PODCAST · business
Marketing Transformed
by ATP
In this podcast we talk about what it takes to transform your business and marketing strategy whether you are a rising star, entrepreneur or experienced professional. How to create the optimum marketing strategy, inspire success and build a growth mindset for you and your company.
Episodes
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68 - Season 5 Finale. Samuel Monnie & Chris Lawson. Across The Pond Marketing Transformed Playlist
That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as...
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67 - Allen Adamson AfterCast™ Bonus Episode. FROM Marketing Theory - TO Routine Disruption
In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and share tips on how to measure a brand. Read the…
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66 - Allen Adamson Interview. FROM Marketing Theory - TO Routine Disruption
In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round…
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65 - Minter Dial AfterCast™ Bonus Episode.Storytelling & Serendipity
In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a different leadership quote from Jacinda Ardern...
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64 - Minter Dial Interview. Storytelling & Serendipity
In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter’s claim that “Leadership sucks - 70%…
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63 - Amanda Fone & Adrian Walcott AfterCast™ Bonus Episode. People Powered Marketing
In this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit your organization beyond profitability, alongside...
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62 - Amanda Fone & Adrian Walcott - Interview - People Powered Marketing
In this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with a focus on increasing the diversity of talent...
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61 - Nick Bradley AfterCast™ Bonus Episode. Burning The Boat And Self Reinvention
In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week’s interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your personal brand, how to become a successful...
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60 - Nick Bradley Interview Burning The Boat And Self Reinvention
Chris and Sam are joined by entrepreneur and multi ultra-marathon runner, Nick Bradley. We discuss the importance of your own personal brand and how that can scale up your business. Hear the funny story of Nick quitting his job on the spot and never looking back. And we reflect on how life…
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59 - Yin Rani AfterCast™ Bonus Episode.A lifetime student of Marketing
In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 58 interview with Yin Rani. We discuss how diverse is your network? How diverse is your Linked In network? How Planning and Luck has played a role in our lives and careers. Tips,...
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58 - Yin Rani Interview. A lifetime student of Marketing
In this episode,Samuel Monnie and Chris Lawson are joined by Yin Rani CEO of MilkPep: a champion of Change, Collaboration, Ideas, People, Data. We discuss Agency vs Client side (yes there is a Star Wars Dark side reference), the importance of being a people-first leader, how diverse is your...
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57 - Arjo Ghosh AfterCast™.Bonus Episode. Backstory of Entrepreneurial success
In this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With case studies of some inspirational...
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56 - Arjo Ghosh Interview. Backstory of Entrepreneurial success
This week’s episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his career and what really drove him to become a better...
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55 - Samuel Monnie & Chris Lawson return with Marketing Transformed
In this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the rulebook to focus on routine disruption. In the...
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54 - Season 5 Trailer with Samuel Monnie and Chris Lawson
Season 5 is called the Marketing Transformed playlist because you get an interview episode with a special guest, accompanied by an AfterCast™ episode. In the AfterCast™ episode, you’ll get a recap, a reflection and our extended remix of the topics that deserve more attention. So if you are an...
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53 - Season 4 FINALE Agile Marketing Action Plan (#AMAP)
That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are...
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52 - How To Role Model Modern Leadership (#AMAP)
In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized....
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51 - How To Inspire Collaboration With Your Product Partners (#AMAP)
In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing...
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50 - How To Measure What Matters (#AMAP)
In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.
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49 - How To Fuel A Transformation Mindset
In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and look to affect change.
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48 - How To Develop Your Growth Mindset
In this episode we celebrate the work of Carol Dweck and the research that encourages us to adopt the growth mindset instead of the fixed mindset. We also tell stories of our successes, failures and learnings, and leave you with examples and resources that you can put to use right now.
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47 - How To Excel At Customer Experience
At a time where customer experience is everything, organizations are having to see business from their audiences’ point of view and adapt their strategies accordingly. In this episode we explain why It’s time to say goodbye to siloed thinking and provide an action plan on how to excel at customer...
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46 - How To Generate Killer Content And Cultivate Creativity
Content, content, content. It's Probably the marketing buzz word of the last decade or so. With the exponential growth of the web, mobile, video and apps we need messaging that will translate throughout the customer experience. In this episode we help you to bring your brand to life with…
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45 - How To Do Performance Marketing
After outlining the four cornerstones that are needed (ie the foundations that every agile marketing action plan (#AMAP) should have - we focus this episode at top of the funnel. We explore the techniques, tools and most critical skills to secure growth for your product, brand, company as you…
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44 - How To Update And Evolve Your Marketing Playbook
This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that's fit for modern marketers everywhere.
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ABOUT THIS SHOW
In this podcast we talk about what it takes to transform your business and marketing strategy whether you are a rising star, entrepreneur or experienced professional. How to create the optimum marketing strategy, inspire success and build a growth mindset for you and your company.
HOSTED BY
ATP
CATEGORIES
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Frequently Asked Questions
How many episodes does Marketing Transformed have?
Marketing Transformed currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Transformed about?
In this podcast we talk about what it takes to transform your business and marketing strategy whether you are a rising star, entrepreneur or experienced professional. How to create the optimum marketing strategy, inspire success and build a growth mindset for you and your company.
How often does Marketing Transformed release new episodes?
Marketing Transformed has 25 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Transformed?
You can listen to Marketing Transformed on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Transformed?
Marketing Transformed is created and hosted by ATP.
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