marketingSHOWCASE
by marketingSHOWCASE / Sound Media
We bring you conversations recorded in the studio at marketingSHOWCASE events around the UK.Our host James Marriott chats to experts from right around the world of marketing to get their insights into the industry, the latest trends, what's working and what's not, their wins and challenges - and loads more.---------Find out more about marketingSHOWCASE and upcoming events at https://mktgshowcase.co.uk/Get a taste of what marketingSHOWCASE is all about on YouTube: https://www.youtube.com/@marketingshowcaseFind James on LinkedIn: https://www.linkedin.com/in/james-marriott-podcast/James' business Sound Media takes care of the studio and all the production and editing: https://wearesoundmedia.com/---------In this ever more competitive world, agility and innovation are the watchwords of success. Adapting and evolving to meet new challenges, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth.Our mission: to share our combi
Episodes
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The art and craft of using employees as brand ambassadors
In this episode Maisy chats with Katherine Taylor about the importance of businesses using their employees as brand ambassadors & our insight on how M&S are executing this so well!
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If your marketing has nothing to say, why should anyone remember it?, Michael Younger, Treetops Hospice
Michael Younger joins us at marketingSHOWCASE Nottingham to chat about how important it is to make your marketing memorable.
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Apprentices, curriculum and Ai with Maria Tomkinson, Digital Trainer, Cheshire College South & Wes...
Maria spoke to James on the podcast about supporting marketing apprentices, and giving those students the knowledge, skills and behaviours to support a business's marketing projects. She spoke about the changes with marketing apprenticeships and how tech and platforms are improving and changing…
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Flooring, decision making and customer jouneys with Mamit Agarwal, Furnishings UK, Old Trafford
Mamit spoke to James on the podcast at Old Trafford about furnishings, and the difference marketing has to be when reaching B2B customers... They discussed about the segmentation of customers, how to differentiate between the two and that marketing to those is so important. They also spoke about...
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Passion, Brands and Logos with Ben Hoque, Sales and Partnership Manager, I Love Manchester (Old Trafford)
Ben jumped on the podcast with James at Old Trafford and spoke about all things Manchester. About tapping into the importance of a logo; the feeling that a logo can give people; to evoke a memory - and that businesses recognise that and want to work with them. He spoke about the importance of...
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Safari, Vineyards and The Office, with Morella , Marketing Manager at Golf Escapes
Alix spoke to Morella on the podcast in Brighton. They spoke about the evolving trend in golf travel! How sporting holidays have changed - how people now seek combined golf and experience packages, from wine tours to nature adventures. Morella explained about the change in focus; it used to be…
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Changing perceptions, with Michael Hammond, Marketing Manager, Brighton and Hove Buses
Michael jumped on the podcast with Alix in Brighton. They spoke about the importance of perception - of bus drivers and the job itself. From recruiting a diverse group of people for the job, with real stories of current drivers sharing the good salary and the benefits of driving people to their...
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Dipping, bridging gaps and segmentation, with Mathias Kayser, Marketing Strategist, ADF Milking
Mathias spoke to Alix on the podcast in Brighton about the niche market of dairy farms. They discussed the channels available for farming, how the audience has changed from once very localised to now very varied - and creating content for these different channels. He also spoke about how he wants...
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Tone of voice, nuances and social differences with Amy Martin, Marketing Director, My Surrogacy Journey
Amy spoke to Alix on the podcast in Brighton about the delicate subject of surrogacy. They spoke about the expansion of the UK and US companies, the differences of finding matches in the UK and overseas and how this affects marketing. Amy told Alix about the advertising in Mexico, and unlike the...
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The hurdle of perception, with Louise Roberts, Cheltenham Racecourse - The Jockey Club
Louise jumped on the podcast with James at Villa Park. They spoke about the misconception that Cheltenham is just a racecourse - but they actually only race 16 days of the year! And that's a lot of days to fill the 380 acres of countryside and venue space for many different events, from…
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Good marketers, wrong positions, with Sam Ancliff, head of marketing at i-nexus Strategy Software
Sam spoke to James about having a controversial opinion on marketing and being a formalised generalist! He spoke about not being boring, not copying your competitors' marketing tactics but defining a system that is going to work for your company, getting it to work repeatedly over and over until…
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Paper newsletters aren't dead, with Rashi, Good Neighbours Charity.
