Martial Arts Business Podcast

Gordon takes a deep dive into the reason why and shares with you the essential need of letting go. In today’s stripped back episode Gordon shows you how to stop dwelling start moving towards the future. Sometimes you need to accept the past and take learning from it, but do not spend your time always asking why. Your students might leave your business and not everything will go your way, it doesn't mean you've done anything wrong it's a negative mindset to have. The one thing you cannot change is people and asking why will halt your growth and halt you from moving forward. KEY TAKEAWAYS If you're asking why you're living in the past and we need to be moving forward. People stay in the why zone far too much and try to solve problems that simply can't be solved, it's a delusion. You can change your reaction in situations it's an internal change not an external one. People ask far too many questions instead of getting on with the task in hand BEST MOMENTS Jim Rone: “You can't change people, you can't change circumstances, you can't change the weather, you can't change the government, you can't change anything. The only thing in this world you can change is you.” "Your minds a complex place, don't overthink things" "You cannot change people, they're not you, they will never be you. But you can be them" "The students in your school owe you nothing because they've given you everything" VALUABLE RESOURCES Gordon Burcham - The Business Of Martial Arts The peoples model of the world ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Website - http://www.gforcemartialarts.com See omnystudio.com/listener for privacy information.

In today’s special episode of the Martial Arts Business Podcast your host Gordon interviews fellow fitness gym owner Tommy. In this stripped-back episode, Gordon and Tommy share experiences from his own journey and how Martial Arts has allowed them to grow and succeed in all areas of life. Tune in and get inspired by these two influential business owners and understand the mindset needed to be successful. Learn how to create meaningful relationships and why you should simply give and serve, without expecting anything in return. Hear why collaboration is so much more powerful than the competition and that being a Martial Arts business coach, mentor or trainer is a way or life and not simply a job. KEY TAKEAWAYS When you’re an entrepreneur and you’re looking to build, to bring in new ideas and to create it can be hard doing it by yourself. You won’t get much interaction or stimulation from others if you don’t extend your network and seek out others. It’s about creating relationships that can make a difference and experience transformational growth. There are so many people to help, and as entrepreneurs, we have this scarcity mindset, a subconscious belief that there’s not enough to go around. This is not the case, there are too many people to serve and we have to work together. Martial Arts is the one activity that can help with so many people so embrace challenges and seek them out, they are there for a reason. If you try to stay safe you won’t experience growth. BEST MOMENTS “Everyday I want to go out on a mission to just light up someone's life” “A lot of people are lost in their own minds and lost in their own space and it’s such a shame” “Be who you are in the dojo in life. Don’t live in a negative world and become a blackbelt in business, in life and in everything else. You just need to mirror what you’re doing in Martial Arts in everything.” “Who you are under pressure is who you are. Martial Arts allows you to test yourself under pressure on a regular basis and give you the opportunity to grow” “Remember your roots because without them you wouldn’t be able to grow” “Martial Arts is a way of life about growth from the inside out” VALUABLE RESOURCES Gordon Burcham - The Business Of Martial Arts ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Website - http://www.gforcemartialarts.com See omnystudio.com/listener for privacy information.

Welcome to another episode of the Martial Arts Business Podcast. Get inspired to retain and gain your student base with Gordon’s top ten tips for growing your school and maximising your onboarding process. Student retention is essential to success, discover the simple ways you can continue to transform lives, by retaining your students, educating the parents and having fun. Your school isn’t just a school it’s a transformation, a development and a place where you can make a difference. KEY TAKEAWAYS Welcome your students - Create a welcome meeting for new students as soon as they join. A 30-minute process that introduces your new student to your community, your school and, gives you the opportunity to hand them their uniform. Cover the elements of your school that are relevant and pre frame your the core values of your school, the longevity, and growth you can have by buying into the culture. Student, parent orientation - Run these for one hour each month. It allows you to educate the parents and understand your students learning style. Discover the best ways to getting the most out of your students and find the best way to serve them. Provide the opportunity for the parent to get involved, get on the pads and introduce them to the environment. Welcome, call - Help to answer your student's initial questions and break down any issues your brand new student might have. The first 48 hours after joining are vital to increasing retention and you can make your student feel welcome simply by following up with them. Monthly follow up calls - Leverage your office staff to diarise monthly calls. Check up on your students and see how they are getting on, ask what they are looking to achieve and how you can help them. This can also be a great opportunity to get referrals. Ask them who do you know who could benefit from better discipline? or more confidence? and can Martial Arts help them? Quarterly calls - Every three months contact your students and see if you can help to serve your customers better. Increase retention and learn from asking your students how they’re progressing. Ensure you are entering comments and feedback in your CRM for future learning. Parent and student interaction - Create an exciting atmosphere and connect with both the students and the parents in your school. Get the parents to love you and get them involved in the classes and student activities. Aim to create a relationship and ongoing rapport with your parents. Student rewards - Make sure you are rewarding you students and incentivising them to keep going. Make sure you reward everyone for their best skill. The first six months are essential - Within the first six months you need to keep it exciting, you need to maintain the targets for growth. Students love to aim for something and you can make it exciting by helping them on their journey. Recognition - Interact with your students and communicate with them regularly. Recognise them throughout their journey, recognise their skills, recognise their quality and recognise their commitment. Fux exciting classes - Change it up, mix it up. Keep your classes fun and engaging, a fun environment will help retention and keep your students and parents coming back every week, every month. Create a positive empowering environment and a lot of smiles. BEST MOMENTS “We have to do what's necessary to keep your students in your school long enough to transform their lives” “Systems create great businesses, stick to a regular system to onboard your customers” “You need to educate the parents as well as the students. Preframe your customers and align your vision and values” “When you ask you’ll receive, every single one of your students will know at least five people that would benefit from joining your school” ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Website - http://www.gforcemartialarts.com See omnystudio.com/listener for privacy information.

