Martial Arts Business Podcast
by Gordon Burcham
Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business. Gordon Burcham’s your host, he’s a 3x world Martial Arts Champion, award-winning school owner, successful business coach and No.1 bestselling author.
Episodes
-
Would the Person I Want to Become Do This? - Graham Todd
What are you doing right now? Who do you want to become? Would the person you want to become do what you're doing right now? If your answer is "NO!", it's time to look inward. In this episode, Gordon is joined by Graham Todd as they discuss how Graham has got to where he is today and why it took…
more -
Make an Offer SO GOOD They CAN'T Say No
Are you offering people deals that are good but might not bring people in? Go all the way, make offers that people physically cannot refuse. Gordon goes into more detail today. VALUABLE RESOURCES The Business of Martial Arts -...
-
You Don't Have to do EVERYTHING, Carl Denne
Are you obsessed with doing every single thing in your business? You should stop, delegate some tasks to people who are better suited to it, stop using your time and use other peoples time. In this episode, Gordon is joined by Carl Denne as they discuss how passing tasks to other people has…
more -
You Need a Purpose in Your Life, Paul Mort
Paul has been to the lowest of lows, staring out at the edge of a cliff, thinking "If I jumped, no one would care", from there he's dragged himself back up and even higher. Today, Paul and Gordon are here to tell you that you NEED a purpose. Paul's Last Book on Audible:...
-
STOP Worrying About Other People
Stop worrying about the martial arts business down the road, you need to focus on you. You are the best martial arts business in your area. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery...
-
Facebook Adverts Made SIMPLE
Are you someone who believes that Facebook doesn't want you to succeed when you pay for adverts on there? You're wrong. In this episode, Gordon explains why Facebook want you to succeed and how you can succeed when using facebook adverts to boost your martial arts business. VALUABLE RESOURCES The...
-
What the F&^K are you doing?!
Seriously, think about it. What are you doing? Sometimes this question can make you realise that you are NOT doing a WHOLE lot that you should be doing. Think about it. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007...
-
Leading Your Team to be World-Class
How is a team working under you going to be world-class if you don't believe without a shadow of a doubt that you are world-class? You need to wake up and suck it up for your team every single day to keep morale up and ultimately to rise your team into the world-class. VALUABLE RESOURCES The...
-
Ice baths - Being your BEST self!
You need the best way to decide on the biggest decisions in your life, for Gordon, he jumps in an ice bath, decides and never looks back, hear the importance of ice baths in this episode. VALUABLE RESOURCES The Business of Martial Arts -...
-
Building WORLD-CLASS Teams!
It's not enough to just gather a group of people that have to work together. You have to WORK if you want a world-class team in your organisation. Gordon talks you through the process today. VALUABLE RESOURCES The Business of Martial Arts -...
-
Above and Below the Line
Are you asking yourself how you can be better, or are you endlessly blaming other people for some of your shortcomings? Gordon asks you this very serious question in this episode. VALUABLE RESOURCES The Business of Martial Arts -...
-
What’s your real reason?
In this episode, we ask the all important questions: Why do you own the business that you own? Why is it such a necessity in today's world? Of course you want more money, everyone does, but what is your deeper purpose for doing what you do every single day? By looking closer and consciously...
-
Connection at Christmas
Christmas isn’t down time, it’s game time! Do you tend to settle down over christmas? Check the statistics of how many people start going to the gym in January of any given year, there is NO reason to slow down now, this might be the best time to be working as hard as you can over the entire…
more -
Christmas Sales mean Business!
A lot of business owners decide that christmas is when their marketing should start slowing down, but Gordon believes that doubling down on your marketing and shoving christmas deals out there is going to be WAY more profitable both short and long term. VALUABLE RESOURCES The Business of Martial...
-
Mental Toughness - Getting back on the right path.
As a business owner it can be easy to lose focus on the most important things in your martial arts business, instead you can get hung up on other things and you might need someone/something to put you back on the right path... This is your something. In this episode, Gordon asks you, what is your...
