PODCAST · business
Marketing Without Rules
by Lewis Vandervalk
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!
Episodes
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MWR #51 - How AI Phone Assistants Can Capture 60% More Leads for Service Businesses with John Cody
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with John Cody, founder of Trailblaze AI and Social Spike, who has helped clients add over $20 million in new revenue by solving the critical problem of missed calls and slow response times. John shares his entrepreneurial...
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MWR #50 - How to Be Unforgettable & What Most Salespeople Get Wrong About Cold Outreach with Dale Dupree
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Dale Dupree, the renegade behind the Sales Rebellion who proves that authenticity outperforms tactics every time. Dale shares his unconventional journey from heavy metal band frontman to copier salesman to sales coach,...
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MWR #49 - What Most Contractors Get Wrong About Scaling (& How to Rebuild) with Greg Wilkes
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Greg Wilkes, multi-award-winning construction business coach and author of "Building Your Future." Greg shares the raw story of how his successful 7-figure construction business collapsed overnight due to scaling without...
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MWR #48 - How to Build Million-Dollar Relationships in Demolition with Kevin Wiley
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Kevin Wiley, a relationship broker and founder of Demolition Group of America, who has built a multi-million dollar consulting business by mastering the art of face-to-face networking in the construction industry. Kevin...
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MWR #47 - How Service Businesses Can Use High-Value Incentives to Stop Competing on Price with John Dwyer
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with John Dwyer, a direct response marketing expert from Australia who has spent decades helping businesses break free from price-based competition through creative incentive strategies. John shares the legendary story of how…
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MWR #46 - How to Get More Customers Through Referrals for Service Businesses with Kendall Hines
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Kendall Hines, co-founder and CEO of Clicki, who transformed his family's struggling lawn care business from 90 customers to over 2,000 customers and nearly $1 million in revenue within six years and then went on to start…
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MWR #45: How to Build Customer Loyalty Through Consistent Email Marketing for Service Businesses with Marc Mawhinney
In this episode of Marketing Without Rules, Lewis Vandervalk reconnects with Marc Mawhinney, a lifelong entrepreneur who has been helping coaches get more clients since 2014 and hosts the Natural Born Coaches Podcast with over 900 episodes. Marc reveals his remarkable consistency strategy of...
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MWR #44: How to Hire Peak Performers by Putting Your Skunks on the Table with Kasim Aslam
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Kasim Aslam, serial entrepreneur who built and sold Solutions Eight (the world's #1 ranked Google Ads agency) for eight figures to a SoftBanc-backed company. Kasim reveals why most service business owners struggle with...
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MWR #43 - How We Took Integrity Junk Removal from 0-15K in 4 Months with Lewis Vandervalk
In this episode of Marketing Without Rules, Lewis Vandervalk walks through the complete playbook for rapidly scaling a junk removal business, using his own success story with Integrity Junk Removal as the foundation. Starting from zero in May 2021, Lewis and his partner Ryan grew their…
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MWR #42: How to Build a $300 Million Home Service Empire with Tommy Mello
In this throwback episode of Marketing Without Rules, host Lewis Vandervalk sits down with Tommy Mello, founder of A1 Garage Door Service, who has built a remarkable home service empire spanning 15 states with 350 employees and is on pace to hit $300 million in revenue. Tommy shares his...
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MWR #41 - How Home Service Businesses Land High-Authority Backlinks with Darcy Cudmore
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Darcy Cudmore, founder of RepuLinks, a boutique digital PR and SEO agency that has secured over 5,000 organic backlinks for clients since launch. Darcy, a journalism graduate turned PR expert, reveals his proven...
