Markigy: The Science of Marketing Strategy

In this episode, Leanne sits down with Justin Zimmerman to break down why most marketing strategies fail and how partnership-led ecosystems are quietly outperforming traditional demand generation. From third-party trust models to multi-channel audience building, they unpack how to turn virtual events, newsletters, and communities into a compounding growth engine rather than one-off campaigns. If you're trying to build a pipeline without burning budget- or stand out in an increasingly noisy AI-driven market- this episode is your blueprint. 🔍 What You’ll Learn: How to build a partner-led audience acquisition engine The difference between campaigns vs. compounding strategies How to leverage “neutral” brands to increase conversion What AI means for the future of attention and differentiation What AI means for the future of attention and differentiation If you’re tired of low-performing campaigns and want a smarter, trust-driven way to grow, this episode will completely change how you think about marketing. Connect: Justin Zimmerman https://www.linkedin.com/in/justinzim/ www.PartnerPlaybooks.com Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Partnerships Are a Growth Channel—Stop Over-Structuring Them In this episode, Leanne sits down with Shauna Campbell to break down modern partnership strategy, how partnerships actually drive growth, and why most companies overcomplicate them from the start. From integration partnerships to co-marketing and creator collaborations, they unpack how rigid programs, excessive tiers, and slow onboarding processes create friction—and prevent partnerships from reaching their full potential. If you’re building or scaling partnerships and want to move faster, test smarter, and unlock new distribution channels, this episode is for you. 🔍 What You’ll Learn: Why over-structuring partnerships slows down growth How to start partnerships quickly (without formal programs) Why the best partnerships begin as simple collaborations How to test partnerships before scaling them Where partnerships fit across the marketing funnel The difference between partnerships, affiliates, and integrations Why speed and flexibility matter more than perfect structure How partnerships are evolving as SEO declines and paid media costs rise Connect with Shaunna Campbell: LinkedIn:https://www.linkedin.com/in/shaunnacampbell/ Connect with Leanne: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

You Can’t Do Everything: Ruthless Growth Prioritization In this episode, Leanne sits down with Theresa Potratz to break down growth strategy, marketing prioritization, and opportunity cost in modern B2B marketing. From hyper-personalized outbound to mid-funnel conversion gaps, they unpack why most marketing strategies fail—and how to focus on the channels and tactics that actually drive results. If you’re a marketing leader trying to improve ROI, reduce wasted spend, and build a smarter GTM strategy, this episode is for you. 🔍 What You’ll Learn: How to prioritize marketing channels for maximum ROI Why most growth strategies fail in the mid-funnel How to balance paid vs. organic marketing effectively Why not all marketing efforts should be measured by direct ROI How brand, trust, and experience impact revenue How to use AI in marketing without losing strategy Why testing and MVP thinking drive better results Connect with Theresa Potratz: LinkedIn:https://www.linkedin.com/in/theresapotratz/ Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne sits down with Ethan Edwards to unpack one of the most overused—and misunderstood—concepts in modern marketing: authenticity. From agency strategy to building a coffee brand from the ground up, Ethan shares why most brands misuse authenticity and what it actually takes to do it right. If your brand is trying to “sound real” but isn’t seeing results, this episode will challenge your entire approach. Why “Authenticity” Is Often Just a Surface-Level Tactic Most brands treat authenticity like a switch they can turn on—without doing the internal work required to support it. The result? Messaging that feels off, forced, or completely disconnected from reality. The Organizational Risk Behind Real Authenticity True authenticity isn’t just marketing—it requires alignment across leadership, teams, and stakeholders. It means opening the door to real dialogue, transparency, and feedback—something most companies aren’t structurally prepared for. The Difference Between Brand Authenticity and Brand Consistency Not every brand should aim to be “authentic” in the same way. Some of the strongest brands win through consistency, precision, and polish—not transparency. Knowing which lane you’re in is the strategy. If authenticity isn’t embedded in how your company operates—not just how it markets—it will always feel performative to your audience. Get in touch: Ethan Edwards: LinkedIn: https://www.linkedin.com/in/ethankrauseedwards/ Website: https://www.pretentiouscoffee.co/coffee Leanne Dow-Weimer Linkedin: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne sits down with Quincy to unpack the disconnect between marketing leadership and marketing operations—and why understanding the work behind the scenes is essential for building effective marketing organizations. From Martech decisions that create years of technical debt to the communication gap between technical teams and executives, this conversation dives into what really happens when leaders don’t fully understand the systems powering modern marketing. They also explore why curiosity is one of the most underrated skills in marketing—and how translating technical complexity into business outcomes is what separates operators from strategic leaders. Whether you’re a marketing leader trying better to support your team, or a marketing operator trying to get buy-in from leadership, this episode is packed with insights on how to bridge the gap between strategy, operations, and real business impact. 🔍 What You’ll Learn: Why marketing leaders need to understand the work—even if they’re not the ones doing it The hidden cost of incomplete Martech investments and “half-built” tech stacks Why marketing operations professionals must learn to speak both technical and business language How curiosity and asking better questions leads to better marketing strategy Why marketers need to tie their work directly to business outcomes and ROI How internal stakeholder alignment can make or break marketing initiatives   Connect with Quincy Johnson: https://www.linkedin.com/in/qujohnson/ Connect with Leanne: https://www.linkedin.com/in/leannedow/ www.markigy.com   Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Personalization is supposed to build trust. So why does it feel like surveillance? In this episode of Markigy: The Science of Marketing Strategy, Leanne sits down with Danielle Belestra to unpack a growing problem in B2B: We’re over-automating. We’re misreading signals. And we may be quietly eroding the very trust we’re trying to scale. We talk about: When hyper-targeting crosses the line Why “high intent” doesn’t equal revenue AI scraping Reddit for your pricing story Risk-averse marketing teams stuck in analysis paralysis Why brand awareness still matters in 2026 If your top-of-funnel is strong but revenue feels soft, this episode is your reset. Because personalization without context isn’t strategy. It’s noise. And trust is still the real KPI. Connect: Danielle Balestra LinkedIn: https://www.linkedin.com/in/daniellebalestra/ Leanne Dow-Weimer LinkedIn: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne sits down with partnerships leader and multi-hyphenate creator Amanda Nielsen to talk about the real power behind modern marketing: authenticity, community, and the compounding force of partnerships. From reclaiming harmful workplace experiences to navigating sudden layoffs with transparency, Amanda shows how