Welcome to another edition of the Martial Arts Business Podcast. In today’s this episode, Gordon shares with you the importance of knowing your student's value and how you too, can get a phenomenal return on investment and begin earning 100k or more per year in your martial arts business simply by knowing your numbers. Discover how to calculate the limitless value acquiring new students can give you and, why you should begin to think bigger with you marketing and stop focussing on what your going to lose and start focusing on what you're going to gain. Gordon shows you his formula to success and how you can start, grow and scale a large martial arts school, keep the quality of teaching you value and, earn a huge income in the process. Learn how to play the long game in business and find your sweet spot to ensure you’re profitable. Make a huge impact in your business by finding out your student value and investing in marketing. KEY TAKEAWAYS Ask yourself what is the value of your student to your business? Knowing this will help you to grow your school, increase your student base and create a business of the very best standards. Remember to charge what you're worth, serve the needs of your students, empower them to retain membership and you will be profitable. Find your ROI (return on investment) write down your average student monthly fee and stay at that average. Calculate how much a student will bring your business over and 12 month period and factor in what you will spend per student to maintain their membership. Now you can calculate how much to spend on marketing to acquire a new student. Newly recruited students will have friends and family members that they could refer to you. By marketing, you’ll have a limitless pot of new students at your fingertips and you can earn a good amount of money from your martial arts school, serve your customers and stay aligned with your vision and values BEST MOMENTS "The hardest thing is making money in their business" “Most of you are already teaching high-quality martial arts, you just need to monitise your skill” "We always make back 10 fold on what we spend” "The sky's the limit within your school" "Play the long game, because most businesses operate month to month” ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Website - http://www.gforcemartialarts.com See omnystudio.com/listener for privacy information.

Welcome to another episode of the Martial Arts Business Podcast. Today, Gordon shares with you how to increase your student base, retain your existing clients and survey your community for guaranteed success. Gordon explains the need to understand your customers, wants, needs and desires so you can service them properly. Gordon explains that if you can serve your customers with exactly what they want, at the right time, they will buy. Regardless of the price. Learn how to communicate with your audience, discover what they want and replicate that in your marketing to gain more students. Finally, Gordon dives into surveying your community, leveraging your market research and organically creating great testimonials for your business. Continuously surveying your customers to understand what it is your audience wants is vital, learn this and do more of the same. Maximise your student base and get more students involved by helping to solve their problems and as a result, you will increase your income. KEY TAKEAWAYS Create a Facebook community to communicate with all of your members and poll them to get data-driven insights into your customers. Incentivise your community to take part and drive engagement that you can use in your future marketing promotions. Now you have the data to prove your USP and you can replicate this in your marketing and target those that need serving. Surveys allow people to voice their opinions that they may have been holding onto for a long time. You can use them as a retention tool to serve your students and improve your school. Crowdsource decisions in your business and create a connection with your students. Create a people first culture and empower your students to become a real member of your school, involved in every way. BEST MOMENTS “If you offer your students something they want they will usually buy it, regardless of price” “Your student base is the motor that runs your business” “The more people you serve the more people will buy” VALUABLE RESOURCES Facebook Polls Survey Monkey ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Website - http://www.gforcemartialarts.com See omnystudio.com/listener for privacy information.