Rashi spoke to James about using newsletters, and how they shouldn't be underestimated. She speaks about how the written word is still very much alive, and a consistent newsletter builds a relationship with its readers, stays very personalised and carries the brand voice with the added bonus of...
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From auction hammer to viral hit, with Sam Edge, G3 Vehicle auctions
At the Leeds marketingSHOWCASE, James spoke to Sam about the transparency of car auctions, and how they managed to change the perception of buying cars, by using video. Sam speaks about the success of using YouTube and specialist YouTubers to use car auctions for their content and how people are...
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B2B buyers aren't robots! with Michelle Hurford
At the Leeds marketingSHOWCASE, James spoke to Michelle about B2B marketing in the field of professional services - and the art of wearing many marketing hats! Michelle speaks about being very passionate about the reality of using human-to-human connection when marketing B2B - and what it doesn't...
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Student engagement, trends and Nandos, with Oli Ross, Head of Partnerships of SubTV
At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students! He told Alix about expectation Vs. reality when it came to the launch - and how engagement was not as strong as they thought after a year long build! They learned the...
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Beyond the open day: Gen z, data laws, and brand with Matt McDonald, Senior Marketing Lead at the University of Huddersfield.
In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering. Matt told James that there is a lot more to deal with than people think when marketing in higher education, including...
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The challenge of strategic evolution & scaling, with Alex Hodgson, Marketing Manager at One2Call
In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their marketing. He spoke about having a few years away and how many aspects needed to change on his...
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Security, Strategy, and Solicitors - with Susan Wilkinson, Marketing Manager at Rothera Bray Law Firm
In the first marketingSHOWCASE podcast of 2026, Susan speaks to James about the complex world of marketing in a legal world: the importance of branding, trusting a legal firm and getting the name and personality out there. James asked about the client journey, data, GDPR and spinning plates!…
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The impact of an external environment on marketing, with Cheska Hardie, Radio.co
Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business,...
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Speed VS authenticity with Guy Woodcock, Marketing Manager, GJD
In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance.…
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Standing Out in a Noisy World, with Jordan Yates, Creative Director, Studio Antigravity
In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference between being remembered or ignored. They explore what separates standout brands from…
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Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways
Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing. Sometimes its difficult to adapt in marketing, especially in a small team. Not only do you have to to adapt to constant change, keep up with new trends…
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The importance of a strong website with Lauren Satchwell, Head of Marketing, Rimm Sustainability
Our second guest at marketingSHOWCASE Birmingham was Lauren. She feels very strongly about the importance of websites. A website is the modern front facing platform for your customers/users/clients. It establishes credibility, builds trust, and creates a positive first impression for potential...
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Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice
Our first guest at marketingSHOWCASE Birmingham is Michael Younger, Head of Marketing at Treetops Hospice. In a time when our inbox, feeds and chat are swimming with the subject of AI, Michael speaks to James about how we need to concentrate on putting people at the forefront of marketing a...
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Building communities in the age of AI, with Samantha Goodwin, Headstar - a specialist finance recruitment consultancy
Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking at the importance of communities As a one-person marketing department, she runs everything…
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Exploring the gap between access and expertise in the age of AI, with Rosie from Squire Patton Boggs
Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing. They discussed the very on-point question about AI - is it going to take over our jobs, or is it going to make out lives easier?...
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Why B2B marketing needs to be personable, with Megan Brink, the Harworth Group
Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies. She spoke to James about how we look at how people are at the heart of every business and what that means for marketers, including the importance of building an avatar.…
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Importance of sustainability in marketing
We talk to Megan Witty from Rainforest Concern at marketingSHOWCASE Bristol, on 7 October 2025.
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How to become a one person marketing machine
We chat to Cato Goffin at marketingSHOWCASE in Bristol, on 7 October 2025.
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Challenges of purpose-driven communications on digital platforms where memes and more extreme content garner the most attention
We speak to Cathy Evans from Land App at marketingSHOWCASE Bristol on 7 October 2025.
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The future of search, with Ben Foster, CEO, The SEO Works
Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients. He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing...