human-first marketing isn’t just refreshing — it’s effective, scalable, and the future of GTM.Be Your Real Self (Seriously): Amanda says being totally honest—even about tough stuff like layoffs or dealing with a jerk at work (which inspired her brand, Thought Leader Labs)—is what actually gets you noticed and builds trust. Forget the perfectly polished stuff.Partnerships are the Secret Weapon for Growth: Teaming up with influencers, consultants, and other partners is way better than cold calls. Why? Because you're borrowing their community's trust, and that shared credibility equals exponential reach (think big companies like HubSpot and Salesforce).Relationships > Fancy Funnels: Stop stressing about perfect marketing dashboards. People buy based on relationships, word-of-mouth, and who they trust, not because they slid neatly through a chart. Amanda's take: Marketing attribution is basically made up. Lead with humanity, not metrics.If you’re burnt out on traditional GTM or craving a more human, flexible path, partnerships may be your next career move — and Amanda’s Pivot to Partnerships cohort is where to start. Check out her Thought Leader Labs store for tech-humor merch, follow her on LinkedIn, and tap into the Markigy community for more episodes that blend strategy, creativity, and real-world marketing science.Connect:Amanda NielsenLinkedIn: https://www.linkedin.com/in/verydemanda/Websites:https://verydemanda.com/https://thotleaderlabs.com/Maven Course:https://maven.com/partnershipsschool/pivot-to-partnerships-the-best-kept-secret-in-go-to-market-careers?utm_campaign=markigypodcast LeanneLinkedIn:https://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford Capital, to explore how modern marketing earns trust in complex B2B environments.Jessica brings two decades of experience across fintech and financial services — and a powerful perspective on why attention, alignment, and authenticity are the true currencies of marketing success.💡 Key TakeawaysAttention is a privilege. When someone gives you their time, marketers have a responsibility to make it worthwhile — not just push products or brand messages.Marketing must span the full customer lifecycle. It’s not just top-of-funnel; it should be integrated across awareness, onboarding, retention, and renewal.Alignment is everything. Sales, marketing, customer success, and leadership must work from a shared strategy and “sing from the same hymn sheet.”Culture drives clarity. Breaking silos starts internally — through transparent communication, meetings with purpose, and consistent internal messaging.Change management is marketing. Internal education, patience, and persistence are key to transforming how organizations view marketing’s role.AI is a tool, not a replacement. Technology can enhance efficiency, but empathy, storytelling, and human oversight make marketing truly matter.Be adaptable. In complex, high-pressure environments, CMOs need to be strategists, educators, and relationship-builders — often all at once.Marketing is a marathon, not a sprint. Sustainable impact takes time, data, and consistent alignment around value creation.🎧 Listen ForReal examples of uniting sales, marketing, and legal teams under a single go-to-market strategy.How to educate internal teams on what “real marketing” means — and earn credibility at the executive table.The future of marketing as an orchestrator: connecting strategy, culture, and technology into one seamless customer experience.🔗 ConnectJessica Zallhttps://www.linkedin.com/in/jessicazall/Host: Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/Website: markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Owning Your Brand Narrative with Melissa RosenthalIn this episode, Leanne is joined by Melissa Rosenthal, co-founder of Outlever and former executive at BuzzFeed, Cheddar, and ClickUp. Melissa shares her journey from scaling media and SaaS brands to building a company that helps others own their narrative and ditch the outdated playbook. Their conversation dives into the collapse of traditional marketing metrics, the hype (and hollowness) of AI-powered content, and what truly drives sustainable growth today.Key themes from the conversation include:Vanity Metrics vs. Real Impact: Why traffic, impressions, and clicks are often distractions—and what to measure instead if you want to build long-term brand value.The AI Gold Rush & Content Saturation: How overreliance on generative tools is flooding the market with sameness—and why human-first, POV-driven content cuts through.Distribution That Actually Works: Why Melissa believes distribution isn’t about channels, but about people—and how to tap into referral networks and real relationships that compound over time.Owning the Message, Not Renting It: The risk of building brand visibility on borrowed channels—and how Outlever helps companies become their own media powerhouse.The Collapse (and Rebuild) of GTM Strategy: A candid take on how go-to-market models are breaking under AI-era pressure, and what new strategies high-growth teams are testing instead.From missed opportunities in content strategy to Melissa’s take on why outbound is on life support, this episode is packed with real talk, marketing strategy that’s built to last, and the mindset shifts needed to thrive in 2025 and beyond.Where to find Melissa:www.linkedin.com/in/melissarosenthal5/https://www.outlever.com/Connect with Leanne:https://www.linkedin.com/in/leannedow/Email: [email protected] Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne is joined by Brennan Tobin, founder of Odd Duck Marketing Group, a growth marketing agency with a specialty in social commerce and TikTok Shop. Brendan shares his journey from top companies to building a nimble agency that helps brands unlock rapid scale. Their discussion dives deep into the strategies, mindsets, and tactical considerations behind social commerce success—and where it can go wrong.Key themes from the conversation include:Speed to Scale: How TikTok Shop offers brands a new seven-figure channel in months—but only if they're ready to iterate fast and accept early failures as critical data. Content at Volume: Why Brendan has changed his mind about prioritizing quality over quantity, embracing high-volume, low-friction publishing to learn what resonates. Audience Segmentation in Practice: How selling the same product to very different audiences requires messaging nuance that marketers often skip. Organic Trust vs Paid Scale: The difference between B2B client acquisition and B2C sales—and why trust-building organic strategies are essential even for agencies specializing in paid social. Real Talk on Who Shouldn’t Use TikTok Shop: Brendan’s candid view on why early-stage brands lacking product-market fit should focus elsewhere before investing in TikTok Shop's resource-heavy demands. Explore how to validate creative ideas rapidly, the importance of creative testing before scaling campaigns, and the traps marketers fall into when they assume tactics are one-size-fits-all.Whether you’re a brand exploring social commerce or a marketer navigating changing buyer journeys, this episode is packed with practical insights, cautionary tales, and a refreshingly honest look at what drives real results.Where to find Brennan:LinkedIn (look for the 🦆 emoji next to his name)Connect with Leanne:https://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity.We explore:Why strategy without execution is just a slide deckHow growth hides operational debtCommunicating the value of ops (without sounding like a broken record)The order of operations: people → process → techScrappy pilots vs. shiny platformsWhy data quality is non-negotiable in an AI worldDarrell also opens up about hard lessons from his career—like how being a brilliant SME isn't enough if you can't translate your impact—and how writing everything down became the game-changer for both his leadership and creator journey.Whether you're a CMO, a RevOps leader, or someone who’s just tired of firefighting instead of building, this one’s for you.Connect with Darrell Alfonso:LinkedIn: https://www.linkedin.com/in/darrellalfonsoNewsletter: https://darrellalfonso.substack.com/Connect with Leanne Dow-WeimerLinkedIn: https://www.linkedin.com/in/leannedow/ Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems.Oleg shares how startup founders and marketers can escape the “tactics trap” by focusing on what not to do, using data-driven customer insights, and applying just enough structure to unlock scale without rigidity.Leanne and Oleg dive into:● Why smart marketing systems aren’t bureaucratic; they’re accelerators● The difference between content that drives trust vs. content that collects likes● Why repetition is branding and boredom is a feature, not a flaw● The overlooked power of asking “what should we not do?”Whether you're drowning in ideas or unsure what to prioritize next, this episode is a strategic reset for marketers and founders ready to build sustainable traction that lasts beyond launch.