Welcome to another edition of the Martial Arts Business Podcast. In this episode, Gordon shows you how to build a world-class instructor team and grow your school. Discover how to stop doing everything yourself, leverage out tasks, create a sustainable trainer programme and give yourself more time and freedom. Stop feeling trapped and alone in your business and grow your leadership programme. Gordon urges you to get inspired and grow your power team, because without staff you have no freedom and no flexibility. Understand why staff are an absolute asset to your life and how you too, can build a world class leadership programme within your school, increase retention and nurture your students to become the leaders and instructors of the future. KEY TAKEAWAYS Martial arts school owners believe they are the only ones who can do a good job, the only ones who are skilled enough. This is a delusion and you have to leverage out tasks. Start you students on your trainer programme early and elevate them to to another level. Allow them to help out the instructors, grow their skills and become expert instructors themselves. Learn how to create a timetable and hierarchy for them to follow and progress. Introduce a modular programme with floor and class exams to improve their skills and knowledge. Gordon’s Blueprint to Building a Team Class Assistant Assistant Instructor Instructor Assistant Head Coach BEST MOMENTS "If I had built an instructor programme and a great staff team 10 years ago I would be triple the size I am now." "Learn to let go and become, world-class at building teams" "It doesn't matter what belt class they are, it's the leadership qualities and characteristics you're looking for "What you spend money on something, there is an exchange in value" “Top Tip: We run a discovery day every few months for free and show students how they can become trainers” "You can't become great at something overnight” "It's the character that you're looking for, someone with a great personality, great communication and an urge for helping others” "People buy vision, make sure it's big for them and they can see their future in your school" VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Website - http://www.gforcemartialarts.com See omnystudio.com/listener for privacy information.

Welcome to another episode of the Martial Arts Business Podcast. In this episode, your host Gordon brings you 5 low-cost ways to market your school. Learn how to grow and scale your business without the huge barrier of marketing costs and take your martial arts school to the next level. If you’re not marketing you’re not growing your school. Discover how to market your martial arts business for free with these insider tips. Find out how to do these consistently for an ever-increasing student base and monthly income. Educate your local community on the benefits of martial arts and help out others, by improving their confidence, discipline and perseverance and most of all have fun! KEY TAKEAWAYS Schools - Dominate the schools in your local area. Schools are your perfect target market, your ideal demographic of people. Exchange your time for extra revenue and tap into a base of potential students. Get past the receptionist by using your troops on the ground. Present at your local schools' assembly and educate the teachers by mirroring the schools' personal values. Referral Marketing - Everyone of your students knows at least 10 people that could benefit from martial arts. Tap into those audiences and communicate with your communities. Create an incentive and specific offer to remind your students to ask their friends. When someone joins your school it's imperative you give them a welcome call the next day. Introduce your referral programme and find out how many people your students know. Birthday parties - Run Karate Parties to increase your student base and get a huge revenue boost. Learn how to market your business and get paid for it. Every person who joins as a result of the birthday party gets a percentage of the enrollment fee. Club promotion days - Pick a day and mass promote your school, this acts as a great retention tool and also makes a fun day out for your students and the local community. This is a great free way to market your business and get out in the local community. Mini sensai days - Get your students to train your class with you. Every parent wants to see their child at the head of the class. This is a fantastic way of enticing your students to bring their friends down. BEST MOMENTS “One of the big things we did when we were struggling for money, is to visit the schools.” “Go into your local school assemblies and educate the teachers on why martial arts can help.” “Martial arts can solve so much pain. It helps to gain respect and discipline not just for themselves but for others too.” “The importance of martial arts, how it’s not about fighting. It’s about confidence, discipline and not quitting.” “You can either exchange money to save you time or exchange time to save you money.” "Referral marketing is essential if you want to grow your school to the next level" “Birthday parties are really powerful, you're getting people to your school and gaining exposure for your business.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Contact me on: [email protected] Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.

Welcome to another edition of the Martial Arts Business Podcast, in this episode your host Gordon interviews martial arts supremo and owner of Pro Action Martial Arts & Fitness Tom Nicholson. Former champion Tom has built his school to nearly 1000 members over 15 schools. Gordon and Tom discuss the need for schools to come together and that no matter where you are in your martial arts business journey you can learn more. Be prepared to put your ‘white belt’ on every day and improve your business. Discover how to grow, network and become accountable and take your business to the next level. Tom shares with you his journey over the last 16 years and he has built an empire of 15 schools and nearly 1000 members. Gordon and Tom dive into the fundamentals of developing your business and how you too can turn your passion for martial arts into an empire. KEY TAKEAWAYS Pro Action Martial Arts Started in September 2002 and now has 15 schools across the UK. 8 Franchise schools 6 satellite schools 1 Main gym spanning 5000 square ft. 20 members of the instructor team Gordon: What tips what you give to people trying to set up schools in multiple locations? Tom: The first thing is to be really crystal clear on your purpose and the systems will build around that. Systemise as much as you can and welcome technology. Try to find out what your people, your customers want and serve them, when you achieve that you will grow. BEST MOMENTS “I’m just loving teaching and sharing it, school owners need to come together. We teach loyalty and respect and we need to come together in groups and have a fantastic time doing what we love, teaching martial arts.” “I do what I love teaching martial arts, so it doesn’t feel like I have a job.” “I’ve always been focused on sharing my passion, the byproduct of that has been the creation of a fantastic business.” “Put your white belt on every day. You should always be learning and consistently become more. You’re at your best when you’re learning and growing.” “Don’t be scared to network and bring other people in to help with your business. Leverage out the tasks you don’t know how to do.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ Pro Action Martial Arts https://www.martialartslessons.co.uk/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: [email protected] Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.

