PODCAST · business
Marketing Thought Leadership Audio Podcasts - Linda Popky
by Linda Popky
Linda Popky, the president of Leverage2Market Associates, Inc., introduces audio podcasts that feature short interviews with marketing thought leaders, each on a single, specific marketing-related topic. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
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137
Marketing Thought Leadership: It's All About the Relationships: What We Can Learn from Successful Networkers
Linda Popky interviews Ivan Misner who tells us why having the right mindset makes all the difference in the world with networking.
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136
Marketing Thought Leadership: Power Connectors: How Applying Planning and Strategic Thinking Creates Win-Win Networking
Linda interviews Judy Robinett who talks about the Power Connector mindset and how we can all use the 5-50-100 concept to be much more effective networkers.
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135
Marketing Thought Leadership: Leading Effective Change by Interpreting the Chocolate Conversation
Linda interviews Rose Fass who discusses the chocolate conversation and how it affects the culture of a company, as well as why leading change can be bittersweet.
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134
Marketing Thought Leadership: Cut Through The Clutter: How Focusing on One Big Idea Positions Thought Leaders for Success
Linda interviews Mark Levy who talks about why it's critical for companies and business people to develop effective positioning.
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133
Marketing Thought Leadership: Building The Partner Ecosystem for the Marketing Nation
Linda interviews Christine Hansen who talks about how Marketo is leveraging partners to drive growth.
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132
Marketing Thought Leadership: A Whole New World: How Cloud Economics Are Changing the Nature of Reseller Partner Programs
Linda interviews Jim Chow who talks about the three key pillars that are the foundation of the Google Apps partner program.
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131
Marketing Thought Leadership: Is Lack of Collaboration Killing Your Business?
Linda interviews Lisa A. Bing who talks about the leader's responsibility for creating collaboration especially in light of the increasing pressures for marketing-PR-sales to be aligned in their efforts.
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130
Marketing Thought Leadership: Speak Up, Show Up, and Step Up: Using Thought Leadership to Build a Marketable Brand or Business
Linda interviews Denise Brosseau who talks about the importance of thought leadership - not just for community leaders and CEOs but for individuals within companies as well.
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129
Marketing Thought Leadership: Mind Over Mouth: How Sales Yoga Can Take Sales Results to a New Level
Linda interviews Scott Wintrip who talks about how sales yoga techniques can keep sales people grounded and present, increase mindfulness, and improve the sales process for buyers and sellers.
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128
Marketing Thought Leadership: Fashioning Your Personal Brand
Linda interviews Joseph Rosenfeld who talks about how the right personal style and fashion can make or break a personal brand.
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127
Marketing Thought Leadership: Customer Experience: Are You Ready for the New Journey?
Linda interviews Christine Crandell who talks about how managing today's customer experience is so different in the past.
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126
Marketing Thought Leadership: The 21st Century Power Couple: Why CMOs and CIOs Belong Together
Linda interviews Meg Bear who talks about why CMOs and CIOs need to collaborate more closely to make their businesses more successful in today's converging social world.
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125
Marketing Thought Leadership: The Linguistics of Leadership: How Finding the Right Language and Voice Are Critical to Marketing Success
Linda interviews Libby Wagner who talks about the poetry of persuasion, and the importance of using voice and language to connect brands and customers.
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124
Marketing Thought Leadership: It's All About the Leaders: How Leaders' Actions Impact Employee Brand Engagement
Linda interviews Roberta Matuson who talks about the link between employees and company brands, and why it's so important to empower managers to keep employees onboard and engaged.
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123
Marketing Thought Leadership: Exploiting Big Opportunities with Big Data
Linda interviews Wes Trochlil who talks about the opportunities and challenges for organizations of all types as they try to leverage Big Data.
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122
Marketing Thought Leadership: Marketers: It's Time to Lead by Letting Go
Linda interviews Terri Griffith who talks about Lead by Letting Go, her new project which offers a clear model for slowly letting go.
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121
Marketing Thought Leadership: Warning! 80% of Your Revenue May Be Walking Out the Door
Linda interviews Jeff Weinberger who discusses why strong customer relationships are a key competitive advantage.
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120
Marketing Thought Leadership: Creating Provocative Content: The Key to Thought Leadership
Linda interviews Chad Barr who discusses why developing provocative content is critical to strengthening thought leadership.
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119
Marketing Thought Leadership: From Battlefield to the Business World: What Marketers Can Learn From the Military
Linda interviews Richard Martin who discusses how sales organizations who instill noble purpose in their teams break away from the pack.
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118
Marketing Thought Leadership: To Sell is Noble: The Link Between Purpose and Performance
Linda interviews Lisa Earle McLeod who discusses selling with a noble purpose.
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117
Marketing Thought Leadership: Unexpected and Unconventional: The Undeniable Advantages of the Unconference
Linda interviews Jen Berkley Jackson of The Insight Advantage who introduces the concept of the unconference and talks about the advantages of this new type of gathering.
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116
Marketing Thought Leadership: Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions
Linda interviews Kathy Kingston of Kingston Auction Company who talks about the most important strategies to market a successful fundraising event, as well as the most common mistake non-profit organizations often make when it comes to fundraising.
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115
Marketing Thought Leadership: Build Business From Your Book: Marketing Tips for Authors
Linda interviews Charmaine Hammond of The Hammond Group who discusses several unconventional and creative ways authors and consultants can use marketing to build momentum and reach for their work.
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114
Marketing Thought Leadership: Listen Carefully: How Social Media Monitoring is Dramatically Changing the Way We Listen and Interact With Customers
Linda interviews Malcolm De Leo of NetBase Solutions who discusses the current state of the social media listening market, as well as what companies should look out for when implementing social media programs for their business.
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113
Marketing Thought Leadership: Get to the Point: How What We Say, How We Say It, and Where It's Said Impact Whether or Not a Message is Heard
Linda interviews Kare Anderson of Say It Better Center who discusses specific ways we can communicate more effectively with others, including the three key elements that make a listener more likely to remember a message.
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112
Marketing Thought Leadership: Making the Connection: Successfully Standing Out in a Videocentric World
Linda interviews Jeff Eagle of Eaglevision Productions who discusses the new role of video in marketing organizations, talks about how marketers can be successful in today's video-rich environment, and tells us about the sophisticated, professional, but inexpensive video templates now available.
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111
Marketing Thought Leadership: Using Social Media to Take Product Launches to a Whole New Level
Linda interviews LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch.
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110
Marketing Thought Leadership: Time as the New Competitive Differentiator
Linda interviews Adrian Ott about how understanding the role time plays in the lives of today's customers can give businesses a strategic advantage and help companies achieve market leadership.
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ABOUT THIS SHOW
Linda Popky, the president of Leverage2Market Associates, Inc., introduces audio podcasts that feature short interviews with marketing thought leaders, each on a single, specific marketing-related topic. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
HOSTED BY
Linda Popky
CATEGORIES
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