and losses. We had so much in common dealing with clients and projects and trying to make a living – we...
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#Squadcast 47 : Is Your Marketing Legal? Attorney Ron Coleman talks Copyright in
Are your marketing efforts breaking the law? Or is someone else out there infringing on your company's intellectual property in cyberspace? Maybe you're just blissfully ignorant of all this stuff - just hoping you won't get served with a cease-and-desist in the near future. Ron Coleman is our...
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#Squadcast 46 : Adams Outdoor Advertising and "The Original Social Media"
Special guests – Gale Bonnell, Director of Business Development, and Tim Rebich, Art Director for Adams Outdoor Advertising in Charlotte. They join the program to give us the state of the Outdoor Advertising industry, and Adam's latest campaign positioning them as "The Original Social Media".…
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#Squadcast 45 : Car Dealership Sales success with Social Media, Internet Sales,
Nathan is on vacation, Brandon takes the helm with special guest Heath Patterson, who is crushing it with Social Media and Internet Sales for Classic Mazda in Orlando Florida. He joins us from the Sunshine State to talk about what he doing to sell cars and build his professional brand online.…
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#Squadcast 44 : Small Business #SocialMadness Roundtable
American City Business Journal's #SocialMadness is getting ramped up. The local and national challenge spotlights the best social media programs of companies in 43 cities with a culmination in a national bracket challenge that will crown Social Madness champions in 3 categories based on the size…
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#Squadcast 43 : We're back! Podcasting trials, tribulations, and triumphs.
Podcasting is all the rage right now. The one-on-one engagement of radio, teamed with the customization, personalization, and portability that comes with today's smartphone technology. Piece of cake right? Yes…and no. We take a look at podcasting basics and considerations to keep in mind so this...
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#SquadCast 42 : NowSourcing Bossman Brian Wallace talks InfoGraphic design, proc
Data visualization is back with a vengeance. Infographics are a powerful tool that companies and marketers can use to capture the attention of their target audiences.
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#SquadCast 41 : John Jantsch of Duct Tape Marketing, Talks Small Business
Author, speaker, and marketing consultant John Jantsch is on the showgram. With his own business, Duct Tape Marketing, he revolutionized the industry with a systematic approach to marketing for small businesses. A content engine in his own right. His books include Duct Tape Marketing, The…
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#SquadCast 40 : Marketing Profs’ Ann Handley talks Content Rules
The lovely and talented Queen of Content (Our label. She’s humble.), Ann Handley joins the showgram for Content Rules insight, and some belly laughs. She’s Chief Content Officer…Director of all content at MarketingProfs, the business publishing entity based in Los Angeles, CA. She’s also the...
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#SquadCast 39 : Social CRM with Scott Miller and Social123
No doubt by now you've heard the term Social CRM or S-CRM for short. Just what the heck is it, and why are social media and CRM suddenly like Reese's peanut butter cups of goodness for marketers and sellers? Our special guest on today - Scott Miller, President of Social123, which is helping…
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#SquadCast 38 : Aligning Marketing and Sales Teams, and Social Media Lead Genera
Marketing and Sales people should go together like peanut butter and jelly. But they are often at odds with each other. Can’t we all get along? Brandon will talk about ways to better align your marketing and sales teams. And… if we’re going to talk about Marketing and Sales, we might also want to...
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#SquadCast 37 : Michael Stelzner of SocialMediaExaminer, and Patrick Sills with
Social Media Examiner is one of the world's largest business blogs, and leading the way is CEO and founder of Michael Stelzner. He joins us by phone to talk white papers, social media, podcasting and marketing. One of the original social media’s, especially in terms of audience engagement and…
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#SquadCast 36 : Political Marketing, Art of the #hashtag and counting Video impr
As we rush to the voting booths to pull the levers, after what seems like endless months of he said, she said, they did, fact checking and debates – How has social media, marketing, and the art of spinning a story swayed our choices? Lawrence Shaheen, a political consultant joins us in the hot...
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#SquadCast 35 : Facebook Adv tips, Google + for SEO, and Being More Productive.