Making excuses is never a good thing. Not just in any martial arts, but it’s also bad for business, career, and personal relationships. On today’s episode of the Martial Arts Business Podcast, Gordon urges you to have a winner’s mindset and stop making excuses. You may be having some hard times, but you’re not the only one. Even successful people have challenges to face. They’ve made mistakes and had failures for sure. But, what differentiates these successful people from you? They do what’s need to be done and don’t make excuses. They acknowledged that it won’t be easy, they put time and energy and started exploring the possibilities. So, time to start listening to learn more from Gordon! KEY TAKEAWAYS You can’t make excuses. Everyone has challenges. Everyone is diverse. The ones who don’t take NO for an answer and the ones who find a way to have the attitude. “I’m not gonna create excuses, I’m gonna find solutions.” The hardest thing to do is look within. Look at yourself, be honest and truthful. Ask yourself: Why am I making excuses? Where am I creating barriers to success? Some people come from nothing but still manage to be successful. It’s because they don’t create excuses. It’s easier to point at others or the society in making excuses. Everyone experiences challenges, adversity and hardships. They are part of life. Ask yourself how to be better. If you do this, your true power is unleashed. Once you create an excuse, you cut off the ability to stop thinking about the possibility. Everything’s possible. People who create excuses stay exactly where they are. What do I need to get to the next level? Remember 24 hours a day, 7 days a week. There’s no successful person in the world that has more time than you do. Ask: Where do I waste time? How can I create more space? How do I stop distractions? Have the winner’s mentality. If you become a solution-oriented person, you change your perception of yourself, your self-worth goes up, and you start to believe you can. How does the successful person you wanna become do that thing? BEST MOMENTS “We are all destined for success BUT we create our own failures.” “It’s your ability to not to create excuses but to find solutions is magic.” “What will create the success for you and the success you deserve is your ability to find a solution.” “Excuses are the reason we do not succeed.” ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20-years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: [email protected] Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.

Welcome to another edition of the Martial Arts Business Podcast, today Gordon questions if You Are Thinking BIG Enough in your business and in life. Learn to how to dream big and achieve your goals, ny being laser focused and knowing what it is you want to achieve. Gordon explains why you should know where you want to go and why it’s important not to limit yourself and shrink your goals and dreams. Discover how to get a plan and start actioning it, each and every day. Feel it, own it, visualise it and set out a plan for it and you will be successful. Understand how to change your mindset and think and dream big. There’s no limit, you can achieve everything you want and more, simply by embracing your goals. KEY TAKEAWAYS Most people are not thinking big enough and implementing their goals, aim big with your business goals and grow your student base if you think it you’ll achieve it. Don’t create barriers on your journey, be laser focused and crystal clear what you want. Far too many people are comfortable and play it safe, they fear success. You don’t have to fear success, it’s a delusion in your mind. Get a plan and start actioning it, each and every day. BEST MOMENTS “What your mind can conceive, you will achieve.” Henry Ford “Aim for the moon and you’ll reach the stars.” “The only limits you have are those that you impose on yourself.” “Be a kid again and dream like a child.” “Visualise it like you’ve already got it.” “You have to be prepared like a warrior going into battle, to achieve your goals.” “You deserve success, you deserve way more than you’ve got now.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: [email protected] Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.

Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact. Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick-ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community. Discover how to be creators and promote your school while leveraging your classes., excite them, inspire them and motivate them to come down. KEY TAKEAWAYS 5 Essentials You Need To Know This Summer For Maximum Growth & Impact. Club Promotion Days - Get your school together, kids, adults and parents all in uniform and promote your club and share it in your community and increase exposure. Create a fun day for kids and adults alike, while leveraging the marketing and promotion of your school. Summer Camps - Week-long summer camps and programme specific camp days will increase your business. Go in-depth and provide certificates and you will increase profitability and gain new members. Take It Outside - Utilise the summer weather by taking your club to a local park and mix with the community. Leverage your school, increase exposure and gain new members. Keep It Cool - Create an incentive to retain customers during the summer, offer stickers or rewards for those that continue to attend. Be creative and keep it new and fresh every time, mix in games and change up the format to keep your students inspired. Set Up Free Programmes - Create courses to help your students and give back to the community. Think about how you can serve your students and solve problems in their life. Martial Arts can be a huge confidence booster and you can arm your students with the skills to be successful. BEST MOMENTS “It’s a delusion summer is bad for your business.” “Retain your students, have a great community spirit and have a kick-ass summer in your business.” “Parents during the summer are looking for something different so make sure to leverage the exposure of your school.” “When people don’t want to train, they’re bored, it’s up to you to keep it fresh and mix it up.” “Be creators of a new service product and create a referral programme.” “Excite them, inspire them and motivate them to come down.” “Share your club with the world.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: [email protected] Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.