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Big changes in content and search with Claire Daniels, CEO, Trio Media
Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work. As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct…
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Ideation, frameworks and AI research boards with Tom Maskill, COO at Webmart
Tom Maskill is the CCO at Webmart, a sustainable marketing agency. he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing...
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How AI takes the stress out of trips, with Ted at DotDigital
Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple! Alix of course also spoke to...
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Trust, ethics and autocues with Jon Mowat, founder of The Hurricane Group
Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line. Jon went on to say that If your personal brand uses AI to have conversations with customers;...
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AI for personalisation with Attila Csak, Conversational Marketing Expert at Leadoo Marketing Technologies
Attila spoke to Alix King about how AI has improved businesses - and marketing. They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024. In March 2025 it was announced that there were a...
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Curious about AI, with Alicia Torres, Senior Marketing Manager, Force24
Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business... Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could…
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Glass half full marketing, with Rae Dixon, Brand Manager at Gattaca
Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries. Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the...
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Fibre, relationships and dolphins with Andrew, Marketing Director at the Elevate Group
Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry. He spoke to James about keeping businesses going with network connectivity, building awareness on internet...
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Key words, conversations and trust issues with Hayley from Hayley Bonnick Marketing
Hayley runs a marketing agency, helping B2B businesses grow. She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others. They discussed the future of B2B email…
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Record deals, footie and consistency, with Barnaby Crawshaw, Marketing Manager, PAL Hire.
Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'. He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and...
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Entertainment, story telling and sound with Emma Bilardi, Founder, inthemixr.co.uk
Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens. Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies…
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Bitesize, the Euros and Transformations, with Dan Morehead, Head of SEO at Channel 4
James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel... Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press,...
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Buying vans, leads and AI, with Jon Dytor, Head of Digital, Close Brothers Merchant Bank
James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons. Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide…
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Playing with AI (or A up!) and marketing inspiration - with Richard, CEO, The Marketing Optimist
The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester. Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or…
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Video MADE the radio star, with Ross Sterne, SUSU Media
Ross is the Video Production Manager of SUSU Media, part of Southampton University. They provide video content for businesses and charities, but also hold video marketing consultation for those still hesitant to dip their toes in the video pool. Ross spoke to Alix about not being scared of video,...
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Content, PR and ponies with Nicky Rudd, Padua Communications
Nicky runs a communication agency in the New Forest that offers PR, strategic marketing, project management and content creation. She spoke to Alix about offering all comms or one type of comms, the variety of their work and clients they work for - from working with for a data analytics company...
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Association and affiliation with Lee-Ann, from Affiverse
Lee-Ann spoke to Alix about affiliate performance marketing and how it is good for small budgets, how she loves it because its relationship-led. Lee-Ann explains all about how the affiliation relationship works, how brands can benefit from each other and even get a kickback from it... Listen to…
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Expressing yourself with marketing, Kordelia, marketing apprentice at Shoots Training
Kordelia spoke to Alix about spending her time thinking of different psychological ways of how to engage with an audience. She shared how there is too much pressure for further education and how she knows that an apprenticeship is correct for her. She talks about apprenticeships giving here more...
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Property and no monotony , with Jennie Fundell from White & Sons
Jennie spoke to Alix about working on newspapers and falling into property marketing... She spoke about being a one person team, the diversity of the property business and the misconception that the marketing is for the buyers, but Jennie's main job is marketing the business to get people to sell...
About this show
We bring you conversations recorded in the studio at marketingSHOWCASE events around the UK.Our host James Marriott chats to experts from right around the world of marketing to get their insights into the industry, the latest trends, what's working and what's not, their wins and challenges - and loads more.---------Find out more about marketingSHOWCASE and upcoming events at https://mktgshowcase.co.uk/Get a taste of what marketingSHOWCASE is all about on YouTube: https://www.youtube.com/@marketingshowcaseFind James on LinkedIn: https://www.linkedin.com/in/james-marriott-podcast/James' business Sound Media takes care of the studio and all the production and editing: https://wearesoundmedia.com/---------In this ever more competitive world, agility and innovation are the watchwords of success. Adapting and evolving to meet new challenges, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth.Our mission: to share our combi
Hosted by
marketingSHOWCASE / Sound Media
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