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MWR #40 - The Customer Experience Strategy That Closes 95% of Jobs with Kevin Hess
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Kevin Hess, founder of Survivor Junk Removal and former standout team member at 1-800-GOT-JUNK. Kevin shares how he helped grow a franchise location from $800K to $9 million in revenue by transforming from a manager into…
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MWR #39 - The B2B Partnership Blueprint That Built a $5M Home Service Business with Phil Risher
In this episode of Marketing Without Rules, host Lewis Vandervalk chats with Phil Risher, founder of Phlash Consulting, who shares the exact blueprint he used to scale a home service business from $3M to $5M in under two years. Phil reveals how the original company achieved $3M in revenue with…
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MWR #38 - How to Earn Your Place in Search: 4 Actionable SEO Strategies for the AI Era with Lewis Vandervalk
In this solo episode, host Lewis Vandervalk discusses how business owners can secure a prominent place in search results as AI transforms how people find local companies. With Google AI overviews, ChatGPT, and other AI tools now scanning the internet for signs that people are talking about your...
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MWR #37 - What Most Contractors Get Wrong About Marketing (& What Actually Works) with Zach Garside
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Zac Garside, President of Prolific Brand Design. They dive deep into the hunter mindset, creative marketing strategies and the biggest mistakes contractors make when trying to stand out. Zac shares actionable insights on...
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MWR #36 - What We’d Do If We Started a Home Service Business Today with Chris Scoville
In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Chris Scoville, founder and CEO of Improvifi, to break down what they’d do to launch a home service business from scratch. Using a fictional brand called “Generator King”, Lewis and Chris brainstorm creative marketing...
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MWR #35 - How to Turn One Job Into Five Using This Simple Local Marketing Formula
What if every job you completed quietly brought in 3, 4, even 5 more without running ads or chasing cold leads? In this free training, Marketing Without Rules host Lewis Vandervalk reveals the exact local marketing strategy that service pros are using to multiply their jobs using trust…
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MWR #34 - What They Don’t Tell You About Scaling a Trades Business with Mitch Smedley
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Mitch Smedley, owner of Smedley Plumbing and co-founder of Trade Wins, to unpack the real story behind what it takes to grow a trades business and why most owners stay stuck in the field longer than they should. From...
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MWR #33 - The Real Reason Most Contractors Fail at Marketing with Joseph Hughes
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Joseph Hughes from Contractor Dynamics to unpack the real reason most contractors fail at marketing and what to do instead. Sponsored by Blue Crocus Solutions, the conversation unpacks Joseph’s journey from…
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MWR #32 - How to Build a System-Driven Service Business That Grows Without You with Adam Sand
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Adam Sand, roofing entrepreneur and founder of Roofing Business Partner to unpack what it really takes to build a service business that grows without depending on you. Adam shares his journey from being an operator…
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MWR #31 - How to Build a Trusted Local Brand That Attracts Clients with Chris Weir
In this episode of Marketing Without Rules, host Lewis Vandervalk is joined by Chris Weir, the founder of Spartan Junk Removal, one of Maryland’s fastest-growing junk removal companies. Chris shares his unique journey from summer jobs in junk removal to building a purpose-driven business rooted…
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MWR #30 - The Secret Weapon Behind $6M Growth in Junk Removal with Barry Hartman
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes back Barry Hartman, co-founder and CEO of 505-Junk, (a $6 million+ junk removal company) and founder of Bolt Accelerator. They discuss the concept of 'vivid vision' in both personal and professional realms, emphasizing…
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MWR #29 - How to Make Bookkeeping a Growth Tool for Your Home Service Business with Dan Platta
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk engages in an enlightening conversation with Dan Platta, a blue collar dude who actually makes bookkeeping exciting. The discussion kicks off with Dan sharing his recent experience of being hacked on Facebook and the chaos that...
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MWR #28 - How Strategic Marketing Built a Multi-Brand Junk Empire with Chris Chisholm
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Chris Chisholm, Marketing Director of Allied Junk Partners (comprised of Fire Dogs, Joseph's Junk Removal, Lug Away, and Junk Bear) Chris shares his journey from being a fireman to starting a junk removal business and...
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MWR #27 - The Secret to Scaling Without Losing Your Mind (or Team) with Al Levi
In this episode of Marketing Without Rules, host Lewis Vandervalk chats with Al Levi, known as the Seven Power Contractor. Al shares his expertise on simplifying and systematizing contracting businesses using a robust seven-part framework. These 'seven powers' include planning, operating,...