Welcome to another edition of the Martial Arts Business Podcast, today Gordon discusses how to use marketing to hit your target market and achieve maximum growth. Learn how to increase your conversions and tailor your marketing to a specific demographic, understand who you’re talking to, what they want and what they need. Gordon explains how to find your marketing formula and how you too, can replicate this over all of your marketing campaigns. Gordon explains how you can attract the masses by keeping it personal and treating each of your programmes as a unique and specific business, see a difference in your conversions, and discover the importance of targeting your market. KEY TAKEAWAYS Look at the target market, who you’re approaching and keep it personal. Design specific marketing content for your demographic. Create specific facebook pages and landing pages for your programme’s, remember all the content needs to be personal and targeted. Attract the masses, Add an offer and create scarcity. Find out what attracts people, look at the colors and the meaning of the images and tailor them to your target audience. BEST MOMENTS “Aim to get 2-3 new members per week per programme and you’ll get 30-40 new members per month.” “Give your child a taste of confidence with martial arts”. “The hardest part of marketing is getting it going.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: [email protected] Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.

Welcome to another episode of the Martial Arts Business Podcast, in this episode Gordon discusses how Setbacks and Challenges are Essential for Growth. Discover how setbacks can help you grow personally, spiritually and in your business and why you should embrace challenges in order to win. Gordon explains that most people struggle with challenges and setbacks and actively avoid them, but it’s those who pursue them who will succeed. You need to change your mindset and become a solution-oriented person and accept challenges, see them as opportunities to grow. Learn to make the transition over to life and business and stop seeking perfection, instead seek challenges and you will create wins. Understand that overcoming a challenge all comes down to the belief in yourself to overcome it. KEY TAKEAWAYS Don’t stay safe and secure, you need challenges to help to grow. Challenges = Growth. Setbacks = Growth. Negative language doesn’t help us, it hinders us. Think of the solutions rather than the problems and you will grow in life and in business. There's a solution to every problem so choose to think correctly. You grow so much faster when you take on board challenges, embrace the challenges and you will succeed. Society tells us to avoid challenges or problems, you need to change your mindset in order to achieve. If you look at most successful people, they're going through challenges daily, they embrace it. It’s the essence of success. BEST MOMENTS “Be on the pursuit for challenges.” “You’re everything within your business” “Those that accept the challenge will succeed.” “Any setback you have is your opportunity to develop as a person, look at it as fuel to catapult yourself to the next level.” “Be a solutions-oriented person, not a problem-oriented person. They’re the ones that succeed.“ “Don’t seek perfection, the reality is you will never be perfect. Perfection is a delusion and unobtainable and it can be a hindrance to success.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: [email protected] Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.

Welcome to another episode of the Martial Arts Business Podcast, in this episode Gordon shows you how to link together Social Media and sports to grow your business. Social Media and Marketing are integral to the success of your business, discover how to leverage platforms such as Facebook and Instagram to play the long game and become a winner. Learn how to bait your audience and entice and engage them with a killer hook. Gordon explains the need to keep the content you share emotional and intriguing. Keep putting out non sales content and let your audience know that your there, understand how to nurture and sell without selling. KEY TAKEAWAYS Be a great Fisherman - Think of Facebook as a huge lake, and the people are the fish, and all you've got to do is to hook them, to bait them into your business. Be a great Marathon Runner - Play a longer game with you Social Media Marketing and constantly produce content everyday. keep it personal and keep it topical. Be a great Boxer - Repetition is the mother of all skill, keep jabbing your audience with engaging content, nurture and learn to serve, and not sell. Be a great Archer - Be precise in your marketing and operate in a straight line, right down the middle. Pick a target and know what you're aiming for in your business. BEST MOMENTS “Play the long game on Social Media.” “Always be thinking, how can I bait them? what can I offer them? what are they hungry for?.” “Your fishing everyday and there's plenty of fish, it doesn't matter that there's competition.” “Ensure your putting out content daily, and be smart about what you market to your customers.” “Testimonials and Facebook lives are great at cutting through the noise.” Don't sell all the time, instead give value to your customers, your followers and your fans. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: [email protected] Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.

Welcome to another episode of the Martial Arts Business Podcast. Today your host Gordon Burcham discusses how to Master the art of business success, and “Become a Black belt in Business”. Understand why success doesn’t happen overnight and that it takes time to succeed, with persistence, iteration and hard work. Lean how to ‘play the long game and embrace a continued evolution in search of business perfection. KEY TAKEAWAYS It takes time to develop your business, there’s no quick fix. You will face challenges and changes that you will need to overcome. Business is changing at a much faster rate, the only way to keep up is to be continually learning and play the long game. You have to sacrifice in order to Master your Art. If you apply the same principles from your martial art in your business you will succeed. You have to train, each and every day on your business, the more you train, the more you repeat, the better you’ll get. Invest time in your business and sacrifice. Invest in your education and give yourself the permission to learn. The more you learn, the faster you will succeed because education is king. Knowledge is not power, applied knowledge is power. You need to train yourself to apply your knowledge in all areas of your business and become a master at everything that you do. BEST MOMENTS “You need to work on your business and not in your business .” “Repetition is the mother of all skill.” “Marital Artists make great entrepreneurs, you just have to apply the same techniques.” “The ones that succeed are the ones who invest the most amount of time, they’re committed.” “No one thing will revolutionise your business.” “Keep repeating, keep learning, keep learning.” “Success leaves clues, follow the traits of the greats.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Website - http://www.gforcemartialarts.com See omnystudio.com/listener for privacy information.

