Marketing That Actually Works
by Growth Marketing Institute
The most effective marketing is not marketing. It’s growth marketing. Yet most businesses and organizations don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results. Growth marketing is a different way — a better way — for businesses and organizations of all kinds and sizes to dramatically perform better, grow faster, and take advantage of other lucrative benefits.
Episodes
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Growth Marketing vs. Traditional Marketing: What's the difference?
Companies and organizations looking for significant, rapid growth lean more towards growth marketing.
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The Two Types of Next-Level Customer Service
Are you providing both proactive and reactive customer service?
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How to Address the Significant Hidden Costs of Inconsistent Marketing
Algorithmic judgment is more efficient and effective than the human variation.
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Forget mass marketing. Focus on '1,000 true fans.'
Once you hone in on who your “1,000 true fans” are, the next step is to develop messaging that speaks to them in ways that your direct and indirect competitors are not.
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Why AI Will Kill Your Marketing (If You Let It)
A predominant reliance on artificial intelligence could lead to significant downsides, such as the death of creativity and the rise of generic marketing.
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How to Deal With Customers Who Say You're Too Expensive
It’s essential to understand the root cause of the “too expensive” objection, and then promote both the real and perceived value in your marketing.
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Are you confusing marketing with sales?
Marketing is not sales, and vice versa. It’s dangerous to mix up the two, and works wonders when you leverage them in completely complementary way.
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5 Habits to Become a Much Better Marketer
Develop these habits and you’ll see a major improvement in your marketing capabilities and business or career success.
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The Over-Obsession With Business Mission Statements
In a world where many businesses are convinced that they absolutely need a mission statement, most would be just fine without one (as long as they have these other marketing components in place).
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The 7 Growth Metrics We Stare at Every Friday
When your business grows, it's easy to lose sight of what really matters.
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How to Deal With Dead Organic Reach on Social Media
There is an alternative opportunity: for businesses to become "creators."
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The Keyword of This Decade
Trust is the cornerstone of modern marketing.
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6 Questions to Help You Crush the Next 90 Days
As you embark on the next three months, these six questions will guide you toward unparalleled marketing success and productivity.
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Why Marketers Should Study Philosophy
The study of philosophy offers a wealth of benefits for marketers.
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The Underlying Reason People Buy Anything
People feel a tension between what they have and what they want. Understanding this tension in your potential and current customers is important if you want to be successful in marketing.
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The Games Marketers Play: 'Social Intercourse' Marketing
Marketing is version of “social intercourse.” Hence why marketers are obsessed with buzzwords like engagement.
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How to Create a Customer for Life
Consider using the "Youtility" and "go-giver" strategies.
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Make customers laugh and they will give you their money.
Amidst the cacophony of ads and promotions, one strategy consistently proves effective: humor.
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Surprise: The Most Powerful Marketing Tool of All
Delightful surprises win customers' hearts, minds, and wallets.
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How to (Literally) Tap Into Consumer Psychology
Marketing psychology applies neuropsychology as a way to get noticed, keep consumers’ attention, influence purchasing decisions, and maximize customer loyalty and advocacy.
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How to Be More Efficient With Marketing Input and Output
Originally developed for software development, “agile” can be used for any project or product management.
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How to Help Customers Give Up a Competitor's Product or Service
Learn more about the "Four Forces of Change" growth marketing strategy.
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How to Systematically Acquire and Retain Customers, at Scale
Learn why and how to build what we call a "strategic marketing funnel."
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How to Think About Marketing in 2024
Marketing is a battle of attention, not a battle of products and services.
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How to Increase Customer Loyalty, Advocacy, and Lifetime Value at Scale
"Content experiences" are the single-greatest way to increase customer loyalty, advocacy, and lifetime value at scale.
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How to Most Successfully Communicate With Prospective and Existing Customers
Use this marketing strategy to maximize the perceived value (what prospective and existing customers are willing to pay) for your business or organization's product or service.
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Win your customers' trust and confidence with these two types of stories.
Every business or organization should have two types of stories: an origin story and a conversion story.
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How to Increase What People Are Willing to Pay for Your Product or Service
Implement this marketing strategy to help customers better understand your value and make it more relevant to them, while putting competitors at a disadvantage (or making them irrelevant).
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How to Maximize Pricing Power and Customer Loyalty With the 'Elements of Value'
This marketing strategy will help you rigorously identify and maximize consumer value to increase your business or organization's pricing power, loyalty, and advocacy (i.e. word of mouth).
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How to Better Understand What Customers Truly Want From Your Product or Service
Learn more about the much-needed customer "jobs to be done" marketing strategy.
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An Introduction to Growth Marketing
Either you are in the green and growing or in the red and rotting.
About this show
The most effective marketing is not marketing. It’s growth marketing. Yet most businesses and organizations don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results. Growth marketing is a different way — a better way — for businesses and organizations of all kinds and sizes to dramatically perform better, grow faster, and take advantage of other lucrative benefits.
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Growth Marketing Institute