-
Super Simple wins the Marketing game
Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you Super Simple Ways to win the Marketing Game. Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is more accessible for everyone and won't involve as many hurdle's! During…
more -
5 Summer Essentials For Maximum Growth & Impact
Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact. Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a...
-
Building Your Martial Arts Team
Great martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so. KEY TAKEAWAYS Great martial...
-
How to Retain More Members
Retention is about providing world-class customer service and memorable experiences. Learn how to grow your school and retain your members in today’s episode of the Martial Arts Business Podcast. Find out why retention starts with onboarding, how to create a roadmap for your members and why the...
-
10 Things to Conquer in 2022
Discover how to achieve your goals, dreams and desires in 2022 in this episode of The Martial Arts Business podcast as Gordon shares with you 10 things that will help or hinder your business. Learn how to overcome fear, create positive habits, block out negative opinions and stay disciplined. KEY...
-
Training Programs
Training programmes can enhance your school and help your members grow and develop. In today’s episode of The Martial Arts Business podcast, Gordon explains the value in transforming your classes into programmes and giving your members natural progression. KEY TAKEAWAYS Changing the way you...
-
Selling is serving
Fear of sales comes from the fear of rejection. In today’s episode of the Martial Arts Business podcast, Gordon explains the serve, sale, close formula to growing your school, retaining more members and increasing your revenue. Learn why you never have to sell if you provide world-class service,...
-
Introducing Systems Into Your School
Systems run businesses and business owners run the systems. Join Gordon as he dives into the systems and operations you need to take your martial arts school to the next level. Learn how to automate processes, generate more time money and freedom and evolve your business. KEY TAKEAWAYS Putting…
more -
Interview with founder of Banks’ Martial Arts Academy, Thomas Banks.
Join Gordon as he interviews the owner of Banks' Martial Arts Academy with over 600 members, Thomas Banks. Together they discuss what it takes to start, grow and scale a martial arts business, how systems and operations can help to build your business and why focusing on your own vision and...
-
Selling is a Skillset You Can Learn
You don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the…
more -
Mindset Fundamentals And Overcoming Fear
Everything in business and in life is mindset and it’s the key to success. Discover how to overcome self-limiting beliefs and fear to take your business to the next level. Learn how to shift your mindset and build your foundation to success in today’s episode of The Martial Arts Business podcast....
-
Gaining Strength and Motivation After Losing Everything - Interview with Carl Denne
The pandemic and lockdown has been tough for all business owners and the fitness industry has been no exception. Join Gordon today as he speaks to Carl Denne who shares his inspiring story of how after losing everything he was able to rebuild his martial arts business and with the support of his...
-
”I Just Wanted to be a Martial Artist” - Interview with 7th Degree Black Belt Master; Matt Fiddes
Today, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as...
-
How To Get That Winning Mindset.
Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your…
more -
How To Elevate Your Business Virtually - Interview with David Walsh
Are you wondering how to elevate your business virtually through Lockdown 3.0? Join Gordon today as he and YouTube expert David Walsh discuss how you can achieve great things for you and your business and reach the masses. Discover how increasing your average watch time can boost your overall...
-
The Importance Of This One Thing To Help You In Life And Business
Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to…
more -
One is FREE! Facebook Marketing Tips For MA Schools
The current and upcoming global recession is most likely weighing heavy on your mind and has left you wondering how you can grow your business throughout this. Join Gordon as he shares with you his free marketing tips which can allow your business to grow throughout the recession. Learn the...
-
Your Requirements for Success
Is there a checklist for the ultimate success? There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with...
-
Building a Martial Arts School with Freedom
In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s…
more -
Martial Arts Marketing Conversion Funnel
How can a martial arts school attract more prospective students? Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention,...
-
Using This Important Tool To Build Your Martial Arts School Brand – with Zara Phythian
Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience. Key Takeaways Zara has been in martial arts for...
-
The Martial Arts Business Essentials
‘These elements are the business essentials that you can build your martial arts school on’ Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth. If you are starting out or...