🔗 ConnectOleg Kovalevhttps://www.linkedin.com/in/alecko/Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire marketing and operations teams.From the early days of Zapier and logic-based automations to today’s AI-powered agents that make decisions, execute tasks, and even tattletale on risky customer interactions, this conversation spans the full evolution of intelligent automation. But it’s not just about convenience, it’s about responsibility.Leanne and Stephen dive into:The difference between automation, AI-infused tools, and true AI agentsHow to build safe guardrails to reduce hallucinations and ensure accuracyReal-world examples of agents managing CRM updates, meeting notes, lead routing, and at-risk flagsThe disappearing “middle” in marketing teams—and why future marketers must master both AI fluency and strategic judgmentWhy senior leaders need to control, not just use, AI—and how to start experimenting safely todayWhether you're just starting with AI tools or already building your own agents, this episode offers insights, practical advice, and future-facing strategy on navigating the AI-powered workplace.🔗 Connect Stephen Stoufferhttps://www.linkedin.com/in/stephenstouffer/Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne Dow-Weimer sits down with Jesse Harris, Senior Editor at Brand Lab, to unpack how deep audience research—not assumptions—should guide your marketing strategy.From understanding chemists’ actual content preferences to exposing the myths around AI adoption in technical fields, this conversation is packed with insights on what it really takes to connect with niche, specialized buyers.Whether you're marketing to scientists or just trying to stop your team from chasing fluffy content trends, this episode is a must-listen for B2B marketers who care about relevance, rigor, and ROI.🔍 What You’ll Learn:Why removing personal bias is essential to building customer-first contentThe difference between content that educates vs. content that convertsHow scientists prefer to consume information—and why it mattersWhat your audience’s aspirations reveal about your GTM contentSurprising data on AI skepticism in highly technical industries 🧪 Bonus Insight:Marketing to technical audiences? Whitepapers might be “unsexy,” but when done right, they’re your secret weapon.Connect with Jesse Harris:https://www.linkedin.com/in/jesse-ji-harris/Read the research:https://acsmediakit.org/blog/resources/marketing-for-chemical-sciences-survey-report/?src=BrandLab&partnerref=KitResourcePageConnect with Leanne:https://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.🔑 Key Takeaways:The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.Data-Informed Decisions: How to create cohort models to measure performance from awareness to bookings—and why finance should be in the room.Avoiding Common Pitfalls: How disjointed plans and incomplete data lead to inefficiencies (and how to fix it).Future-Proof Strategies: The importance of building scalable processes early, even if you're a small business.Candid Insights: Why "celebrating failures" can lead to faster solutions and stronger teamwork.🎧 Listen now to learn:Darren's experience with $6M in inefficient spend and the lessons learned.The role of leadership in ensuring cross-functional alignment.How AI is reshaping marketing, from outbound strategies to brand-building efforts.Why your CEO needs to roll up their sleeves and visit the "gemba."🔥 Quote of the Episode:"Don’t come to me with problems unless you’ve got solutions you’re working on." — Daren LaudaConnect with Daren:https://www.linkedin.com/in/darenlauda/www.outsetops.comConnect with Leanne:https://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships. Trust as a Foundation in Marketing:Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.Content Strategy for Diverse Audiences:Tailoring content to different stakeholders, from C-suite executives to operational staff, James shares how finding a way to build value by focusing on the importance of professional development content in an industry often lacking clear career progression resources was foundational to a high-value, trust-building content strategy.Human-Centered Relationship Building:Authentic, non-sales-focused interactions create connections that matter. Companies can earn trust and develop lasting partnerships that drive both business and social impact by creating platforms to elevate others' voices, such as interview-based podcasts.Whether in B2B, B2C, or any industry that values authenticity, this conversation is packed with actionable advice to help elevate your marketing efforts.Connect with James:https://www.linkedin.com/in/jamesfurbush/Connect with Leanne:https://www.linkedin.com/in/leannedow/www.markigy.com MMdosBMaX0EyN9kOjTyt Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up. Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways: The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable brands to deliver genuinely one-on-one experiences. This includes adapting product recommendations and interactions based on individual preferences and behaviors, offering a deeper level of engagement than traditional segmented marketing​Privacy and Data Usage Concerns: Privacy issues associated with hyper-personalized marketing are highlighted, especially the tension between consumers' expectations for convenience and the protection of their data. Marketers must recognize the importance of balancing personalization with consent and privacy regulations, as well as the challenges of data hoarding by companiesThe Role of Cultural Differences: Cultural variations in the perception of data usage and privacy are examined, noting that attitudes toward privacy and data sharing vary widely across regions. The speakers discuss how these differences impact marketing strategies and consumer trust in various global markets​Connect with Vincent:https://www.linkedin.com/in/koconder/https://x.com/vincent_kocConnect with Leanne:https://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