People feel Facebook is loosing its reach.The recent revelations of what Mark Zuckerberg's been up to over the last few months have led to some saying that Facebook is dying. It's a total delusion! Find out how to leverage social media to market your business. KEY TAKEAWAYS Facebook is increasing. They've increased their growth and they're currently worth more than they were before the scandals, which is worth a lot. On your timeline now, you're getting a lot more quality content.I.e., the content you want to see. They've cut down on the rookie marketers, now it's a pay and play platform. Before you could do organic posts and get a bit of free reach from Facebook.This has been cut in order to make people pay for their ads. Now it's a quality playing field. There's isn't loads of people spamming with organic posts. You've now got relevant content which you can work around the algorithm. If you understand behaviours and demographics, what your customers want and need, what pain your solving then have a play with the paid Facebook platform.You'll get an amazing return on ROI. You put a post up on your page and find that the same people like and comment on it. The reason that happens is because they've already seen and engaged with your post. The way the algorithm works with Facebook is that they want to give your fans or people the content that they want.If they've liked or commented on a post or whatever it is on your page, they'll serve them that content again the more regularly the comment and engage with your post. It's not because they're the only ones who comment or like, it's because they're the only ones that can see that content. If they're not interested, Facebook stops showing it to them. You can pay to boost content to the people who like your page. This isn't a common thing for people to do because we're still in an organic age where people feel they shouldn't have to pay for people to see their content. Set yourself a daily boost budget.Think of more engagement posts. How can you entice people to engage with your posts? Competitions with prize give always will get lots of engagement and comments. BEST MOMENTS Facebook's never been better from a marketing perspective.As a business owner, it's a game changer. Spark an interest. Debates are great to get engagement. If you post regularly and consistently, Facebook will serve that information to people for free due to demand. Current affairs, questions, etc. Think about the algorithm's long-term capability for free reach.When you post, no one see's your content unless they've regularly been back to your page and commented and liked things. If they have then Facebook will serve them. Post content which encourages people to take action. Give people an urgent reason to comment. VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE HOST Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! CONTACTS Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.

There is no limit!Too many people settle for second best, settle for mediocre and settle for average. I was one of these people too. I didn't believe in myself enough and I didn't believe it was possible. Discover how to break through these barriers and achieve anything you want in life. KEY TAKEAWAYS The only person in the way of achieving success with your business is yourself. You are your own limit. Our limits are created by the people around us, our surroundings and our experiences in life. It's not the reality though. If everyone lived their lives as they were born pure, you would go and achieve absolutely everything and anything because you have no barriers. We must always work on ourselves and our beliefs. Constantly working on our barriers. They're not real, they've been created. The only limit we impose is upon ourselves.Never settle for what you think you can achieve. Always go the extra mile. Always go further than you ever think you can. I absolutely believe that every single person is born with this genius to go out and change the world. It's the fears that hold us back. Don't ever believe that crap! It's not real. It's not your reality unless you make it your reality. Always be aiming for something in life.You have to keep growing every second. We feel alive when we grow, when we're moving towards something. If you sit still, you rot away. Always be moving forwards but don't be a busy fool. What are you projecting in your business, every day, every week, every month? Where's my projections, what can I see, where do I want to go? Without that, you have no path to success. Many people don't project their business. They don't know where they're going. Take the right actions. You've got to know what you're doing. It's so important that you know your purpose, what you're doing, why you're doing it and the action steps towards that. When you work harder on yourself and you become a better person, you'll attract better things into your life.I.e. better staff, better customers, better students, it's so important that people miss this, especially in the martial arts. It's always down to you! Once you accept that, it's one of the greatest powers in the world. We point the finger, blame the staff, blame the customers, blame the students. Blame the government and blame society. Look internally, it's the one thing you have control of. Analyse yourself and work harder on yourself than you do at your job. It's imperative that you do that, I'm always working on myself. It took a long time to get a person sitting in front of you here. "I'm going to do whatever it takes to succeed and I'm never going to quit until I get there." It's such a powerful formula and it's so easy. Think big and take action. Will what your doing today get you towards your goal? Know what you want, then go and get it. It's how we achieve things in life. Be accountable. Put your back against the wall. Then you have to do it. It now has to be done. You have no choice and that's a good thing. Do the things you want to do now. Don't end up regretting it years down the line. You're born for greatness. Be thankful for life and give thanks. You are your limit. You were born pure and magnificent. Go and achieve everything that you deserve in your business. BEST MOMENTS I used to get knocked down and feel inadequate when I was younger.No wonder that by the time I was in my mid-twenties, I had such a negative belief in myself. I didn't like who I was, how I sounded, I didn't like looking at myself. I didn't like anything about myself! It took me so long to believe that there's no limit to what you can achieve. I didn't believe I could win a world title and become the person I am today. It took years. Never settle for a No.Never settle for a Mediocre. You're more than that! The 3 B's: Be honest with yourself.Ask yourself honestly. How can I be better? What can I do differently? What do I need to work on? How could I have said it better? Always analyse yourself! Be kind to yourself. If you want to grow and move forwards, you've also got to be kind to yourself. Otherwise you'll stagnate in a hole of negativity. Be kind to yourself. Love yourself. Be happy with your faults. Be happy with what you have. Gratitude is so important. Be grateful for everyone that you've got. It'll help you stay on focus and stay on point. VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE HOST Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! CONTACTS Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.