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MWR #26 - The New Playbook for Home Service Sales in 2025 with James Hatfield
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with James Hatfield, Chief Revenue Officer at Live Switch, about innovative strategies to grow home service businesses. James reveals how leveraging Live Switch for virtual estimates can save time, increase closing rates…
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MWR #25 - The Secret to Getting Off the Truck & Scaling Fast with Brandon Vaughn
In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Brandon Vaughn, a Guinness World Record holder and renowned entrepreneur, who has scaled multiple service businesses and inspired over 20,000 business owners. They discuss Brandon's unique approach to differentiating his...
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MWR #24 - The Simplest Way to Get Customers Talking About You with Matt Plapp
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Matt Plapp, the CEO of America's Best Restaurants, to discuss innovative and out-of-the-box marketing strategies. The conversation covers a wide range of topics such as the importance of creating entertaining content on...
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MWR #23 - How Local Businesses Can Use AI to Work Smarter with Jonathan Mast
In this episode of 'Marketing Without Rules', host Lewis Vandervalk welcomes seasoned AI consultant and digital strategist Jonathan Mast. Jonathan discusses how AI has revolutionized his ability to hyperfocus and achieve more, which led him to create 'White Beard Strategies.' He shares his…
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MWR #22 - Why Home Service Businesses Need a Podcast with Sebastian Rusk
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with seasoned keynote speaker, comedian, author, and digital storyteller Sebastian Rusk. With over 15 years of experience in building online communities and founding the Podcast Launch Lab in 2016, Sebastian shares his...
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MWR #20 - The $1 a Day Method for Growing Service Businesses with Dennis Yu
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes social media and advertising expert Dennis Yu to discuss the innovative 'Dollar-A-Day' marketing strategy. Sponsored by Blue Crocus Solutions, this insightful conversation explores how home service businesses can…
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MWR #21 - The Genius Donut Marketing Trick That’s Fueling Furniture Store Referrals with Dan Beals
In this episode of Marketing Without Rules, hosted by Lewis Vandervalk and sponsored by Blue Crocus Solutions, Lewis sits down with Dan, the owner of Dan's Holloway. Dan shares unique marketing strategies for his junk removal business—most notably, his consistent weekend donut deliveries to local...
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MWR #19 - The Easiest Way to Boost Your Local Rankings with James Yacoubian
In this episode of 'Marketing Without Rules', host Lewis Vandervalk speaks with James, the creator of the YacDaddy app that turns job site photos into cash through an innovative approach to content marketing. The show, sponsored by Blue Crocus Solutions, delves into how James transitioned from...
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MWR #18 - Marketing a Local Business Without a Big Budget with Dallin Huso
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with Dallin Huso, the founder of a seven-figure pool cleaning business in Arizona. Sponsored by Blue Crocus Solutions, the show delves into Dallin's journey from hating college to creating a thriving home service company…
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MWR #17 How to Scale, Sell, and Dominate Any Industry with Lance Bachman
In this episode of Marketing Without Rules, host Louis Vander V talks with high-energy entrepreneur and business leader Lance Bachman, renowned for his 'build it to sell IT' philosophy. Lance has successfully founded, scaled, and sold several businesses across various industries, generating over…
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MWR #16 - The Future of SEO with Steven Schneider
In this engaging episode of 'Marketing Without Rules' hosted by Lewis Vandervalk, we explore the creative world of SEO and content marketing with Steven Schneider, co-founder and CEO of Trio SEO. The discussion highlights Steven's journey from his initial business ventures to co-founding Trio…
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MWR #15 - Why Most Branding Sucks (And How to Fix It) with Dan Antonelli
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk interviews Dan Antonelli, the founder and CEO of Kick Charge Creative, a branding agency specializing in home service businesses. Dan, with over 25 years of experience and more than 2,000 logos and brand identities to his name,...