On this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone.We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools.We'll cover:Building Strategy Through Marketing Operations (MOPs): Britney emphasizes how her experience in Mops transformed her approach to digital strategy, enabling her to leverage tools and technologies to their full potential and create personalized, data-driven marketing campaigns.The Power of Personalization Beyond Basics: Advanced tools and a deep understanding of data allow dynamic, personalized email campaigns beyond basic tactics, like using the recipient's name, to establish meaningful customer connections.Maximizing Tool Potential for Efficiency: Many companies underutilize their marketing tools due to limited knowledge, and the importance of having experienced team members to fully exploit the capabilities of platforms like Marketo to improve processes and strategy execution.Whether you realize it or not, MOPs is the backbone of your marketing department’s abilities. This episode provides essential insights into the systems, talent, and strategies needed for long-term success. Grab a coffee and join us! Find Britney Young at:https://www.linkedin.com/in/britneynyoung/Find Leanne Athttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs), exploring its critical role in modern marketing. As businesses scale, it’s essential to think strategically about the talent and systems involved in this function.We'll cover:The key differences between Marketing and Marketing Operations—what MOPs is, and importantly, what it is not.How MOPs fits (or doesn't fit) within strategic organizations, and why it matters to leaders and marketers alike.Who should care about MOPs, and the value it brings to both growing companies and established enterprises.Real-world examples of how MOPs can elevate marketing efforts, streamline processes, and drive data-informed decisions.A forward-looking perspective on the future of MOPs and how it's evolving to meet new challenges in a fast-paced, tech-driven landscape.Whether you're a marketing leader or just discovering MOPs, this episode provides essential insights into the systems, talent, and strategies needed for long-term success. Grab a coffee and join us!Let's Connect!Find Mike Rizzo at:www.MarketingOps.comhttps://marketingops.com/mopsapalooza24/?utm_source=Markigy+Podcasthttps://www.linkedin.com/in/mikedrizzo/Find Leanne Athttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

On this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value. Key Takeaways:Responsible Use of Martech and Data Stewardship: Marketers must be transparent and responsible with customer data, ensuring trust is built between the brand and consumers. Trust is critical, as many consumers will avoid interacting with brands that they do not trustBalancing Generative AI with Traditional AI: The discussion highlights the value of using generative AI in marketing but also underscores that traditional AI remains more reliable for solving specific problems. Brands should avoid overindexing on generative AI and focus on combining both forms of AI in their strategiesFuture of Marketing Focused on Consumer Empathy: The future of marketing lies in becoming more customer-centric, understanding consumers’ preferences, and delivering personalized experiences. Brands that prioritize empathy, listen to customer needs, and provide transparency will stand out in a crowded marketTune in as they share insights on navigating the ethical challenges of data-driven marketing, drawing from decades of experience and real-world case studies Additional Resource:sas.com/genai-marketingGet in touch with Jon Moran: www.linkedin.com/in/jonathanmoran/Leanne Dow-Weimerwww.linkedin.com/in/leannedow/www.Markigy.comwww.LeanneDowWeimer.com   Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join me and my guest Michele Nieberding, as we see what a top 100 Product Marketer has to say about solving the complex features and products we encounter and making them compelling to the customer We're going to be LIVE-> Talking about what works, who and when it works, and getting to know more about Michele!Michele is an active speaker and contributor in the product marketing community, sharing her insights on topics like go-to-market strategies and product launch best practices.Get in touch with Michele:LinkedIn:www.linkedin.com/in/michele-nieberding/Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"?  Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.Neuroscience and Branding: Brands are deeply ingrained in consumers' minds as a constellation of neural connections. These connections, however, are not permanent and require ongoing reinforcement through deliberate and relevant consumer touchpoints.Balancing Product and Brand Development: Organizations need to balance between product development and brand investment. For most startups, establishing product-market fit should precede significant brand investment, except in cases where the brand itself is the primary value driver, such as in luxury or lifestyle brands.Whether you’re a Fortune 500 or a startup, these neuromarketing insights will change the way you think about your business, the branding, and the relationships you’re creating with consumers.Connect with Matt JohnsonLinkedin: www.linkedin.com/in/mattjohnsonismeWebsite: www.neuroscienceof.comConnect with Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Kerry Guard CEO of MKG Marketing joins to discuss how to move to making impactful marketing decisionsHere are three key takeaways:Building Brand Trust:The importance of shifting from traditional lead generation to building long-lasting brand trust and authenticity, especially in complex industries like cybersecurity and data management.Quality over Quantity in Leads: Why focusing on high-quality leads is more effective than chasing large numbers, and shares strategies to identify and nurture these valuable leads.Role of AI in Human Connection: How AI can support marketing efforts without replacing the human touch, emphasizing the need for maintaining personal connections and understanding your audience.Tune in to learn more about how to enhance your marketing strategies by focusing on genuine relationships and optimizing your efforts for maximum impact. Be sure to Like, Follow, Review and Subscribe!Connect with Kerry:LinkedIn: https://www.linkedin.com/in/kerryguard/Website: https://mkgmarketinginc.com/Connect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing. Here are three key takeaways:The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients.Balancing Data and Context: Integrating data and context is crucial to effective marketing. Marketers should combine these elements to create a more comprehensive and effective strategy.Leveraging Engagement Tactics for Better ROI: Insights on various engagement tactics that drive better ROI, such as webinars, micro-sites, and content syndication. Leverage your target audience by selecting reputable publications and platforms to ensure quality engagement and generate qualified leads.Tune in to learn more about how to enhance your marketing strategies by focusing on genuine engagement and optimizing your efforts for maximum impact.Connect with Frank:LinkedIn: www.linkedin.com/in/frankschieber/Connect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations.Key Points:The Importance of Clean Data and AI Integration:Importance of a clean data foundation for effective segmentation and activation across channels, leading to a better buying journey.Adapting to Data Privacy Changes:Shifting from traditional methods, such as third-party cookies, to cohort analysis and first-party data utilization. Marketers must adapt to these changes to maintain relevance and compliance while leveraging their own data assets.Entrepreneurial Mindset and Innovation:the importance of innovation, adaptability, and perseverance in the face of challenges like data privacy changes and market shifts. Lessons for aspiring entrepreneurs and marketers looking to navigate the evolving Martech landscapeConnect with Chris:LinkedIn: www.linkedin.com/in/cdaglowConnect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine. The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides. Key Points:Career Journey:Stefan's transition from sales to product marketing.Importance of sales experience in understanding customer journeys.Marketing Misalignment:Common issues causing poor B2B marketing.Solutions for better alignment between marketing and sales.Cross-Department Collaboration:Strategies for building trust and effective communication between teams.Enhancing marketing efforts through seamless collaboration.Connect with Stefan:LinkedIn: /www.linkedin.com/in/stefan-gladbach/YouTube: Product Marketing ChroniclesConnect with Leanne:LinkedIn: www.linkedin.com/in/leannedow/Website: www.Markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Advertising Elasticity and Strategic TimingJoining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.Key Takeaways:Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.Strategic Timing for Advertising: Gain insights into why certain times of year can be more cost-effective than others beyond seasonality.Personalization and Data-Driven Marketing: We continue to look into best practices for attribution, hyper-personalization and shared learnings from attending a recent conference where these were the focus. Today's conversation with Branden highlights there are more nuanced metrics that impact our strategies and their effectiveness to consider. He emphasizes the importance of continuous learning and dedication to help stay adaptive, creating value for businesses and their customers. Stay Connected:Branden Cobb:www.marketingexec.ushttps://www.linkedin.com/in/brandencobbLeanne:Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.Episode Highlights:Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates to business value.Competing in Saturated Markets: Learn strategies for smaller businesses to stand out against industry giants through tailored SEO tactics.Key Takeaways:Prioritize SEO strategies that directly contribute to revenue.Invest in high-quality content that addresses specific customer pain points.Target niche markets to attract highly qualified leads.Conclusion:Sam Dunning shares invaluable SEO strategies that focus on tangible business results. This episode is packed with actionable advice for businesses aiming to enhance their online presence and achieve sustainable growth.Connect with Sam:LinkedIn: www.linkedin.com/in/samdunning/Podcast: Breaking B2B PodcastWebsite: www.BreakingB2B.comConnect with Leanne:https://www.linkedin.com/in/leannedow/www.Markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.Key Points:Explore Robyn's career trajectory and her strategic moves in the marketing world.Understand the integration of content marketing as a central, strategic function.Learn why content should lead business strategies to enhance customer relations and drive growth.Hear Robyn’s thoughts on the future interplay of AI and human creativity in content creation.Marketing professionals, business leaders, and anyone interested in enhancing their organization’s impact through strategic content deployment should listen to this episode.Perfect for those looking to transform their content approach into a robust strategic asset, instead of order takers and survival asset makers.Robyn Showers:  https://www.linkedin.com/in/robynshowers/Leanne Dow-Weimer: https://www.linkedin.com/in/leannedow/ Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising.This episode offers an in-depth look at:Trevor's unique experiences with startups and major corporations.Insightful discussion on competitor displacement and the importance of naming names in marketing to stand out in today's saturated tech landscape.Practical advice for marketers on crafting impactful, fearless competitive strategies, including who your competitors areA candid conversation on the intersection of sales and marketing, exploring how each can enhance the other in a symbiotic relationship.Whether you're a marketing professional, a business owner, or just fascinated by the evolution of digital media, this podcast provides valuable insights and real-world examples to help you navigate the complexities of online marketing and gain a competitive edge.Connect with Trevor on LinkedIn:https://www.linkedin.com/in/trevorjvw/Be sure to catch his countdown to RSA Livestreams on LinkedIn!Connect with Leannehttps://www.linkedin.com/in/leannedow/www.markigy.comDon't forget to subscribe to this podcast for more valuable lessons from marketing leaders and innovators  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is not just one of personal triumph but also a masterclass in leveraging life's lessons to build and scale successful business ventures. Below are the key takeaways and highlights from our conversation:From Martial Arts to Entrepreneurship: Discover how Zach transitioned from being a professional martial artist to embracing the world of entrepreneurship, and the lessons learned along the way.The Power of Authenticity and Adaptability: Zach emphasizes the critical importance of authenticity in building relationships with customers and adaptability in navigating the ever-changing business landscape.Resilience Through Adversity: Zach shares his experiences of overcoming significant setbacks, including a failed business during COVID, and how these challenges fueled his drive for success.Continuous Learning and Passion: Learn why continuous improvement and a passion for what you do are indispensable ingredients for long-term success in any field.Future Trends in Marketing: Zach and Leanne delve into the future of marketing, focusing on the shift towards relationship-focused strategies and the importance of creating genuine community connections around your brand.Episode Highlights:The transition from athlete to entrepreneurEmbracing authenticity in businessOvercoming failure and learning from setbacksThe significance of passion and continuous learningPredictions on the future of marketingWhether you're an aspiring entrepreneur, a marketing professional, or simply someone interested in personal growth and business strategy, this episode offers valuable insights into the power of resilience, the art of marketing, and the importance of staying true to one’s values and passions.Connect with Zach Carlin:LinkedIn: Zach CarlinSummit Chasers Network: WebsiteInstagram: @SummitChasersNetworkLeanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.comDon't forget to subscribe to this podcast for more inspiring stories and valuable lessons from marketing leaders and innovators across various industries. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing. We explore:The Importance of Fundamentals in Marketing and Entrepreneurship: Melissa emphasizes building solutions that serve humanity, showcasing the power of fundamental values in marketing and entrepreneurship.The Role of Marketing in Creating Value: We investigate marketing's critical role in not just promoting but genuinely adding value to products and services for the worldHuman-Centric Approach to Business and Marketing: Focusing on the importance of establishing meaningful connections in marketing strategies Cutting Through the Noise with Simplification: How simplifying efforts to what truly resonates, aligning closer with core business objectives workFuture of Marketing: Customer Focus and Business GoalsTune into our discussion around the importance of fundamental values in marketing, the significance of a human-centric approach, and the necessity for marketers to constantly question the 'why' behind their actions to create genuine value. Stay Connected:Leave Us a Review: Enjoyed the episode? A quick review wherever you listen to podcasts, but especially Apple,  helps more marketing enthusiasts find us and grow our community.Find out more about Mellissa:https://www.linkedin.com/in/melissammoody/Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.comResources mentioned:https://nuttr.ee/Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world By Derek Weeks Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈 We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.During our conversation, we explore:Budget cuts and returning to fundamentals: Companies need to figure out how to differentiate, and they need the right foundation to get thereNavigating marketing challenges internal to your team: Emotional intelligence isn’t a fluffy nice-to-have, it’s the backbone of a high-performing internal team, upwards and downwards.Innovation and Risk-taking in Marketing: Pay-to-play is getting more expensive, how can you be bold? How can you cut through the clutter? Alex shares where the opportunities are. We wrap up the episode with amazing takeaways and advice when Alex answers the big questions.  Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Reach out to Alex Montas: https://www.linkedin.com/in/almontas/www.alexmontas.comTo Leanne Dow-Weimer:https://www.linkedin.com/in/leannedow/www.markigy.com  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Joining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies Key Takeaways:The Shift from Engineering to Marketing: Neil takes us through his intriguing career transition, revealing how a solid technical foundation can lead to marketing innovation.Adapting to Market Dynamics: The only constant in marketing is change. Learn how Neil stays ahead, adapting strategies to meet evolving customer needs and market trends. This segment is a goldmine for marketers aiming to stay relevant.Insights for Aspiring Product Marketers: Neil shares invaluable advice on skills, mindset, and strategies for success, and differentiates between different types of product marketing. Today's conversation with Neil not only highlighted the interconnectedness of technical and marketing disciplines but also underscored the importance of adaptability and customer-centricity in crafting effective marketing strategies. Remember that the path to marketing mastery is paved with continuous learning, testing, and evolving. Stay Connected:Subscribe to Our Newsletter: Get exclusive insights, summaries, and resources delivered right to your inbox.  https://markigy.ck.page/ad2ef4f78eLeave Us a Review: Enjoyed the episode? A quick review wherever you listen to podcasts, but especially Apple,  helps more marketing enthusiasts find us and grow our community. Find out more about Neil:https://www.linkedin.com/in/neilpshah/Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.In our conversation, we tackle key takeways, including:🚀 Linda’s journey from subject matter expert to copywriting👂Content vs Copywriting📊 The Power of Conversion Copywriting💡 How behavioral science plays a pivotal role in copywritingLinda and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate using the right words to hit your marks.. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟Find out more about Linda:https://www.linkedin.com/in/linda-melone/www.thecopyworx.comLeanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether it’s as a writer, strategist, or host, Christina’s dedication to cultivating customer delight is clear throughout her & the customer’s successes. In our conversation, we tackle pressing topics, including:🚀 Differentiating why companies need Chief Customer Officers👂 Being a shepherd across silos and departments to increase customer satisfaction📊 How customer journeys are not a linear pathway💡 How brands can integrate empathy and delight into creating real customer relationshipsChristina and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate creating customer-centric strategies that hit their marks. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟 Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.📊 Building Effective Strategy: Nicky guides us through the steps required to create an effective marketing strategy framework. The conversation also addresses common challenges that marketers encounter when transitioning to a strategic mindset.Tune in to this episode and elevate your marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable tips and inspiration to help you excel in the ever-evolving marketing arena. Don't miss out on valuable insights that can reshape your marketing approach.   Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.During our conversation, we explore:Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriate audience effectively makes a difference.Insights on Customer-Centric Marketing: The importance of storytelling and understanding customer needs, irrespective of whether the focus is on B2B or B2C markets. Navigating Challenges in a Startup Environment: Valuable insights into the realities of marketing within a high-stakes startup environment and the lessons learned from navigating such challenges.Exploring Future Trends in Marketing: The implications of recent tech industry layoffs and the increasing need for marketing strategies that are both creative and adaptable. The necessity of balancing innovation with practicality in both large corporations and startups, and how this balance will shape the future of marketing.Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.Like, follow and subscribe to Markigy: The Science of Marketing Strategy#Ad -->Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trialAnd don't forget to use your specific url: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=markigy Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looking to build a personal brand or pitch your entrepreneurial vision, RajNation's unmatched creativity and knack for setting you apart can lead to remarkable success.During our conversation, we explore:🚀 Translating Your Vision: Transform the abstract concept of your product or service into a compelling and meaningful value proposition that resonates with your audience.💼 Navigating Investor Pitches: Insights on the highs and lows of pitching to investors. Discover common pitfalls to avoid and strategies to increase your chances of securing funding.📊 The Formula: Dive deep into the unique formula RajNation uses to create Hype Decks that captivate and persuade. Learn how to approach it the right way to maximize its effectiveness.💡 Fostering Creativity and Connections: Unleash the power of creativity to forge meaningful connections with your audience. RajNation sheds light on the art of building a music album that shares the journey of entrepreneurism.Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.Check out the Album!GOAT To Market streaming everywhere Apple Music: https://music.apple.com/us/album/sancerrely-yours/1705485144?i=1705485255 Spotify: https://open.spotify.com/track/5XjINB4ppQl48puZXTp03M?si=ab2cd1a49eda4296#Ad -->Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trialAnd don't forget to use your specific url: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=markigy  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the acquisition phase or scaling publicly traded companies, Brian's bold strategies and hard work create awe-inspiring case studies.In our conversation, we tackle pressing topics, including:🚀 Translating the needs and abilities of a big marketing department for startup success.👂 Listening to customers to uncover their unspoken needs.📊 Avoiding data myths and focusing on real, not perceived, competition.💡 Succeeding in the current market landscape.Brian and I dive deep into these areas, providing practical advice and real-world examples. Join us as we navigate the intricacies of strategic marketing without unlimited resources. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟Bonus:Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=markigy Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.Timestamps00:02:26 Entrepreneurial journey from marketing to tech space.00:06:19 Recognized the value of organizational alignment.00:08:49 Wine and gifts as experimental marketing tactic.00:11:54 B2B organizations need systematic feedback process.00:15:28 People jumped into ABM without understanding fundamentals.00:18:30 Desire for new team structures and strategies.00:22:40 Trusting intuition leads to seizing opportunities confidently.00:26:28 Maintain professionalism, but prioritize self-care.00:28:17 Marketing should integrate with customer interactions for success.00:33:12 Redefining success, asking important questions, unique perspective.00:37:01 Saying no in marketing is fundamental for innovation.00:38:36 Expresses gratitude and signs off with contact details. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

