PODCAST · business
Marketing with Mavericks
by Shantanu Chandra
I pick on the best brains in the marketing and product realm and gather their secrets to help improve your strategy for the product/services.
Episodes
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Viraj Phanse - Marketing in Product Management | EP#006
Viraj Phanse is a Product Manager at Oracle and has been playing the role of a PM for past several years. His expertise in strategy and product management roles has brought him many accolades. He got inspired to create a bigger impact which working as a software developer back in India; something...
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Bob William - The Differential Advantage in Marketing | EP#005
Prof. Bob Williams - Provides seminars on leadership, business and market planning and strategy, career path consulting and executive coaching. Currently teaches Management, Strategy and Marketing at the undergraduate level and MBA level at The College of William and Mary. Specialties: Branding,...
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Dawn Edmiston - A Digital Marketing Professor's Perspective | EP#004
Professor Dawn Edmiston talks about her time at Discovery and how the Titanic expedition was monetized through marketing. Find out what Discovery did about starting the an e-commerce website. Learn more about her at http://www.themarketingprof.com/. "If you could digitize it, you could monetize…
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Ken White - Ad Equivalencies | EP #003 Marketing with Mavericks
Marketing with Mavericks with - Ken White is the associate dean of at MBA school of William and Mary - Raymond A. Mason School of Business, ranked top 30 in the USA. He talks about "ad equivalencies" which are the costs saved from an earned article instead of a similarly sized ad at the same…
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Matt Williams - Advertising | EP #002
Humanity has to invent things, humanity has to be inspired by something, AI cannot replace humans. Creative aspect of marketing will become more and more informed by data and more and more enable by technology but it will always be founded by someone with a pulse - having an amazing idea. Insight...
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Abhishek Kant - Influencer Marketing | EP #001
#ML #AI Data collection, Data Analysys, and Personalization are three in continum that marketer are called upon to do. He talks about how influencer marketing is a major part of the Integrated Marketing Communication. Marketing is as much art as much it is science.
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ABOUT THIS SHOW
I pick on the best brains in the marketing and product realm and gather their secrets to help improve your strategy for the product/services.
HOSTED BY
Shantanu Chandra
CATEGORIES
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