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MWR #14: Scaling Your Business with Cold Email: Insights from Coldlytics Founder Matt McQuinn
In this episode of 'Marketing Without Rules', host Lewis Vandervalk chats with Matt McQuinn, co-owner of the agency Coldlytics, to explore how businesses can effectively use cold email to generate leads and scale. The conversation dives into Matt's journey in starting Coldlytics, the challenges…
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MWR #13: Cracking the SEO & Social Growth Code With Matt Diamante
In this episode of Marketing Without Rules, host Lewis Vandervalk speaks with Matt Diamante, the founder of Hey Tony, a marketing agency specialized in SEO and social media. With over a decade of experience and a vast Instagram following, Matt discusses his unique approach to creating engaging…
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MWR #12 - How Adam Hummel Became the Most Talked-About Junk Removal Guy on Facebook
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk is joined by Adam Hummel of Grade A Haul-Away. Adam shares how he successfully grew his junk removal business using organic social media engagement and creative community involvement. The discussion delves into Adam's unique...
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MWR #11 - Building Commercial Relationships Like a Pro with Taylor Chastain
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with Taylor Chastain, founder of Up, Up and Away Hauling, to explore the journey of building a successful junk removal business. From the amusing origin story involving a toilet to achieving nearly one million dollars…
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MWR #10 - Navigating Ads and Acquisition Channels for Success w/Blake Snodgrass
In this episode of the 'Marketing Without Rules' podcast, host Lewis Vandervalk and guest Blake Snodgrass delve into the nuances of effective marketing strategies for businesses. They emphasize the importance of thinking outside the box and taking control of your lead generation rather than…
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MWR #9- How to Thrive in a Small Town Market with Colin Dahan
In this episode of the 'Marketing Without Rules' podcast, host Louis welcomes guest Colin Dahan, a successful entrepreneur with over 15 million in sales across various home service industries. Colin, who has been in business for eight years, shares his expertise in guerrilla marketing…
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MWR #8- Creating a Powerful Personal Brand with Adam McChesney
In this episode of 'Marketing Without Rules,' hosts engage in an insightful discussion with Adam McChesney, a successful entrepreneur and expert in personal branding. Adam shares his journey from medical device sales to building multiple businesses around effective branding strategies. Key points...
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MWR #7- Broadcast Breakthrough: Tapping into Radio's Untapped Potential with Jim Klauck
In this engaging episode of 'Marketing Without Rules,' host Lewis welcomes radio marketing expert Jim Klauck, also known as Check-a-Pro Joe, to the show. They dive into the value and efficacy of direct response radio marketing, specifically for home service professionals. Jim shares his vast...
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MWR#6 - Matt Thibeau - Do Ads Even Work?
In this episode of the Marketing Without Rules podcast, Lewis is joined by Matt Thibeau of Savant Marketing Agency (https://www.savantmarketingagency.com/) to discuss the effectiveness of ads, with a particular focus on Facebook ads. The conversation delves into key factors that contribute to...
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MWR #5 PJ Hickenbottom - Business Takeovers, More Domination
In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions welcomes back PJ for part two of their conversation about unconventional marketing strategies. Having built his junk removal business from sleeping in U-Haul trucks to becoming a central figure in his community,...
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MWR #4 - Clifton Muckenfuss, Building Raving Fans
In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions is joined by Clifton, an entrepreneur who transformed a guerrilla-style fax marketing campaign into a blueprint for building customer relationships that last a lifetime. They dive deep into unconventional...
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MWR #3 - Frankie Fihn Chats Marketing - Why Should Someone Care?
In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions is joined by Frankie, a digital marketing veteran who's been mastering online business since 2007. They dive deep into unconventional digital marketing strategies, particularly focusing on how traditional...
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MWR #2- Client Multiplication Made Easy: Exclusive Strategies from Brad Akers
In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions is joined by Brad Akers, who shares his journey from roofing distribution to running a marketing and consulting agency. They discuss effective strategies for customer acquisition, emphasizing the importance of...
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ABOUT THIS SHOW
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!
HOSTED BY
Lewis Vandervalk
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Frequently Asked Questions
How many episodes does Marketing Without Rules have?
Marketing Without Rules currently has 51 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Without Rules about?
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing...
How often does Marketing Without Rules release new episodes?
Marketing Without Rules has 51 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Without Rules?
You can listen to Marketing Without Rules on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Without Rules?
Marketing Without Rules is created and hosted by Lewis Vandervalk.
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