Learn how lucrative and simple creating video testimonials from your satisfied customers can be! Use what other people say about your dojo to maximise your schools’ growth. KEY TAKEAWAYS We all know the power of word of mouth. What other people say about us when we're not in a room is massively important. Planning strategies. We all plan our strategies, mainly with social media content, leaflet delivery, community based marketing, whatever that is. We all buy reviews. When you go on Amazon, the first thing you do is check out the reviews, what people are saying about it, same with book, restaurants, etc. Those reviews are the definitive reason people will join your schools, buy your products or use your service.Every business needs them. Most businesses can't just rely on word of mouth. Word of mouth is good if you have a great strategy. Video testimonials are the number one strategy. This way, you can really feel what the person's saying. You can see they're real. Lots of people struggle with videos. They won't struggle if they have a good incentive. Write down everyone in your dojo that you've helped in a certain or specific way. Write the names of everybody whose pain you've helped solve. You'll find there's loads of people, and most would be happy to share with a bit of a nudge and a bit of incentive. Video testimonials can be worth to your business £10k+.It can bring you thousands of students because people buy what other people say and recommend. Write down the specific pains you've helped for different people.You will find there is a wide variety. Set up a basic structure: Where were they? What was their pain? What was their journey like? Where are they now? Why would you recommend G-Force? Offer them something cool and think long-term. A video testimonial is like third-party verification and they're very powerful. It could be a hoody or a fifty-pound voucher. Once you've got it, you've got it. Use video testimonials as ads on Facebook.Show how other people overcame the same pain as your potential clients by using your services and products, it'll make them way more likely to convert. Repurpose the testimonial.Send the audio to a transcriber and they'll write the testimonial out in text for you. You can use that copy on Facebook as well, like a case study. Use it on your websites, in emails, it's so versatile. When people praise your services, think how you get that on video. Tell them you'll only use a video that they'll like, no pressure, nice and simple. Make it a strategy that you always ask for your customers' feedback. Ask them to write reviews. You could automate the system too by sending your clients written communications asking whether they're enjoying the class and if they'd write a review about it, send you an email or post on social media about it. BEST MOMENTS Knowledge is not power.Applied knowledge is magnificent. You can go places when you apply the knowledge you learn. Make it an essential part of your strategy to get all of your testimonials down on film.Use them as a massive part of your marketing campaign. VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE HOST Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! CONTACTS Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.

In this episode, martial arts expert Gordon Burcham discusses the importance of educating and pre-framing parents of martial arts students, to ensure the ‘pick up, put down’ mentality of children doesn’t hinder their development in the martial arts world. KEY TAKEAWAYS Kids Don’t Quit, Parents Give Up: With a wide variety of opportunities for children, why are adults getting lazy with their children? Parents make up excuses as to why they have to stop their children doing martial arts because of the ‘pick up and put down’ mentality that exist in parents minds when faced with the many opportunities available to their children. Martial arts is not a month or two, it’s a lifelong journey.It often takes years and years for a child to complete their journey through martial arts, however parents rarely know this at the start. Martial arts are so important for development and adults need educating on the longevity of martial arts to ensure their child has all the opportunity to excel. Gordon believes that martial arts are the number one activity for kids. Welcome Meetings: 5 or 10 minute welcome meetings pre-frame parents on martial arts when their child enrols. Many parents don’t understand the transformation process and it’s important to communicate with parents so they understand the journey. These meetings can be one-to-one sit down meetings or group meetings with multiple parents at the same time. It’s here you can educate and pre-frame these parents on the journey of martials arts. Never Quitting! So often children will attempt to negotiate their way out of a hobby, maybe after a few weeks or maybe after a few years. When a child first picks up martial arts, it’s going to be hot and they’re going to love it however, kids these days pick up and put down far too easily. Those that have gone through the journey know how important martial arts is and can explain how many children have gone through the ups and downs of the sport and are now black belt instructors and winners in life. Ethos: A winner never quits, and a quitter never wins! Pre-Framing: Constantly communicating with parents, seeing where they are on their journey in classes and one-on-one is a fantastic way of gaining retention from students. Re-affirm the importance of never quitting every few weeks and sticking at it. Children are young and positive reinforcement to keep the student engaged is very important. BEST MOMENTS The ‘Funny’ Stage:If you’re child is feeling disengaged with martial arts and suggesting they want to quit the sport during one of the low points on their journey, talk to Sensei and figure out how to inspire and get them back into the classes. When they’re low, we’ve got to dig them up and when they’re high we’ve got to keep pushing them up! Praise Your Children! Affirm to parents that they must praise their kids, big them up – don’t bring them down. Educate parents that isn’t not always a competition, it’s about the journey. As a martial arts school, it’s important we affirm (us as teachers and they as parents) in classes that we are there to help them on their own journey through martial arts. VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE HOST Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! CONTACT METHOD Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.

Rapport building and asking great questions. This is absolutely huge when converting prospects from an enquiry into an actual prospect and then into a join-up. This is a skillset that I've been nurturing, especially in the last two or three years. These skills shared today will enhance your conversions, help you with your staff, members and anyone who comes to your centre. KEY TAKEAWAYS Any business is essentially a relationship business. What you're doing is that people buy people, they're buying the relationship that they have and they buy from people they like. When people are scrolling through their social media accounts quickly and stop and take time on your advert, you're blessed. If they take the time to comment, then they've seen their pain in your advert and see the solution with you. Strike up great communications on feed and messages.Build rapport, use the seven points of contact. When you meet someone for the first time, there's always a barrier. When you ask open ended questions and get a conversion going, you start to relax and your shoulders drop. You open up more. If a customer asks you, "How much is it?" You can answer by saying "Thank you for your enquiry. For me to help you the most effectively, can I ask you, what interested you in this program?" This way you can get a conversation flowing and mirror their needs back to them and serve them better. How, Why, What, Where, When & Which.They're all you need. It's crazy, but that's all you need in your conversation. Avoid asking closed ended questions as you will receive short answers. If you have 3 different payment options, go through them."This is our leisure package, this one you can save £120 by paying for 6 months, then there's the premium package with everything included. Which package suits you best?" Listen to every single prospect, serve them and give them what they want, you'll convert those people. Ask people within your centre through a poll or survey what they want, you'll get a great retention rate too. BEST MOMENTS Rapport building is absolutely and massively important when you want to run a business. You must learn to ask questions and listen. The exchange of money for a product or service is to solve a pain in some way. People aren't good at martial arts if they don't need martial arts. People don't get a haircut if they don't need one, etc. VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE HOST Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! CONTACTS Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.

Martial arts instructor Gordon Burcham introduces his new podcast series, The Martial Arts Business Podcast whilst discussing how he was able to fight off impending bankruptcy and build a flourishing martial arts centre. KEY TAKEAWAYS Background: Gordon, the founder of the G Force Martial Arts Centre, has been running the business for over twenty years. Despite spending the first ten years building up school, financial difficulties and naivety led to both personal and business problems. Business Coach: Professional business coachChris Gill was employed by Gordon as a last resort due to fears he would lose his MA school. Setting a target of earning £10,000 profit on the centre a month, Gill helped Gordon change his entire outlook on the business world, and in turn helped him achieve his financial goal in less than three months and become a ‘black belt in business.’ The Magic Marketing Map: During the episodes of the podcasts, Gordon wants to share the blueprintof how he externally and internally markets his MA school. Attraction Impact Matrix:Learn your unique selling point! Know your customers! Begin to understand your own image, culture, values and inspiration and how you can use these to attract people to your business. Customer service is also growing more and more important in businesses, so learn how to serve your customer’s needs and pains. Training Program Pyramid: Don’t change your martial arts and how you teach it, but how can you effectively use different systems and workshops, volunteer and online training programs? Effective Employment Elevator: How to get great staff?Without great staff you don’t have a business!The importance of outsourcing great employees is not to be sniffed at and learning about pay structures is often overwhelming when opening your own business but over time, if you start small you can build big with your staff. Retention Attainment Model:How can you create great strategies internally so staff and customers want to stay with your business?Reward and retention strategies will help you keep hold of your customers. Systems Made Simple: Create and plan operation manuals such ascustomer relationship management systems, which will help you save time whilst growing and scaling your business. Without systems, everything is a mess! Focus on yourself! You have to look at yourself when trying to break barriers in business and Gordon wants to teach you about immersing yourself in your own development. ‘Work harder on yourself, than you do at your job’ is a quote by Jim Rhone that rings true with Burcham. Motivate and inspire yourself every day in a bid to achieve your dreams. Everyone has a genius within him or her that deserves to be unleashed to the world. BEST MOMENTS ‘I need to change something’: When a bank manager sat back told Gordon he’d be bankrupt in a month, he decided that this was the moment that he would change something and find a real solution to his financial problems. Podcast Mission: You can do it too! You don’t have to sacrifice the arts or what you teach; you just have to learn to become a black belt in business. You can still teach what you want to teach; you just have to learn the business side of martial arts. Over these podcast episodes, Gordon aims to help you learn fundamentals of growing and scaling your business as well as changing your mind-set toward the business. VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE HOST Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo, which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! CONTACT METHOD Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.