Those Facebook Ads still got you stumped? Not getting the results that make your boss happy? Jason Yarborough with ZapBoomPow is in the hot seat to give you some insights on what you may be missing. Feeling overwhelmed on a daily basis with stuff on your to-do list? Or are you simply not doing…
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#SquadCast 34 : Self-Publishing gets a bad rap, and It's not over till the News
But is it "real" publishing? The digital age has opened the floodgates for self publishing, ebooks and custom publishing. What exactly makes you a credible published Author? Fabi Preslar with Spark Publications & Tamela Rich, Author and Motorcycle Adventurist join the conversation to say...
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#SquadCast 33 : Tools for Job Hunters, WBT's Stacey Simms & WCNC's Brad Panovich
Take this job and post it! Lack of satisfaction, economic changes, or corporate discord…social media, apps and an online brand overhaul are the new norm for career changes. Are you using the right tools and presentations to connect with decision makers. Brandon's got his latest Open Source Job...
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#SquadCast 32 : Picaboo's use of Pinterest, Invasion of the Twitter Bots, and th
Becca Bernstein – Picaboo Social Media Marketing Manager, and Pinterest aficionado stops by to give you the latest and greatest on how to make Pinterest ROCK! Nathan gets on another soap box (imagine that), and reveals how to increase your Twitter follower numbers with 80% crap accounts while...
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#SquadCast 31 : Sensory Social Media with Greg Bartos, YouTube sensation “Dine &
The smell of fresh cookies, the beauty of the Blue Ridge Mountains, the laugh of a child…sensory is no stranger to marketing. Our special in-studio guest is Greg Bartos of the G Agency. He takes a look at the concept of Sensory Social Media. …and speaking of senses, Nathan invites one of the...
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#SquadCast 30 : Black Hat Social Media, Social TV and Mike D'Avria with the Othe
We've talked about Social TV more than once on this program…a recent study showed that 86% of people are using another device while watching television whether it was a smart phone, a tablet, or a laptop. Mike D'Avria with OtherScreen is in the hot seat today to delve into more fascinating…
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#SquadCast 29 : Classic marketing that still works, Social Startup #CraftieBeerA
We love a great social media startup business…our special in studio guests met through social media, realized their shared interests and recently launched a business because of it. Brian Hamlett and Kevin Brindley join the show to talk about their new CraftieBeer App.
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#SquadCast 28 : Social Media effectiveness vs Traditional, and Naming Your Compa
What's in a name? When setting up a company, coming up with the perfect name that hits right to the heart of what you do and how you do business can be a real brain drain. Nathan reviews some things to consider in the quest for the perfect business name. Social media—it's big, it's growing and we...
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#SquadCast 27 : radio engagement with listeners, QR codes are HOT, and Rich Tuck
Nathan takes a look at the latest Jacobs Media Tech8 Radio Survey revealing listener’s engagement habits. QR code usage is breaking the “fad” barrier. Brandon looks at two studies that show scans are up. And Rich Tucker is in the guest seat to reveal how he’s used social media to go from a cruise...
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#SquadCast 20 : Content Marketing, Mobile Marketing, and the #LinSanity of Digit
Tom Dibble of ScreenPilot sits in to give his insights on best Mobile Marketing practices. Scott talks Content Marketing done right. Nathan takes a look at the Digital Footprints and the #LinSanity over NBA standout Jeremy Lin - how they're connected. Allen Tate's Social Media Strategist…
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ABOUT THIS SHOW
Nathan Richie & Brandon Uttley get candid on the latest hot topics & issues with today's top names in marketing, public relations, social media, business, and sales.
HOSTED BY
1065 The END
CATEGORIES
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Frequently Asked Questions
How many episodes does Marketing Squadcast have?
Marketing Squadcast currently has 45 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Squadcast about?
Nathan Richie & Brandon Uttley get candid on the latest hot topics & issues with today's top names in marketing, public relations, social media, business, and sales.
How often does Marketing Squadcast release new episodes?
Marketing Squadcast has 45 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Squadcast?
You can listen to Marketing Squadcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Squadcast?
Marketing Squadcast is created and hosted by 1065 The END.
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