True leadership is about listening.You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.And that’s especially true at the startup stage — and doubly so when engaging in category creation.That’s something our  latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring their full selves to the table, showing up authentically and honestly.In this episode of Markigy, Crystal and Leanne discuss:How marketers can benefit from listening and learningThe importance of value-alignmentHow to cultivate customer relationships and lead more effectivelyHow to embrace customer stories and level up your marketingWhy DEI builds stronger organizationsThe importance of defining “good” in the workplaceThe actionable takeaways mentioned in this episode are:Listening to your customers and key stakeholders is the key to long-term success DEI efforts aren’t just for show — it’s the secret to stronger businesses and better outcomes for everyone involvedSmaller organizations need to capitalize on their nimbleness advantageTo learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation. Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth.Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leadership roles throughout his career — and how he’s moving beyond the acronyms and initialisms to define product led growth in a more meaningful way.This episode explores how marketers can do more by leaning into empathy, better understanding their business and kicking their initialism habit to better define their goals and purposeIn this episode of Markigy, Peter and Leanne discuss:Why initialisms and acronyms are often just laziness in disguise.How to foster a stronger relationship between marketing and sales.Marketing metrics and when a marketer should want a quota. Marketing leadership and getting more from your teamsThe actionable takeaways mentioned in this episode are:Referrals are worth a thousand hours of research. Results matter more than labels — acronyms are often laziness disguised as innovation.Accurate language and clear communication is essential for building trust.Empathy empowers marketers and sales teams alike to take greater ownership of their shared goals.Marketers should be eager for quotas, but only when they understand the entire customer journey and their role in it. To learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

At the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing. in this ever-evolving landscape, it's easy to be swayed by the newest platforms and trends. But amid the unpredictable tides of shifting algorithms and corporate buyouts, there's one medium that has consistently stood the test of time: email.Yet, despite its longevity and the freedom it affords, many marketers struggle to reap the full benefits of email.Casey Hill, Sr. Growth Manager at ActiveCampaign returns to the show to share the many secrets to successful email marketing.In this episode of Markigy: The Science of Marketing Strategy, Casey and Leanne discuss:The evolution of email marketingThe importance of optimizing your owned channelsCrafting the perfect subject lineThe value of curationThe key to successful email marketing partnershipsThe actionable takeaways mentioned in this episode are:Make your subject lines more specific and maximize your ROIDon’t confuse your reader with too many CTAsEmail marketing partnerships aren’t one-and-done; they are long-term plays predicated on building trust To learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

For every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization. Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find the marketing solutions that build the best bridges to the customer.He joins the show to share how marketers can home in on the best solutions for their organization, using the full palette of options available to them. In this episode of Markigy, Ryan and Leanne discuss:Integrated Approach to Marketing: Both Ryan and Leanne discuss the interconnectedness of different aspects of marketing. They emphasize the importance of integrating strategies, such as SEO and demand gen, rather than viewing them as isolated tasks.Demand Generation's Evolving Role: Ryan highlights how the role of demand gen has expanded over the years. What was once a specific job has now become an all-encompassing role, mirroring what a marketing manager did in previous times.Diverse Skill Set Requirement: Both speakers touch upon the necessity for marketers to possess a varied skill set. Whether it's SEO, paid media, content distribution, or CRM management, modern marketers need to be well-rounded.Value of Problem Solving: Stemming from Ryan's STEM background, there's a strong emphasis on viewing marketing challenges as problems to be solved. This analytical and problem-solving approach is presented as invaluable in the marketing field.Company Personalities & Custom Solutions: Leanne introduces the idea that companies have unique personalities, backgrounds, and needs. Hence, one-size-fits-all solutions often don't work, and strategies should be tailor-made.Growth and Strategy Balance: Ryan's role is centered on both immediate problem-solving (micro-level tasks) and long-term organizational impact (macro-level tasks). The theme here is the importance of balancing immediate needs with long-term strategy.The actionable takeaways mentioned in this episode are:Diversify Skills: In the evolving digital world, expertise in a single area isn't enough. Constantly broaden your skills, from SEO to CRM, for adaptability.Tailor Strategies: Avoid generic approaches. Understand your company's unique needs and craft specific strategies for the best results.Use Attribution Tools: For clear ROI insights on campaigns, invest in accurate tracking tools like UTM parameters.Embrace Integrated Marketing: Rather than isolating marketing components, view them as interlinked. Combined efforts, like SEO and content, often yield greater results.To learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them.He joins the show to share the insights marketers can glean from cybersecurity to craft an impenetrable marketing strategy that achieves results. He points to the many many gaps present in most B2B marketing and presents the best ways to close them.In this episode of Markigy, Clark and Leanne discuss:How to test your marketing with surprising and clever strategiesThe dangers of cramming your ICP in too small a box.The importance of marketing to the practitioner and not just the C-suite.Dark social and learning the cold, hard truth about your brand.Customer data and how to use it.The number one question every marketer needs to ask themselves.The actionable takeaways mentioned in this episode are:You need to test your marketing the same way you test security.Market as much to the end-user as you do to the key decision maker. The future of marketing is brand.Go beyond what your customer thinks and learn how they think.To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Being a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization.Nobody knows this better than the guest of this episode, fractional CMO and seasoned marketing leader Andrew Bolis. Andrew brings 15 years of experience in advising Series A to E companies on how to get to growth. He has built and led global teams of up to 20 people across North America and Europe, and managed global expansions.Along the way, Andrew has gathered a wealth of knowledge and actionable insights on all things B2B marketing.He joins Markigy to unpack this all. Let’s get into it.So, you landed that new role. You’re joining the company, it’s day one. What do you do? According to Andrew, two things: Ask the questions nobody else is and build rapport with people who matter.Why? After the first 30 days, you’re expected to start delivering