-
How to Create Change
Change can be a tough thing to embrace, as we are all creatures of habit. But fortune favours the brave, and success tends to follow the people who risk that necessary change in search of growth. In this week’s important episode, Gordon talks you through the factors that might be inhibiting your...
-
Facebook Tip - A Trick That Will Help You For Free
Most people use Facebook to post pictures or chat to their friends, but there’s a whole world of untapped potential there too, especially if you want to promote your martial arts school! Gordon has a wonderful tip for all you Facebook users; one that’ll help you to boost your school’s visibility…
more -
The Fortune is in The Follow up
You probably have thousands of pounds in old leads because you’ve not followed up. In this episode Gordon explains how you can bring in more clients by following up leads. He also discusses the importance of re-engaging with people. KEY TAKEAWAYS It’s important to get back to people and following...
-
Instagram Expert Training with Chris Taylor
Instagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand? In this very special episode, Gordon is talking all things...
-
Paying in Full Options, Should You be Doing this in your Martial Arts School?
Today Gordon is talking about ‘pay in full’ options for membership at your Martial Arts School Over the years Gordon has been anti paying in full for a year’s membership for a number of reasons but he’s come to realise you can do this in a very congruent way in your martial arts school. In this...
-
Believe in your value! Interview with Matt Elwell, Founder of The Elite Closing Academy
What do you believe in? We can’t sell when we don’t believe in what we’re offering. Believe in yourself, your talent, your services, so they could also believe in you—therefore, enrol in your MA school! In this episode of the Martial Arts Business Podcast, Matt Elwell, the ultimate expert in…
more -
How Martial Arts School Business Owners can Generate Effective leads from LinkedIn & YouTube
‘It’s about positioning yourself in the right place to attract the clients you want’ Gordon joined by two extremely wonderful human beings who share their strategies for LinkedIn and YouTube Sam Rathling is phenomenal at driving traffic to your platform and has been teaching LinkedIn for over ten...
-
Your BIG Asset!
When your martial arts business grows, there will come a time in which it will become difficult for you to manage the daily operations on your own. You’ll need people to go on board with you, and, believe it or not, they’ll be a big asset that will help you in your success. Today on the Martial...
-
Martial Arts is Life, Life is Martial Arts – Pearls of Wisdom for the Journey
In this very personal episode, Gordon talks about his journey. He discusses the congruency between building a Martial Arts business and life, sharing his own personal learning and experiences. Every day is a new chapter in the journey, a new space to learn and Gordon shares the importance of…
more -
How to Enrol More Students – This Powerful Strategy Works!
‘Often those booked in a for a trial don’t turn up because they don’t know how great you are and don’t know what your school can offer’ Gordon explains how to enrol more students in this ‘must listen’ episode for any Martial Arts School Business. People buy ‘the experience’ and customer service,...
-
Sell and Serve with Your Heart
‘Challenge your thinking about your sales process and your patterns, how big is your gap to being an elite sales closer?’ To become a better school owner, sales and closing are important skills that help MA entrepreneurs serve their customers more fully and change their lives. When the sales...
-
L.E.G.I.T The Martial Arts Growth Formulae
Learning how to become a black belt in business is now easy. Thanks to Gordon! In this episode of the Martial Arts Business Podcast, Gordon shares his own Martial Arts Growth Formula—L.E.G.I.T. It stands for Lead Generation, Effective Prospect Process, Great Conversations, Increasing Your Sales,...
-
3 Essential Processes to Grow Your Martial Arts School
Welcome to everyone listening across the world, in this episode Gordon is sharing the essential elements to running and consistently growing your school. He explains in-depth the elements and steps that must be fulfilled consistently to ensure you have a constant stream of leads for your Martial...
About this show
Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business. Gordon Burcham’s your host, he’s a 3x world Martial Arts Champion, award-winning school owner, successful business coach and No.1 bestselling author.
Hosted by
Gordon Burcham
Categories