results, so use the first month to build relationships with the C-level and other key stakeholders across the organization.Understanding the business, competitors, the organization, and the challenges is paramount. That allows you to see what others don’t, start suggesting changes that will lean on insights, and deliver results. Andrew knows a thing or two about this and how it helps marketers jump off the hamster wheel of completing tasks to shift towards a more strategic way of working.But that’s not all, Andrew also has a lot to say on the subject of soft skills in marketing. And what a fascinating take that is.In this episode of Markigy, Andrew and Leanne dive deep into the following topics:Why the first 30 days are essential for success (and what happens after that!).Weaving your personality into your professional life.Real-life case studies of shifting marketing strategy on-the-fly.How to approach personal branding the right way.The actionable takeaways mentioned in this episode are:Relationship building is your first task in a new marketing role.Question how things are done early-on. Be curious!You can’t market a product or service without a compelling narrative.Don’t go too granular if you don’t have the resources to execute.To learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Julia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas.This serial entrepreneur and go-to-market maven joins Markigy to discuss how she decided to found Hard Skill Exchange. This platform and community helps B2B companies grow revenue by connecting like-minded sales professionals.In this episode, you’ll hear about Julia’s unique approach to market research that is rooted in finding the human connection and having authentic conversations.Julia’s vision for Hard Skill Exchange is to help top professionals learn from the best in the industry. Not the ones that necessarily get the most likes on LinkedIn or are household names but experts who really know what they’re doing in the realm of B2B. She shares her unabashed take on the state of B2B marketing today and details the pitfalls marketers typically fall into.Another concept that has really taken the B2B industry by storm lately is Go-To-Market strategy and planning. It seems that everyone and their mother has GTM in their LinkedIn headlines. So who really is an expert? Julia, for one. As a true GTM leader who has been talking about this and crafted GTM strategies long before it was a hype word, Julia pulls back the cover, outlining what GTM should really be about..In this episode of Markigy, Julia and Leanne discuss:How sales enablement and GTM have evolved throughout the years.The benefits of having deeper business and financial understandingWhat B2B marketing is lacking today compared to B2C.Addressing the gap between industry courses and expert advice for what is actually useful to drive meetings and sales.How to be a successful founder.The actionable takeaways mentioned in this episode are:In market research, building relationships is all about human connection, not titles.Human centric marketing requires conversations with people, not just surveys.Taking more risks and being more fun in marketing is a huge opportunity in B2B.Prioritize actionable sales and customer success training over theory.To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

B2B brands are hungry for growth - but are they approaching LinkedIn and other paid channels the right way?Justin Rowe is the CMO of Impactable, a bonafide LinkedIn marketing expert, and a startup founder whose B2B marketing agency was acquired in 2021 after serving over 1,000 clients in 30+ countries. Learn about his journey from the restaurant business to B2B marketing, and how a side hustle turned into a full-fledged LinkedIn outreach agency that ultimately pivoted into paid media offerings and sold for seven figures. Being scrappy and figuring things out for himself has followed Justin through his journey, and it has been quite an eventful one! This episode dives into what happened when LinkedIn threatened to sue his agency and suspended their ad account. As a result, Justin changed the company name and ultimately repositioned the agency brand and narrative.Spoiler alert: they came out successful on the other side!Justin’s agency also went through a major business pivot, switching from outreach services to driving most of its revenue from paid media services. Success doesn’t always come in the form of linear growth, it ebbs and flows. Justin discusses what he’s learned along the way, sharing what he would have done differently in retrospect.Finally, this episode breaks down what it really takes to drive growth on digital and how brands should be looking at different channels (hint: never put all your eggs in the same basket!).In this episode of Markigy, Justin and Leanne discuss:Startup life and the genesis of Justin’s agency.Navigating turbulence and challenges throughout the founder journey.Investing into people and teams for long-term success.How most people view LinkedIn and why it needs to shift.Tips and tricks on driving growth on LinkedIn and beyond.The actionable takeaways mentioned in this episode are:No matter what you’re selling, it’s a people business, so invest in them.Rebrands have a huge impact on business if done right: be meaningful and relatable.Own your data sets and invest in quality CRM.Being successful on LinkedIn likely requires a mindset shift.Diversify your channels across organic and paid.To learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

What can you learn from your competitors' experiments?Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors.Andres leverages his background in behavioral science to optimize growth for businesses. He agrees that a higher learning velocity leads businesses to find more efficient ways to allocate resources and achieve faster growth. Andres has a wealth of experience working with both startups and established companies, making him an ideal expert for marketing professionals aiming to augment their company's success.What happens when you run A/B tests? Does it move the needle of tangible results or does it seem like you’re stuck in a race someone’s already finished? For Andres Glusman, he saw this firsthand and thought of a way to do it better.  It all began while running product and growth at Meetup. An astounding 80% of experiments failed to move the needle. This realization led Andres to co-found DoWhatWorks, a company that uses patented technology to help businesses improve their conversion rates by learning from the experiments of others.In this episode of Markigy, Andres and Leanne dive into how to:Discover ways AI and QR codes transform the marketing landscape .Examine the significance of quality data in optimizing AI and A/B testing for target-driven marketing.Recognize the importance of harmonizing effectiveness and empathy in your marketing approach.Learn how rapid knowledge acquisition can elevate your company's competitive edge.Contemplate the necessity of ethical considerations when deploying AI in marketing.So what happens when a company's experiment goes horribly wrong? Or just doesn’t go wonderfully right? Find out in this episode of Markigy.The actionable takeaways mentioned in this episode are:Visit DoWhatWorks website to learn more about their patented technology for detecting experiments.Use DoWhatWorks to write more effective copy and identify parts of your user experience that need improvement.Avoid QR codes on your website, be mindful of when, where and why they are being used.Use social proof to your advantage, but be careful not to copy everything from competitors or industry leaders.Use data to make informed decisions and skip over unnecessary experimentation.Be mindful of your unique brand and audience when implementing successful strategies from other businesses.To learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved